...207LON ENTREPRENEURSHIP IN A GLOBAL CONTEXT FOURTH SUBMISSION FOR COURSEWORK 2 GROUP: SEFAKOR BANSA, THANG NGUYEN, SAFIYA HAIDO, GAURAV GAUTAM AND LAKSHYA PARASHAR ENTREPRENEURAL PROJECT: VIETNAMESE RESTAURANT/FOOD SERVICE. COMPANY NAME: COSMO ……………. “Spice up your belly” Marketing Plan For Cosmo The food service industry is a big industry that is found in every human habitat on the earth. People need food to survive, some prefer to cook it themselves due to economic reasons or other personal reasons whilst others prefer buying what has already been put together by food service companies like the one we wish to start. Marketing can be defined as the act of provide goods or services better than competition at a profit. The idea of a Vietnamese restaurant in London is not the first of its kind. Cosmo intends to perform better than already existing Vietnamese restaurants that already exist in London. To achieve this, a critical analysis of its marketing plan is highly of the essence. The elements of its 4ps must give Cosmo and advantage over the other already existing Vietnamese restaurants. Place | * A clean, pleasant venue very close to the Liverpool St station * A beautiful water front venue within 3years of operation. | Positioning | * Faster food availability * A menu that covers all types of Vietnamese dishes. Caters for all from healthy eaters to people with exotic tastes. * Faster delivery service * Cooking at customers venues ( parties etc)...
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...Assignment 2 – Business Plan (35%) Purpose The purpose of this assignment is to apply franchising and small business knowledge to develop a business plan for a new franchise outlet for a franchise business. In either case, the business is to be started from scratch. Topic / Task You are required to produce a business plan for a start-up outlet of a franchise chain you would like to operate. Students CANNOT base their business plan on a pre-existing franchise (i.e., one which has been or is currently in operation). Students must understand that the business plan is for a franchise outlet as opposed to an independent new business. Several sample business plans from which you may draw ideas have been provided in the “assessment tab”. These Business Plans are considered exemplar plans. Please view as they may assist you in terms of structure and expectations. Please DO NOT copy any of the plans as they are recorded through the SafeAssign submission point and as such any plagiarism based on these plans or those available on the Internet will be detected. In addition, there are a number of resources available and identified (including useful websites and video clips) for students in Topic 2 (Activity 3). You should also draw upon the business planning resources available online at www.business.gov.au plus those available from other government agencies, associations and major banks. Referencing and Collaboration Referencing is expected. Assignments will be uploaded...
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...ITT TECHNICAL INSTITUTE EN3220 Written Analysis Onsite Course GRADED ASSIGNMENTS Table of Contents Graded Assignments 4 Unit 1 Journal 1: Personal Narrative 4 Unit 1 Journal 1: Personal Narrative Handout 6 Unit 1 Journal 2: Civic Narrative 9 Unit 1 Journal 2: Civic Narrative Handout 11 Unit 1 Assignment 1: What Would You Do? 12 Unit 2 Journal 1: Personal Narrative 13 Unit 2 Journal 1: Personal Narrative Handout 15 Unit 2 Journal 2: Civic Narrative 19 Unit 2 Journal 2: Civic Narrative Handout 20 Unit 2 Journal 3: Article Response 22 Unit 2 Assignment 1: What Would You Do? 23 Unit 2 Assignment 2: Declaration of Independence and Public Safety 25 Unit 3 Journal 1: Car Commercials 26 Unit 3 Journal 2: Personal Narrative 27 Unit 3 Journal 2: Personal Narrative Handout 28 Unit 3 Journal 3: Civic Narrative 31 Unit 3 Journal 3: Civic Narrative Handout 32 Unit 3 Journal 4: Taste vs. Judgment 34 Unit 3 Presentation 1: What Would You Do? 35 Unit 3 Assignment 1: Habits That Hinder Thinking 36 Unit 4 Journal 1: Invention Exercise 37 Unit 4 Journal 1: SWOT Analysis Template 38 Unit 4 Journal 2: Personal Narrative 39 Unit 4 Journal 2: Personal Narrative Handout 41 Unit 4 Journal 3: Civic Narrative 43 Unit 4 Journal 3: Civic Narrative Handout 44 Unit 4 Assignment 1: What Would You Do? 46 Unit 4 Assignment 2: Invention White Paper 47 Unit 5 Journal 1: Personal Narrative 48 Unit 5 Journal 1: Personal Narrative Handout 49 Unit...
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...Business Plan for a Startup Business The business plan consists of a narrative and several financial worksheets. The narrative template is the body of the business plan. It contains more than 150 questions divided into several sections. Work through the sections in any order that you want, except for the Executive Summary, which should be done last. Skip any questions that do not apply to your type of business. When you are finished writing your first draft, you’ll have a collection of small essays on the various topics of the business plan. Then you’ll want to edit them into a smooth-flowing narrative. The real value of creating a business plan is not in having the finished product in hand; rather, the value lies in the process of researching and thinking about your business in a systematic way. The act of planning helps you to think things through thoroughly, study and research if you are not sure of the facts, and look at your ideas critically. It takes time now, but avoids costly, perhaps disastrous, mistakes later. This business plan is a generic model suitable for all types of businesses. However, you should modify it to suit your particular circumstances. Before you begin, review the section titled Refining the Plan, found at the end. It suggests emphasizing certain areas depending upon your type of business (manufacturing, retail, service, etc.). It also has tips for fine-tuning your plan to make an effective presentation to investors or bankers. If this is why...
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...MORNING NEWS How to Write a O RM D S ON C Business Plan THE LEADING BUSINESS PLAN BOOK FOR • Write a winning proposal • Prepare cash flow and profit & loss forecasts • Get backers to invest 25 YEARS Mike McKeever Free Legal Updates at Nolo.com R OM - AL L L F F e Story Dear friends, Founded in 1971, and based in an old clock factory in Berkeley, California, Nolo has always strived to offer clear legal information and solutions. Today we are proud to offer a full range of plain-English law books, legal forms, software and an award-winning website. Everything we publish is relentlessly researched and tested by a dedicated group of in-house legal editors, who together have more than 150 years’ experience. And when legal changes occur after publication, we promptly post free updates at Nolo.com. Tens of millions of Americans have looked to Nolo to help solve their legal and business problems. We work every day to be worthy of this trust. Ralph Warner Nolo co-founder Emma Cofod Products Books & Software & Services Get in-depth information. Nolo publishes hundreds of great books and software programs for consumers and business owners. ey’re all available in print or as downloads at Nolo.com. Legal Encyclopedia Free at Nolo.com. Here are more than 1,400 free articles and answers to common questions about everyday legal issues including wills, bankruptcy, small business formation, divorce, patents, employment and much more...
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...transform strategy into reality. We offer our clients high impact advisory services throughout the business life cycle from ideation & inception to growth, maturity and transition. We make change happen. The group consists of two companies Merryland Real Estate and Consultants Pvt. Ltd. and Merryland Solicitors and Legal Consultants Pvt. Ltd. which cover the following service lines: 1. Energy Advisory Services 2. Real Estate Advisory Services 3. Business and Financial Advisory Services 4. Corporate Secretarial Services 5. Legal Advisory Services Headquartered in Jaipur, Rajasthan (India), we also have representative offices in Bahrain, Dubai, Delhi and Mumbai. Our founders are all senior professionals having advanced degree in law, electrical engineering, computer science, management, finance and political science. Our consultants and affiliates include retired senior government officers and bureaucrats, seasoned finance professionals, lawyers of High Court and Supreme Court and experienced industry leaders. Delivering Service Excellence Merryland Real Estate and Consultants Pvt. Ltd. and Merryland Solicitors and Legal Consultants Pvt. Ltd. F-68, Vinay Path, Kantichandra Road, Banipark, Jaipur, Rajasthan, India, Pin – 302016 Tel: +91 141-2201515, 141-4019333 Fax : + 91 141-419333 www.merrylandconsultants.com Experts at work for you EN E R G Y AD VIS O RY GIVE POWER TO YOUR BUSINESS Market Assessment ▪ Opportunity analysis for renewable and non-renewable energy sources ▪ Market...
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...final semester in the MBA program at Harvard Business School (HBS), and things were not going as expected. Spring break was about to start, but Henry, like many others in the class of 2002, was feeling the pain of the worst job market in over a decade. Henry recalled the troubled sentiment around campus: Going to business school during the aftermath of the Internet crash changed everything. Before the crash, the feeling was that if you graduated from HBS, you could take on the world. Now people were feeling a lot more insecurity. I was having some doubt about my own capabilities—about what I could accomplish on my own. Anxious to test his abilities and distinguish himself beyond the standard curriculum, Henry had decided to enter the School’s annual business plan contest. About six weeks earlier, in late January, Henry had teamed with HBS classmate Dana Soiman and the founders of start-up company Music Games International (MGI). The MGI founders—an HBS alumnus (MBA ’87) and two professional musicians—later brought two additional students from other institutions onto the team, creating a group composed of diverse views and talents. (See Exhibit 1 for team member bios.) The team was dynamic but very conflicted, and progress on the business plan had been slow. They had a promising product: a CD-ROM music game that children enjoyed playing while learning about music. The team could not agree, however, on a fundamental aspect of the plan—the target market for the product—which made...
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...Starting Your Own Business Contents List of illustrations ix Preface xi 1 Getting Started 1 What's holding you back? 1 Learning to handle success 3 Overcoming the mental blocks 3 Fighting back 6 Checking your readiness 12 Case studies 13 Action points 15 2 Finding Ideas 16 Looking right in front of you 16 Cashing in on change 17 Carving a niche 18 Acquiring commercial skills 20 Working on your self-esteem 20 Choosing a trading name 21 Checking your readiness 24 Case studies 24 Action points 26 3 Creating a Winning Business Plan 27 Planning ahead 27 Making sure the plan is yours 30 Your blueprint for success 30 Getting help from the public sector 36 Getting help from the banks 36 Checklist 37 Constructing your 'blueprint for success' 38 Case studies 43 Exercises 45 4 Funding Your Enterprise 46 Getting your hands on some seed money 46 Start-up costs 46 Getting outside finance 49 Approaching the public sector 50 Approaching potential funders 54 The plan that will fix your funding 58 Presenting your case 61 Checklist 62 Case studies 63 Action points 65 5 Planning Ahead 66 Choosing a partner 66 Case studies: going into partnership 69 Measuring the competition 71 Competitive analysis 75 Finding the right premises 77 The systems you will need 79 Deciding your business status 80 Understanding the basics of taxation 81 Preparing to survive - and succeed 84 Case studies 85 Action points 87 6 Marketing Your Enterprise 89 Debunking...
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...planning and then running their own business. This guide will begin with an overview of the course, its structure, aims and objectives. Next, the need for the course will be examined alongside the significance of the environment that has created the need for such a course. The curriculum approach will be discussed in order to determine the validity of the course. Finally, the feasibility of the course will be revealed, bringing the essay to an end with a conclusion that will confirm the future of such a course. Experiential Learning will be recurring theme throughout this guide, as the emphasis on the need for practical learning will be promoted. About The Course My proposed course is called, the Enterprise Market Stall Short Course. The aim of this course is to equip learners with the skills needed to contribute to the running of a project, including the planning, delivery and review phases. The course will cover resource planning for a project, communication with stakeholders along with individual and overall project performance review. Students will be challenged and will develop transferrable skills by engaging in real time live business opportunities and in most cases experience the realities of planning and launching their own enterprise. The course starts with students grouping up to form companies and with these companies they decide on a product to sell and a name. Following this, companies will work on their business plan with a special focus on financial...
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...Assignment front sheet |Qualification |Unit number, title and level | |Pearson BTEC Level 5 HND Diploma in Business (QCF) |Unit 2: Managing Financial Resources and Decisions | | |Level : 4 | |Student name and ID number |Assessor name | | |Simon Masuku | |Interval Verifier |Alan Jeffery | |Date issued |Completion date |Submitted on | |1st May 2015 |3rd July 2015 before 12:00 midday | | |Assignment title |Managing Financial Resources and Decisions - Shaping Your Future – A Vocational Scenario | |LO...
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...some planning, mostly packaged into what will eventually become a “business plan.” The business plan is a document that evolves from the initial idea into a business concept proposal (BCP) and from there into an opportunity assessment. At each stage of this evolution, the entrepreneur can decide to proceed or move on to a more promising venture. The exercise of putting a business plan together is a helpful one, and by the end of the process you will have a document that helps you and potential investors think about how promising the venture truly is. This chapter covers the whys and how-tos of a business plan in depth, looking at the main parts and why they are important, as well as what to do with your business plan. In addition, we will look at other common themes characteristic of the early phase of technology startups such as product development and marketing and communications strategy, as well as issues of intellectual property. 2.1 What Is a Business Plan? A business plan is a document describing a venture’s opportunity, its product or service, context, strategy, team, required resources, and potential financial returns [1]. It is guided by three basic questions [2]: • Where are we now? • Where do we want to be? • How are we going to get there? There is ample material available on how to structure and write a successful business plan. We could even go so far as to say that the art of writing business plans has been commoditized over the years. Therefore, the mechanism behind...
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...advance a dream and a method that connection the two. We have to weave together our comprehension of our conglomeration and our movements to advance a destiny. The motivation behind the Swot dissection is to give informative content on our qualities and shortcomings in connection to the chances and dangers we confront. When the Swot dissection is lacking nothing, it will then be a great opportunity to assemble everything and look nearly to structure a methodology. This will include how you can abuse the Opportunities and how to take out or manage the Threats. This may well hinge on upon your association's unique destinations and objectives yet the entire methodology will surely give a general take a gander at the present position of your business. You may contend that you can make a record in your mind about the regions that make up your dissection and that no profit could be determined from a Swot activity. Attempt a fast record with the four regions and recognize where one territory effects on another. Provided that you discover one occurrence that is a present issue, you might then have reason to finish the full examination....
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...communication, no motivation, no profitable growth. Most Plans Sit in Binders on Shelves •On-going (life-style) way of doing business vs. quick fix prescription •Built in flexibility •80 to 500 rooms •Limited-service or full-service •Easily understood-Initially coached by mentor/facilitator •"Baton" eventually passed to General Manager •Driven by people - not - procedures •Involvement = Commitment •Replaces top-down diagnosis & prescription •Prepares staff to deal enthusiastically with CHANGE •Provides essential elements of self-evaluation and periodic monitoring of performance •Improves productivity •Lowers turnover •Increases market share •Improves product quality •Improves guest service •Collects critical data & information •Provides an individual hotel-level “Strategic Business Plan” Elicits personal dedication of management group via plenary and individual coaching sessions. Personal roles in process causes personal stake in outcome. •Planning stage •Implementation stage •Monitoring for success •Looking ahead- discovering strengths, weaknesses, opportunities,& threats •Looking around - collecting relevant data on competition, trends, market share •Alternatives & decisions- establishing priorities •Assessments - what needs to be done, by whom, and ….by when. •Producing the marketing plan •Constructing the financial plan (Budget) •Sharing the vision •Setting...
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...Running Header: Service Request SR-kf-013 Paper Frequent Shopper Program The electronic commerce components of the Frequent Shopper Program are aspects of the Sales and Marketing Department’s strategic objectives to increase the loyalty and profitability of its consumers. Under this program, customer shopping trends are identified and rewarded. This in turn can support the objectives providing an inventory selection of specialty foods that their customers’ desire increasing the favorable of repeat shoppers to the Kudler name. In order for the program to be effective, customers are given a swipe card that contains their information in a bar-code format. The swipe card enables Kudler stores to electronically record the frequency of purchases made by the consumer refiguring the points accumulated during time of checkout. The point system can be explained as so for every one dollar spent with the store one point is accumulated for that transaction. The existing information technology (IT) database the company utilizes is identified as a “customer table” that has each customer’s mailing information regarding the demographics for birthdays and anniversaries. This will need to be revamped to include the points accrued per capita for Frequent Shopper’s cumulative transactions. When the frequent shopper has accumulated the specified range of points determined by Kudler, the reward(s) of their choosing can be redeemed at the nearest store location. The IT department is solely responsible...
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...to the penalties of copying from sources and/or from their fellow students. They should understand that any plagiarised and/or copied assignment will result in a heavy market deduction. Small Business Plan Editor: Tim Berry (http://articles.bplans.com/writing-a-business-plan/) For any start-ups, a business plan allows gaining a better understanding of the industry structure, competitive landscape, and the capital requirements of starting a small business. Normally a business plan is difficult to implement unless it is simple, specific, realistic and complete. In addition, a good plan will need someone to follow up and check on it. The plan depends on the human factor, particularly the process of commitment and involvement, and the tracking and follow-up that comes afterward. Successful implementation usually starts with a good plan. There are elements that will make a plan more likely to be successfully implemented. It includes: 1. Is the plan simple? Is it easy to understand and to act on? Does it communicate its contents easily and practically? 2. Is the plan specific? Are its objectives concrete and measurable? Does it include specific actions and activities, each with specific date of completion, specific persons responsible and specific budgets? 3. Is the plan realistic? Are the sales goals,...
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