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Business Plan, Stud Farm

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Submitted By ananobanano
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a.Rich set of br& associations (Strength)-Care, mildness, reliability, gentleness, protection, high quality, feeling good & reasonably priced. The NV woman- reflected in Ads as “clean, fresh & natural” b.Used by entire family (Favorability)A universal, unisex acceptance satisfying multiple needs -Strongly ssociated with shared family experiences:Mother & child relationships, family vacations on the beach c.Caretaker of skin (Uniqueness) Caring & protective-Sun lotion , Men’s range.
Source of Equity- NV Crème ‘s unique water in oil emulsion - snow-white in color. NV name from Latin word- “nives” - snow. NV products - blue color background with white lettering - extended from the NV Crème tin.NV’s core br& associations – “mildness & caring” – .Correlated with the key skin needs of consumers ii.Enjoyed high degree of confidence & goodwill iii. Reliability,quality & honesty. NV’s br& associations fit with the values of the consumer- Desire for fairness, authenticity, openness & belonging. NV name - synonymous with skin care & protection Variation through product classes NV - Exploited the strength of NV Crème br& associations & transferred it to other product classes- Positioned with a promise to contain the core br& associations of NV Crème - With some new benefit provided by the product 1992 : NV crème - largest contributor to total revenues(22%)The newer product lines had each made significant contributions of their own 1996-2006- Diversified & consolidated -Successfully carried br& associations of NV crème - Global presence - Established NV as a skin care br& - Rather than only a skin cream br&. NV Sun – the new NV Sun makes the sun gentle. NV For Men- Less alcohol,more care. NV Shower & Bath-Delightfully Gentle & creamily mild. NV Hair - Entire care for

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