...BA (Hons) Business Administration ------------------------------------------------- MODULE: Business and Commercial Awareness ------------------------------------------------- MODULE CODE: 6FBS1261MODULE LEADER: Mr. Neil GodfreyImplementation PlanMember: Jenna Julien ID NUMBER: 13028960Programme Delivered by:CTS College of Business and Computer Science Ltd.Submission Date: 07/01/2013Final Word Count:1302(Excluding, Table of Contents, Tables & References) | Table of Contents Section 1.0 1 OVERVIEW OF INVESTMENT AND IMPACT ON FINANCIAL DEPARTMENT: 1 Section 2.0 2 LINKAGES WITH OTHER DEPARTMENTS: 2 Section 3.0 3 MILESTONES AND TIME PLAN FOR FINANCIAL ACTIVITIES: 3 Section 4.0 4 RISK MANAGEMENT PLAN: 4 TABLE 1: Showing Risk Plan for Implementation Plan 5 TABLE 2: Showing Risk Assessment for Implementation Plan 5 Section 5.0 6 FINANCIAL OVERVIEW OF INVESTMENT: 6 COST-PLAN 6 TABLE 3: SHOWING DETAILED EXPENSE ACCOUNT 7 TABLE 4: SHOWING TOTAL PROJECTED YEARLY INCOME 8 TABLE 5: SHOWING PROJECTED COST-INCOME RATIO 8 TABLE 6: SHOWING TOTAL FORECASTED PROFITS 8 TABLE 7: SHOWING PROJECTED PROFIT-INCOME RATIO 9 TABLE 8: SHOWING PROJECTED BREAK-EVEN PERIOD FOR 9 Section 6.0 10 RESOURCE REQUIREMENTS BY THE FINANCE DEPARTMENT: 10 Section 7.0 11 KEY PERFORMANCE INDICATORS 11 Section 8.0 12 REFERENCES 12 Section 1.0 OVERVIEW OF INVESTMENT AND IMPACT ON FINANCIAL DEPARTMENT: ...
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...* Executive Summary In today’s competitive business world tourism and hospitality business are facing a lot of competition. For making position in the market place, tourism and hospitality business are involving more and more in promotional activities. The tourism and hospitality organization is shifting from traditional marketing procedures. They are using more advanced marketing tools and techniques to capture value from the customer. After completing this report, the writer is knowledgeable of understanding marketing strategies and other marketing communication strategies for building customer relationship in order to capture value from them. Contents Executive Summary 2 Introduction 4 Hotel Cafe Royal 4 2 Task-1 Marketing strategies for hospitality and tourism organisations 4 2.1 Marketing strategies for hospitality or tourism sector 4 2.2 Networking and customer relationship marketing strategies for hospitality or tourism organisations 7 2.3 Developing brand identity strategies 9 2.4 E-marketing, Viral and Guerrilla marketing strategies 10 3 Marketing communication strategies for hospitality and tourism organisations 11 3.1 Marketing and customer loyalty strategies for hospitality or tourism organisation 11 3.2 Marketing communications strategies 13 4 Recommendation and Conclusion 14 5 References 14 * Introduction Marketing is a process by which a tourism and hospitality business generates values for their customer by creating...
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...Quality Management in Business Contents Introduction 2 Task 1: Different approaches to quality management 2 Task 2: Benefits of quality management 5 Task 3: Quality control and service improvement 8 Task 4: Quality management and organisational performance 10 Conclusion 14 Reference 15 Introduction Quality management is the act of supervising all duties and tasks within the organization which is necessary to maintain a successful level of supremacy. It consists of several basic elements. These are finding and applying quality planning, inspection as well as quality management and quality improvement. It is also known as “Total Quality Management (TQM)”. “The SAVOY” is the well-known Hotel in UK. It is established in 1889. The most marvelous thing is that it is situated near the river “Thames”. Other prestigious thing of The Savoy is it is very close to “British Museum” and “The Royal Opera House”. Now-a-days it has become the greatest refreshment place for the residence of London. It provides all the modern facilities to its customers like online booking opportunity, allow taking pet, Wi-Fi etc. People also visit here to celebrate anniversary, birthday party, mother’s day and the most interesting thing is visitors get the taste of River Thames cruise. These add a colorful dimension to their enjoyment. Task 1: Different approaches to quality management Multiple quality concepts of “The Savoy” Quality is a running system of establishing and retaining...
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...Project Proposal: Refurbishment for Hotel Metro, Covent Garden Prepared for: Prepared by: ID Number: Date: Project Management 22 October 2015 Page !1 of !39 1. Project Summary 4 Project Initiation 5 2. 2.1.Aims and Constraints 5 2.2. Contraints 5 3. Project Definition 6 3.1.Business Case 6 3.2.Stakeholder 6 3.3. Kick-off Meeting 6 3.4.Project Planning 6 3.4.1. Project Integration Management 6 3.4.2. Project Work Breakdown Structure 7 3.4.3. Project Time Management 7 3.4.4. Cost Management 7 4. Project Execution 7 4.1. Project Quality Management 7 4.2. Project Communication Management 7 4.3. Project Human Resource Management 7 4.4. Project Risk Management 8 4.5. Monitoring and Controlling 8 4.6. Closing the Project 8 5. Recommendations 8 6. Conclusion 9 7. Bibliography 10 8. Appendix 11 Appendix 1 - Business Case 11 1. Proposal Summary 11 2. Proposal Status 11 3. Business Case Validation 11 Appendix 2 - Financial Appraisal 13 Appendix 3 - Stakeholder Register 14 Appendix 4 - Stakeholder Analysis 15 Appendix 5 - Kick-off Meeting 16 Meeting Objectives: 16 Agenda: 16 Appendix 6 - Milestone List 16 Appendix 7 - Team Contract 17 Code of Conduct: 17 Participation: 17 Communication:...
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...Hilton Group Presentation Module: Strategic Management (MGT3170) Tutor: Stephane Bignoux Seminar: Thursday, 9am Group members Student Number Syarifah Nadzlira Myra Syed Abdul Rahman M00470174 Syed Nadim Armani Syed Abdul Rahman M00470173 Adefolaju Adeosun M00295266 Suna Balman M00242429 Company Background • • • • • • • Founded in 1946 by Conrad Hilton and based in McLean, VA It is a leading global hospitality company Owns, manages and develops hotels, resorts and timeshare properties, and lodging properties Acquired by The Blackstone Group on 24th October 2007 It is now the subsidiary of The Blackstone Group, an American private equity firm Well known for its award-winning customer loyalty program, Hilton HHonors The company’s brand portfolio are segmented into four categories; luxury, full service, focused service, lifestyle and vacation ownership General Business Environment ENVIRONMENTAL • Hilton incurs costs in order to comply with requirements and potential liabilities under various local and foreign environmental laws and regulations; For example, laws on storage and disposal of hazardous substances (Hilton Worldwide, 2013). • Hilton managed to be the first hotel to be awarded the Carbon Trust Standard for reducing its carbon footprint (Murray, 2009). POLITICAL • The threat of terrorism in the UK is increasing this is indicated with the current threat level being severe ...
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...SALES & MARKETING PLAN (For 2011 – 2012) THE IMAGERY HOTEL, XYZ CITY, INDIA The presented sales and marketing plan has been worked upon while covering the theoretical knowledge gained during the duration of module. The sales and marketing plan covers only the rooms division strategy due to word count limitation (Revenue aspects such as Food & Beverage outlets, other revenue etc are not being discussed). Glossary at the end of appendices features the key industry specific terms used in the plan. Executive summary The Imagery hotel is an established luxury hotel located in the XYZ city of India. The hotel is part of a renowned chain of hotel. The hotel has been an industry leader in the city since its inception in 1991. The hotel follows the objectives that are consistent with the company’s goals and mission statement. In the year 2011, The Imagery Hotel is targeted to contribute sales revenue of INR 165 Million against a projection of INR 140 Million. The Imagery Hotel, has to further maintain its market leadership in the city by achieving the highest RevPAR Premium. The marketing plan addresses following major attributes: • Growing need to increase the high rated businesses • Increasing the market share • Segment wise in depth analysis to gain competitor’s business • Channel wise in depth analysis to gain competitor’s business • Laying down the processes to ensure the customer is satisfied Introduction The Imagery hotel located in XYZ city offers...
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...of the project 9 7.MARKET ANALYSIS 10 7.1 Demand in Copenhagen Hotel Market 11 7.2 Supply in Copenhagen Hotel Market 13 7.3 Trends and Outlook 14 8. MARKETING STRATEGY 16 8.1 Growth strategy 16 8.2 SWOT for “The Edge” project 16 8.3 Competitive position 18 8.4 Competitive advantage 19 9. MANAGEMENT STRUCTURE AND ORGANIZATION 19 10.SENSITIVITY ANALYSIS FOR HOTEL TIVOLI INN 21 11. CONCLUSION 25 12. LIST OF SOURCES/LITTERATURE 26 1.INTRODUCTION Tivoli is an amusement park and one of the most popular attractions in Denmark. It is the world`s second oldest amusement park and fifth most visited in Europe. Tivoli is situated in the centre of Copenhagen and exists since 1843. Starting from the rides and adventurous attractions and passing through the “scenographical towns”, music events, theaters, beautiful and sophisticated gardens, Tvoli brings joy and entertainment for both local and international visitors. Tivoli is developing and improving with every single year. Besides the regular attractions for an amusement park, Tivoli gives the environment for music, theatre and business events to happen. “The Concert Hall”, “Tivoli Congress Center”, “Tivoli Hotel” and “Tivoli Festival” are one of the most emblematic places in Tivoli. Besides entertainment , Tivoli provides the opportunity for business meetings and ensures its visitors with luxury facilities. Tivoli is open during three seasons of the year: Summer, Halloween and Christmas. Apart from the estate Tivoli is...
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...BUSINESS DEVELOPMENT PROPOSAL FOR NH HOTEL START-UP IN BELGRADE by STEFAN MATKOVIC LSC STUDENT ID: 0010GZGZ0913 Presented as part of the requirement for the award of MBA at Cardiff Metropolitan University (CMU) May 2015 1 BUSINESS DEVELOPMENT PROPOSAL Supervisor Declaration Form Student Name: Stefan Matkovic Supervisors Name: Vlada Botoric I acknowledge that the above named student has regularly attended the planned meetings and actively engaged in the supervision process. They have provided regular timely draft chapters of the BUSINESS DEVELOPMENT PROPOSAL and followed given guidance. I confirm that I have approved the BUSINESS DEVELOPMENT PROPOSAL title specified below. Title of BUSINESS DEVELOPMENT PROPOSAL: BUSINESS DEVELOPMENT PROPOSAL FOR NH HOTEL START-UP IN BELGRADE Signed by Supervisor ……………………………………. Date ……………………………………… 2 Layout of Declaration/Statements page DECLARATION This work being submitted in partial fulfilment of the requirements for the degree of .................................MASTER OF BUSINESS ADMINISTRATION....................................... And has not previously been accepted in substance for any degree and is not being concurrently submitted in candidature for any degree. Signed........................................................................................ (Candidate) Date........................................................................................... STATEMENT...
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...INSTITUTE OF TOURISM AND HOTEL MANAGEMENT “Tourism Development Plan: National Library of the Philippines” – Nation’s Literature’s Shelter Beautification A Thesis Proposal Presented to the Institute of Tourism and Hotel Management (ITHM) Far Eastern University (FEU) – Manila In Partial Fulfillment of Requirements for Tourism Planning and Development (TPAD) __________ By Baladad, Arlou Belle P. Celestial, Danisse Ann P. Fabros, Jeric Neil V. Huang, Ya-Hui E. Opinaldo, Cathleen Karla L. Platino, Shane Marienette M. “Tourism Development Plan: National Library of the Philippines” – Nation’s Literature’s Shelter Beautification 1 FAR EASTERN UNIVERSITY INSTITUTE OF TOURISM AND HOTEL MANAGEMENT October 2014 Vision and Mission The modernity of National Library of the Philippines tends to adapt to rapid global technological advances and catch up with other modernized libraries elsewhere, and its American style of architecture which upholds the sophistication makes visitors feel like passing through the history since it was established in American colonial period. National Library of the Philippines aims to provide a comfortable learning ambiance for visitors, upgrade most of the facilities to look more authentic, and enhance the creativity of facility design that can seem somehow distinct from other libraries while upholding the historical spirit within its structural design at the same time. “Tourism Development Plan: National Library of...
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... Page #01. Letter of Transmittal------------------------------------------------------------0202. Acknowledgment-------------------------------------------------------------------0303. Executive Summary---------------------------------------------------------------0404. Introduction------------------------------------------------------------------------0505. Methodology-----------------------------------------------------------------------0506. Limitations of the study-------------------------------------------------------0507. Objective--------------------------------------------------------------------------- 0608. Overview of Long Beach Hotel-----------------------------------------------------0709. Features & Benefits of Long beach hotel ---------------------------------------0710. Vision-----------------------------------------------------------------------------------0811. Mission---------------------------------------------------------------------------------0812. Corporate Objective ----------------------------------------------------------------0813. Organizational Structure--------------------------------------------------------------0914. COMPENSATION FOR TOP MID AND OPERATING LEVEL-----------------1015. Compensation---------------------------------------------------------------------------1516 Employee Benefit------------------------------------------------------------------------1617. COMPENSATION DIMENSION----------------------------------------------18...
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...2 1) Gross Domestic Product (GDP) 2 2) Interest rate 3 III) Industry environment 5 1) Life cycle of Hotel Industry: 5 2) Hotel industry tendencies 5 3) Identify and positioning with competitors 6 4) Research & Development Fees 7 5) Competitors & Hotel industry ratios 7 IV) The company: Accor 7 1) SWOT Analysis: 8 a. ACCOR/IHG/Starwood 9 V) Global Analysis of ACCOR 10 1) Year by year 10 a. 2009: 10 b. 2010: 11 c. 2011: 11 2) Analysis of ratios 12 a. Return on Equity (ROE) 12 b. Net Profit Margin 13 c. Asset turnover 14 d. Financial leverage multiplier 15 e. Total debt 16 VI) Conclusion 17 VII) Bibilography 18 VIII) Annexes 19 Introduction * 2011 ended on positive statistics concerning hotel groups’ growth: every leader is engaged into a worldwide run, because their bank account strength depends on a geographic balance between risks and opportunities. Important hotel groups have enhanced franchise development in 2010 and have increased their number of rooms, some going beyond 600 000. For several years now, Intercontinental Hotel Group is the world leader, but it is followed by three others American groups, Hilton Worldwide, Wyndham Worldwide and Marriott. However, a European (French) group has been able to find its place in this competitive market, and by being the 5th hotel group, ACCOR is the group we have chosen to analyze. It is the most accessible one, with its well known brands like...
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...Jonathan White Buad 326 Final Paper: Kimpton Hotel Earthcare Program 11/28/2011 1.) One aspect of their efforts was to establish a major environmental initiative called Earthcare. Kimpton started out by recycling trash, phones, batteries, buying organic coffees and teas, and serving organic wines at their evening wine hours. They started educating their cleaning staff to use green products, and also held weekly meetings with Earth Care champions in every hotel and restaurant. With the new greening program in motion, Kimpton new cut back has achieve some success in reducing cost. Their efforts have reduced pollution and hazardous waste, reused or recycled material, and operated with greater energy efficiency. As a result, Kimpton Hotels can save over 250,000 per year in waste disposal costs by recycling just 50% of waste stream. However, green investment always has slower payback periods or a lower rate return. Kimpton will have to do more research to determine the degree of recycling products should apply, and the appropriate time to put these plans in action. The gain from investing in more green service can increase the company revenue for the future, but the cost to apply these new resources will be expensive. 2.) EarthCare program can contribute to Kimpton financial performance by applying the program to a strategic response to emerging public issue. This will give Kimpoton hotel a competitive advantage over their competition by becoming more eco-friendly...
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...special thanks to U Bo, Human Resource Manager, for reporting my application for internship to GM and scheduling for my internship. Finally, I have to thank managers form Front Office, Food and Beverage, House Keeping and Sale departments, as they allowed me to learn and observe how they are performing hospitality management and how to run an international hotel in a perfect situation. Company History Mandalay Hill Resort Hotel forms part of the operations of LP Holding Co.,Ltd in Myanmar. The hotel was opened on 26th November 1995. During early years of the hotel, the operation was under the control of Accor Hotel Management. After 2000, the owner, himself has managed the hotel with the assistance of Australian general manager. The hotel lies at the foot of Mandalay Hill and facing the Royal Palace and beautiful moat. It is a 10 storied RC building constructed in a spacious compound. As it is surrounded by many Buddhist monasteries, the environment is peaceful that makes the hotel as an ideal place to stay. As guests wander through the grounds or relax inside, they can see the place is instilled with a quality and character missing form many other today’s hotels. Address: No. (9), Kwin (416.B), 10th street at the foot of Mandalay Hill, Mandalay. Phone: 95 2 35638, Fax: 95 2 35639 Website:...
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...MKT01760 Tourism Planning Environments Assignment 2 – Proposal for preparation of a tourism plan or policy Due Date: Week 8 Position Statement “Climate change is one of the most significant challenges facing tourism today. Australia’s tourism industry, like all sectors, contributes to greenhouse gas emissions. The industry is also susceptible to climate change impacts, with some of Australia’s most iconic natural attractions and World Heritage Areas particularly sensitive to changes in climate conditions” (Australian Government website, 2010). “Tourism is fundamental to Australia’s economy. The direct GDP contribution of the tourism industry was $38.9 billion in 2006-07. However, many of these tourism-related goods and services contribute to significant GHG emissions. (Tourism Australia, 2008). As stated by Tourism Queensland, 2009, “internationally and domestically our competitors are gearing up so they can promote themselves as climate friendly destinations. Queensland must act if we are to be competitive”. They have also stated ways to make this a reality. Some actions include: Promote environmentally responsible and safe use of your product/service to visitors; monitor the sustainability performances of main competitors; pursue a carbon neutral option for your product or service. Tourism Queensland was established in 1979 (Tourism Queensland, 2009), Tourism Queensland is a statutory body under the...
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...Kingdom-style park, Shanghai Disneyland Park, and two themed hotels. The two phases cover a total of 963 acres of land, more than three times the size of the Hongkong Disneyland. The budget of the project amounts to US$ 4.5 billion. The Resort is built in a style similar to other Disney Resorts around the world. At the same time, special fascinations are designed to attract Chinese guests. Distinctive performance will be organised in particular Chinese festivals. After completion of the first phase, the Resort is expected to serve 12 million guests during the first six months. As expected, the guests will be local citizens and residents in the neighbouring provinces. Gradually, the Resort plans to attract customers from the entire nation, as well as tourists from countries in the vicinity, such as South Korea, Singapore, Malaysia and Taiwan. The management budgets at 40 million guests per year, until the completion of the second phase. The management anticipates a similar customer profile in the target market segment. That is, families with young children are the primary targets. Secondarily, the Resort aims at young couples, tourists, and youth groups. Although the disposable income per capita is relatively low in China, the management is confident about the consumer spending power in the Resort. The blooming economic outlook and one-child policy are favourable to the operations of this type of business. The Three Projects The first phase of the Shanghai...
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