Free Essay

Business Plan

In:

Submitted By oiltrader
Words 3380
Pages 14
World Fuel Services Corporation (“The Company”) – PRISM (Singapore Office)
2011 Business Plan

1 PRIME OBJECTIVES

• Expand the coverage of The Company’s Energy Risk Management business in Asia.
• Enrich bunker services coverage in both the Physical Supply and Risk Management sectors.
• Build up After-Sale-Services to strengthen strategic relationship with ship owners.
• Form alliances with dealing room teams internally and externally to drive the strategy forward.
• Increase the Revenue of the Fuel Oil Paper business by achieving USD 3mm (EBIT) in the 1st year.
• Target revenue in excess of USD 10mm (EBIT) in the 2nd year.
• Include straight run / feedstock / low sulphur fuel oil business into global business portfolio.
• Develop bunker business for fishing fleet.
• Introduce Asia model globally to enhance The Company Brand.

2 CUSTOMER ANALYSIS

2.1 TARGET CUSTOMERS IDENTIFIED

Firstly, the team will focus on the Asian Customer Base in order to grow the business in this region. What follows is by no means exhaustive in terms of client coverage. The team will not only market paper products to the customer base, but will also risk manage our positions in order to maximize profits on the trading books.

Key Prospective Clients Industry Region Products Traded Swaps &/or Options (Vanilla &/or Exotics) Revenue Potential $mm
APL/NOL Shipping Asia Fuel oil Swaps & Vanilla options 0.4
Chellaram Shipping Shipping Asia Fuel oil Swaps & Vanilla options 0.1
COSCO Shipping Asia Fuel oil Swaps & Vanilla options 0.3
Daiichi Chuo Kisen Shipping Asia Fuel oil Swaps & Vanilla options 0.1
Emirates Shipping Line Shipping Asia Fuel oil Swaps & Vanilla options 0.1
Evergreen Marine Shipping Asia Fuel oil Swaps, Vanilla & Exotic Options 0.3
Hanjin Shipping Shipping Asia Fuel oil Swaps & Vanilla options 0.25
Idemitsu Tanker Shipping Asia Fuel oil Swaps & Vanilla options 0.1
Mercator Lines Shipping Asia Fuel oil Swaps & Vanilla options 0.1
MISC Berhad Shipping Asia Fuel oil Swaps 0.25
Mitsui OSK Lines Shipping Asia Fuel oil Swaps 0.35
NYK Logistics Shipping Asia Fuel oil Swaps, Vanilla & Exotic Options 0.2
OOCL Shipping Asia Fuel oil Swaps & Vanilla options 0.3
Pacific Basin Shipping Shipping Asia Fuel oil Swaps 0.25
PCL Shipping Asia Fuel oil Swaps, Vanilla & Exotic Options 0.15
PIL Shipping Asia Fuel oil Swaps & Vanilla options 0.15
RCL Shipping Asia Fuel oil Swaps 0.1
Sinotrans Container Lines Shipping Asia Fuel oil Swaps 0.1
Taiwan Maritime Shipping Asia Fuel oil Swaps 0.1
Tanker Pacific Management Shipping Asia Fuel oil Swaps 0.1
Tata NYK Shipping Asia Fuel oil Swaps & Vanilla options 0.25
Thoresen Thai Shipping Asia Fuel oil Swaps 0.2
TS Lines Shipping Asia Fuel oil Swaps & Vanilla options 0.2
Wan Hai Lines Shipping Asia Fuel oil Swaps, Vanilla & Exotic Options 0.25
Yang Ming Shipping Asia Fuel oil Swaps, Vanilla & Exotic Options 0.1
Zhang Hang Shipping Shipping Asia Fuel oil Swaps 0.1

The above list will conservatively generate USD 4.9mm for the first year of operations. The target for 2011 is USD 3mm, so this figure will be easily achievable. Promise Little; Deliver More is the mantra for the risk management team.

Secondly, our focus will widen into Europe as the brand name of The Company gathers momentum in Asia. Again, the following list is by no means exhaustive and will grow with additional hires for the team on the marketing aspect.

Key Prospective Clients Industry Region Products Traded Swaps &/or Options (Vanilla &/or Exotics) Revenue Potential $mm
AS Klaveness Shipping Europe Fuel oil Swaps & Vanilla options 0.2
Bibby Line Ltd Shipping Europe Fuel oil Swaps & Vanilla options 0.1
Clipper Group Shipping Europe Fuel oil Swaps & Vanilla options 0.1
CMA-CGM Shipping Europe Fuel oil Swaps & Vanilla options 0.1
D’Amico Intl Shipping Europe Fuel oil Swaps & Vanilla options 0.2
DFDS Shipping Europe Fuel oil Swaps & Vanilla options 0.1
Hapag Lloyd AG Shipping Europe Fuel oil Swaps & Vanilla options 0.1
Heidmar Inc. Shipping Europe Fuel oil Swaps & Vanilla options 0.1
Norden A/S Shipping Europe Fuel oil Swaps 0.2
Oldendorff Carriers Shipping Europe Fuel oil Swaps 0.1
Scandlines Shipping Europe Fuel oil Swaps & Vanilla options 0.1
Searland Shipping Europe Fuel oil Swaps & Vanilla options 0.1
Torm A/S Shipping Europe Fuel oil Swaps 0.1
Western Bulk Shipping Europe Fuel oil Swaps 0.1

The estimated earnings in the tables above are based on:
• Knowledge of these customers’ trading activities
• The Company’s capabilities in these markets
In total, with Asia and Europe coverage, the estimated P&L for The Company will be in the region of USD 6.6mm in 2011, taking into account that next year will be a conservative one for the shipping industry.

2.2 CREATE THE RELATIONSHIP WITH THESE CUSTOMERS

• By first establishing who the point of contact is
• By calling these points of contact as they will know who the trigger person is, cold calling the company to establish the point of contact
• By making business trips to build the relationship with these contacts
• By regular contact via phone, email and Instant messenger (e.g. Yahoo, Skype, or MSN)
• Daily communication with key parties via a morning bulletin (see section 6)
• By having a communication plan that will raise the awareness and profile of The Company brand name in the Bunker Derivatives industry
• By utilizing The Company’s existing physical bunker supply facility, building in the derivatives element into package sales
• By initiating After-Sales-Services to help the client to monitor the risk and adjust their portfolio whenever it is necessary.

2.3 CREDIT PUSH TO BUILD THESE RELATIONSHIPS

• Credit lines for customers are absolutely essential in order to establish a trading relationship with them.
• The credit department needs to understand our customers to enable them to establish credit lines.
• The risk management trading & marketing team will identify to the credit department which customers are top priority for credit lines.
• Once established, trading records with these customers will enable the credit department to refine and expand credit terms available to our customers.

2.4 THE COMPANY PRODUCTS & STRENGTHS FOR TRADING RELATIONSHIPS

The physical bunker market has been on the up-swing in 2009 and 2010. With projected increases in the movement of goods and services, 2011 is expected to be even better. This is where The Company will focus and develop its business initiatives.
• The Company is very strong in the physical bunker market which will help leverage the paper side of the business.
• The Company has/will have storage capabilities which will help in the risk management of customers’ profiles.
• The Company’s infrastructure has substantial room for expansion in the straight run and low sulphur market.
• The Company has significant potential to expand their business lines in Asia both on bunker supply and physical trading which will generate sizable derivatives business and revenue.

• The areas to strengthen, besides those above, are in the speed of pricing, knowledge of market participants (such as other traders and the brokers of the various products), increased communication between marketers and traders and should trades go awry, customer recovery which is key to business continuity.
• Once the above are addressed, the desk will be in a position to deliver outstanding services translating into increased revenue and profitability.

3 BUILDING THE TEAM AND AREAS OF COVERAGE

3.1 INITIAL TEAM STRUCTURE

• The team will consist of 2 people in the Singapore office, led by David Kang as Director of PRISM Asia, assisted by a person experienced and knowledgeable on the physical trading and supply side.
• The Director and Assistant Director will be proactive on both trading and marketing of the products and there will be an operations person to perform middle and back office duties.
• David Kang, with his extensive experience in the paper market through the trading and the marketing of fuel oil, will be indispensable at the start-up of the derivatives sales, trading and packaging of The Company’s strengths in the global bunkering world and a person, preferably of mainland Chinese origin will drive the growth of the physical supply side with Chinese counterparties to increase flow trading and marketing.

3.2 INCREASE DESK SIZE AND REGIONS FOR GREATER COVERAGE

• In order for the desk to bring in greater revenue, there must be more regions of coverage.
• Coverage will expand into North Asia, especially in Taiwan, Hong Kong and China as these are still growth regions for the energy industry.
• The untapped areas of Asia for future expansion will be Pakistan, Bangladesh, Sri Lanka, Myanmar, Cambodia, Vietnam, Papua New Guinea, and New Zealand. Understandably, obtaining credit for some of these regions will be difficult as their political situations can be unstable and unfavourable. However, with the likes of Vietnam receiving the attention of greater interest from developed nations such as the US and France, stabilization in the Indochina region is expected in the medium to long term.
• Full time and full range global coverage on both physical and paper hedging followed by After-Sale-Services will make The Company outstandingly different from its competitors
• In order for the desk to bring in greater revenue, there must also be more traders and marketers.
• With increased trading capacity, there will be increased customer interest in dealing with The Company.
• A trader with products experience, with an options trading background, will be an asset to the desk.
• A Chinese national, preferably one with structured products experience, will be a great advantage to the marketing efforts of the desk.
• With more traders and marketers on the desk, there will be more time for business trips and thus relationships will grow, new relationships can be forged and new business opportunities and lines can be created.

4 BUSINESS DEVELOPMENT

• Essentially, most of The Company’s current clients will form the base of initial business for the Risk Management Team.
• At the moment, many customers are looking to lower their unsystematic risk to investment banks, institutional investors and big hedge funds as many of these counterparties are still reeling from the subprime crisis. This creates potential for The Company to gain market share by using NYMEX Clearport, IceClear and SGX AsiaClear to trade with these smaller, and not-so-credit-worthy, companies at the beginning, hence minimising credit risk, later moving into Long Form Confirmations and eventually ISDA Agreements.
• Additionally, Asian refineries are upgrading and enhancing their complexity. Fuel Oil (FO) production is decreasing, however, as it is an emerging market, Asian bunker demand is rising constantly. For example, Korea and Japan have become net bunker FO importers. Chinese demand has increased from 500,000 tons to 10 million tons per year during last 10 years. Therefore stable cargo supply is very important to North Asia. With The Company’s global network in sourcing bunker fuel and storage facilities, it is strategically important for The Company to build relationships with North Asian bunker players. Both parties will benefit from the strategic partnership not only on the coverage of global physical bunker supply and physical sourcing, but also on risk management.
­ For example, Chimbusco is buying eight million tons of RMG 380/cutters from the rest of the world per year. The Company has following strengths to offer Chimbusco as a strategic partner:
1 The Company is able to deliver stable fuel oil supplies to all Chimbusco branches in a timely manner
2 The Company’s storage facility in Singapore provides blending and break-bulk capability
3 The Company’s financial strength can offer support to Chimbusco’s expansion
4 The Company is able to extend Chimbusco’s physical bunker supply arms globally
5 The Company can provide the full range of hedging services to cover both Chimbusco and its clients hedging demand
6 In short, The Company is the best candidate to partner with Chimbusco.
­ On the other hand, among The Company’s global bunker map, China is still one weak location needing to be developed.
• Next, straight run fuel oil/feedstock is another key element in the fuel oil business. Usually, sulphur content of straight run fuel oil ranges from 0.2 – 1.5 % v/v. Annually, China is purchasing 10-12 million tons of straight run fuel oil/feedstock. Again, with a global network of sourcing and storage facilities, The Company has strong comparative advantages in blending and shipping suitable grades to China. With coverage on both bunker and China markets, The Company can easily place most of the profitable grades into the right baskets. Hedging is another important business to be expanded with the packaging of physical straight run fuel oil sales. Partnering with a Chinese end-user with full use of existing facilities ensures a significant potential business area The Company should not miss.
­ One candidate is Petrowin Resources Pte Ltd. It is a procurement window in Singapore for 4 private refineries from Shandong, China. With The Company’s global network, it is a secure and stable resource for the refineries and can offer commitment of long term supply with a partial fixed price element.
­ Year 1 target: 1 million tons of straight run fuel oil long term contract with USD2 million conservative estimated profits.
­ Year 2 target: 2 million tons of straight run fuel oil long term contracts with at least USD4 million conservative estimated profits.
• Finally, with a strong balance-sheet, The Company is strategically positioned with great strengths that can be utilized. Cash and carry of Gasoil or Jet/Kerosene with cheap storage in South Korea, Taiwan, China and Japan with a contango that is steep enough to provide minimum risk business is another area that The Company should target. Storage of winter kerosene for the Japanese market is another low risk, but high profit business which can average an achievable profit of USD0.50/bbl. Meanwhile, regional bunker suppliers are also short of cash. Inventory financing for selected partners such as Chimbusco can provide minimum risk revenue.

5 TRADING STRATEGY

David Kang, with his years of experience working for JP Morgan and Sumitomo Corporation Global Commodities, understands trading and risk management and how to trade around customer business in order to produce a profitable book.
As a trading company, one could use either 1 day Value-At-Risk with a 95% Confidence Interval to govern the limits of the trading book and how much can be lost in that time span (e.g. USD 1 million), or set a mark-to-market one day, 1 week, or 1 month cash limit.
Any loss in excess of these figures requires the managers of the book to take action to reduce exposure to risks, such as market, credit, and operations, to name a few.
The trading of proprietary positions is as important, if not more so, than customer induced positions. Without the ability to trade proprietarily, The Company cannot take advantage of discrepancies and inefficiencies in the market, position the book appropriately so that the company can be “axed” to do the customer side of the business that it wants to take advantage of.
For example, coming off a proprietary position, if The Company is short inter-month spreads for 180cst and short Viscosity (the difference between 180cst and 380cst), the company is now axed to offer flat price 380cst to the shippers. The shippers will buy back-end 380cst from The Company as the company can offer a better price than its competitors based on the positioning of the book.
Another example, again coming off a proprietary position, is if The Company is long volatility at lower levels and shippers come in to buy options, the company is axed to win the trade from its competitors.
Curve trading is an essential part of working the contango, or backwardation. to The Company’s advantage. Understanding seasonality is another tool that can be exploited by the trading team and all this knowledge comes from years of experience.
David Kang has been trading and marketing for various companies for a combined 10 year window and has the experience to take The Company to the next stage.

6 MARKETING STRATEGY

Communications with the existing client base is fairly straightforward as existing relationships and ongoing dialogue provide the channel for the marketing messages. Although The Company’s existing customer base is large and diversified, it is still fairly US-centric and there are still a large number of untapped global customers that should be courted.
Organizing lunches and dinners will not only help build the relationships that already exist, but will also provide networking opportunities for The Company to gain introductions to more potential clients.
Attending conferences and seminars will help the marketing effort by allowing the attendees to network and educate the other participants on The Company push into trading and marketing of energy derivatives.
Customer retention is important and the team will work towards a balance of brand loyalty and client-marketer loyalty (employee retention is very closely linked to customer retention), as The Company is now another institution that has come into this market to fill the gap that others have left.

7 OPERATIONAL STRATEGY

At the start of the day, it is important to for the PRISM team to update spread-sheets and perform basic and advanced analysis of the market in order to give the physical marketers, and their customers, a morning bulletin summarizing overnight activity, technical and fundamental analysis and projections. So this should be a key part of the morning activity of the team.
In order to begin the day productively, it is important to make morning calls to customers, part social and part professional, in order to check on any current requirements and generally open the dialogue for the day.
Establish a common/shared internal system that provides real time, updated information to all team members on the current market activity.
The team in Singapore will work cohesively with teams from other international offices and will establish good communications.

8 KEY PERSONNEL

The Director will be in charge of trading, marketing, sales and packaging functions of the desk. He will be responsible for the motivation, performance and development of the team.
He will work closely with the relevant sections within the organization, not only to ensure the cross-selling of products, services and negotiating ISDA documents, but also of promoting The Company brand and profitability of The Company as a whole.
There will be room to expand by hiring, within the next 2 years, 2 more traders and marketers, and one mid-level manager, all having been in the industry for at least the last three years and understand the business, have the relationships and are able to work independently as well as with the team. Whether this will be on a more global level will depend on how effective the Singapore operation is within the first 6 months.
The managers will be responsible for effective communications with their clients. This takes place at three levels, in the following order of preference. Firstly, face-to-face communication, where possible, is most effective and builds rapport the fastest. Secondly, voice communication, and lastly by instant messaging (e.g. Yahoo messenger) and email.
We will have to hire at least one operations person to book, reconcile and update the trades on a daily basis.
A junior person, such as a recent graduate, or undergraduate from a decent university will come in at trainee/intern level and add value to the desk by helping to answer the phones, administrative issues and overall care for the desk. The cost for this person will be minimal.
The team will be small at the beginning, as keeping costs under control is important, whilst working on increasing market share and educating customers are the first steps to expanding the current business and opening new businesses.
The time frame the personnel should be working on to show a viable, profitable business will be anywhere from 6 months to 2 years, if credit allows.

9 TECHNOLOGY

The team should be proactive on all trading and marketing related technology issues (support and development) such as CQG, Global View, PlotTool, Bloomberg, Reuters, TradeCapture (now Amphora), etc., as a few examples.
Also, a dealer-board system for the desk will not only be helpful for the trading effort, but will also become indispensable in the marketing scope as the number of trading lines allows more customers to call at any one time.

Similar Documents

Free Essay

Business Plan

...Trend Setters Hair Studio Hair and Beauty Salon Business Plan PAGE Start your own business plan » (/create_your_business_plan.php?link=create_top-b) BLACK FRIDAY SALE: Save 62% on the #1 Business Planning Software Sign Up Now (http://www.liveplan.com/?pm=LIVEPLAN12MONTH_62AB) 1 (executive_summary_fc.php) « PREVIOUS PAGE () NEXT PAGE » (COMPANY_SUMMARY_FC.PHP) 2 (company_summary_fc.php) 3 (products_and_services_fc.php) 4 (strategy_and_implementation_summary_fc.php) 5 (management_summary_fc.php) 6 (financial_plan_fc.php) 7 (appendix_fc.php) Executive Summary Trend Setters is a full-service beauty salon dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship. We will also maintain a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work. Our Mission: To supply services and products that enhance our clients' physical appearance and mental relaxation. Our Motto: "The Trend Begins Here!" The timing is right for starting this new venture. Patiently searching for six months for the perfect location, one was finally found. The demand from the owner's clients, as well as the ambitions of the owner to one day start her own salon, and the procurement of highly professional and qualified beauticians to support the salon, has made this business one of great potential. Curley Comb, co-owner with Roller Comb, Jr...

Words: 878 - Pages: 4

Free Essay

Business Plan

...20 Reasons Why You Need a Business Plan Categories: * Business Planning 1. To prove that you’re serious about your business. A formal business plan is necessary to show all interested parties -- employees, investors, partners and yourself -- that you are committed to building the business. 2. To establish business milestones. The business plan should clearly lay out the long-term milestones that are most important to the success of your business. To paraphrase Guy Kawasaki, a milestone is something significant enough to come home and tell your spouse about (without boring him or her to death). Would you tell your spouse that you tweaked the company brochure? Probably not. But you'd certainly share the news that you launched your new website or reached $1M in annual revenues. 3. To better understand your competition. Creating the business plan forces you to analyze the competition. All companies have competition in the form of either direct or indirect competitors, and it is critical to understand your company's competitive advantages. 4. To better understand your customer. Why do they buy when they buy? Why don’t they when they don't? An in-depth customer analysis is essential to an effective business plan and to a successful business. 5. To enunciate previously unstated assumptions. The process of actually writing the business plan helps to bring previously "hidden" assumptions to the foreground. By writing them down and assessing them, you can test them and...

Words: 921 - Pages: 4

Free Essay

Business Plan

...BUSINESS PLAN OF NEW VENTURE 1.What is a Busines Plan? * A written document that serves as a blueprint and guide for a proposed business project that one intends to undertake; 2. What are the purposes of a Business Plan? * To allow the entrepreneurs to view and evaluate the proposed business venture in an objective, critical and practical manner; * To analyse and evaluate the viability of a proposed venture * As a guideline for managing the business * To allocate business resources effectively * To convince relevant parties of the investmet potential of the project 3. Components of a Business Plan What comprises of a Business Plan of a Proposed Business: It consists of the following sections: 1. Introduction 2. Purpose 3. Company background 4. Owner/Partners background 5. Location of the business 6. Administratiove plan 7. Marketing plan 8. Operations plan 9. Financial plan 10. Conclusion 1. INTRODUCTION SECTION includes: a. Name of the company b. Nature of business c. Industry profile d. Location of the business e. Date of business commencement f. Factors in selecting the proposed business g. Future prospects of the business 2. PURPOSE Every Business Plan is prepared with a particular purpose. Or as a guide for the entrepreneur to manage the business. Eg. This business plan is prepared by Riverside Thai Food Restaurant as a guideline for managing the proposed...

Words: 1149 - Pages: 5

Premium Essay

Business Plan

...A good business plan business planning is well expressed as a general evaluation of an investor’s financial state is it current or an analysis to the future. These decisions can be based on individual or group that is looking for an expansion or establishing of a business that is already existing. Since funds play a greater role in the expansion, good steps on the way to handle the available funds are essential. Shan company will engage in a stiff competition if it plans to go overseas, the slope of this competition will generally depend on the available financial aid and the overall expenditure to keep the firm’s survival in the long run, these decisions play a greater role in the clinching of the ever available market in the states. The use of cash flows, current variables that are already known and asset values can be well applied in the process of building a strong financial decision. In the process of determining future certainty, many businesses tend to rely on the extrapolated asset values; this will tend to determine if the business has funds to sustain it in the long run. Through a comprehensive status many businesses can end up evading financial obligations, this will help in the generation of profits and maintain a positive pillar in its solvent status. There are various ways that a company can increase its overall revenue.  The most common way for a public performing company is through shares or in the form of stock and bonds.  Bonds allow a company to take loans...

Words: 2163 - Pages: 9

Premium Essay

Business Plan

...Business Plan Projects The Royal Project Foundation is aimed to promote agricultural production on the highlands in order to reduce opium production and help developing overall welfare of the highland communities. As parts of the Royal Project Foundation’s work, new processed food products are continuously developed from raw materials and ingredients produced by farmers and hill tribes to help distribute excess supplies to and increase demands of agricultural products in the market. With assistant from professors and experts from various universities and private sectors, by-products / processed products are researched and produced with high-quality standard as well as safety concern for consumers, and according to safety and standards of the Thai FDA regulations. With the brand of the Royal Project, it already has competitive advantage over competitors. However, these products have still not yet formulated any business plan and the stories have not been communicated widely enough to end-consumers. Also, it is essential to guarantee to the farmers the production volume in order for them to plan the agricultural production in advance (usually a year ahead). With the business plan, it would give a clear direction for any future decision making on these products. The required business plan should involve the areas from Product Design, Feasibility Studies, Costing & Financial Projection, Launch Plan and Implementations. The followings are the products for BBA students to select...

Words: 325 - Pages: 2

Premium Essay

Business Plan

...Business Plan Carlos Islas Jesica Islas Partners Islas 314 Inc 73 Jackson St Suite 3N Yonkers, NY 10701 347-645-9001 914-751-8342 Islas314inc@hotmail.com I. Table of Contents I. Table of Contents 2 II. Executive Summary 3 III. General Company Description 4 IV. Products and Services 6 V. Marketing Plan 7 VI. Management and Organization 10 VII.Personal Financial Statement 11 VIII.Startup Expenses and Capitalization 13 IX. Appendices 15 II. Executive Summary Islas 314 Inc is a construction company. Our product or service will be remodeling houses or business, fixing small damages in apartments or elsewhere, and constructing houses or apartments from scratch. Our customers will basically be all homeowners, or business owners or even landlords. In a near future we are planning to apply to get into the city system, so we could be one of their construction contacts, and have periodical jobs with the public business. This will help us to maintain a good reputation among other private clients. The owners are Mr. Carlos Islas and his daughter Ms. Jesica Islas, the both share the same amount of responsibilities in different aspects of the business. Due to the seniority the one that has more power in the company is Mr. Carlos Islas, but he is not able to take financial decisions without having Ms. Islas approval. Every year the numbers of small construction companies are declining...

Words: 2460 - Pages: 10

Premium Essay

Business Plan

...BUSINESS DEVELOPMENT PLAN 2014 Arrivals Check: * All reservations from now until the end of the year checked before the end of February * All cancelled booking entered into new tab in database document * Ongoing arrivals check programme to be implemented from March 2014 in the most time effective manner Current Database: * 800 contact details from guests who stayed Nov 2012 – March 2013 * 200 contact email addresses from website * 800 contact details from guests who stayed Nov 2013 – February 2014 Database Targets: * Continue to put all check out bookings on to the database * Start a separate tab for cancelled bookings * 2000 additional contact details from guests who stayed May – Sept 2013 by end of March 2014 DETAILS | WHO | BY | Build a leisure database of approx. 2000 contacts | All reception team | 31 March 2014 | Build a business database of approx. 1000 contacts | All reception team | 31 March 2014 | Adding to database | All reception team | Ongoing | USING THE DATABASE: * Need to be able to edit contacts lists to avoid sending duplicate emails to contact emails * Need to be able to create lists based on segment (based on booking source) * Need to be able to gather information from database e.g. pre-paid vs. standard bookings, through our own website or OTA, length of stay etc * Market separately to cancelled bookings * Sending out a bi-annual newsletter Marketing Targets Spring...

Words: 534 - Pages: 3

Premium Essay

Business Plan

...Business Plan Background Jane and John had a good idea, a good sense of their market, and a good location. They were great salespeople, and yet they were not making a profit. The reason was that they did not plan their business all the way through. When you are serious about your business or when a lot of money of your own or someone else's is at stake, creating a business plan is perhaps the most critical activity you can undertake. The plan is important, but what is even more important is the understanding you get from the planning process. The following pages will help you understand the thinking behind business plans and how to make and present your own. A business plan is a document designed to detail the major characteristics of a firm--its product or service, its industry, its market, its manner of operating (production, marketing, management), and its financial outcomes with an emphasis on the firm's present and future. There are two circumstances under which creating a business plan is absolutely necessary. One is when outsiders expect it. This is called external legitimacy. Creating a business plan is the acknowledged best way to build external legitimacy for your firm. When you are seeking outside support--whether financial or expert--you do a business plan to signal your professionalism and how serious you are about the business. Investors, whether they are venture capitalists, informal investors (called angels), bankers, or your two great aunts, are going to expect...

Words: 10997 - Pages: 44

Premium Essay

Business Plan

...N. Williams Business Plan Case Study MGT/300 Marilyn Pike December 12, 2011 In business having a written plan is the key to the success of the business. When an individual is able to provide a proposal for the business it shows investor that they are serious about the business. The business plan will speak for the individual far better than they would be able to verbally. Kurt and John are individuals that want to launch a magazine in Eastern Europe. The business idea is a sound idea however Kurt and John are unsure if the current business plan that they have will spark the interest of any investors. Kurt and John are looking for some assistance with the business plan how they can improve the one that they currently have. Business Plan Outline When creating a business plan there a number of things that need to be included in the business plan to insure the success of business. The first thing that needs to be included is the executive summary. The summary will be an overview of the intents of the business. The executive summary basically is a short version of the business proposal. The executive summary should be informative; generally when investors look at a business plan the first thing that is read is the executive summary. Investor normally can tell from the summary if they are interested in the business. In the Kurt and John Bauer case they would need to include how they want to launch a business in Eastern Europe and the different strategies plans for an international...

Words: 1058 - Pages: 5

Free Essay

Business Plan

...20 Reasons Why You Need a Business Plan Written by Pete Kennedy Categories: * Business Planning 1. To prove that you’re serious about your business. A formal business plan is necessary to show all interested parties -- employees, investors, partners and yourself -- that you are committed to building the business. 2. To establish business milestones. The business plan should clearly lay out the long-term milestones that are most important to the success of your business. To paraphrase Guy Kawasaki, a milestone is something significant enough to come home and tell your spouse about (without boring him or her to death). Would you tell your spouse that you tweaked the company brochure? Probably not. But you'd certainly share the news that you launched your new website or reached $1M in annual revenues. 3. To better understand your competition. Creating the business plan forces you to analyze the competition. All companies have competition in the form of either direct or indirect competitors, and it is critical to understand your company's competitive advantages. 4. To better understand your customer. Why do they buy when they buy? Why don’t they when they don't? An in-depth customer analysis is essential to an effective business plan and to a successful business. 5. To enunciate previously unstated assumptions. The process of actually writing the business plan helps to bring previously "hidden" assumptions to the foreground. By writing them down and assessing...

Words: 925 - Pages: 4

Free Essay

Business Plan

...Business Plan for a Physical Therapy Clinic Benita Hodgson HCA 311: Health Care Financing & Information Systems Instructor: Garlyn Lewis March 17, 2012 Table of Contents 1) Executive Summary 3 2) Services and Equipment 4 3) Organizational Structure 6 4) Marketing Plan 7 5) Financial Analysis 8 6) Summary 11 Business Plan for a Physical Therapy Clinic Executive Summary Living Well Physical Therapy clinic is a privately owned business with one owner. The owner has a four year degree in healthcare specializing in physical therapy rehabilitation services. The clinic has been in operation for approximately 3 years in a small building located downtown in Fayetteville North Carolina. The business has outgrown the current space and is in need of an upgrade to a bigger building, new equipment, and more therapists...

Words: 1774 - Pages: 8

Free Essay

Business Plan

...Business Plan Of https://www.facebook.com/help4rhire Section 1 Aditya R DM16102 Ferzaad DM16117 Rashmica R DM16134 Sindhoora S DM16146 Sruthi V DM16150 Acknowledgment Our sincere gratitude goes to Dr. K. Pelly Periasamy and Mr. N. Anerudh for guiding us with valuable information and comments, and helping us make a sound business development plan. We would also like to thank everyone who has directly or indirectly supported us in completing our business development plan. 2 EXECUTIVE SUMMARY Help4Hire is an internet--enabled startup services provider which aims to service the housekeeping needs of the IT crowd in Chennai. This venture will be a partnership amongst Aditya.R, Ferzaad.M, Rashmica.R, Sindhoora.S & Sruthi V.Ramanan. The domain name help4hire.in will also be registered online to facilitate our business. The total capital investment would be 20, 00,000 with 25% equity and 75% debt. The main moto of our service would to provide professional, top-notch quality services at a reasonable price and gain customers’ trust. We aim to reach a client-base of 100 at the end of our first year of operation. Our Major focus will be on the affluent, upper-middle-class, dualincome, and IT employee households. The company will be based in Chennai. We will be providing a range of services with a tariff for each basic package. In case the requirement is different, we will provide a flexi-tariff to suit the needs of the client...

Words: 3508 - Pages: 15

Free Essay

Business Plan Document

...TO DO: 1. Begin drafting formal business plan document 2. Primary research through a user survey on google forms 1. explain who we polled, why we did it, and what we found 1. Who is our customer (in and out) 1. age, salary, hobbies, skills, activities, schedule, location, goals, etc 1. What are our customer acquisition costs? 1. time 2. $1000 for like Bruin Plaza, flyers, trainers (for the Bruin plaza day), free snacks, apparel 1. App mock-up 2. Who are partners vs. customers (do we have both?) Updates to presentation: * More photos - high quality (get a shutterstock subscription?) * Facebook, linkedIn, googleplus accounts * Make numbers stand out * Get a logo * Beginning of presentation * Start with photo and no logo and begin to tell story * Then show a number slide that explains a problem that our market faces * Show SpotMe slide - the solution to the above problem and explain what it is * Add citations like 30001 * 1 what does the number 3000 mean, what is the source * put actual website source in appendix * Remove numbers about how much money was invested in health apps * Instead quantify the benefits of using an app like SpotMe i.e. the health benefits and compare that to how much it costs $5 * divvy up bullet points/numbers to different slides * currently there is too much text on the slides * MAKE THE BULLET POINTS MEAN SOMETHING →...

Words: 420 - Pages: 2

Premium Essay

Business Growth Plan

...4.0 BUSINESS GROWTH STRATEGY 4.1 How and Why Vida Beauty Adopt This Growth Strategy First of all, growth strategy refers to an organization substantially broadens the scope of one or more of its business in terms of their respective customer group, customer functions and alternative technologies to improve its overall performance. Then, in developing growth strategies for growth firm there are two strategies which is internal growth strategy and external growth strategy. Internal strategy involves efforts taken within the firm itself. Then, for perform internal strategy they need to create new product development, other product related strategy and international expansion with the purpose of increasing sales revenue and profitability. External strategy is relying on establishing relationships with third parties such as mergers, acquisitions, strategic alliances, joint ventures, licensing and franchising. In our opinion, Vida Beauty use internal strategy to make sure that the companies become a growth firm and expansion. In internal growth strategies the distinctive attributes of internally generated growth is that a business relies on its competencies, expertise and the employee also. In addition, internally also called as “organic growth” because it does not rely on outside intervention. Organic growth is growth that comes from a company’s existing business as opposed to growth that comes from buying new business. Besides that, it also the process of business expansion due...

Words: 2618 - Pages: 11

Premium Essay

Business Plan Guide Template

...Assignment 2 – Business Plan (35%) Purpose The purpose of this assignment is to apply franchising and small business knowledge to develop a business plan for a new franchise outlet for a franchise business. In either case, the business is to be started from scratch. Topic / Task You are required to produce a business plan for a start-up outlet of a franchise chain you would like to operate. Students CANNOT base their business plan on a pre-existing franchise (i.e., one which has been or is currently in operation). Students must understand that the business plan is for a franchise outlet as opposed to an independent new business. Several sample business plans from which you may draw ideas have been provided in the “assessment tab”. These Business Plans are considered exemplar plans. Please view as they may assist you in terms of structure and expectations. Please DO NOT copy any of the plans as they are recorded through the SafeAssign submission point and as such any plagiarism based on these plans or those available on the Internet will be detected. In addition, there are a number of resources available and identified (including useful websites and video clips) for students in Topic 2 (Activity 3). You should also draw upon the business planning resources available online at www.business.gov.au plus those available from other government agencies, associations and major banks. Referencing and Collaboration Referencing is expected. Assignments will be uploaded...

Words: 1046 - Pages: 5