Premium Essay

Business Model

In:

Submitted By yuchi
Words 3373
Pages 14
Creating and Building Entrepreneurial Ventures
Lecture 10: Pre-start Analysis, Part 3: Assessing Business Model

胡秋江教授

1

What We Shall Discuss
This lecture is Part 3 of our discussions on pre-start analysis. In this final part, we shall discuss the following:
 What business models are and what they are not  The elements of a business model  Assessing new venture business models:  What makes a good business model  Examples of effective and flawed business models

2

Business Opportunity & Business Model
On recognizing a promising opportunity, an entrepreneur will formulate hypotheses relating to the following:  The likely customers that the venture should target  How the opportunity can be exploited to develop and deliver products/services that target customer need or want at an appropriate cost, allowing the venture to make a good profit  The resources required to pursue the identified opportunity In formulating these hypotheses, the entrepreneur is essentially formulating the underlying premises for a business model.
3

What Is a Business Model, Really?
‘Business model’ is a widely used but remains a fuzzy concept with no universally accepted definition. Nevertheless, a good business model is essential to every successful enterprise, new or established. It is…  A valuable analytical and communications tool  Tool for realizing value from technological innovation Our working definition of business model: A representation of (1) what value a new venture proposes to offer to customers, (2) how it proposes to create and deliver it so that customers are willing to pay for it and (3) how the venture proposes to capture part of the value for itself and its partners
4

What A Business Model Is Not
A business model is…  Not a financial model or spread sheet although it is generally embedded in a business plan and expressed in dollars and

Similar Documents

Premium Essay

Business Model

...Business model as a creative entrepreneurs, business ideas come from the rich opportunities and logical, and could eventually evolved into a business model. The formation of the logic is: opportunity is passing through the creative resources portfolio clear the possibility of market demand (schumpeter, 1934; Kirzner, 1973), market demand is not clear or not by use of the resources or capabilities. Although it first appeared in the 50 s, but it was not until the 90 s began to be widely used and spread, has been hanging in the mouth of the entrepreneur and venture investors a noun. Have a good Business Model, guarantee have half the success. Business model is the company through what way or ways to make money. In short, the beverage company to make money by selling drinks; Express company to make money by delivery; Internet companies through the click rate to make money; Communications companies by receiving spending money; The supermarket through the platform and storage to make money, and so on. As long as there is place of making money, there is a business model. Along with the market demand is becoming more and more clear and increasing resources accurate definition, an opportunity to beyond its basic form, gradually evolved into the creative concept (commercial), including how to meet the market demand or core resource allocation plan. With their own ascension of the concept of business, it is more complex, including the product/service concept, the market concept, supply...

Words: 520 - Pages: 3

Free Essay

Business Model

...trade and operate in international markets has increased the profits and overall net income of these multinational corporations. McDonalds, Exxon and Wal-Mart are among many global companies that have been able to increase their revenues by operating in international markets. Wal-Mart’s international ventures accounts for 20.1% of their total revenue which is estimated at $60 billion annually. The purpose of this paper is to select a company and discuss their business model. The company we will be looking at through out this paper is Wal-Mart. Wal-Mart’s slogan “Saving people money so they can live a better life” is what Wal-Mart’s business model is all about. Selling thousands of quality merchandise to low-income consumers at extremely low prices has been responsible for their success in the United States. Achieving success domestically is quite different from succeeding internationally. Doing business globally requires different business models. For a successful transition into the global environment, each business model must be designed to adhere to the preference or norms of each individual country. Both Wal-Mart and Ikea realized that success in the global market goes beyond offering low priced items when they moved into the global market. Its failure in Germany and South Korea made them realize that culture is a factor that must be considered when operating in international In this paper I will also look at some the factors affecting Wal-Mart and based on my opinion offer...

Words: 2155 - Pages: 9

Premium Essay

Business Model Innovation

...Journal of Business Strategy Business model innovation: coffee triumphs for Nespresso Kurt Matzler Franz Bailom Stephan Friedrich von den Eichen Thomas Kohler Article information: To cite this document: Kurt Matzler Franz Bailom Stephan Friedrich von den Eichen Thomas Kohler, (2013),"Business model innovation: coffee triumphs for Nespresso", Journal of Business Strategy, Vol. 34 Iss 2 pp. 30 - 37 Permanent link to this document: http://dx.doi.org/10.1108/02756661311310431 Downloaded on: 16 June 2015, At: 05:07 (PT) References: this document contains references to 19 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 25789 times since 2013* Users who downloaded this article also downloaded: Gabriela Alvarez, Colin Pilbeam, Richard Wilding, (2010),"Nestlé Nespresso AAA sustainable quality program: an investigation into the governance dynamics in a multi-stakeholder supply chain network", Supply Chain Management: An International Journal, Vol. 15 Iss 2 pp. 165-182 http://dx.doi.org/10.1108/13598541011028769 Claudio Vignali, (2001),"McDonald’s: “think global, act local” – the marketing mix", British Food Journal, Vol. 103 Iss 2 pp. 97-111 http:// dx.doi.org/10.1108/00070700110383154 Mark D. Uncles, Grahame R. Dowling, Kathy Hammond, (2003),"Customer loyalty and customer loyalty programs", Journal of Consumer Marketing, Vol. 20 Iss 4 pp. 294-316 http://dx.doi.org/10.1108/07363760310483676 Access...

Words: 4653 - Pages: 19

Free Essay

Freemium Business Model

...The Freemium Business Model Does it Work The Freemium Business Model Does it Work In a world where advancements are made every day, conscience efforts are given to affect change in the most peculiar ways. If a look backwards were to be taken one could see that from medicine to television changes that could have never been thought of, exactly were that, thought of. Creations are made and ideas are born. One direction that is always a consideration is how to attract more consumers into a specific market without scaring them away and turning a great revenue at the same time. While businesses advance as technology does at times, both are intertwined. With the advancement of technology including 3-d screens, descriptive color patterns and certain psychological focus points that attract a person’s unconscious mind to a specific product, the advancement of business practices must be the same in attracting certain detail of a product to that of making a person wanting more or feel as though they are receiving a special offer. Even if for a limited time. Many people who partake of services want the most up to date and the most opportune times available within today’s abilities. Granted, at a much faster pace, always on the move and too many appointments to complete in one day, the most is the best in the most convenient ways. More and more often than not, what is seen are special ads such as with premium channels on television; HBO, Cinemax or Starz all offer certain time frames for...

Words: 2372 - Pages: 10

Free Essay

Business Model Review

...Business 121 Slide Ⅰ 1. What is a business model? * * A business model describes the rationale of how an organization creates, delivers, and captures value.(How a company intends to make money / the logic by which it sustains itself financially. Or how your idea actually becomes a business.) * * 2.Business model canvas? * * * * * * * * * * * * * * * * * * * * * * * * * * 3.What is a multi-sided platform business model? Give an example, list the customer groups and explain how they interact with each other. * * Multi-sided Platform is one of the business model patterns. Multi-sided Platform brings together two or more distinct but interdependent groups of customers. Such platforms are of value to one group of customers only if the other groups if customers are also present. The platform creates value by facilitating interactions between the different groups. A multi-sided platform grows in value to the extent that it attracts more users, a phenomenon known as the Network Effect. * Network effects and Positive feedback loops are economic terms that describe the snowballing benefits to front-runners in some markets. * * Example and analysis: * LinkedIn is the world’s largest professional network. As of 31st March 2012, LinkedIn had 161 million members in over 200 countries. LinkedIn helps the professionals...

Words: 5236 - Pages: 21

Premium Essay

Business Models and Systems

...A local business that I frequent is Walmart. I go there on almost a weekly basis to get groceries and household necessities. The three main components of a business model are its business commerce, business occupation, and business organization. Business as a commerce is the process in which people produce, exchange, and trade goods and services. Walmart’s business commerce is trade. As Walmart has expanded, they are engaged in not only the trade of goods, but also services. Most Walmart stores have a variety of services that are provided, from a pharmacy, to a photo studio, hair care salon, etc. Business as an occupation is the set of skills and abilities that an organization has that allows them to create value in the goods and services that they offer. In the case of Walmart, a highly efficient set of skills and abilities exist. The company is set up to encourage efficiency and mass purchasing power, which allows Walmart to undercut its competitor’s pricing. Furthermore, Walmart invests significant amounts of money in employee training, which further supports the skill set of the business. Business as an organization is the system of authority and relationships that control interactions between people and move the organization towards a common goal. Walmart’s organization is one of its strong points, as it is organized according to a divisional structure, utilizing a market structure. Walmart, over the years, has greatly expanded its market structure, which allows it...

Words: 255 - Pages: 2

Premium Essay

Business Model Comparison

...Business Model Comparison Name Institution Wal-Mart and Tarket Wal-Mart and Tarket are the two leading retail stores in the United States with a customer base of more than 100 million shoppers. The stores run their operations in different parts of the United States and their annual posting for revenue accounts for a significant percentage of earnings for retails businesses in the US (Zikmund & Babin, 2013). Together, the stores have a capital base worth billions in dollars. Over the years, the stores have engaged in stiff competition in trying to increase their customer base. The companies share commonalities for being the only retailing businesses that record growth in times of financial crisis. However, difference exists in the approach used by the management in running the operations of the stores. At Wal-Mart for instance, the administration is open to communication and they encourage employees to use of stratagems that increase profits at the company (Böhm, 2008). Tarket on the other hand uses similar strategies but they emphasize on satisfying both customers and the employees. Moreover, Tarket is inclined towards promoting high quality products that give consumers value for their money. For the past few years, the two companies have been engaging in stiff competition in trying to outwit each other by using modern techniques in running their operations (Böhm, 2008). In a bid to entice customers, Walmart have been offering bargain on prices for their commodities...

Words: 1285 - Pages: 6

Premium Essay

Business Models

...Jessica Wolfe MGM-310 Phase 1- IP 1 04-15-12 Business Models In looking for companies that use business models, I found something rather interesting to me that I am going to elaborate on just a bit because I am not sure if it is the right concepts to this project. A business model is a traditional method where a company can conduct business to generate revenue. The business model helps the company identify where they can make the most money. There are 9 basic categories of a business model; Brokerage, Advertising, Informediary, Merchant, Manufacture (Direct), Affiliate, Community, Subscription, and Utility. Brokers Model: Brokers are market-makers, meaning they bring buyers and sellers together to facilitate transactions. Brokers often play a major role in B2B (business to business), B2C (business to consumer) and sometime C2C (consumer to consumer) markets. Most often the Broker charges a fee for completing the transaction. The formula to regulate how much commission they make may vary depending on the type of transaction that has been made. Brokers Models include Marketplace Exchange which offers a full range of services covering the transaction process, from market assessment to negotiation and fulfillment. For example the travel site orbitz.com uses this method. Another model is Buy/Sell Fulfillment which takes customer orders to buy or sell a product or service, including terms like price and delivery for their product. For example CarsDirect.com uses this method...

Words: 1016 - Pages: 5

Free Essay

How to Write a Business Model

...BUSINESS MODEL GENERATION Yves Pigneur Patrick Van Der Pijl Alexander Osterwalder Alan Smith Tim Clark www.businessmodelgeneration.com, EUR 27,60 THE CORE TEAM a core team did the heavy lifting in authorship, design and production of this collaborative effort involving over 400 strategy practitioners from around the world. Lead authors Alexander Osterwalder, Ph.D, and Professor Yves Pigneur, Ph.D., Creative Director & Designer Alan Smith from The Movement, Producer Patrick Van der Pijl of Business Models Inc. and Editor Tim Clark of Hitotsubashi University Graduate School of International Corporate Strategy. www.businessmodelgeneration.com 2 AGENDA 1. 2. 3. 4. 5. 6. 7. 8. 9. BUSINESS MODEL BUSINESS MODEL EXAMPLES MORE... BUSINESS MODEL REVENUE MODEL BUSINESS MODEL BUSINESS MODEL MISC. FRAMEWORK ENVIRONMENT MEASUREMENTS INNOVATION 3 1. BUSINESS MODEL 4 BUSINESS MODEL 5 BUSINESS MODEL A Business Model Of A Company Is A Simplified Representation Of Its Business Logic. 5 BUSINESS MODEL 5 BUSINESS MODEL BUSINESS MODEL “describes what a company offers its customers, how it reaches them and relates to them, through which resources, activities and partners it achieves this and finally, how it earns money.” Dr. Alexander Osterwalder 6 KP KA VP CR CS 2. C$ by Alexander Osterwalder & Yves Pigneur (taken from the book „Business Model Generation“) BUSINESS MODELCH FRAMEWORK KR R$ 7 2. BUSINESS...

Words: 4176 - Pages: 17

Premium Essay

Holacracy and the Zappos Business Model

...HOLACRACY AND THE ZAPPOS INC. BUSINESS MODEL Brenden Rush Rel 342 Excursus February 23, 2016 HOLACRACY AND THE ZAPPOS INC. BUSINESS MODEL Every business uses a model. Some have a loose business model where everyone kind of goes with the flow while others are more regimented. Some copy business models from competitors and some are innovators, developing their own business model from the ground up. There is no wrong or right way to run a business. Whatever works for the organization, its employees, customers, owners and stake holders is the business model a company should employ. However, there are some business models that are so unique and different to the landscape that they deserve an in depth look. E-commerce has become such a huge piece of the life we live today in the 21st century. From Google to Amazon, Wayfair to Overstock, buying and selling on the internet has become as much of our shopping experience as walking the local shopping mall or more. Even the traditional brick and mortar stores from Wal-Mart to JcPenney have renewed their focus to the selling of merchandise online. Though online retail has taken its place in our culture as much as physical store fronts, it still presents the same challenges that traditional retail stores have faced for the last 100-plus years. How do you guarantee the best customer service experience for your customers? How do you ensure employee happiness is at its most optimal level throughout the company? How do you retain market share...

Words: 1819 - Pages: 8

Premium Essay

Reinventing Your Business Model

...Reinventing Your Business Model by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann In 2003, Apple introduced the iPod with the iTunes store, revolutionizing portable entertainment, creating a new market, and transforming the company. In just three years, the iPod/iTunes combination became a nearly $10 billion product, accounting for almost 50% of Apple’s revenue. Apple’s market capitalization catapulted from around $1 billion in early 2003 to over $150 billion by late 2007. This success story is well known; what’s less well known is that Apple was not the first to bring digital music players to market. A company called Diamond Multimedia introduced the Rio in 1998. Another firm, Best Data, introduced the Cabo 64 in 2000. Both products worked well and were portable and stylish. So why did the iPod, rather than the Rio or Cabo, succeed? Apple did something far smarter than take a good technology and wrap it in a snazzy design. It took a good technology and wrapped it in a great business model. Apple’s true innovation was to make downloading digital music easy and convenient. To do that, the company built a groundbreaking business model that combined hardware, software, and service. This approach worked like Gillette’s famous blades-and-razor model in reverse: Apple essentially gave away the “blades” (low-margin iTunes music) to lock in purchase of the “razor” (the high-margin iPod). That model defined value in a new way and provided game-changing convenience to...

Words: 638 - Pages: 3

Free Essay

Internet Business Model Case Study

...Introduction to Management | Internet Business Models – A Case Study. | Nicole Fearon | user 5/3/2012 | Contents Question 3 Approach 3 The Case (Taken from TTFI.net Article) 4 Case Analysis 5 Business, Industry and Government Reviews 7 SWOT Analysis 7 Analysis Summary 8 Porters Five Forces Model 9 Porter’s Diamond Model 11 Demand Conditions 12 Related and Supporting Industries (collaborative industries) 12 Firm Strategy, Structure and Rivalry 12 Role of Government 13 Interconnectedness, Complexity and Business Models 15 Challenges and Strategies 15 External 16 Internal Strategies 17 Summary 19 Reference 20 Question Select one of the themes listed at the end of this table and undertake further research to prepare a paper outlining the key developments in the area. Your paper should contain references from a minimum of 15 sources, which should be clearly identified in a table of references or bibliography. You should also indicate the implications of your study for organizations in the Caribbean and provide recommendations for the adoption of strategies to address the challenges. Themes • Evolution of Management in the Caribbean • Managing in an Interconnected World • Managing the 21st Century Workforce • Use of ICT in Small and Medium Sized Business • Ethical Issues for Managerial Decision Making Approach Information and Communications Technology is a wide topic that can follow many paths. The focus for this...

Words: 5486 - Pages: 22

Free Essay

Business Models and Systems

...1. CheckPoint: Business Models and Systems Consider a local business whose services you frequently use. What are the main components of this company's business model? Write a 200- to 300-word response describing the three components of the business system that comprise the local business you selected. Use Figure 1.2 on p. 11 of Introduction to Business as a reference. The three main components of the Centralia Recreational Center are business commerce, business occupation, and business organization. The business commerce of the Centralia Recreational Center would be that citizens of this community and citizens of the surrounding areas can pay a set amount of money periodically to become a member and have full access to all of the features of this business. Of course, the value of this is better fitness and health for the members, and quality family time spent together by exercising, swimming, or participating in certain family oriented activities. The business occupation of the Centralia Recreational Center are the swimming pools, hot tubs, basketball court, running track, weightlifting and fitness room, and some of the classes the business offers for a variety of aerobics and fitness programs for people of all ages. The Centralia Recreational Center also hosts a number of tournaments for basketball, swimming, and volleyball. In my hometown, there are several other businesses that offer similar services to their customers, but none of them have the services that the...

Words: 314 - Pages: 2

Premium Essay

Business Models and Systems

...Business Models and Systems • Consider a local business whose services you frequently use. What are the main components of this company's business model? I work as a salesman for a local restoration company, American Restoration, in Indianapolis. Our main source of new business is generated by the cruelty of Mother Nature. We generate new business when the weather unleashes havoc on local residents. Our process starts when hail wind, tornadoes, floods, and fire affect an area or specific neighborhood. This could be within the city, or even outside of the state. The salesman frequents the area to find homes and buildings that have sustained damage. We contact the insurance companies for the home or business owner to file claims on the property. We then meet with the insurance adjuster to make sure the damage is absolutely insurable. Once the roof is bought we work directly with the homeowners and business owners to get the work completed using a list of contractors we work directly with. • Write a 200- to 300-word response describing the three components of the business system that comprise the local business you selected. Use Figure 1.2 on p. 11 of Introduction to Business as a reference. Business Commerce – American Restoration uses a process of weather monitoring that allows them to monitor what Mother Nature is doling out, not only locally, but also throughout the country. This system allows the salesmen to move directly into areas that have been affected...

Words: 863 - Pages: 4

Premium Essay

Business Models and Systems

...CheckPoint: Business Models and Systems A company’s services I frequently use is Wal-Mart. One of the components of their business system is their competitive advantage. Walmart has been able to provide quality goods at a reasonable price for many years. By doing this it has allowed them to grow at a rapic rate. They have been able to take the basic products sold at high-end stores and sale them to the public at an affordable cost. Another component of their business model is their mission statement which is ("Our mission is to enhance and integrate our supplier diversity programs into all of our procurement practices and to be an advocate for minority- and women-owned businesses."). This is an important component for Wal-Mart because it gives them a plan or course of action to head towards in order to become and stay competitive. What this also does for Wal-Mart is give their suppliers a place to sell their goods and since Wal-Mart has established a name for themselves, it gives their suppliers peace of mind. A third component of Wal-Mart is to build capital. Wal-Mart has been able to do this by taking profits and putting them back into the company. They have created Wal-Mart Superstores which are one-stop-shops which ultimately draw more customers. Customers can purchase everything for their home, kitchen, garden even get their car worked on all in one location. This is a convenience for customers which ultimately prevents them from having to drive to multiple locations...

Words: 286 - Pages: 2