A. Business Plan 2 1. EXECUTVE SUMMARY 2 1.1. MISSION STATEMENT 2 1.2. VISION STATEMENT 2 1.3. GOALS & OBJECTIVES 2015-2016: 2 2. INDUSTRY BACKGROUND & BUSINESS ENVIRONMENT ANALYSIS 3 2.1: BACKGROUND OF THE INDUSTRY 3 2.2: CURRENT & FUTURE TRENDS AND BUSINESS FIT 3 3. BUSINESS DESCRIPTION 3 4. MARKETING PLAN 3 4.1: DESCRIPTION OF PRODUCT & SERVICES 3 4.2: BENEFITS 4 5. MARKETING STRATEGY 4 5.1 TARGET MARKET 4 5.2 WAYS OF MARKETING 4 6. ORGANIZATION & MANAGEMENT 4 7. FINANCIAL PLAN 4 B. Risk Analysis 5 C. BPMN 6 1. Demand for pet sitting 6 2. Pet sitting process 7 D. Database 7 E. Project Plan 8

A. Business Plan 1. EXECUTVE SUMMARY

The idea of 5 STAR CATS was born from the necessity of Catalina of finding a friend to look after her cat during holidays. Luckily, one of her friends was available and willing to check on her cat but the solution was not perfect because the two of them haven’t met before and her friend was not knowledgeable about cats. Any cat owner knows how difficult it is to find a trusted sitter, who not only understands the needs of your pet and of the owner but with whom you are in confidence enough to give him the keys of your flat.
Catalina was always reluctant to leave her cat in a hotel or to call a professional sitter, for the same reasons: “I would not leave my cat in the hands of a stranger and give him my keys. Ideally I wanted to be part of a network of cat owners, people who have pets and with whom I would regularly meet, discuss about our cats, exchange ideas and advice, participate in workshops and other activities together, people who will also check on my cat while I am on holidays via a booking system hosted by an internet platform. People I know and I trust but who also have signed a bounding contract of confidentiality and legal