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Final Business Model & Strategic Plan
Leisa Allender
BUS/475
July 27, 2014
Instructor Hector Perez

Samsung has been in the electronics industry for more than 70 years and are at the forefront of innovation. The business vision is to develop innovative technologies and create efficient process’ that would bring about new markets while enriching people’s life and remaining the digital leader. They are one of most decorated brands in the electronics industry. The discoveries, inventions, and break-through products have helped the digital revolution become a part of history. In order to continue to help people live better lives, Samsung has strong values and high ethical standards that inform their work every day. Samsung creates superior products and services that have helped us become a better global society. They have all the resources available for the brightest talent that has been scouted from all over the world to be the best in their industry. To remain the leader of innovation, the revolution must keep evolving with change to keep up with the demands of the customer. The process of creating a breakthrough in the market place is to have values in the service for which customers are willing to pay for.
*Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure that you are differentiating your product or service Since the global world is becoming obsessed with “eco-friendliness”, Samsung is trying to be a responsible business leader in that area as well. Why not involve our stakeholders in the process? The new service division will be committed to “going green.” Protecting the environment should be a top priority of the entire population here on earth. If Samsung has a division dedicated to helping save the environment or

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