...relationship with them. Moreover, it tries to achieve value maximization of shareholders, customers as well as employees (Southern Lion Sdn.Bhd. 2012). The management structure of Southern Lion is more empowered to employees. According to financial report of Lion Corporation in 2013, the organization style is not top organization just give the direction to subordinate whereas it give the driving force for creativity and able to accept challenges. 2.4 SWOT Analysis 2.3 4Ps Product Currently, TOP had launched various product categories and form. It includes the powder form detergent, liquid form detergent and also softener. In powder detergent, it has many different features such as blooming freshness, super colour, super hygienic and also super white. TOP also launches the new detergent range which is anti-mite dust formulation in 2013 (Sledgehammer Communications 2013).The packaging sizes of TOP detergents including 125g, 1kg, 2.5kg and 4kg. Placing Currently, TOP had using the intensive distribution strategy and distributed in...
Words: 5231 - Pages: 21
...Chief executive of P&G Mr. Bob McDonald P&G says: “They are carrying out on all three width of expansion strategy - touching and recovering extra consumers' lives, in new parts of the world and more absolutely."They have made investments in modernization, support of marketing and value of consumer. These have provided go faster unit volume that might increase the profitable market share growth in the near future. Those are very obvious sign in their strategy is operating." (http://www.mad.co.uk/) Marketing planning process strategy for the expansion The P&G has implemented a supply chain innovation and MR. Jake Barr is in charge of this. He is responsible to form out the techniques to obtain the customer commodities like giant's detergents, soaps and personal care products etc. for the people of 5 billion customers in 170 countries more efficiently including USA. This could generate $50 billion for the company that have boasts 13 brands and making more than $1 billion worth of revenue every year. In order to make the equal of a 14th billion-dollar brand—by stocking shelves in stores in the US market additional precisely by replying improved to what people desire. They are attainments are 5,000 retailers and 30,000 suppliers in order to contribute in a technique which will directly signal products preferred by customers in the US market especially in the US market.. After analysis it has been...
Words: 3724 - Pages: 15
...Global Marketing Strategy Aalborg University, 07.09.2015 By: Svend Hollensen, svend@sam.sdu.dk Agenda: Glocalization (Ch 1) & IMS (Ch 8) Hollensen, Global Marketing 6e, © Pearson Education 2015 Hollensen, Global Marketing 6e, © Pearson Education 2015 1-2 Hollensen, Global Marketing 6e, © Pearson Education 2015 1-3 Hollensen, Global Marketing 6e, © Pearson Education 2015 1-4 Hollensen, Global Marketing 6e, © Pearson Education 2015 1-5 Some background information about myself, my university and my books Hollensen, Global Marketing 6e, © Pearson Education 2015 SDU Here I live Hollensen, Global Marketing 6e, © Pearson Education 2015 University of Southern Denmark Sønderborg Hollensen, Global Marketing 6e, © Pearson Education 2015 2001 in 1998 6th ed. came in 2013 in 2004 5th ed. came in 2010 Hollensen, Global Marketing 6e, © Pearson Education 2015 4th ed. came 2007 Chapter 1: Glocalization strategy Hollensen, Global Marketing 6e, © Pearson Education 2015 Global Marketing Strategies Globalization Localization (Standardization) (Differentiation) 100% 100% Global Low-cost Production and Selling Global roll-out of Concepts / High speed Culturally Close to Consumer GLOCAL Low complexity 07-09-2015 Hollensen, Global Marketing 6e, © Pearson Education 2015 Flexible Response to local customer needs Regional and local market penetration 11 ...
Words: 2017 - Pages: 9
...com) although the flakes performed poorly, Americans used the product because there was no competitive product out there to compare. It wasn’t until two brother-in-laws William Procter, a candle maker and James Gamble; a soap maker became business partners on October 31, 1837. The partners had a strong desirous mission to change the way American cleaned their laundry. Their mission was to create a washing detergent that will clean heavily soiled clothes. Their first invention was Dreft. This washing detergent was only able to pull grease and dirt from the clothes, and suspend dirt until it could be rinsed away. These functions were good, but the problem with this detergent was that it could only handle lightly soiled jobs. Procter & Gamble needed a detergent that could handle heavy soiled clothes. They invented a product that could do exactly that. In 1943 they created Tide detergent. Tide was the combination of synthetic surfactants and “builders.” The builders helped the synthetic surfactants penetrate the clothes deeper to attack the greasy, difficult stains. Once they were satisfied with the way the product cleaned, they introduced it to the test markets in 1946 as the world’s first heavy-duty washing detergent. Consumers responded to the new...
Words: 1724 - Pages: 7
...ADEKUNLE AJASIN UNIVERSITY, AKUNGBA-AKOKO, ONDO STATE. DEPARTMENT OF BUSINESS ADMINISTRATION NAME: FAJUYAGBE TEMILOLA JOKE MATRIC NO: 100803139 LEVEL: 500 COURSE CODE: BUS 504 COURSE TITLE: INTRODUCTION TO ENTREPENEURSHIP QUESTION: PICK A PRODUCT OF YOUR CHOICE AND WRITE A FEASIBILITY STUDY ON IT. LECTURER IN CHARGE: MR. OLATUNJI O.D. FEASIBILITY STUDY FOR SETUP OF A SOAP INDUSTRY INTRODUCTION The proposal on the establishment of a soap industry is based on the survey made by FAJUYAGBE TEMILOLA JOKE. The business will be a partnership business between two people (FAJUYAGBE TEMILOLA JOKE and NDDC). From the research that was carried out, it was discovered that Soap is one of the most commonly used chemical products in everyday endeavours. It has been produced in different forms: liquid, powder and bar; different colours, different sizes, different textures, different quality; so as to meet with the increasing demand for soap in Nigeria in particular and the world at large. Some soaps are mild and gentle on the skin but tough on germs (medicated soaps), some are tough on stains and harsh to the skin (particularly detergents) while some are gentle on the skin (toilet soap, liquid detergent etc.). Homes, Industries, Offices, Hospitals, Hotels, e.t.c all use soap on a daily basis. Soap is very essential in Medicine and the Pharmaceuticals where purity and cleanliness is very important. This has made the soap industry a lucrative industry with maximum profitability and minimal...
Words: 2480 - Pages: 10
...One short term goal that I have is to draw up business plan for selling my art. One of the first thing I need to do to achieve this goal is to find an investor 2. One long term goal I have is to go to collage 3. Three long term financial goals I have are to be able to pay for collage,buy a house and get my owner company. Some steps I could take to achieve the goal of paying for collage is to choose an in state collage to go and get as many scholarships. I can cover the costs of some other things To buy a home i could ask for loans from the bank and slowly pay of the debt over time, and same thing for open my company 4. An example of financial in food from a fast food restaurant. An example of debt is collage loans 5. An example of earned income that I received is when I worked for the camp over summer and the form of income was wages 6. An example of unearned income is when a friend of mine bought me a $15 gift card for App Store 7 8i didn't do these because I can't open the file 9 10. The amount you spend on food you buy. can change an electric bill for a house is apartment an electric bill a slightly different amount each time, depending on how much electricity you used 11. Too non-discretionary expenses that I think I might have to pay are electric bill and groceries. There are two things I find most important when functioning daily basis 1. One short term goal that I have is to draw up business plan for selling my art. One of the first thing I...
Words: 779 - Pages: 4
...Annaji Sharma as well as our department, Fashion Communication who gave me the golden opportunity to do this wonderful project on the topic marketing matrix, which also helped me in doing a lot of Research and I came to know about so many new things I am really thankful to them. Secondly I would also like to thank my parents and friends who helped me a lot in finalizing this project within the limited time frame. CONTENTS * INTRODUCTION * ABOUT THE BRAND * FOUR P’s OF MARKETTING * Product * Price * Promotion * Place * Conclusion * Bibliography INTRODUCTION Marketing is a business function that identifies consumer needs, determines target markets and applies products and services to serve these markets. It also involves promoting such products and services within the marketplace. Marketing is integral to the success of a business, large or small, with its primary focus on quality, consumer value and customer satisfaction. A strategy commonly utilised is the "Marketing Mix”. This tool is made up of four variables known as the "Four P's" of marketing. The marketing mix blends these variables together to produce the results it wants to achieve in its specific target market. The Four Ps Model * Product - The first of the Four Ps of marketing is product. A product can be either a tangible good or an intangible service that fulfills a need or want of consumers. Whether you sell custom pallets and wood products or provide luxury accommodations...
Words: 1163 - Pages: 5
...DATE: 02/07/08 RIN DETERGENT: TO POSITION OR REPOSITION In early January 1989, Irfan Mustafa, General Manager, Personal Products and Market Research, Lever Brothers Pakistan Limited, was wondering what action to take regarding the marketing of the laundry detergent bar RIN, which had been introduced to the Pakistani market in April 1984. The product was specially formulated and promoted as a fabric washer. Mr. Mustafa felt the sales volumes for RIN had reached reasonably satisfactory levels in 1988. However, a recent survey confirmed his suspicion that RIN was primarily being used for dish washing. COMPANY Lever Brothers Pakistan Limited (Levers), a subsidiary of Lever Brothers International, produced and marketed a variety of consumer products in Pakistan. The company’s diverse product line consisted of items such as shampoos, skin and shaving creams, edible oils, margarine, toilet soaps, scourers, and laundry detergents in powder and solid bar forms. In 1988, Levers had a profit before tax of Rs 277 million on sales of Rs 3.65 billion.1 MARKET In 1988, the total fabric wash sales of 263,050 tonnes in Pakistan consisted of 247,000 tonnes of laundry soap, 14,500 tonnes of nonsoap detergent (NSD) powders, and 1550 tonnes of NSD bars.2 The laundry soap, NSD detergent, and NSD bar markets had grown by 5 percent, 12 percent, and 29 percent respectively, as compared to 1987. Laundry soap retailed for Rs 10 to Rs 15 per kilogram (kg), whereas NSD detergent powders had a wider price...
Words: 2515 - Pages: 11
...Marketing Concepts Assignment Soap Industry [pic] Tutor: Joan Crowe Subject: Marketing Concepts Due Date: May 21st, 2003. Executive Summary This report has been commissioned to Luke Bishop. The company wants to re-evaluate its marketing approach for their business in Soap Industry in Australia. The purpose of this report is to give the Luke Bishop an overview of the Soap Industry in Australia, analyzing the market and make recommendation to Luke Bishop at approach should the company use in the future. The report examines the history, marketing size and growth, major players, current states of the industry, its target market and positioning and the use of different marketing mix and approach. We will discuss the new product “Refresh”. “Refresh” is a spray which can be used for shower instead of using traditional form of soap. It is easy and convenient to use. In the liquid soaps industry, its grocery value in 2002 is 48.2 millions. There is an increase of 10.9 percent of sales for liquid soups by comparing to previous year (2001). The sale of soap is growing every year. We can predict that the annual sales of soap will continue to grow in the future. There is quite a lot of competitor in this industry. We will focus on 4 major competitors. They are Unilever, Colgate-Palmolive, PZ Cussons and Reckitt-Benckiser. We will also discuss the current status in the marketing, and analysis how different marketing environment will affect...
Words: 4379 - Pages: 18
...INTRODUCTION For thousands of years, business existed only at the fringes of society. Society thought little of people in business, and people in business expected little of society. Profit was their only compensation because power, social status, and even social acceptability were closed to them. In today’s corporate world, it has been progressing over the years and it has been ceaselessly expanding as well. Thus every business has its own underlings that make its financial papers for the reason that every business needs its disclosures on how they operate their activities. The Procter & Gamble Company (P&G), incorporated on May 5 1905, provides consumer packaged goods. It is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United States, founded by William Procter and James Gamble, both from the United Kingdom. The Company operates in five segments under GBUs: Beauty, Grooming, Health Care, Fabric Care and Home Care, and Baby Feminine and Family Care. The Company's products are sold in over 180 countries and territories. Its organizational structure consists of Global Business Units (GBUs), Global Operations Global Business Services (GBS) and Corporate Functions (CF). The GBUs are responsible for developing overall brand strategy, new product upgrades, and innovations and marketing plans. P&G's customers include mass merchandisers, grocery stores, membership club stores, drug stores, department stores, salons distributors...
Words: 587 - Pages: 3
... and home care markets.Amway was founded in 1959 by Jay Van Andel and Richard DeVos. Based in Ada, Michigan, the company and family of companies under Alticor reported sales growth of 17%, exceeding USD$10.9 billion for the year ended December 31, 2011 - the sixth consecutive year of growth for the company.Its product lines include home care products, personal care products, jewelry, electronics, Nutrilite dietary supplements, water purifiers, air purifiers, insurance and cosmetics. Amway conducts business through a number of affiliated companies in more than a hundred countries and territories around the world. Amway was ranked No.114 among the largest global retailers by Deloitte in 2006, and No.39, 32 and 28 among the largest private companies in the U.S. by Forbes in 2009, 2010 and 2011 respectively. Jay Van Andel and Richard DeVos, friends since school days, had been business partners in various endeavors including a hamburger stand, air charter service, and a sailing business. In 1949 they were introduced by Neil Maaskant (Van Andel's second cousin) to the Nutrilite Products Corporation. Nutrilite was a California-based direct sales company founded by Dr. Carl Rehnborg, developer of the first multivitamin marketed in the United States. In August 1949, after a night-long talk, DeVos and Van Andel signed up to become distributors for Nutrilite food supplements] They sold their first box the next day for $19.50, but lost interest for the next two weeks. Shortly thereafter...
Words: 2590 - Pages: 11
...Project Report On “ROLE OF ADVERTISING IN FMCG SECTOR” Submitted for the partial fulfillment of the Award Of Master of Business Administration DEGREE (Session 2008-2009) SUBMITTED BY PRAKASH CHAND Roll No. 0703270036 UNDER THE GUIDANCE OF MISS FATIMA ISLAM [pic] DEPARTMENT OF MANAGEMENT [pic] ACADEMY OF BUSINESS & ENGINEERING SCIENCES, GHAZIABAD [pic] AFFILIATED TO UTTER PRADESH TECHNICAL UNIVERSITY, LUCKNOW. CANDIDATE DECLARATION/CERTIFICATE I hereby declare that the work which is being presented in this report entitled “ROLE OF ADVERTISING IN FMCG SECTOR” is an authentic record of my own work carried out under the supervision of Miss. Fatima Islam. The matter embodied in this report has not been submitted by me for the award of any other degree. Dated: (Prakash Chand) Roll No. 0703270036 Department of MBA This is to certify that the above statements made by the candidate are cored to the best of my knowledge. (Head of Department) (Miss Fatima Islam) Date: Lecturer Department of MBA ACKNOWLEDGEMENT A truly independent project is a contradiction in terms. Every project involves contribution of many people. This project also ears the imprints of many people and it is a pleasure to acknowledge all of them. I take this opportunity to convey my leart filled thanks to my project...
Words: 17664 - Pages: 71
...Detergent Study by manjiri1991 | studymode.com The soap nut tree, Sapindus mukorossi, is one of the most important plants in the tropical and subtropical areas in Asia. Native to South India, it grows wild in warm temperate to tropical regions. Belonging to the family Sapindaceae, the genus Sapindus includes between 5 to 12 species. The soap nut tree, also known as Soapberry, has been used traditionally in India to wash clothes and hair. The Indian names for soap nut are Ritha, Doadni, Doda or Dodan. In China and Japan it has been used as a remedy for centuries. ABOUT THIS REPORT Delivery method: instant download Report format: PDF (download a sample) Market statistics: Excel workbook (download a sample) Overview Discover the latest market trends and uncover sources of future market growth for the Home Care industry in India with research from Euromonitor's team of in-country analysts. Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections. If you're in the Home Care industry in India, our research will save you time and money while empowering you to make informed, profitable decisions. When you purchase this report, you also get the data and the content from these category reports in India for free: * Air Care * Bleach * Dishwashing * Insecticides * Laundry care * Polishes * Surface care ...
Words: 4394 - Pages: 18
...Introduction Unilever is a multi-national corporation, formed of Anglo-Dutch parentage that owns many of the world’s consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employs nearly 180,000 people and had worldwide revenue of almost €40 billion in 2005. Unilever is a dual-listed company consisting of UnileverNV in Rotterdam, Netherlands and Unilever PLC in London, England. This arrangement is similar to that of Reed Elsevier and that of Royal Dutch Shell prior to their unified structure. Both Unilever companies have the same directors and effectively operate as a single business. The current non-executive Chairman of Unilever N.V. and PLC is Michael Treschow while Patrick Cescau is Group Chief Executive, who will retire at the end of 2008. Mr Paul Polman will succeed Patrick Cescau as Group Chief Executive. The company is widely listed on the world’s stock exchanges. 1.2 Origin of report Since practical orientation is an integral part of the BBA program, I tried to expose real life performance of Uniliver by preparing this report. To prepare this report I have come across with different information of the Uniliver. From the collected information I understand the company’s activities in the market as Uniliverll as in their internal preparation for marketing and others activities. I expect that this report will fulfill the requirement of BBA program and provide a clear idea about the Uniliver activities and other multi-national...
Words: 19567 - Pages: 79
...Chapter- One Introduction 1.1 Introduction Unilever is a multi-national corporation, formed of Anglo-Dutch parentage that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employs nearly 180,000 people and had worldwide revenue of almost €40 billion in 2005. Unilever is a dual-listed company consisting of Unilever NV in Rotterdam, Netherlands and Unilever PLC in London, England. This arrangement is similar to that of Reed Elsevier and that of Royal Dutch Shell prior to their unified structure. Both Unilever companies have the same directors and effectively operate as a single business. The current non-executive Chairman of Unilever N.V. and PLC is Michael Treschow while Patrick Cescau is Group Chief Executive, who will retire at the end of 2014. Mr Paul Polman will succeed Patrick Cescau as Group Chief Executive. The company is widely listed on the world's stock exchanges. 1.2 Origin of report Since practical orientation is an integral part of the MBA program, I tried to expose real life performance of Unilever by preparing this report. To prepare this report I have come across with different information of the Unilever. From the collected information I understand the company’s activities in the market as Unilever as in their internal preparation for marketing and others activities. I expect that this report will fulfill the requirement of MBA program...
Words: 20044 - Pages: 81
