Number 2 (Ciafone, A., 2012)
What happened: misused of water, caused problems such as skin irritation and shortage of water to the residents, determined to garner global attention which resulted in the ending of contracts with coca cola in campuses ( united states, Canada, Ireland, the uk, Italy, and india), indian parliament prohibited the sale of soft drinks

What did they do: initiated water specific projects such as reducing and recycling water and such, but people were still skeptical about the sustainability of the pledge. In addition, plant workers were against the idea as they view it as a threat to their jobs

Fritz Kaestner and Bergmann (2010)
What happened: Frontline employees are crucial to every company’s success and should be trained in order to provide value for their companies.

What did they do: * CCE understands that decreasing turnover costs and increasing frontline employees’ ability to execute the company’s strategy will lead to an increase in shareholder value * Effective learning requires structure, which iswhy CCE and BTS developed the new Pathway program to structure every day of the first two to four weeks of the new frontline employee’s on-boarding process. * In short, every new employee has a clear roadmap of what to learn, how, and from whom they can learn in order to be successful. * Everyone is equally responsible for success: the peer coach supports the new employee; the manager assesses the training; and the employee owns the training. * Throughout the year, managers continue to ride with employees and coach them in areas where they need additional development * The program has already demonstrated that it helps reduce costs associated with learning on the job and accelerates time to productivity. * The daily preparation and guides for employees and coaches are enabling new employees to quickly develop the