Chapter 1
Problem
Background of the Problem
Businesses are built by entrepreneurs because of two usual reasons: 1) because they are given the opportunity to enter the market, 2) and of course, to gain profit. It takes a lot of time, money and energy to establish your own business. You first have to step into the shoes of the consumers and ask yourself, “What do I want/need?” And that is where business opportunity comes. Business opportunity is present because there’s a need, there are means to fulfill the need, there are methods present to apply those means and more importantly, there’s a way to benefit from it in return. Everyone has their own needs and entrepreneurs try their best to satisfy those needs because for them, satisfaction means profit.
In 65 years of excellence and service, Araullo University is able to satisfy the needs of every student in terms of quality education, every employee in terms of the job, salaries and benefits given to them and their contribution to the welfare of the community inside and outside Cabanatuan City. After being acquired by PHINMA in 2004, AU had everything improved and made better. But other than the quality education, in terms of food, is the school able to satisfy the needs of the students and employees?
In the past few years, AU has been open to entrepreneurs who want to put up their food carts or kiosks inside the university. Yes, business opportunities can be found everywhere and AU is one of the places you can look for it. Many food carts and kiosks have already entered the university. Some have their products unique and some have their products identical and are trying to compete with each other. But the wants and needs of the customers changes from time to time and the question is, are they enough to satisfy the needs and wants of the students and employees or do AU need to be open and give business