Unit 12 – M1
When shopping online most customers like to compare providers before they select which website they will buy from. For example, they could use a comparison website such as kelkoo.com or manually go onto different sites to find the price. Either way the customer normally chooses whichever online store offers the cheapest price as this means they save more money. This makes comparing providers online very beneficial as if a customer did not do research on a certain product than they may find themselves paying much more than they had too. However, comparing online does not always mean the customer will benefit from the experience. This is because if a product is a very low price than it is expected to be broken or also fake, meaning the customer will not actually receive what they wanted due to scam websites which are made to trick people into spending their money. A website which potentially has these fake products is eBay. As the company has little power over what is sold or not there are many fake products which after being paid for never reach the customer. As well as fake products, comparing online and finding cheap items could also mean the standard of customer service is very low and that the company is hardly willing to help if a potential customer needs to ask them a question.
The website Amazon provides vast amounts of details on all of its products which is up to date and helps customers make the decision of whether they should buy the item or not. However, although this is the case for most products, items that are very expensive will not be able to make a customer’s mind up just with new information. This is because the customer would want to know that if they are spending a big amount of money that they are getting their money’s worth and will actually like the product. For example, on the Amazon website if there was new information on a