...MARK 1027 – Marketing Plan of PomLife May 1, 2006 MARKETING PLAN FOR TROPICANA POMLIFE Presented to: Larry Graham Marketing Program Professor George Brown College Presented by: Nitasha Pania Turgut Tezir Lynn Raposo Shilpi Kapur Abhishek Mandal Business Marketing Analysis Program Students George Brown College May 1, 2006 Kapur, Mandal, Pania, Raposo, Tezir 7 MARK 1027 – Marketing Plan of PomLife May 1, 2006 Kapur, Mandal, Pania, Raposo, Tezir LETTER OF TRANSMITTAL DATE: May 1, 2006 TO: Larry Graham, Marketing Program Professor FROM: The PomLife Group SUBJECT: MARKETING PLAN FOR TROPICANA ‘POMLIFE’ One of Canada’s biggest manufacturers of juices Tropicana, will launch Pomegranate juice called “PomLife” for the varied consumers ranging from 1450 years. This marketing plan analyses the following: Company Analysis: About Tropicana as a Company, all the other products that it produces and its market position Competition: Four major beverage companies, their products and market share has been taken into account as they are the prime competition Target audience: All age group of people and from all different walks of life are target audience for Tropicana’s new product. Anyhow, a complete analysis on different target segments has been carried out Market environment: Demographics, psychographics, economic, political, technical and cultural factors that would effect the launch of PomLife and eventually its success Marketing Mix: A complete package of marketing...
Words: 2266 - Pages: 10
...Australian Fruit Juice Industry Report Executive Summary The purpose of this report was to examine the Australian Fruit Juice industry. Research for this report included the IBISWorld Fruit Juice Drink Manufacturing report. The Australian Fruit Juice industry consists of 56 wide ranges of beverages including flavoured water, iced tea, and fruit drink and fruit juice, with 4 major companies representing 71.5% share. The industry had an annual growth of 1.1% in 2008-13, businesses profited over $106.2m creating the industry revenue of $2.0 billion. The major findings indicate the importance of correct advertising and labelling of fruit juice this ensures that no legal matters are taken against the business, how black-label brands hold a 10% share of the market holding a threat to other business with the ability to charge lower prices and committing more shelf space to their own fruit juices and how important it is for business to follow customer trends as they hold the purchasing power. The report also compares and contrasts Boost Juice Bars and Spring Valley Juice marketing strategies, recommending that Boost Juice Bars continue on with their strong marketing mix and Spring Valley focus on their customer trends and target market. The report also recommends the industry swap to BPA free plastic bottles to better enhance their brand and health and safety of their consumers. Table of Contents 1. Introduction …………………………………………………………………………………3 2. Fruit Juice Industry Overview...
Words: 4923 - Pages: 20
...ASSIGNMENT QUESTION Marketing Plan: Your company has just developed a new sports drink that is in a container which will keep it cool for up to 6 hours. Write a 3 page paper discussing how you would market the product. Running Head: COOL CONTAINERS MARKETING PLAN 1 Cool-Containers Marketing Plan COOL-CONTAINERS MARKETING PLAN 2 Abstract Cool-Containers, a successful company has recently developed a new and improved sports drink. This sports drink comes in a newly designed container that keeps it cold for a maximum of 6 hours. As a way to introduce the product into the market, the company chose the flavor strawberry for this drink and the product name, “Strawberry Sports Juice Drink”. This flavor was picked because of a previous research study that was conducted on flavors most in demand by consumers. The creation of our new design for a container was due to the outcome of a research study in marketing that significantly showed the actual need to keep drinks cool. To keep the position of the drinks we sell and continue to be proactive to how our competitors react, the company will seek to apply a marketing strategy plan that is based on innovation, target audience, differentiation, strategic partnerships, outsourcing, advertising and pricing. This marketing strategy will provide...
Words: 1564 - Pages: 7
...S SUNSET GRILL AT BLUE w 9B10D015 Jason Melhuish wrote this case under the supervision of Professors Dina Ribbink and John Haywood-Farmer solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors might have disguised certain names and other identifying information to protect confidentiality. Richard Ivey School of Business Foundation prohibits any form of reproduction, storage or transmission without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Richard Ivey School of Business Foundation, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2010, Richard Ivey School of Business Foundation O D O It always seemed to take staff longer than the owner expected to learn the ropes, and queues were endemic in the restaurant’s operations. On a recent busy weekend, Melhuish had been dismayed to discover that the queue of waiting customers stretched all the way around the street corner. He had darted outside and reassured customers that they would be seated within 15 minutes. Although many patrons groaned and decided to go elsewhere, many others stayed, because breakfast options in the vicinity were...
Words: 5379 - Pages: 22
...million. Triarc faced a number of challenges, including reversing the sales slide, revamping the distribution system, and creating new products that will enable growth. Most importantly, Triarc had to find a way to reconnect the brand with its consumers. Triarc successfully resurrected the Snapple brand, and in 2000 sold Snapple to Cadbury Schweppes for $1.45 billion. Cadbury Schweppes then faced the challenge of maintaining Snapple’s brand strength in an increasingly competitive beverage environment. THE EMERGENCE OF SNAPPLE The roots of Snapple Corporation date back to 1972 in Brooklyn, New York when brothers-in-law, Leonard Marsh and Hyman Golden, left their window-washing business and teamed up with Marsh’s childhoAod friend and health food store owner Arnold Greenberg to sellpure fruit juice as the “Unadulterated Food Products Co.” In 1978, they created an apple soda that fizzled - so much that several bottles exploded - inspiring the “snap” in the drink’s eventual name. They bought the rights to the name from a man in Texas for what then seemed like a very expensive price of $500. Over time they established themselves as...
Words: 8772 - Pages: 36
...fastest growing new business concepts. The fast food industry is growing at an annual rate of 3 percent, while the fresh juice and smoothie sector is growing at an annual rate estimated at 30 percent. Jamba Juice offer customers a healthy, quick service food concept ideal for health conscious customers. Jamba Juice is a chain of specialty restaurants. As the name suggests, Jamba Juice is retailer that sells a variety of different types of juice drinks and smoothies. JJ's goal is to provide customers with a healthy alternative to fast food that tastes great, is convenient, nutritious, and suited for their customers' active lifestyles. Jamba Juice does not sell anything that customers could not make for themselves at home. With a lot of imitators entering the business, all of whose names began with the word "juice," Perron wanted to distinguish the company from the pack. Moreover, Jamba Juice became a store concept that offered a hipper, festive, more Starbuck-like quality, a decided move away from a bland health store look. The word "jamba" means "to celebrate" in Swahili, and in turn Jamba Juice celebrated a healthy lifestyle. The brightly colored decor of the new stores and the smoothie names contributed to the effort to brand the Jamba Juice sensibility Perron says. I'm surprised there aren't more companies creating a culture beyond selling, [offering] a soulful experience for the customer. That's been the basis for our success. BUSINESS CONCEPT: Jamba Juice is a company that...
Words: 1751 - Pages: 8
...Executive Summary Booster juice franchise offers a wide variety of smoothies comprising of pure juice, fruit sorbet, vanilla frozen yogurt, frozen fruit, fresh yogurt. The store will be located at Preston Crossing at the mini mall strip, opposite Walmart. The shop will be incorporated with one manager, four part-time and two full time employees. The manager will be on salary and will oversee all operations. Two supervisors will oversee day to-day operations of the shop and the four part-time employees will be responsible for customer services. Both full time and part-time employees will be paid hourly wages. Initial requirements for all furniture, fixture, computer software and hardware and equipment will be supplied by Booster Juice Inc as part of the turnkey operation. All other supplies will be purchased from Booster Juice Inc. Our shop will be incorporated. Richard Azinwi, Nadia Maqbool and Ravi Brar will be the equity owners. We will have a total of seven employees comprising of one manager, two full time supervisors and four part-time employees. As part of our franchise deal, Booster Juice Inc will offer continuous training and support to our employees. Marketing for the Booster Juice is done by the franchisee and franchisor. The franchisor will do large scale marketing for all of the franchisees, as per the royalty agreement. Our Booster Juice will concentrate on local advertising. We will be doing an aggressive advertising in the first year to create store awareness...
Words: 4366 - Pages: 18
...can analyze the market situation and use the best strategies in order to compete with other competitors in the global market. This report will also include the SWOT analysis of the company and the problems the company faced. The strategies used, recommendations and plan implementations will also be examined in this paper. History and Background Coca-Cola Company Ltd. starts from the discovery of Coca-Cola mixture by the Dr. John Pemberton who tried to mix the caramel mixture with carbonated water. In the first few year, he only sold one kind of products, but now is the wold largest producer of non-alcoholic beverages. Coca Cola Company Ltd.. is listed as the most valuable firm in the world. They owned over 300 brands in over 200 countries and serving carbonated soft drink and non-carbonated beverages such as fruit juice, fruit drink, sports drinks, coffees and bottled water. Not only preserving and operating in their existing brand, Coca-Cola Co. also develops new global and local brands to reach, attract and satisfy broader range of consumers. In 2002, the company has launched new kinds of products including Diet Lemon Coke, Vanilla Coke and large varieties of fruit taste Fanta including lime, grape, strawberry and passion fruit. The company has also acquired many new international water brands such as Danone Waters, Sparklettes, Alhambra and Evian brands in US. Coca-Cola Company Ltd has invested a huge amount in marketing campaign...
Words: 2652 - Pages: 11
...“We aren’t in the coffee business, serving people. We are in the people business, serving coffee” Howard Schultz, Starbucks Chairman and Chief Global Strategist Fortune Magazine, Vol. 149 No. 2 Title: Submit To: Completed By: Starbucks: “The Non-Coffee Treat” P.V. Sundar Balakrishnan Matthew Carmean Partner Julie Anstett Partner Julia Toochette Partner Joel Ennis Partner Joey Eaton Partner Trang P. Huynh Partner Table of Contents TABLE OF CONTENTS...............................................................................................................................................................2 EXECUTIVE SUMMARY............................................................................................................................................................3 MANAGERIAL PROBLEM.........................................................................................................................................................4 SITUATION ANALYSIS...............................................................................................................................................................4 Company ................................................................................................................................................................................. .4 Customer .....................................................................................................................................
Words: 4057 - Pages: 17
...uses strategies in order to competitive in the mature market. Firstly, the issues of the Company will be identified, and then SWOT analysis of the company will be conducted. After that, evaluation of alternative strategies will be stated and finally recommendations and implementation will be given. Background Coca-Cola Company Limited is the world largest offerer of non-alcoholic beverages and the most valuable firm in the world. They owned over 300 brands in over 200 countries and serving carbonated soft drink and non-carbonated beverages such as fruit juice, fruit drink, sports drinks, coffees and bottled water. Coca-Cola Co. is operating in their existing brands, and also develops new global and local brands and acquisition of the global or local brands. In 2002, the company has launched new brand product including Diet Lemon Coke, Vanilla Coke and large varieties of fruit taste Fanta including lime, grape, strawberry and passion fruit in Australia. The company has also acquired many new international water brands such as Danone Waters, Sparklettes, Alhambra and Evian brands in US. They also continued collaboration with the Walt Disney Company to market children's soft drinks. Coca-Cola Company Limited has invested a huge amount in marketing campaign to support their brands. The aims for these campaigns are to enhance the consumer awareness and consumer preference for a certain brand. As a result, Coca-Cola Co. has maintained a long-term growth in profitable...
Words: 3068 - Pages: 13
...Prepare a realistic initial plan for a business idea suitable for the local area. You need to prepare a realistic initial plan for a business idea suitable for the local area. This must include an individual rationale with supporting evidence. The supporting evidence will show appropriate research and detail and be appropriate for the local area. 1. Research possible gaps in the market. Give a list of the types of businesses that exist in the local area. Try and detail three services that are not currently offered in the local area that you think will be a success Businesses In The Area Businesses Not In The Local Area Coffee Shops (Costa, Café Nero, Starbucks) Juice Bars Restaurants (Prezzo, Urban Kitchen, Pizza Express) Salons (Waxing’s and Nails) Clothes Shops (Jack Wills, Fat Face, White Stuff) Larger Chain Stores (Topshop, Next, New Look) Home Shops (Home Living, The Shed, The Lemon Tree) Estate Agents Take-Away Shops (Pizza Hut, Papa Johns) Electrical Shops (PC World, Curry’s, Apple) Super-Markets (Morrison’s, M&S) Furniture Shops (IKEA) Hairdressers (RUSH) Jewellery Shops (Samuels) 2. Select a possible good or service: Features of your product; briefly explain what your product or service is going to be. My business is going to be a juice bar. The customer can choose their fruits/ingredients you put into the juice. The drink can be ordered to be take away or drink in. Trends in demand; what are the popular goods and services that people are buying...
Words: 2140 - Pages: 9
...Introduction University Philosophy The University serves the individual by providing the student with a nurturing environment for optimal human flourishing. It serves the community by offering programs responsive to individual and social needs. University Mission Cagayan State University is committed to transform the lives of people and communities through high quality instruction, and innovative research, development, production and extension. University Vision Transforming lives by educating the best College Mission Anchored on the university’s mission, the college is committed to provide excellent and relevant learning experiences and leadership opportunities for a diverse student body; build and support the maintenance of outstanding faculty profile, innovative research and development initiatives; and establish strong and creative partnership to foster synergies that will push and advance the welfare of its stakeholders and benefit the regional, national and global societies. College Vision Along the university’s trust, on becoming a premier and comprehensive university of choice among undergraduate, graduate and professionals in the country, the college serves as a portal of quality and globally competitive manpower resources. Program Objective To produce quality and excellent graduates who possess adequate knowledge, skills, and values to compete locally and internationally in the hospitality industry by providing the...
Words: 4388 - Pages: 18
...MARKETING PLAN OF PINEAPPLE JELLY [pic] Product plan On Pineapple Jelly Course Information: Organization : Bangladesh University of Business & Technology (BUBT) Division : Bachelor of Business Administration (BBA) Course Number : MKT-302 Course Title : Marketing Management Course Teacher : Mr. Md. Aslam Uddin Semester Taught : Summer-2011 Developed by : Istiaq Ahmad ID-108 Mainul Islam ID-107 Md. Riaz uddin ID-121 Sha Alam ID-126 Intake : 19th Section : 03 Bangladesh University of Business & Technology (BUBT) Submission Date: 08-08-2011 Letter of Transmittal 08th August, 2011 Mr. Md. Aslam Uddin Lecturer in Marketing Faculty of Business Studies Bangladesh University of Business & Technology Subject: Submission of Report on New Product Plan Dear Sir, This is a great pleasure for me to submit this successful Report upon New Product Plan. During my working period, I went through various sectors of production and services. I have tried my level best to see and judge as they are and do the things as they are ought to be done. I would feel really great if this report is of any use. Finally I would like to thank you for valuable guidance & supportive in preparing this report. I would be grateful for any clarification when required and highly obliged...
Words: 1345 - Pages: 6
...Ice Cream Industry in India Sunday, 01 November 2009 00:00 Aswathi Muralidharan Opportunities - Other business opportunities http://www.dare.co.in/opportunities/other-business-opportunities/ice-cream-industry-in-india.htm Though India has a low per capita ice cream consumption of 300 ml per annum, the trend is slowly changing due to a number of reasons. DARE explores the dynamics of the business. Indian summers are synonymous with ice creams. Come summers, and you will see a number of colorful pushcarts selling the choicest of ice creams in numerous flavors from the traditional vanilla and chocolate to unusual varieties like Mother Diary’s Shahi Nazrana. If that doesn’t baffle you then the ice cream range definitely would, for example the ice cream range for the children would be entirely different from that for the teenagers or for that matter adults. Or, for those who like to have ice cream in peace, there are a number of ice cream parlors that are opening shop. But did you know that a 100 ml scoop of your favorite ice cream that you ordered may contain upto 50% air! This makes the business a highly profitable venture to get into – sometimes, the profits can go upto 100%! However, there are several challenges to this business as well. In this story, DARE attempts to find out the dynamics of the business. The Ice Cream Industry: An Overview Looking at some industry facts first. In 2007, the global market of ice creams was pegged at $61.6 billion in terms of retail...
Words: 4317 - Pages: 18
...A Report on Supply Chain Management System of Agora Acknowledgement The success of this report depends on the contribution of number of people specially my group members who have shared their thoughtful guidance and suggestions to complete this report First; we express our sincere gratitude to our honorable course teacher Mr. Mahabubur Rahman for his valuable contribution to the preparation of this report. He has been gracious enough to spare time out from his busy schedule for giving us all the necessary assistance throughout the entire period of the report writing time. Without his valuable suggestion and help this report might not have been a comprehensive one. We would like to give special thanks to Mr. Harunur Rashid, Head of finance & accounts of Agora for giving us time from their very busy office work to discuss the things & have guided us by giving useful suggestions and providing us data and relevant information for completing this report. We would also like to thank Mr. Bajan saha, accounts manager of Agora for giving us some important information about the official procedure and inspiration techniques of Agora to complete this report. They shared their practical experiences and talk about their loyalty and commitment towards the organization. .All of our group members supported each other, throughout the making of this report and completing it successfully. We have done some group discussions, where we shared each other‘s views on the different...
Words: 5471 - Pages: 22
