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Business Model and Strategic Plan Part 1

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Submitted By demeins
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Business Model and Strategic Plan Part 1
Dusty Meins
BUS/475
April 27, 2015
Joseph Ellington

Business Model and Strategic Plan Part 1 Strategic planning helps an organization set the path it wants to take, as well as, defining their place in the business world. The vision and mission statements help an organization to define who they are, what they do, and where the want to go in business (Pearce & Robinson, 2013). The values of a company are also very important when developing a strategic plan. This sets the standard for the company’s priorities. NBTY, Inc. is a health and wellness company that supplies vitamins and nutritional supplements, both online and in stores. The company has decided to open a new division. Before beginning, NBTY, Inc. will need to develop a strategic plan beginning with the vision, mission, and values statements, determine how the new division will affect customer needs and give the company a competitive advantage, and then create a business model.
Vision, mission, and values “Become and be recognized as the global leader in wellness products, providing our customers with brands that are loved and trusted by consumers and are winning value-creators in their industry” (NBTY.com, 2015. para.1). This is the vision statement for NBTY, Inc. Vision statements help a company show what the organizations purpose is within in the origination itself, as well as, the community. This statement sets the core vision and a guidance for NBTY, Inc. for the future. NBTY, Inc. mission statement is “To enhance the well-being of our customers globally by delivering the highest quality, best value nutritional supplements and wellness products” (NBTY, Inc., 2012. pg.1). This mission statement sets the purpose of the company. This statement will help guide employees and leaders to achieving the goals of the company. The core beliefs that a company

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