Business Model and Strategic Plan - Part I
BUS/475

Business Model and Strategic Plan Part I
Importance of innovation “It’s not that people hate change -- although some do, of course – it’s that innovation is so risky, so expensive and more often than not leads to failure, wasted investment and, for some people, a career cul de sac in special projects” (Milligan, & Smith, 2011). Tender Childcare is no different than any other business that needs innovation to prosper in the markets of today. This essay will give information concerning Tender’s vision, mission, and values and how each component is used to facilitate the day-to-day actions of Tender Childcare.
The mission and vision statements serve as directions for a business, providing the blueprint for operations and keeping the organization focused on its goals. “These statements serve a dual purpose by helping employees to remain focused on the tasks at hand, as well as encouraging them to find innovative ways of moving towards an increasingly productive achievement of company goals” (Investopedia, 2015). The mission, vision, and value statements also serve as directives that detail what services or goods a company offers to its customers. The competitive advantage, prosperity, and seamless operation of an organization is guided by the mission, vision, and value statements, so creating, spreading, and adhering to these statements is imperative for Tender Childcare.
Business Description with Mission Statement
The strategy of Tender Childcare is to provide a 24-hour childcare service available to each employee of the National Security Agency (NSA). The employees of NSA work varying shifts and cannot readily tend to the needs of his or her children, causing scheduling conflicts, tardiness, and mounting fees from childcare companies. Tender serves employees’ children ranging from 8 weeks to 13 years