...Services 5 3. Market Analysis Summary 5 3.1. Market Segmentation 6 3.2. Competitive Comparison 7 4. Strategy and Implementation Summary 7 4.1. Competitive Edge 7 4.2. Marketing Strategy 8 5. Management Team 8 5.1. Personnel Plan 9 6. Financial Indicators 9 6.1. Revenue Forecast 9 6.2. Break-even Analysis 10 6.3. Projected Profit and Loss 11 6.4. Projected Cash Flow 12 6.5. Sensitivity Analysis 14 7. BIBLIOGRAPHY 16 List of Figures Figure 1: Start-up 4 Figure 2: Gross Margin and Profit 12 Figure 3: Year One Cash 12 List of Tables Table 1: Start-Up Expenses 3 Table 2: Personnel Forecast 9 Table 3: Revenue Forecast 9 Table 4: Break-even Analysis 10 Table 5: Pro Forma Profit and Loss 11 Table 6: Pro Forma Cash Flow 13 Table 7: Projected Balance Sheet 13 Table 8: Best Case Scenario 14 Table 9: Worst Case Scenario 14 1. EXECUTIVE SUMMARY Bistro, a successful business located on the ground floor of a commercial building in Johannesburg, South Africa, is currently available for sale to new management. The company is a quick service café that sells breakfast, coffee, pastries, and other typical café items. ABC catering, ABCC (also referred to as “the Company”) is a start-up business that will purchase this business and continue operating it with the same quality of products and services that has made Bistro a successful company during its years of operation. Bistro taps into the market created by the workers in its office building, which has...
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...explain the marketing plan in more detail for southern style coffee shops. Southern style coffee marketing segment will be to supply not only the airports and surrounding areas but to also reach out to department food stores and market international online sales. To give more detail on the marketing plan I will explain four more questions in detail. First I will discuss the type of product the company will offer and identify its primary characteristics. Secondly I will discuss the product branding strategy. Next I will discuss how the product fits within a product line and the depth and breath of the line. Finally I will discuss how the product and target market strategies fit with the organizational strategy. Finally I will explain how the product and target market strategies fit with the organizational strategy. First, southern style coffee shop name speaks for itself. The company is all about selling coffee and to not only market particular demographics but to attract the non- coffee drinkers as well. The Southern style coffee shops have just begun business, and marketing is essential to its success and future profitability. The shops will offer a place for people to meet in a comfortable, person-to-person meeting environment. The basic market need for the shops is place where singles and families can meet new similar people. This environment will give them the opportunity to talk about their everyday travel and living plans. Southern style coffee shops use a sophisticated...
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...opportunities, and threats of a business. Hill (n.d.) " SWOT analysis is a process where the management team identifies the internal and external factors that will affect the company’s future performance" (para. 1). A SWOT analysis is typically used at the beginning stages of the business, after a business plan has been completed, to determine any potential risks or assets. However, an analysis can be completed anytime a change is made internally or externally that can impact the business and is recommended for review of your business every 6 months (Shouldis, 2012).. The Java Culture coffee has completed their business plan for a new coffee shop in a prime location near University of Oregon. They are looking to provide a comfortable and relaxing shop for customers to enjoy coffee with friends while providing excellent customer service. The owners have secured their financing, determined their budget for employees and the day to day needs of the business, lease, and forecasted sales based off the market for the first year. Now the owners will need to complete a SWOT analysis to determine any unseen risks or assets to their business that might be impacting to their success. A SWOT analysis will start with the strengths in the business. In reviewing the business plan for the Java Culture coffee shop they have many strengths in this new business venture. The first being the prime location they have selected near the University. With the shop being within walking distance...
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...Segmentation and Product Positioning Firstcup ^ Coffee Shop (Toronto, Canada) Marketing Management Abstract This paper will provide the market research plan for Firstcup Coffee Shop. The store will be located in Toronto, Canada. The objective for the first year of operations is to be selected as the “Best New Coffee Shop” by the local restaurant authorities of the city. Firstcup coffee shop is expected to become a constant necessity for local coffee lovers and active people. It is a place to enjoy while you try to escape from the daily stresses and just a comfortable place to meet your friends, have a conversation, surf the web, or read books and magazines, all in one. Taking into account the growing demand for high quality gourmet coffee and great service in this city, Firstcup will take advantage of a strategic localization in Down Town to build a core group of repeat customers. The following plan will include a report of Firstcup Coffee Shop’s data source implemented, the research approaches used, the research instruments that will be apply to interpret the data, the sampling plan and the contact methods. Furthermore, potential market opportunities and threats have been identified by a SWOT Analysis. All of this information will be absolutely important to continue building an accurate marketing plan for the coffee shop. The results of the plan will be definitely very important to make an accurate...
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...ANGBAZO ANAMAZH MARKETING PLAN FOR COFFEE SHOP marketing management course work 1 TABLE OF CONTENT 1 EXECUTIVE SUMMARY 2. SITUATION ANALYSIS 2.1 Current situation 2.2 Location 2.3 Micro environment 2.4 Macro environment 3. SWOT ANALYSID 4. KEY ISSUES IDENTIFIED 5. ASSUMPTION 6. OBJECTIVES TO BE PURSUED 7. TARGET MARKET AND POSITION 8. MARKETING STRATEGY 8.1 The product 8.2 The place 8.3 The price 8.4 Promotion 9. BUDGET 10. IMPLEMENTATION. MARKETING PLAN FOR ANAMAZH COFFEE SHOP 1. EXECUTIVE SUMMARY This summary contain the marketing plan for Anamazh coffee shop in Aberdeen. It examines the market situation of coffee business in Aberdeen and the United Kingdom. The document analyze the size and trend of the business, explaining the macro and micro environment using PESTLE and 3Cs model to study factors that can impact on the intended business. Base on the situation analysis, the sustainability of coffee business in Aberdeen and the United Kingdom is achievable, UK is known as a nation with coffee drinkers. Furthermore, the brand competitors were critically examine. There are many coffee shops business in the United Kingdom and Aberdeen. In UK the three top leading coffee brands are Costa, Starbucks and Café Nero, likewise in Aberdeen. They have the larger market, therefore, Anamaze brand must take its competitive advantage to penetrate the market. The document also explain the key issues of the intended business and also make assumption on...
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...When it comes to starting a business it is important to have Business Plan. The value of a business plan is important in the startup of an organization. The value of proper business plan in an organization can determine if the organization will withstand over of time or for years to come for that matter. In implementing a proper business plan, proper planning in it self is important and valuable to the process. Planning helps in ensuring that the organization can withstand and remain as an essential asset to the needs of the community and helps in providing an impact on the city tax base. A valuable business plan can also allow the company to look at ahead at its projected profits and loss to be able to give their shareholders the return on their investment. The business plan can be the measuring rod to how the company will perform from the inside and out. The plan will show the roles of all their employees and what will be required and expected of them and what they can expect in return from there employer. Most people are wondering if they should open their own company or business. Personally I would open my own business. I know a few people that have tried to open their own business and it didn't work. I think that their problems were that they were not organized enough and didn't have their priorities straight so their business fell through. It is very important that your business relates to your surroundings in the community. For example it would be pointless to open...
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...www.FASTBusinessPlans.com BUSINESS PLAN (CAFÉ BUSINESS PLAN) THE RUSSET CUP 13351 MISSION STREET (OVERLAND PARK, KS) (DATE) Use and Reprint Rights for Your FAST Business Plan Template This template has been written to include instructions for creating your final business plan. You are free to edit and use the material within your organization. However, please do not distribute this template online or elsewhere publically without explicit permission from us. www.FASTBusinessPlans.com Café Business Plan Template TABLE OF CONTENTS 1.0 Executive Summary ................................................................................................................ 4 1.1 1.2 1.3 1.4 Business Objectives .....................................................................................................................................4 Mission Statement ........................................................................................................................................4 Guiding Principles ........................................................................................................................................4 Keys to Success ............................................................................................................................................5 2.0 2.1 2.2 2.3 2.4 Company Description ........................................................................................................ 5 Ownership ...
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...10 OPPORTUNITIES 10 THREATS 10 2.4 SWOT MATRIX 11 2.5 COMPETITION 12 MARKET LEADERS 12 3.0 KEY ISSUES IDENTIFIED 14 3.1 ASSUMPTIONS 15 4.0 OBJECTIVES TO BE PURSUED 15 4.1 The Keys to Success of the business 15 4.2 Mission Statement 16 4.3 Company Summary 16 4.4 Unique Selling point: 16 5.0 MARKET SEGMENTATION ,TARGETING AND POSITIONING. 17 1.0 EXECUTIVE SUMMARY The purpose of this report is to conduct a three years marketing plan for Fortune coffee and cake shop which is a family business. The family is interested in setting up a retail outlet at 200 King Street, Aberdeen because of the closeness to University of Aberdeen, Unite student hostel, Robert Gordon University student hostel and the presence of corporate offices like First Nation bus headquarters, Police Scotland office and others. The major sources of information and data are textbooks, journals, internet and personal interview. The marketing plan is divided into four sections: the situation analysis which comprises of the overview of the coffee industry, pestle and swot analysis, swot matrix and competition, key issues identified and assumptions, market segmentation, targeting and positioning and the application to the coffee and cake shop. In conclusion, the marketing plan will help the investors to identify their potential customers, segment the market , target the units and position...
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...This business plan is intended to serve as a starting point for a potential coffee shop at Kelana Jaya, Petaling Jaya. While the plan provides an extensive look into the feasibility studies of such an endeavour, we recognize that further research may be required before undertaking this business. We have provided all the financials including the balance sheet, income statement and cash flow statements. However, our research shows that the starting and sustaining of a coffee shop in the KJ area is viable, given the incredible demand for a community-oriented coffee destination. Asbek Coffee House is committed to providing quality coffee and related products in a relaxing community-based atmosphere. The shop will serve assorted drinks and baked goods in an environment conducive to business meetings and casual rendezvous alike. By serving a narrow product line, Asbek Coffee House will minimize the start-up and operating costs required and increase the likelihood of survival and sustainability. With a community focus, Asbek Coffee House will attract and retain consumers from the KJ who seek a gathering place in addition to quality coffee. 1.2 COMPANY SUMMARY Asbek Coffee House is a coffee shop that provides the KJ area coffee and food, a tranquil environment, and a step toward new development in the community. With the area in desperate need of new development, Asbek Coffee House was created with the intent to create a place for the KJ community to gather and enjoy coffee. In order...
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...the American Psychological Association’s Guidelines Mariana Freitas Ivy Tech Community College Logansport Campus Marketing Project - Coffee Shop and Internet Cafe Marketing Environment Analysis Competitive Forces Fran’s Coffee Shop is located in Logansport. The business operates in a monopolistic competition; it has a considerable amount of competitors and it focuses on distinguishing its product and service from the other coffee shops in town. Fran’s Coffee Shop’s main competitor is Boardwalk Cafe, which was founded in 1992 by Joe and Bryon Stephens and their parents. Some others owned the business throughout the years until it closed in 2013. Boardwalk Cafe reopened in May of 2014 under new ownership of Patricia Rozzi. Even though the building was completely renewed, the recipes remained the same. The menu is composed of a list of grinders, salads, pizza, and nachos that were instituted by the Stephens family in 1990s (Einselen). Although both businesses have some characteristics in common, there are distinctive differences between the two. Boardwalk Cafe does not offer free Wi-Fi or delivery service to the customers. Boardwalk Cafe does not have a Web page or Facebook page. The business advertisement is done on the city’s newspaper and sometimes the radio. Boardwalk Cafe trusts their loyal customers to promote their business through word of mouth. Boardwalk Cafe has been a part of Logansport for over two decades and throughout that time it built a strong and devoted...
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...Crossroads Business plan Project realized by: Sandu Elena Amalia Faculty:FABIZ Series:B Group:116 Table of Contents 1.0.Executive Summary 3 1.1. Objectives 3 1.2. Keys to success 4 1.3. Mission 4 2.0. Company Summary 4 2.1. Business location 4 2.2. Company Ownership and Management 4 2.3. Development Stage 4 2.4. Financial Status 5 Table: Start-up 5 2.5. Products and services 6 3.0. Industry analysis and trends 6 4.0.Target market 8 4.1. Geographic segmentation 8 4.2. Demographic segmentation 8 4.3. Psycographic segmentation 8 5.0. The Competition 9 6.0. Company structure, Intellectual property and Ownership 10 7.0. The Marketing Plan and Sales Strategy 11 7.1. Product strategy 11 7.2. Pricing strategy 12 7.3. Channels of distribution 12 7.4. Promotion and Advertising 12 7.5. Sales strategy 13 8.0. The Financial Plan 14 Appendix 17 Actually,this seems to be the basic need of the human heart in nearly every great crisis-a good hot cup of coffee. 1.0.Executive Summary Crossroads is going to be a coffee shop which not only does it satisfy the coffee lovers but it also provides a nice environment for those who want to enjoy a good book or want a nice, quiet place in which they can work. I have decided to start-up this business because of my love for both coffee and reading. I love the way a book shop is and I thought that it could be great to have a place in which we could enjoy a delicious cup of coffee and also...
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...Biggby Coffee Marketing Plan Proposed by: Olivia Daley Submitted to: Devry University Date: 1/22/2014 Five Year Marketing Plan Table of Contents 1. Executive Summary 2. Company Description 3. Strategic Focus & Plan 4. Situation Analysis 5. Market-Product Focus 6. Marketing Program 7. Financial Data & Projections 8. Organizational Structure 9. Implementation 10. Evaluation & Control 11. Bibliography Biggby Coffee 1. Executive Summary Biggby Coffee Shop is a unique middle of the road coffee shop that provides made to order coffee drinks for the casual coffee drinker to the serious coffee connoisseur. Its headquarters are based out of Lansing, Michigan and the company has been in business for over 15 years. They franchise their coffee shops to Sole Proprietorships’ and or L.L.C’s. Biggby Coffee offers a middle of the road price point for coffee consumers in that it is more expensive than McDonald’s , but less than Starbucks. My Biggby Shop will be formed under an L.L.C. and will be based in Columbus, Oh. Columbus currently has either lower end chain coffee shops or higher end chain coffee shops. It will be located in an area of town that currently has no coffee shop presence which is the northeast side. It has an untapped market of early adopters, college age and business people. The average salary range for this area is $40,000 per year, which...
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...Top of Form The Perfect Cup Business Plan for the Period Starting January 2005 Business Overview Business History The Perfect Cup is a new restaurant venture with an expected opening date in March of 2005 in Somewhereville, Texas. The business is a coffee shop located in Old Town, a newly renovated section of town, with antique shops and galleries along the main street. We will specialize in coffee, tea, cappuccino, frozen cappuccino, and homemade cookies and brownies. There are no other shops that only serve coffee in Old Town, the nearest being over five miles away. Our target audience is intellectuals/artists/writers. Currently, there are no places in the surrounding area that cater to artists and writers. The Perfect Cup will serve this area well. Vision and Mission Statement The Perfect Cup will become the foremost coffee shop in the area. We will serve a perfect product at a very reasonable price. We will also be a meeting place for artists and writers and a place for them to show off their work. We will create an atmosphere conducive to creative expression and promote the creative process. Objectives Our primary goals over the next year are: 1. Secure financing for start-up of at least $30,000 for space and equipment. 2. Renovate our space in Old Town. 3. Acquire equipment necessary for business, i.e. coffee pots, cappuccino machines, blenders, etc. 4. Make agreement with coffee distributors, and bakery vendors. 5. Create a cozy, artist...
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...Staffing Organizations Part 1 Sandra Cox Business 335 Staffing Organizations Robin K. Harvey May 1, 2014 I plan to open a gourmet coffee shop called Jeleco’s coffee shop next to a campus in Washington DC. The coffee shop will be open from 6 am to 10 pm Mondays – Fridays and 7 am to 3 pm on weekends. I will have 3 store managers and 10 coffee servers. The bank has preapproved my loan based on the forecast profit and loss statement and collateral. Before the bank will finalize the approval of the loan they have asked me to provide two documents that are each 4 to 5 pages long that explain who I plan to staff and manage the business for the next three years. In the first document I will be going over several points and they are the following. 1. Identify the type of employment relationship you would establish between the coffee shop and employees from a legal perspective. Explain your reasoning on this. 2. Suggest ways that you could avoid claims of disparate treatment. 3. Identify the type of external influences that could hinder staffing and how you would address them. 4. Create a plan that you can use to deal with employee shortages and surpluses. 5. Conduct job requirements job analysis for the store manages and coffee servers in order to identify tasks, KSAOs, and contest for those positions. Identify the type of employment relationship you would establish between the coffee shop and employees from a legal perspective: The type of employment...
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...Project Proposal for Opening a Speciality Coffee Shop CP1 – Project Proposal PM592 – Project Cost and Schedule Control Table of Contents Executive Summary 3 Project Description 3 Work Breakdown Structure 4 Cost Estimates 5 Usage of Advanced Cost Estimating Techniques 7 Cost Assumptions 8 Financial Analysis including NPV 9 Project Schedule 9 Project Gantt chart 12 Executive Summary – This project proposal describes and presents task and cost details of a very exciting and profitable business opportunity, which is the opening of a new speciality coffee shop in a busy, commercial location of the town. There are many businesses already that are based on selling coffees and beverages, however this business aims to provide more than just a beverage and tries to create an ambience and experience based on the best even flavors and quality of coffee, in a small business and high personal relationship type of setting, to create a base of loyal customers that would make for a stable and steady business opportunity. In terms of project details, the concept is to create a speciality coffee shop, which delivers very high quality and friendly service in a highly populated and high traffic commercial area. The costs involved in starting out the project are $100,000 including set up costs of $75,000 and operating costs of $25,000. This business is expected to produce a profit of $5000 per month, and gives a NPV of $54,620 over three years. Assuming a project start date of...
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