...people between the ages of 12 to 50 that had done a survey on would they where a sneaker that had a tracking device inside the results was mixed. Surprisingly 40% said that it would be invasion of privacy and wouldn’t wear the shoe, but a whopping 60% said that they would. Throughout this paper you will see the need for a shoe of this caliber. It is better to have safety, then to have a loved one missing for years. The shoes will go through a shoe press, this process takes the materials, such as leather or clothes shape the shoe into various parts, but in this process the GPS tracking device will be securely implanted in the tongue of the shoe. The GPS device will have a special plastic coating on it to prevent electrical shock or water damage to the device itself. The materials used will be made based on the style and type of shoe that is being manufactured. Leather would be used to make the running style, dress, and casual shoes. A cloth material will be used for tennis style shoes and causal walking shoes. Using a machine to produce the shoes, you will get more products in less time, then if you were to make the machine by hands. Through my research I will show that there are many people with the same concept, but my shoe will cater to people that are not able to afford high priced shoes. Product Description and Situational Analysis The Sneaker Seeker is the new way of keeping track...
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...Marketing Plan Oliberté International Marketing MIB Front - Team 4 I. Executive Summary II. Concept Statement A. Company Background and Mission B. Products and Services C. Business Model: Sustainability and Uniqueness D. Strategic Intention E. Marketing F. Risk Analysis G. Differentiation H. Evaluation: Factor of success III. Situation Analysis A. Industry Analysis 1. Industry overview 2. Porter five forces 3. Market size 4. Position in the market life cycle 5. Available distribution structure, plus attitudes and practices 6. PESTEL 7. Risk Analysis B. Firm Analysis 1. Brief history of the company and stage of internationalization 2. SWOT Analysis 3. Stakeholder Analysis 4. Product Development and Product Extension 5. Pricing and Financial Policy 6. Internet and E-commerce 7. Organizational Structure C. Competitor Analysis 1. Competitive Positioning: Direct and Indirect Competitors 2. Market Share Distribution 3. Future Competition – Direct and Indirect Competitor 4. Barriers to Entry 5. Competitive Advantages D. Customer Analysis 1. Who are your customers? 2. What do customers want/need? 3. What must be done to satisfy their wants and/or needs? 4. What is the size of the market? 5. What is the growth profile? IV. Strategic Marketing Decision A. Marketing Scope B. Marketing Goals 1. Successfully launch and market the expansion of the product offer 2 Marketing Plan Oliberté International Marketing MIB Front - Team 4 2. Successfully launch and market the...
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...April 9, 2013 Live UP Marketing Campaign Client: Jawbone Product: UP Health Wristband Industry Background The Jawbone UP is a band and smartphone app that allows its’ users to be able to track their movements, sleep, and food consumption (Jawbone). The wristband makes it easier for users to live a healthier lifestyle in an organized manner. The Jawbone UP would be considered in the industry of fitness and wellness. Its competition includes companies like Basis Band, Fitbit, DirectLife, Adidas miCoach Pacer, Nike+, Valencell, and many other devices. The industry size for this product can be seen as large for that there are many competitors with the Jawbone UP and living healthier lifestyles is trending. Many companies such as Nike+ and Fitbit have been in the industry for quite some time creating most of the industry’s market share, but with many new companies creating tracking devices of their own as well as smartphone apps have made the industry larger and more competitive. Current trends involved in the fitness and wellness industry are being developed from individuals as well as corporations. Today, individuals are looking for new ways to lose weight, reduce the amount of stress in their lives, and live healthier lifestyle trends. Individuals will start to become more proactive in trying to keep up with these healthier lifestyles that will lead companies to involve themselves in this new market to combat the higher healthcare costs. Another major trend in the fitness...
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...thousands of applications that have been developed for mobile devices which perform a myriad of tasks and processes. In the beginning most of these applications were games. Business later joined the mobile revolution and developed their own business based applications to run on these mobile devices. Many mobile business applications can now streamline business processes, reduce operational processing times and provide better customer service. The mobile revolution has forced many industries to reengineer their business processes to accommodate the many mobile devices. In order for a business to remain competitive within their particular industry they must engage the mobile platform. In fact today, the customers demand and expect that these applications be available for their use. For this final term paper I have been asked to: (1) Assess the effectiveness and efficiency of mobile-based applications especially those which utilize GPS to capture information vice a desktop PC. (2) Evaluate the benefits afforded to the customer from mobile applications. (3) Examine the challenges of developers to design mobile applications to meet the various mobile devices specifications especially their many screen formats. (4) Describe methodologies to use to select the mobile platform to support your applications. (5) Mobile-devices require high availability, discuss ways of supporting this demand availability (6) Mobile device are very vulnerable to hackers and other security threats, suggest...
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...QRT 2 E-Business Task 1 Online Business Expansion Proposal Western Governors University This paper received passing marks with no revisions Introduction The Children’s Hour is an upscale fashion boutique specializing in unique women and children’s clothing, accessories, shoes and gifts. It has been in business for 30 years and in 2008, growth prompted a move to a larger location. The store has been very successful without a strong online presence, making online expansion an attractive and low-cost way to increase sales of its already popular merchandise. This online expansion proposal outlines the viability of the boutique market, online competition, marketing strategies, and social media integration. Viability of Product or Service Fashion boutiques, which are typically single store enterprises, have much to gain from online expansion, particularly now, as the following statistics indicate. In the United States in 2013, apparel (not including items such as jewelry and handbags) accounted for 18% of all online retail sales, and that number is expected to grow. Also, the compound annual growth rate for global online retail sales since 2007 is 17% (Ben-Shabat, Moriarty, & Nilforoushan, 2014). The market for luxury items, such as designer clothing and handbags, is directly correlated with the financial stability and confidence of the consumer. With unemployment reaching a 5-year low at the end of 2013, it is expected that consumers in 2014 will increase online spending in...
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...together. Telecommunication systems and networks are traditionally complicated and historically ineffi cient. However, businesses can benefi t from today’s modern network infrastructures that provide reliable global reach to employees and customers. Businesses around the world are moving to network infrastructure solutions that allow greater choice in how they go to market—solutions with global reach. These alternatives include wireless, voice-over internet protocol (VoIP), and radio-frequency identification (RFID). | | | | | Knowledge Areas | Business Dilemma | | | Business Dilemma Personal sensing devices are becoming more commonplace in everyday life. Unfortunately, radio transmissions from these devices can create unexpected privacy concerns if not carefully designed. We demonstrate these issues with a widely-available commercial product, the Nike+iPod Sport Kit, which contains a sensor that users put in one of their shoes and a receiver that users attach to their iPod Nanos. Students and researchers from the University of Washington found out that the transmitter in a sneaker can be read up to 60 feet away. Through the use of a prototype surveillance system, the researchers could track someone wearing Nike+iPod sensors, plot their location on a GoogleMaps-based website and emai and text-messaging real-time surveillance data to anyone.PROJECT FOCUS:You are interested in deploying sensor technology in the cafe to help revamp operations. How would you address the following:...
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... storage or transmittal without its written permission. This material is not covered under authorization from CanCopy or any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Management Services, c/o Richard Ivey School of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 6613882; e-mail cases@ivey.uwo.ca. Copyright © 2005, Northeastern University, College of Business Administration Version: (A) 2005-11-07 Nick Drake, Global Media manager (Global Media Group) for adidas, arrived at the company’s headquarters to present a bold new marketing strategy, based around mobile phones. “We call it the Brand in the Hand,” he told the senior marketing executives who had gathered to present their strategy for the upcoming year. The Global Media Group had been arguing that mobile marketing was the surest, and perhaps only, way for adidas to break free from the advertising clutter and fragmentation of traditional media. “Mobile is the most personal medium available,” Drake explained. “People run their whole lives off of mobile. It’s business, it’s personal, it’s information gathering. It’s on 24/7. With mobile, you have the customer’s complete attention.” The Global Media Group...
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...General Electric Final Marketing Plan Tawanda Zackery-Graham, Cassandra Jenkins, Paige McLester, Felishia Phillips, Chalese Sydnor MKT421 April 12, 2012 C. Jeanine Fulton General Electric Final Marketing Plan In today’s business community, the complexity of inventing new products and services is vital to expanding a company’s brand. Organizations are challenged with anticipating consumer’s needs and wants during the concept phase of creating the next company innovation. Products and services are the foundation of an organization existence. Incorporating new merchandise in a competitive marketplace and making it an exceptional product is always a challenge for any business. General Electric throughout history has embraced the challenge of creativity, innovation and meeting the needs of the consumer. This final marketing plan will describe General Electric’s new GE Space Saver Model 2012 marketing plan to create and bring to market a modern refrigerator that will save consumers time, money, space, and energy. This final marketing plan will provide an overview of the appropriate place and promotion strategy used to develop General Electric’s GE Space Saver. This market plan will summarize the promotion schedule and advertising plan, identify public relations opportunity for the GE Space Saver, analyze the effects of channel management decisions on marketing, select the appropriate distribution channel, address cost for placement, shipping, and middlemen...
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...ABSTRACT Today is the Era of Globalization and the consumer is not bound within boundaries of a particular place to access products available in the outer world, now he can go beyond the boundaries of any market area where he lives, to access the things of his interest. But this virtual connectivity known as “ONLINE SHOPPING OR E-TAILING” is really a challenge for Indian customers to be associated with; they face some real time problems related to trust and quality. But the Indian shopping trend shows some rigid type of behavior towards online shopping. They do not trust this shopping style as they have to see and choose a product virtually and pay for it, without any kind of physical touch, which was really difficult to be done in Indian market, but in past 2-3 years the trends have changed at least in metros and big cities. It has been observed that Indore is adapting the changes in shopping trends in metros very quickly, they love to shop from home and enjoy online shopping. So the process of analysis of factor affecting customer satisfaction levels was initiated, ACSI Model uses the three manifest variables: Customer’s Expectation, Perceived Values and Over-all Quality, which leads to satisfied customer. This will give us the clear insights of satisfied online shoppers across Indore. Factors affecting online shopping behavior Online shopping is a relatively new type of retail shopping. It has now been adopted all over the world including Thailand. In Thailand, electronic...
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...New Business Seller Guide Roadmap to Success July 2013 Action plan Ready: Start your engine q Register as a business on eBay and get access to exclusive services Go: Accelerate your sales q Experiment with a variety of formats q Write great titles with relevant keywords and describe items completely (including flaws) multiple angles on a neutral background Winner’s circle: Earn eBay Top Rated status and rewards q Complete 100 transactions with $1,000 in sales from US buyers least 98% q Create a seller account and verify your business information subscription level for PayPal q Include up to 12 clear, well-lit photos from q Optimize your listings for mobile devices q Price items competitively and offer free shipping or combined shipping discounts q Calculate the lowest fees and choose the right q Select your payment methods and sign up See page 4 q Maintain a positive feedback rating of at q Maintain 0.5% or fewer transactions with low detailed seller ratings (DSRs) and 0.3% or fewer eBay and PayPal Buyer Protection closed cases without seller resolution tracking by end of next business day, and offer minimum14-day returns with money-back option a personal touch See page 13 Set: Get your bearings q Get tips and best practices in the Seller Information Center Size up the competition in search results, completed listings, and Marketplace Research selling price q Sell internationally with ease q Use item specifics and product details to...
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...Web in the last ten years, marketing became a non-excludable factor for every kind of business. Since the consumer remains the main focus of every successful marketing strategy, the internet opened up endless opportunities for efficient advertising because potential customers would expose themselves towards the Internet constantly. Especially, the technology-savvy generation nowadays emphasized the movement of everyday life actions towards the Internet. Companies realized the development and took advantage of the shift by paying more attention towards e-commerce. This automatically indicated the evolution of online marketing throughout the last five years. Since marketers solved the problem about where to market efficiently, another controversial question emerged: “How to reach the consumer most efficiently?” Recent statistics record an already expected, radical growth in this section, which drastically changes the online advertising environment. Although this change opens up various opportunities for advertisers, they still remain skeptic since no concrete formula for the measurement of various types of online advertising exists. However, a high percentage of marketers believe that effective marketing consists out of building up brand awareness which indicates sales. The Internet offers the capability to enforce those two factors. So, companies that are willing to adapt their marketing plans, to invest into online marketing and take the risk, caused by the lack of direct proof...
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...and manufactures sports clothing and accessories based in Herzogenaurach, Bavaria, Germany. It is also an industry-leading brand all over the world relating with sports shoes and clothes. Its operating income is €1.011 billion in 2012 and they aims to reach the target of €2 billion in football in 2014. Its workforce is 46,306 employees according to the reports from 2012. 1.2 Purpose of this Manual Now, this manual is going to point out of their 5 years re-engineering plan including advantages and disadvantages, weakness and strength. 1.3 Scope of EMS The scope of EMS is included in most of the reputable brands and businesses which are operating using the sources of environments. So, Adidas is also taking care about the environment since their main resources are cotton and leather. The decision to have 100% ‘Better Cotton’ in their products by 2018 is a good example of this. ‘Better Cotton’ is cotton grown to social and environmental standards set by the multi-stakeholder Better Cotton Initiative (BCI). So while setting this target supports their ambitions to make their products more sustainable, the responsibility for meeting it rests with their Global Operations team and their sourcing strategy. 2.0 Policy 2.1 Analyzing the environmental policy of Adidas According to their re-engineering plan, Adidas targets in 4 major areas: 1. Recyclable Main Materials 2. Energy and Carbon saving 3. Emission and 4. Mobility. Main material includes leather...
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...ZARA By Promode Gabriela Andrade Diego Farfán Cristina Neira Gabriela Muñoz SEARCH STAGE About INDITEX Industrias de Diseño Textil S.A (INDITEX) is a large Spanish corporation inside the fashion industry. This group is related with different companies that deal with activities involved in textile design, production and distribution. Amancio Ortega Gaona is the founder and chairman of INDITEX. INDITEX headquarters are located in Arteixo, a village in the province of La Coruña in Galicia, in the north west of Spain. It is there where almost all its merchandises are manufactured. With over 4,430 stores in around 73 countries, INDITEX owns brands like ZARA, Massimo Dutti, Bershka, Oysho, Pull and Bear, ZARA HOME, Kiddy’s Class (Skhuaban), Uterqüe and Stradivarius. These stores are mostly corporate-owned since franchises are only conceded in countries where corporate properties cannot be foreign-owned. Their management model, based on innovation and flexibility, and the company’s achievements, have placed INDITEX as one of the largest groups of fashion distribution. One of the strategies of INDITEX group is to understand fashion, creativity and quality design in order to provide an efficient answer to the demand of the market. This has allowed a fast international expansion and an excellent embracement of this proposal in all different brands that form part of the INDITEX group. About ZARA As mentioned before, ZARA forms part...
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...positive company culture, sky-high employee satisfaction and fascinating CEO, Tony Hsieh. Zappos is an organization that has committed itself to a fun, inspired and qualitative culture. The company CEO genuinely believes in delivering happiness to all employees, and working in an gratifying office environment. Tony Hsieh has built a remarkable reputation for himself by being an inventive leader unafraid to equip his staff with responsibility and control. 2. Zappos is one of the largest online shoe and clothing shops. Zappos offers approximately 50,000 types of shoes, providing a large variety of brands, sizes and colors. Their inventory also includes clothes, watches and kids’ merchandise. The concept is simple; it is a traditional eCommerce corporation. Orders are made online and transferred to their warehouse in Shepherdsville, Kentucky. The products are then packed and the order is updated with a tracking number and shipped to the customer. Zappos is especially known for their generous shipping policies. Indeed, the shipping and return costs are free, with a return policy of 365 days for every product. Zappos works closely with UPS, enabling excellent efficiency. Delivery is completed overnight and often arrives the following day that an order is made. The core mission of Zappos is to “WOW” the customer, and in order to achieve this the company has built industry leading customer service, including a call center in which half of the...
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...standing and be used as input into the recommended brand and marketing strategy. Keywords: Interbrand, brand market strategy, global marketing, brand association, global brand management Reference: Reference to this paper should be made as follows: Larson, D. (2011) “Global Brand Management – Nike’s Global Brand”, The ISM Journal of International Business, ISSN 2150-1076, Volume 1, Issue 3, December 2011. Biographical Notes: Dr. Larson is an active management practitioner and academic and a PhD candidate at the International School of Management. Dr. Larson’s other doctoral degree is a Doctorate of Management in Information Technology Leadership. Her doctoral dissertation research focused on a grounded theory qualitative study on establishing enterprise data strategy. She holds Project Management Professional (PMP) and Certified Business Intelligence Profession (CBIP) certifications. Larson attended AT&T Executive Training at the Harvard Business School in 2001, focusing on IT leadership. She presents several times at year at conferences. Dr. Larson is Principal Faculty at City University of Seattle. The ISM Journal of International Business ISSN: 2150-1076, Volume 1, Issue 3, July, December 2011...
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