...which runs and develops its business activities globally and sells its products in more than 160 countries according to NIKE Corporate Website. NIKE owes its success and best performance on the global market to the high quality and innovative products that it produces and to its strong USP, brand positioning and direct to consumer channels. Related to the impressive performance and identified strong growth opportunities for the NIKE Brand portfolio the company objective is to achieve a revenue of $ 24 -25 billion for fiscal 2015 stated in report for 2011, which is more than the target of 23 $ billion announced in 2010. (www.nikeinc.com, 2011 ) Nike faces strong competition from the German sportswear maker Adidas and Puma globally. (Datamonitor Plc., 2011 ) Identifying market opportunities and key marketing strategies helps the company to achieve its marketing objectives – profit. Analyses on the Bulgarian market reveals a demand for sportswear and footwear among professional sports players and all the amateurs involved in range of sports and fitness activities and people who wear sports clothing and snickers for leisure , can be identified as a growth opportunity. Bulgaria offers perfect locations for extreme sports like skiing and snowboarding , which are very popular among young people in the country and their demand for special and high-quality equipment can identify NIKE 6.0 Brand category for active sports as a entry opportunity as such equipment is hard...
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...strategy with great business plan. To make changes in your plan when environment of the market is different from your wish. To know your real or potential competitors. To know everything for your business. Your week sides and your strong sides. Every human being wants to achieve happiness. We need different things such as love, health, success, glory and so on. In our time we need money to live. They are not our main aim but they helps to live better. In Bulgaria it's difficult to get enough money. The most of population work but it's poor. There are five percent of population which have ninety percent of the money. So differences between poor and rich people are enormous. Most of the firms pays low salary's. Chef of the firm has money but he will not increase the payment. It's ridiculous situation. Chefs wants better employers for few money. There are three ways to achieve something in my country. First is with close friends or relatives you start to work for government or for local municipality. Second is to start work in big firm in Sofia and hope to progress. Third way is to start new business. I like third one. It's risky but if you have a success it's the best. For me entrepreneurship is opportunity to evolve myself and to start my business. I have to be hardworking, well informed and open mind. Bulgaria is in European union since two thousand and seven. So now my country must obey many roles. One of it is about nylon bags. In Bulgaria we use many nylon...
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...Legalizing Lobbying in Bulgaria – a Mission Impossible or a Much Needed “Must’ Author: Gergana V. Murtova Term Paper for Business and Society Class People are easily fooled by talk about donations, private or corporate, that might be the case but not the whole truth, indeed. You see, everywhere from America to Japan, each party has, so to say, a ring of firms…If you think that I am less influential than one banker, your idea of what a politician can achieve is very far from reality. In the last 15 years, perhaps half of all above-the-average businessmen are [what they are]…either with my blessing or at least a smile from me. * Ahmed Dogan (Bulgarian Politician, former leader of the ethnic Turks’party Movement for Rights and Freedoms), 2005 Corrupted politicians, lobbying from wealthy businessmen, forceful advocacy from particular societal groups, influence peddling from local and national government representatives – all these are scenarios that Bulgarian citizen hear and read about in Bulgarian media day after day. That is why when in 2005 Dogan said those words, Bulgarian society wasn’t shock by their content; it was no news to us. Actually, the only shock from these words was from the cynicism and the sense of impunity with which a party leader would talk before television cameras. Overall, Bulgarian society is rather used to the concept of corruption. Bulgaria has been ranked for years among the top in the world in terms of corruption (Mulcahy, 2012)...
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...plan | Yugomar d.o.o. Page 8 of 117 Faculty of Economics and Administration | Masaryk University Marketing plan | Yugomar d.o.o. Masaryk University Faculty of Economics and Administration Marketing plan Master thesis Student: Advisor: 401140 Mladenović Dušan PhD Alena Klapalová Brno, 2013 Page 9 of 117 Faculty of Economics and Administration | Masaryk University Marketing plan | Yugomar d.o.o. Page 10 of 117 Faculty of Economics and Administration | Masaryk University Marketing plan | Yugomar d.o.o. Masaryk University Faculty of Economics and Administration Department of Corporate Economy Academic year 2012/2013 ASSIGNMENT OF DIPLOMA THESIS For: Mladenović Dušan Field: Business Management Title: Marketing plan Principles of t h e s i s w r i t i n g: Objective of the thesis: The main objectives of the thesis are to analyse present market situation of the chosen company concerning its marketing management problem, to analyse the market and to develop marketing plan according the results of analyses. Approach and methods used: 1. Literature search on all relevant topics (marketing strategy, marketing plan, market analyses etc.), 2. current situation and market analyses, 3. proposals of marketing plan. Methods: All relevant methods of market and marketing analysis and market research, e.g. SWOT analysis, survey, interview. Page 11 of 117 Faculty of Economics and Administration...
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...international company (see appendix 1). Use relevant literature and approaches for preparing the macro analysis such as DESTEP, PEST, PESTL, etc. (5 points) 1 b – set up a SWOT analysis for the same company and present it using visual aids. Remember that in a SWOT analysis you identify strengths, weaknesses, market opportunities for your company, and threats to your business. (5 points) 1 c – prepare a PowerPoint presentation on the competitive landscape of the same company. Use the popular Porter Five Forces framework. In the Five Forces Model, Porter explains that in any industry there are five forces that influence what happens within the industry: 1. Existing companies, 2. potential new companies, 3. substitutes for products offered, 4. the suppliers, and 5. the customers. These five forces combine to make up the business environment. By studying the structure of and dynamics between these forces, you can discover opportunities for improving upon your marketing strategies. (5 points) 1 d - prepare a PowerPoint presentation including a GE/ McKinsey matrix of the chosen company. Please bear in mind that the GE / McKinsey matrix maps strategic business units on a grid of the industry and the SBU's position in the industry. (5 points) 1 e –...
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...Niagara University Master of Arts in Interdisciplinary Studies "Building a Bridge to Bulgaria" A US-Bulgarian Cultural Exchange Organization Research Capstone Paper IDS601 Members of the committee: Dr. Chambers, T. Leibowitz, A. Dr. Mayer, S. Research paper presented by: Mariya Cherneva April 29, 2011 Table of Contents I. Executive Summary 3 II. Introduction 5 1.0 Why would someone would like to study abroad? 6 2.0 A Literature review of study abroad participants 11 3.0 USBCE Resource interviews 14 4.0 Specific information on Bulgarian stident trends 17 5.0 Creating a successful non-profit organization 19 6.0 USBCE – Created a specilized Organization 43 7.0 USBCE identifies its major outsidide organization 44 8.0 What role will USBCE play in the Work/Travel program 47 III Conclussion 51 IV Bibliography 53 V Appendix 1 VI Appendix 1 I. Executive Summary Background Having been the direct beneficiary of a few different types of cultural exchange programs I appreciate the value such an organization provides. In my lifetime I have been able to travel to, study and work in more than five different countries. My hope is to be able to use my experiences to create a cultural exchange organization to assist students with international study as well as a broad cultural experience. A program like this will help students to gain a global perspective and cultivate a global network...
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...Nuances in Bulgarian business culture in comparison with the United Kingdom’s Course work in Cross-cultural issues in the European Human Resource Management Prepare by: Dimitar Arnaudov, Faculty number: 1523078 Course: European business and Finances Sofia, 2015 1. Differences between national cultures. Authors, studies, etc. 2.1. Culture (def.); Culture differences. 1.1.1 Culture – def.; 1.1.2 Culture differences. 1.1 Authors and studies related to business culture. 1.2.1 Geert Hofstede; 1.2.2 Famous studies around the World. 2. Similarities and differences between the business cultures of Bulgaria and the United Kingdom. 2.1. Bulgarian business culture; 2.2. British business culture in comparison to Bulgaria’s . 3. References. Differences between national cultures. Authors, studies, etc. Culture (definition) and culture differences Culture illustrates the accepted norms and values and traditional behaviour of a group. One definition of culture by Deal and Kennedy is “the way a we do things around here”. However, culture also evolves over time. The culture of each country has its own beliefs, values and activities. In other words culture can be defined as an evolving set of collective beliefs, values and attitudes. Culture is a key component in business and has an impact on the strategic direction of business. Culture influences management...
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...Investments in tourism in Bulgaria – risks and benefits of making an investment decision. Introduction : What is an investment? Investments in tourism in Bulgaria.(brief explanation) Risks and benefits form making a decision to invest . Main body: How to make an investment decision? Best circumstances to make an investment. Brief descripition in general and connect with BG Risk regarding investment decisions. Investments in tourism. / in general + risks/ Condition of the tourism in Bulgaria / main numbers, perspectives, future prognosis, compare with another similar contrary/. Benefits and risks - of an Investment in tourism in Bulgaria- what is the possible profit, what is the possible loss, what is more risk or benefit. Evaluate the investment – good or bad? Conclusion: Summarize the information, state the main benefits, state the main risks, state the evaluation. Intro: Situated on the crossroads between Europe and Asia, Bulgaria has been home to various civilisations including the Thracians, Greeks, Romans and Slavs, each leaving a mark on its culture, history and heritage. Much of Bulgaria’s ancient culture has been sustained despite the four decades of Soviet rule that ravaged some of the country’s features. Bulgaria has nine UNESCO World Heritage sites, with seven listed as cultural sites and two as nature sites. The cultural sites include the Ancient City of Nessebar, Boyana Church, Madara River, Rila Monastery, the Rock-Hew Churches...
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...Introduction The success of every business is highly influenced by the development and practice of its marketing strategy. Especially in the sphere of small and medium- sized businesses, where long term marketing is essential, since recognising and satisfying consumers’ needs in time is the only way to raise the company’s compatibility. ‘I think it’s a good and necessary thing that companies are focusing beyond “customer service” and looking at the whole customer experience. Making sure that your customers have a thoroughly positive experience when dealing with you can be a huge competitive advantage’ Erika Andersen (2011) suggests. We have chosen our product to be a café- bar under the name ‘Ansita’. This decision was influenced by our awareness of the potential of the beverage industry and belief that our methods of operation would positively differentiate our product in the market. The main advantages of, ‘Ansita’ are its location and the lack of direct competitors. The café- bar is located extremely close to the centre of the city Haskovo. ‘Ansita’ is an alternative to the lack of social atmosphere and cafes for young people in the region and is likely to retain young people’s entertainment spending within the city. The café will specialise in thematic dinners and serve coffee, alcoholic and non- alcoholic drinks as well as cocktails. Macro environment Political factors Bulgaria’s transition to a democracy and a free-market economy after the collapse of the communist...
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...European Union Email: yaroslav.tomashyk@insead.edu / ytomashyk@gmail.com Mobile: + 33 6 82 06 31 96 PROFESSIONAL EXPERIENCE 2010 - 2013 EXTENT Associates LLC Co-founder of a boutique consulting firm with emphasis on finance advisory Ukraine Partner • Developed business practice from a sole-practitioner to 8 full-time and 15 outsourced subcontractors with service revenue of USD 600k • Introduced offering of outsourced CFO services and actuarial services • Served as interim CFO/Chief Restructuring Officer for two clients; hired, trained and reviewed performance of finance teams including CFO coaching for one client • Facilitated divestment of real estate business: negotiated and closed deals on sale of real estate projects worth USD 30M (commercial properties and hotels) for a client 2008 - 2010 Avis Rent-A-Car (Ukraine) Ukraine Leasing and car rental company (~2000 cars, USD 25M in assets), franchisee of Avis Rent-A-Car in Ukraine; acquired in 2008 by TBIF Financial Services (Netherlands) CFO • Executed overall financial management of the company, evaluated and approved all significant management decisions as member of the Board of Directors; directly reported to Supervisory Board (Central European HQ in Bulgaria) • Headed post-acquisition restructuring of the company; achieved increase in operating profit margin by more than 60% by introducing new pricing and cost allocation model • Implemented IFRS and management reporting, budgeting, forecasting, project analysis, risk management...
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...PEST Analysis of Bulgaria Table of Contents PEST Analysis.............................................................................................................................................. Political Factors......................................................................................................................................... Ruling Part........................................................................................................................................... EU confrontations.................................................................................................................................. EU support............................................................................................................................................ Trading Partners................................................................................................................................... Visa Free................................................................................................................................................ Economic Factors..................................................................................................................................... Economic Growth.................................................................................................................................. Macro Economic Factors.........................................................
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...privatized by the present CEO of Sopharma Ognian Donev while Electroimpex was owned by Bulgarian businessman and entrepreneur Borislav Dionisev. After Privatization Sopharma modernized and increased its production capabilities. At present Sopharma is the main unit in the structure of the group “Sopharma Industries”. As of September 2009 Sopharma owns 16 subsidiaries - 8 in Bulgaria and 8 abroad. Most of them operate in the field of medicine and produce different types of products for medicine and cosmetics or support the main activity. Some Bulgarian subsidiaries are publicly traded and are listed on the Bulgarian Stock exchange. 2. Environment a. GDP, inflation, exchange rate, current account deficit b. Products and Markets Sopharma is currently active in three areas: • production of pharmaceuticals, including medicines, mainly generics, and phyto-based substances, nutrition and food supplements (“Production of Pharmaceuticals”), which is primarily carried out by the company and, to a lesser extent, by its production subsidiaries, including Bulgarian Rose Sevtopolis and Unipharma in Bulgaria, Vitaminy in Ukraine and Ivancic i Sinovi in Serbia; • distribution...
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...GENERAL OVERVIEW - BULGARIA Current Status of Biomass Energy There exists a large potential to utilize biomass as an energy source in Bulgaria. Bulgaria has a total land area of approximately 110,000 km2, of which some 6,200,000 ha, or approximately 60 percent of the overall land area, consists of arable and agriculture lands, and 3,903,000 ha, or approximately 30 percent, is forest cover. While information regarding the use and potential of biomass has been limited, there have been recent developments through pilot projects and preliminary evaluations that do begin to highlight Bulgaria’s full potential. Next to the country’s hydro resources, biomass accounts for a sizable share of Bulgaria’s final energy consumption, approximately 3.7 percent or 409,000 toe of the calculated 10,918,000 toe total consumption (Sofia Energy Center data report). Due to the lack of reliable nationwide assessments and data, it is estimated that in practice this number is much larger. The majority of the biomass energy consumption exists mainly in the rural areas, where fuelwood, followed by the residential consumption of wood briquettes produced from forestry wastes and sawmill byproducts amount to approximately 2 million m3 per year. In addition, wastes generated from agricultural and farming activities are produced in large quantities and exploitation of these wastes can prove to be significant source for energy generation. As the land of Bulgaria is rich and fertile, farming activities...
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...competitiveness. The large oil corporations significantly influence national economies and the global economy in general, as a result of their huge financial power and their profit-oriented corporate management, by identifying the most appropriate strategies and the most effective methods of business management . Currently, oil market in Central and Eastern Europe is controlled by three major players: the Austrian OMV, Hungarian MOL company and the Russian company LUKOIL, whose investment strategies and policies contributed to a decisive extent to the development and consolidation of oil industry in the countries in this area, thus in Romania too. In this context, the paper aims to analyze the strategy of developing and consolidating LUKOIL’s position on this market. Key words: strategic alliance, a global energy player, offensive strategy, territorial expansion JEL Classification: M10 Introduction The greatest oil corporations significantly influence national economies and the global economy in general, the effect of their huge financial power and corporate management oriented to increase profit by identifying the most appropriate strategies and the most effective methods of business management. These elements underpin the development of management as a science and was later taken over and adapted by national companies. These strategies aim to answers the following questions: o What...
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...Goals and Objective I have always been a humanitarian in my heart. One example that has made a significant mark on my career was a donation shipment received from a United States military installation in Germany to be distributed to centers for children with special needs in Bulgaria in collaboration with the Bulgarian Red Cross. As an employee of the United States Embassy in Bulgaria, my responsibility encompassed the coordination of the customs clearance and distribution of the donation following the donor’s intent. Not long after the project finished, I received a phone call from the director of one of the centers to thank me for my work and express her gratitude for my help. Later on, I received a thank you card in the mail handmade by one of the children in the center. This event helped me realize the satisfaction that comes from the positive impact on people’s lives through a career in humanitarian logistics. I feel very privileged to have gained invaluable work experience in the shipping and logistics field working for the United States Government, the private industry, and non-profit sector for the past 12 years. Living through transition while growing up, I learnt to adapt to uncertainty and instability. As a result, I can easily relate to people in developing countries whose lives have been abruptly interrupted as a result of armed conflict or natural disaster. As a citizen of both transitioning and developed countries, I sincerely care for people who...
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