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CONFIDENTIALITY AGREEMENT

Signature _____________________________________________________________

Name (typed or printed) __________________________________________________

Date __________________________________________________________________

This is the business plan for NPZ (Mobile Software Company). The presentation of this business plan does not imply an offering of securities.

Contact designer: sanaaomrany@gmail.com

TABLE OF CONTENTS

1.0 Executive Summary 1

1.1 Purpose of the Plan 1 1.2 Introduction 1 1.3 Market Opportunity 2 1.4 Business Model 2 1.5 Services and Products 3 1.6 Growth Opportunity 4 1.7 Financial Projections 4 1.8 Financial Need and Use of Funds 4 1.9 Lender Return Strategy 5

2.0 The Enterprise 6

2.1 Mission Statement 6 2.2 Business Objectives 6 2.3 Organization 6 Legal Structure 6 Company Ownership 7 Location and Premises 7 Intellectual Property 7 2.4 Historical Background 7 2.5 Funding Analysis 8

3.0 The Business Concept and Need 10

3.1 The Market Need 10 3.2 Products and Services 10 3.1 Delivery Model 12 Sales Media 12 Sourcing and Fulfillment 12 3.6 Revenue Model 12

4.0 The Market 13

4.1 Industry Overview 13 Market Size 13 Market Trends 14 Market Needs 15 4.2 Industry Participants and Competitive Analysis 15 Industry Participants 15 Competitive Analysis 15

5.0 Growth Strategy 17

5.1 Strategic Initiatives 17 5.2 Brand Strategy 17 5.3 Marketing Strategy 18 Positioning Statement 18 Pricing Strategy 18 Promotion Strategy 19 Marketing Programs 19 5.4 Sales Strategy 21 Sales Forecast 22 Sales Programs 22 5.5 Strategic Alliances 23 5.6 Milestones 23

6.0 Web Plan Summary 25

6.1 Web Marketing Strategy 25 6.2 Search Engine Optimization 25 6.3 Affiliate Partner 26

7.0 Management Summary 27

7.1 Organizational Structure 27 7.2 Governance 27 Management Team 27 Management Team Gaps 27 7.3 People 28 7.4 Process 28 7.5 Technology 28

8.0 Risk Factors 30

8.1 Distinguishing Products and Services 30 8.2 Attracting and Retaining Qualified Staff 30 8.3 Retaining Loyal Customers 30 8.4 No Barriers to Entry 31

9.0 Financial Plan 32

9.1 Key Assumptions 32 9.2 Key Financial Indicators 32 9.3 Explanation of Break-even Analysis 33 9.4 Explanation of Projected Balance Sheet 33 9.5 Explanation of Projected Profit & Loss 33 9.6 Explanation of Projected Cash Flow 34 9.7 Business Ratios 34 9.8 Long-term Plan and Financial Highlights 34

10.0 Notes 36

9.1 Notes 36

Financial Appendices 37

Pro Forma Balance Sheet 37 Beginning Balance Sheet Error! Bookmark not defined. 3-Year Balance Sheet 37 Pro Forma Profit & Loss Statement 38 Pro Forma Cash Flow Statement 39 12-month Profit & Loss Statement 40 12-month Cash Flow Statement 41 12-month Revenue Projections 42

1.0 Executive Summary

1.1 Purpose of the Plan

The purpose of this plan is to provide investors with the information necessary to evaluate the merits of the value proposition and growth strategy of NPZ. Additionally, it will serve as a guide for management by establishing goals against which performance can be measured.

1.2 Introduction

NPZ (NPZ or the Company) is a start-up specializing modern telecommunication applications. We are in the business of designing and developing hands free mobile applications for smartphones which promise to be fun, innovative, interactive, helpful, and intuitive. This mobile app software will take full advantage of the smartphone capabilities (e.g., camera, location targeting, accelerometer) to provide users with an unsurpassed experience using (1) mobile-to-web, (2) web-to mobile (3) mobile-to-mobile channels. NPZ will not change the way the mobile device currently operates.
The mobile apps market, according to Gartner, is forecasted to more than quadruple between 2010 and 2013, growing to just under a $30 billion market. Now is the time to exploit this burgeoning opportunity. • The iPad is available in 19 countries as of July 2010 and one is sold every three seconds.[i] • We are on course for six billion apps downloaded globally in 2010.[ii] • IDC predicts one billion mobile devices will be able to access the internet in 2013.[iii]

To capitalize on this explosive growth, NPZ will earn revenue from the following activities:
• Mobile app sales for the iPhone and other major smartphone platforms via proven channels like App Store.
• Freemium NPZ lite model will used in some cases.
• Advertising supported mobile apps
• Advertising derived from our websites

Additionally, NPZ will tenaciously look for creative ways to monetize our product and service portfolio.

Mobile applications are undoubtedly becoming the next phase of e-business: m-business. Because of their always on, any time, any where capabilities, smartphones are a reliable tool that consumers depend on more and more for every day activities. Mobile apps will reinforce trends favoring mobile internet devices and drive smartphone take-up.

The founder of the Company, Mr. Jason Wallace has invested many hours of personal development time and money thus far. The Total amount needed for the business to accelerate its strategy and drive towards an aggressive launch date is $50,000. The basic premise for NPZ is that the current universe of mobile apps lacks the features of hands free use and a customer-oriented ethos. The founders combined talents promise products that are elegantly designed and appeal to tech-forward individuals.

1.3 Market Opportunity

Mobile consumers are expected to spend 47% more at mobile applications stores in 2010 than the $4.2 billion they spent in 2009. According to Gartner, revenue from the mobile applications market, including advertising revenue, is expect to burgeon to $29.5 billion by the end of 2013.[iv] Furthermore, some developers of popular mobile apps are reporting significant revenue. For instance, Tapulous announced at the end of 2009 that they were achieving monthly revenues of $1 million, signaling significant opportunity for well-conceived and executed mobile app development.[v]

1.4 Business Model

NPZ (A Mobile Software Company) will conceive, design, create, and market hands free mobile apps across major smartphone platforms: iPhone OS, Blackberry OS, Android, etc. Our design ethic revolves around a clean look with a user-friendly interface and thoughtful features. We will capture the value we create through variety of pricing models from one $2.99r downloads to freemium subscription services to mobile ad revenue.

1.5 Services and Products

NPZ has an application that it has developed that can revolutionize the mobile consumer industry.

NPZ is text mail – an interactive telecommunication system for answering and routing mobile calls, for recording, saving and relaying SMS [short message service of 160 characters or less] messages. The NPZ mobile application is a telecommunications service that allows users to set and customize an outgoing sms/text message as an automated response to incoming phone calls. NPZ is primarily a mobile to mobile service as well telecommunication services that accept sms/text. The mobile application provides the ability to set multiple starts and stop times for the automated text mail [e.g. daily commuters]

The NPZ application adds another dimension to the mobile phone users supplying an alternative to voicemail with text mail. SMS is increasingly becoming the more prevalent way to communicate with the growing number of mobile-only users [meaning no land line]. NPZ also has the capability to pair with Bluetooth systems [e.g. navigational systems and speakerphones] creating a true hands-free system.

Ideal uses for the NPZ application are studying, driving, in a meeting, daily commuter, at the gym and any other activities where a mobile user does not want a call interruption. The NPZ mobile application is great for emergency situations because in a natural disaster traditional phone services are not available but SMS/alpha numeric is still available. The ability to have a customizable open text field under the messages would allow you to alert incoming callers of your well-being.

Another advantage NPZ has over traditional voicemail is that it is totally sustainable not creating any hardware. Voicemail has created hardware that as technology evolved; lost usefulness ending up in landfills. NPZ is a mobile application that is downloadable that add more function to an already existing hardware. NPZ is a totally green environmentally friendly invention.

The NPZ application allows the mobile user to visually check their messages without having to call a third-party source. People often see the caller identification of who called and return the call without checking their voicemail; deeming this a time consuming process. While incoming callers are still prompted to leave a voice message; the NPZ application creates another dimension to the way callers are greeted allowing both caller and user options in the hierarchy of correspondence. The NPZ application integrates the process of both voice and text mail.

1.6 Growth Opportunity

NPZ’s growth opportunities are unlimited. First, the application needs to have beta third party testing with recognized endorsement like a known mobile publisher and then establish a web presence with a roll out to the mobile end user market. Our customers will come to rely on our ability to create a useful and fun product coupled with a clean, user-friendly design and thoughtful features available across a variety of mobile platforms. Growth will follow naturally from our design ethic and reputation for customer responsiveness.

1.7 Financial Projections

NPZ’s financial projections show that the Company can utilize the requested funding to continue start-up activities and launch our enterprise. The Company projects a steady growth with significant net income over the next three years as its business plan is implemented.

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1.8 Financial Need and Use of Funds

NPZ (A Mobile Software Company) will execute this business plan from the founder’s investment-to-date and a $50,000 equity investment, as well as internally generated funds once we achieve patent protection. The funds will be used to complete development work on the product and establish the marketing plan, and for working capital during the initial phases of our enterprise.

1.9 Lender Return Strategy

An equity investor will share in the increased valuation of the Company as revenues grow, the balance sheet becomes stronger, and the Company attains a market leadership position.

The pro forma projections indicate that the business will have sufficient excess cash and expense maneuverability to cover operations should sales not materialize as quickly as planned.

In conjunction with investors, NPZ (A Mobile Software Company) management will pursue viable exit strategies once the Company reaches a critical mass. Management believes that it can attain an attractive outcome for all shareholders.

2.0 The Enterprise

2.1 Mission Statement

NPZ will become the number one provider of hands free interactive mobile apps. NPZ’s interactive apps are designed to create business, education, and networking opportunities. Because we take the time to first research the needs of our users, the hands free mobile apps we provide result in an elegant, thoughtful solution. The mobile application we have created will be both fun and innovative, guaranteed to make the mobile device . . . a safer product!

2.2 Business Objectives

NPZ has definite objectives in order to fulfill its desire to participate and achieve an ever-growing market share of the exciting industry that it is entering. What follows is a brief summary of the key objectives of NPZ:

1. Establish ourselves as the preferred providers of hands free Mobile Apps.
2. Utilize creative, first-class public relations, advertising, and marketing to raise public awareness of our products, our websites, and our subscription services.
3. Develop management capabilities to ensure a strong foundation for participation in a rapidly growing company.
4. Increase sales and revenue according to the goals projected in this plan for the next three years.

2.3 Organization

Legal Structure

NPZ is a Los Angeles California Company.

Company Ownership

Ownership is held by Mr. Jason Wallace – 100%. This current 100% total interest will be diluted by equity funding and by future employee stock. Any and all questions relative to ownership should be directed to NPZ.

Location and Premises

NPZ is founded and based in Los Angeles, California. The Company operates virtually at present. Office space will not be needed to launch the beta site.

Intellectual Property

NPZ is seeking copyright and patent protection for its hands free mobile application. We also maintain a website at www.NPZsuite.com to market our product and service.

2.4 Historical Background

NPZ began its development in August of 2009, and currently has a 2010 fourth quarter launch planned. The inspiration for the company derives from the professional insight that there is a need for a company that can provide hands free interactive apps for a whole new world of target mobile device lovers. The objective of NPZ is to become a recognized source for mobile hands free apps.

The impetus for the creation of NPZ is the need to offer unique apps among the multitude of competitors. There is a lot of opportunity for a company that is destined to be the dedicated provider of hands free mobile apps in the global market. NPZ has been organized for important reasons. Most notably, the founder is proud of his vision and insight; that is to provide users access to pragmatic hands free apps that will enhance their daily and business interactions in a much safer manner.

2.5 Funding Analysis

To date, the founders have provided all funding for NPZ. In order to launch our business and fund its initial operations, NPZ needs a total of $50,000. The money will mainly be allocated in the following way:

|DEtailed start-up Expenditures for |
|NPZ (A Mobile Software Company) |
|Equipment | |
| Computer / Software |$4,000 |
| Mobile Devices |$2,000 |
|Other Investments | |
| Website Development | $1,100 |
| Initial Inventory ( 45 days supply) | $450 |
| Software Outsourcing Services | $1,500 |
| Phone and internet services (2 year plan) | $2,440 |
|Start-up services | |
| Attorney Fees and Professional Start Services | $1,200 |
|Marketing | |
| Marketing | $18,000 |
|Working Capital | |
| Personnel (10 months payroll) | $15,000 |
| Lease (10 months) | $,000 |
| Miscellaneous Working Capital | $4,310 |
|Total |$50,000 |

3.0 The Business Concept and Need

3.1 The Market Need

The competition in the global marketplace is intense, but user experience is clearly secondary in the rush to bring applications to the market given customer feedback in the various app stores. Our unique value proposition emphasizes an application with clean interfaces that are intuitive and easy to use with thoughtful features. Though there are many mobile app developers, we will seek to provide uniqueness and ease of use to distinguish and differentiate our hands free apps on the market. Additionally, NPZ will offer our application for use across the major smartphone applications so customers are not tied to a particular hardware platform to use our products and subscription services. Currently, the number of applications offered for Blackberry and Android lag significantly behind the iPhone. We intend to exploit this oversight by other developers to cultivate a loyal following of customers that appreciate our responsiveness, design ethic, and platform neutral development strategy.

3.2 Products and Services

Hands Free! Email, Voicemail response!

NPZ is designed to harness the power of an end users mobile device to engender customer loyalty. Service business spend $3 billion annually and between 90¢ and $1.15 per minute of service provided by telephone answering companies. This is a truly disruptive technology. Because your clients and potential clients will be able to see your availability using this application, scheduling your services will be a natural act. We expect significant revenue through disintermediation of the telephone answering services industry.

Pre-Set Responses with the ability to customize your own!

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3.1 Delivery Model

Sales Media

NPZ is committed to preparing sales media that highlight all of the most important benefits and features we offer in the form of brief sales literature and a polished web site. This information presents a compelling point of view regarding the features and benefits of our products and subscription services.

Sourcing and Fulfillment

NPZ will employ a virtual team of developers to write new versions of NPZ, including offshore resources. Our products will be sold via web stores and downloaded electronically or through our own website. Customer satisfaction does not end with the downloading of NPZ. We will employ a high-touch customer service strategy, and we expect this feature of our service to engender customer loyalty and great ideas for improving existing apps and creating new products.

3.6 Revenue Model

We are excited about our prospects, and we project incremental growth in sales over the next year and beyond as we execute our strategy.

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4.0 The Market

4.1 Industry Overview

Market Size

The market for mobile apps is large and growing rapidly along with the popularity of the smartphone. Gartner predicts global mobile app sales and revenues will grow at 68% and 63% compound annual growth rate (CAGR) respectively over the next several years reaching a $29.5 billion market in 2013. Sales are the direct purchase of a mobile application and revenues include additional money made from things like imbedded ads.

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Source: Gartner[vi]

In 2009 there were over 45,000 downloads per application available on Apple’s App Store. While the number of apps is growing faster than the predicted number of downloads, there will still be over 30,000 downloads per application available in 2013.[vii]

Market Trends

NPZ is confident and excited about the timing of our business in its industry. It is the company’s position that this is the ideal time to be on the move in this ever-growing market. By maintaining professional networks in our industry we will always keep abreast of changing styles and modalities of service. At the same time, there is a classic aspect to what we do that is timeless. To this extent we believe we are safe and secure from the negative threats posed by changing market trends in other industries. In other words, our industry will always fulfill the need for its services and that need is not likely to change in the near future. Our NPZ users will always need and love what we do.

Market Needs

NPZ evaluates its market primarily from the standpoint of what the needs are of the individual consumer. In today’s global online market there is a massive trend toward the usage of mobile devices, cell phones, smart phones, iphones, etc., as well as the promotion of quick and easy ways to access information – especially using apps. This trend bodes well for the future of our company. We will capitalize on the growing awareness of hands free application for the everyday consumer and offer unique services for those who value these offerings the most. This company understands and appreciates the varying perspectives among consumers as individuals. The needs of our target users will be well-fulfilled because we provide hands free response to demand communications. NPZ understands that to realize the opportunity in this market requires an ongoing effort to satisfy the industry-related needs of potential NPZ users seeking a high level of quality – and this is what we will do best.

The mobile application market is currently experiencing amazing growth - mobile apps are fast becoming a popular commodity consumers are relying on for everyday use. Our firm recognizes the popularity of this technology trend and intends to capitalize on it by creating a unique patentable application written for English, Spanish, French, Italian, German and Japanese, and for all major mobile devices currently on the market.

4.2 Industry Participants and Competitive Analysis

Industry Participants

NPZ has done extensive market research to investigate and understand all aspects of the competition in the Online Market. Mr. Jason Wallace believes that there is no other hands free product like NPZ on the market.

Competitive Analysis

NPZ has done a thorough study of the state of its industry. $1 billion dollars of mobile hand sets are sold every year. It presents an ever-increasing market, a very healthy bottom line, and excellent opportunities for growth. The industry itself is creating its own buzz in two ways: [1] The mobile app industry is drawing consumers by introducing sexy, advanced smartphones that consumers want, and [2] app developers are creating technically advanced applications that truly add value to the consumer’s life - they help fill a human need. The outside world demands easy-to-use apps with consumer-centric features and benefits. NPZ can take advantage of this huge user market as the management team has its finger on the pulse of market demands. This industry is not currently filling the hands free mobile app concept need.

With target customers downloading apps from iTunes and our website, we can very easily reach users from around the world and assist them in establishing NPZ on their mobile device and organizing the responses to communication demands. Our desire is not to become just a product line, but rather to become a credible source enabling users to achieve results. NPZ believes 1) strategic planning, 2) tactical, smart sourcing, and 3) superior customer engagement are the key to serving our target customs and netting a healthy profit margin.

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5.0 Growth Strategy

NPZ centers its strategy on the premise that the company resonates with app lovers because it offers critical networking and interactive information exchange opportunities that allow for safe operation. Always keeping that in mind, we maintain a focus on creating positive customer relationships, while keeping expenses very modest. NPZ is diligent in dissecting every aspect of this business to ensure that each component remains popular and contributive to the goal of a highly profitable enterprise. We want to think strategically and proactively about everything we do so that all business actions are geared toward providing needed services for target users resulting in the safe usage of their mobile device. NPZ is adopting a portfolio approach to its business. We will develop numerous versions rather than betting our business on one single application to resonate with the marketplace. In this manner, we expect to mitigate the risks of any single version failing to live up to expectations.

5.1 Strategic Initiatives

Our overall strategy will encompass the following objectives:

1. Online internet exposure through search engine optimization 2. Viral marketing via the networking elements of the site and via the tendency of users to forward more interesting apps to their friends 3. Encouraging celebrities to use the site through contacts in the music and entertainment worlds

5.2 Brand Strategy

Building a strong company brand will require a coordination of many factors. As such, NPZ will focus on several core elements that will help build and strengthen the backbone of the brand.

• NPZ stands for NO PHONE ZONE! The trends indicate a segment of the market is concerned with the “SAFETY” issue of using mobile devices at the wrong time.

• Oprah Winfrey has created a concept called “NO PHONE ZONE”. Where an automobile is designated a no phone zone to emphasize the danger of using a mobile device and driving. http://www.oprah.com/questionaire/ipledge.html?id=4

NPZ is capitalizing on this already developing market!

• Customer satisfaction and responsiveness are a point of pride at NPZ. • NPZ hands free are designed, not engineered.

5.3 Marketing Strategy

NPZ is aware of all the choices we face in relation to our marketing strategy. Because of its research and recommendations from contributing consultants it has chosen to market what it does through a comprehensive marketing plan including SEO, online advertising, viral marketing, networking, blogs, various industry magazines, search engine articles, radio spots, podcasts, press pieces, even pieces in interest-specific magazines, e.g. “Top 10 mobile Apps”. It will also emphasize spreading important messages through mobile e-mail and mobile cell phone transmissions to users.

It has chosen this strategy because it represents the most efficient correlation of costs, communication to our target market, and brand recognition. We will continue to monitor how this translates to sales and always be open to experimenting with opportunities for increasing sales. We also place a great emphasis on our ability to generate a good word-of-mouth business among our target users.

Positioning Statement

NPZ takes the position that its primary role in the marketplace is being a provider of an intuitive, easy to use interactive interface that will be created to run on all major smartphones currently on the market.

This is how NPZ distinguishes itself in the marketplace. We want our target users to think about us whenever they think about mobile apps or finding great deals in the industry. We want them to choose to visit with us because it will facilitate their deal-making and love of smartphones in exciting ways.

Pricing Strategy

NPZ seeks a balance between quality of offering, price, and the value that may be derived from the consumer’s perceived value and safe use of their mobile device. We believe we offer the best balance of these aspects in the minds of our target users. We make it easy for the users interested in an online app lover’s destination point to make a smart decision because our offering is so unique. In other words, our pricing strategy is linked to our value proposition and our sales, and marketing strategies highlight this connection in ways that are easy for target users to understand. Ultimately, we want to ensure that all of our target users equate NPZ with great value.

• iPhone app software will be downloadable from the Apple iTunes Store online, our website, and other related websites through a variety of pricing models, from paid to ad supported free applications. • Some versions like NPZ “lite” might be appropriate for a freemium pricing model.

Promotion Strategy

The management of NPZ believes very strongly in finding the most cost-effective ways to market and promote the offerings. We will base our promotion strategy on a combination of online marketing strategies. We will utilize internet presence in conjunction with search engine methodology and good word-of-mouth advertising. We will emphasize mobile e-mail and cell phone transmissions of important messages to users. The company also places great emphasis on the training of key personnel and employees such that they represent a continual promotion opportunity for the company. Our single greatest promotional tool will be the good will and positive word-of-mouth advertising we generate among our individual users and our businesses. Our promotion strategy is based in serving our target users. If we always make sure that our target users are fulfilled and satisfied with their purchase, then every marketing or sales program we utilize will resonate with our ethic of service.

Marketing Programs

• Mobile app refresh. We will offer new releases for current and future NPZ titles. New features and/or functions will be included in these releases. • Pre-launch promotions. We plan to start building up anticipation for our mobile application before it is launched. Attempt to create a buzz about NPZ will be done via write-ups. • Special promotional offers. We will offer certain NPZ’s at a discounted price or for free or provide free or “lite” versions of our NPZ, which will garner interest in the full version and increase the likelihood of purchasing the full version. • Integrating with social network. Some of the sites we envision integrating with are Facebook, Twitter, YouTube, Flickr, etc. For users who happen to make a high score or some other notable event from the use of our mobile application, we will make it possible for users to post it to Facebook, Twitter, etc. • Mobile app advertisements. Advertisements within other established mobile application (banner ads, redirects, etc). • Publishing. Online white papers, blogging, podcasting, press releases / social media releases, YouTube commercials with customer testimonials, product-review site submissions, such as CRAVE, CNET, etc. • Digital Marketing. Pay-per-click text ads, search engine optimization (SEO), sponsored tweets, banner ads, mobile app ads, sponsored tweets.. • Public relations/word of mouth

Outline of Expectations for the Marketing Strategy

I. Branding: a. Creating taglines and slogans b. Developing a branded logo c. Establishing ourselves as a company that offers a solution that is fun, intuitive, and easy to use. II. Website copy: a. Creating headlines with a “hook” b. Creating the necessary copy that does the following: i. Personalizes the message ii. Explains that NPZ offers a solution iii. Provides clear and easy call to action through benefits of the site c. Creating the actual marketing message that will be compelling enough for the user to purchase the content – a movement needs to be created. III. Blogging section for NPZ. a. Creating a guideline of rules for blogging b. Providing instruction on promoting posts IV. SEO campaign: a. Keyword development, to include URLs b. Optimizing gadget c. Broken links d. Content clusters e. Link building V. E-mail marketing: a. Creation of a specific e-mail database that would be applicable to the target market – Not a generic database b. Creation of content and layout of e-mail VI. Social media marketing: a. Creation of campaigns for the following: i. Facebook ii. MySpace iii. Twitter iv. LinkedIn v. YouTube b. Bookmarking c. Discuss creating connections relevant to NPZ with all social networking sites VII. Publicity: a. Create a media list that would be applicable and the effectiveness tangibly measured b. Creation and submission of press releases c. Creation of list of news and tech outlets d. Create answers for possible negative receptions e. Publish white papers that discuss our company and our mobile apps.

5.4 Sales Strategy

NPZ has one channel of sales: online. We will grow our sales force to meet our sales and revenue goals. We will consider our website, iTunes, and other participating web stores to be the critical direct sales channel for our Company. Finally, we will also view our sales strategy as being partially fulfilled through the implementation of our marketing plan, which includes print ads and internet advertising. We will always consider [1] our key personnel and employees, as well as [2] our existing clientele, to be the most important assets of our sales strategy. • From our company website: www.NPZsuite.com CONNECTTOCLIENT.COM Click to launch your Product Dashboard • iTunes App Store • Windows Marketplace • Blackberry App World • Palm App Catalog • Android Market • Handango • Handmark

Sales Forecast

NPZ has developed a projected sales forecast for the next three years of operations. This company knows that in order to make its business plan succeed, everything has to flow in a logical manner from management visions, to personnel training, to customer fulfillment. At NPZ, we are committed to continue making sound monetary decisions and reasonable assumptions about the way we do business.

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Sales Programs

NPZ has sales programs that ensure that its revenue forecasts are realized completely and on schedule. The Company has set deadlines with targeted amounts as well as budget restrictions for a highly profitable sales program. With its comprehensive marketing program and competitive positioning, NPZ is confident to forecast, in concrete terms, the realization of its sales milestones.

5.5 Strategic Alliances

NPZ is constantly working to build a network of key individuals and companies that work as alliances to accomplish its major strategies. We are also committed to networking with any and all individuals that may have a favorable impact on our business. A great strength of this company is its vast understanding of the hands free potential for the mobile device market.

NPZ hopes to form strategic alliances with the following non-profit and government agencies:

PRESSTHEPAUSEBUTTON.ORG

Ad Council - Peggy Conlin/ President and CEO
NHTSA - National Highway Traffic Safety Adminstration
FocusDriven - Jennifer Smith/ Founding Board Member
NSC - National Safety Council
MADD - Mothers Against Drunk Driving

5.6 Milestones

For the first three months of Year One, NPZ will strive to pass the following milestones:

Timeline Business Start-up: • Legal procedures – Patents - filing papers of incorporation Month 1 • Getting all necessary licenses and permits Month 1 • Mobile app & website development: finalize branding Month 2 - Month 3 • Establishing key people and points of contact Month 1 - Month 2 • Purchase of materials: office hardware, software Month 1 - Month 2 • Start date for marketing activities Month 1 • Opening date for business Fall 2010
Task 1: Legal procedures: to establish NPZ (A Mobile Software Company) as a California business • Register website domain name; find affordable, reliable web host. (Done) • Open bank accounts and credit/debit Merchant, PayPal, and mobile payment systems.

Deadline: Month 1, 2010

Task 2: Work on Marketing Plan • Decide initial marketing channels and strategy; emphasize thrift.

Deadline: Month 1-2, 2010

Task 3: Licenses and Permits • Further business permits or licenses may not be required, but due diligence must be done.

Deadline: Month 1, 2010

Task 4: Mobile App & Website Development • Establish workflow turnaround time for placing and receiving inquiries and orders from users, ensuring all linkages are fluid. • Test and finalize methods of user interaction. • Test and finalize implementation of branding with website.

Deadline: Month 2-3, 2010
Task 5: Marketing Activities (key actions planned for the 3 months preceding launch)

|Item |Month 1 |Month 2 |Month 3 |
|Develop NPZ initial marketing mix |
|Category |Total in Category |Individual |Compensation Total |
| | |Compensation | |
|Founder / CEO |1 |$150,000 |$150,000 |
|Combined Totals |2 |Contractors |$72,000 |

7.4 Process

Customer service, product research, application design and development, marketing, company management, and program management are the key processes in our business. NPZ is committed to executing these processes superbly and efficiently, and we will look for opportunities to improve our performance along these dimensions continually.

7.5 Technology

NPZ has positioned itself in such a way as to take full advantage of all the technology available for its particular industry. Management has determined that state-of-the art software and appropriate hardware will be implemented whenever necessary to ensure proper client fulfillment, as well as business organization. In particular, the company will be utilizing accounting procedures both off-line and online to monitor weekly, monthly, quarterly, and annual results of all aspects of day-to-day operations, e.g. Quickbooks.

More broadly, the Company is completely premised on an appreciation of modern technology and the need for high-tech communications aficionados to be able to organize their daily lives with interactive mobile apps.

8.0 Risk Factors

8.1 Distinguishing Products and Services

NPZ generates its revenues from selling mobile apps, subscription services, and ads. We must be able to reach our customers in an economical fashion and convince potential clients of our value proposition to generate these revenues.

Mitigation Strategy:
Execute our marketing plans outlined in this plan.

8.2 Attracting and Retaining Qualified Staff

NPZ must be able to attract qualified professionals. This is critical to the growth and reputation of the business. It will be imperative that we develop loyalty among our network of professionals, alliance partners, and employees.

Mitigation Strategy:
Provide interesting work. Provide excellent working conditions. Provide competitive pay. Implement an industry competitive benefit plan. Compensate employees fairly and timely. Implement employee recognition programs.

8.3 Retaining Loyal Customers

NPZ must be able keep the customers it attracts.

Mitigation Strategy:
Exceed customer expectations to assure retention. Continue to introduce new products. Mitigate customer issues fairly and expeditiously

8.4 No Barriers to Entry

Competitors could enter the market.

Mitigation Strategy:
Execute business plan. Produce a superior product. Provide high quality and the best service.

9.0 Financial Plan

NPZ is utilizing owner’s equity to launch the Company, and now seeks $50,000 in equity investment to set the stage for a meticulously planned launch. We have developed this financial plan to cover our next three years in business and to spotlight our business sales and revenue during these next three years. The purpose of our financial plan is to survey solid growth through our exciting business model punctuated by a healthy relation between continually increasing revenues, and diligent monitoring of an optimum cost structure.

9.1 Key Assumptions

Combined state and federal taxes – 35%
Rate of inflation assumed over yearly expenses – 7%
Payroll tax – 13% of payroll as a high estimate of all possible payroll taxes
Bank fees – 2.8% of gross sales for merchant accounts

One of the reasons that the leadership of NPZ has chosen this industry is that we are business experts who will minimize as many variables as possible in Our Company’s Business Equation. We base our financial plan in one fundamental assumption.

Increasing numbers of consumers are open to networking opportunities, as well as new ways to access interactive mobile apps conveniently online. Our website will empower the app lover’s community in this day and age, which is challenging, when it comes time to locate the best resource for serious Smartphone networking. This entire Business Plan is a presentation of the methods and strategies whereby our Company will capitalize on the millions of users in the English, Spanish, French, Italian, German and Japanese-speaking market that desire the services we market, and provide a tremendous service to these users. This is our target market and they will be happy to find out about our Company.

9.2 Key Financial Indicators

NPZ recognizes that the most important financial indicators are cash and bottom line. NPZ will constantly monitor the flow of revenue to the company as well as the expense requirements that deplete the company of its cash. NPZ will always try to improve the ratio of revenue and expenses to generate a healthier bottom line in addition to a healthier cash base.

9.3 Explanation of Break-even Analysis

The break-even analysis for NPZ calculates at what point the company becomes profitable, and also at what point the company will be operating at a loss. The analysis takes into consideration forecasted revenues as well as regular running fixed costs and average per unit sales price also known as per unit revenue. We surpass break-even in Year 1 as we achieve “take-off” and achieve the next level of business – full establishment and expansion.

9.4 Explanation of Projected Balance Sheet

The projected Balance Sheet for NPZ highlights total assets, total liabilities, and owners’ equity. The salient feature of our projected Balance Sheet is that it demonstrates the relationship between what we will own in assets and the way this is balanced by equity investment funds and owners’ existing equity. The owner’s equity has covered - all start-up costs so far - and we now seek equity investment of $50,000 (see Balance Sheet).
|Break-Even Analysis |
|Category |1st Year |2nd Year |3rd Year |
|Sales | | | |
|Net Projected Monthly Sales |$12,030,387 |$21,644,056 |$27,545,502 |
|Monthly Cost of Sales |$1,432,826 |$2,577,400 |$3,280,712 |
|Monthly Fixed Costs |$3,000 |$2,890,370 |$3,669,771 |
|Break-Even Monthly Sales |$3,406 |$3,281,085 |$4,165,941 |

9.5 Explanation of Projected Profit & Loss

The projected Profit & Loss Statement for NPZ highlights the relation between our sales forecast and our operating expenses. These figures are based on our experience in the industry and our projected sales for the next three years. Please note: we make every attempt to present conservative projections with incremental growth (see Profit & Loss Statement).

9.6 Explanation of Projected Cash Flow

The projected Cash Flow Statement for NPZ represents what we believe our business will take in and what it will spend. Cash flow will be crucial to the survival of our business. We are confident that we will have ample cash on hand to ensure that investors can be paid on time. We offer this statement of our business’s positive cash flow as perhaps the single most powerful gauge of our expected financial performance (see Cash Flow Statement).

9.7 Business Ratios

At the very least, we will always subscribe three ratios as quantitative measures of our financial health. These numbers derive from our three-year projections for Current Assets, Total Assets, Current Liabilities, Net Profit, and Gross Sales. Of course we will be utilizing more and different statistics, but these ratios will always be at the core of our financial reports: [1] the Current Ratio, [2] the Net Profit Margin Ratio, and [3] the Return on Investment Ratio.

|Business Ratios |1st Year |2nd Year |3rd Year |
| | | | |
|Current Assets |$82,678,269 |$208,853,798 |$369,495,444 |
|Current Liabilities |$0 |$0 |$0 |
|Current Ratio |∞ |∞ |∞ |
| | | | |
|Net Surplus |$127,133,325 |$194,114,019 |$247,138,815 |
|Gross Sales |$144,364,649 |$259,728,671 |$330,546,028 |
|Net Profit Margin Ratio |88% |75% |75% |
| | | | |
|Net Profit |$127,133,325 |$194,114,019 |$247,138,815 |
|Total Assets |$82,686,665 |$208,860,778 |$369,501,008 |
|Return on Asset Ratio |154% |93% |67% |

9.8 Long-term Plan and Financial Highlights

NPZ believes that its long-term prospects for becoming a successful business are excellent. We believe that this industry, and the strong foundation of experience that management brings to the company, lends itself to nothing but positive results over the long-term. With a market-sensitive management team and excellent systems in place to monitor competitive shifts or changes, NPZ is ideally positioned [1] to implement its business plan through the next three years, and execute successful payoff strategies for equity investors, [2] to become a respected and recognized mobile app provider for more tech-savvy consumers and businesses within three years, and [3] to continue growing on through the next decade.

10.0 Notes

9.1 Notes

Financial Appendices

Pro Forma Balance Sheet

3-Year Balance Sheet

[pic]

Pro Forma Profit & Loss Statement

[pic]

Pro Forma Cash Flow Statement

|Cash Flow - Three Year Annual |
| |Year 1 |Year 2 |Year 3 |
|Operating Activities | | | |
|Net Income (after taxes) | $ 82,636,665 | $126,174,113 | $160,640,229 |
|Adjustments to Reconcile | | | |
| Depreciation & Amortization | $ 1,416 | $ 1,416 | $ 1,416 |
| Change In: | | | |
| Accounts Receivable | $ | $ | $ |
| |- |- |- |
| Inventories | $ (450)| $ | $ |
| | |- |- |
| Accounts Payable | $ | $ | $ |
| |- |- |- |
| Other | $ | $ | $ |
| |- |- |- |
|Cash From Operating Activities | $ 82,637,631 | $126,175,529 | $160,641,645 |
| | | | |
|Investing Activities | | | |
|Capital Expenditures* | $ (7,100) | $ | $ |
| | |- |- |
|Other Non-Expensed Expenditures* | $ (2,700) | $ | $ |
| | |- |- |
|Cash Used in Investing | $ (9,800) | $ | $ |
| | |- |- |
| | | | |
|Financing Activities | | | |
|Equity Infusion | $ 50,000 | $ | $ |
| | |- |- |
|Increase (Decrease) Long Term Debt | $ | $ | $ |
| |- |- |- |
|Increase (Decrease) Short Term Debt | $ | $ | $ |
| |- |- |- |
|Dividends Paid | $ | $ | $ |
| |- |- |- |
|Other | $ | $ | $ |
| |- |- |- |
|Cash (Used In)From Financing | $ 50,000 | $ | $ |
| | |- |- |
| | | | |
|Increase (Decrease) in Cash | $ 82,677,831 | $126,175,529 | $160,641,645 |
| | | | |
|Cash, Beginning of Year | $ | $ 82,677,819 | $208,853,348 |
| |- | | |
|Cash , End of Year | $ 82,677,819 | $208,853,348 | $369,494,994 |

12-month Profit & Loss Statement

[pic]

12-month Cash Flow Statement

[pic]

12-month Revenue Projections

[pic]z

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[i] Lofte, Leanna. “100 Million iOS devices sold.” www.tipb.com, June 7, 2010.
[ii] Alvarez, Mark. “ABI: 6 billion mobile app downloads this year.” www.atelier-us.com, April 5, 2010.
[iii] Alvarez, Mark. “IDC: One Billion Mobile Internet Devices in 2013.” www.atelier-us.com, December 9, 2009.
[iv] McGlaun, Shane. “Gartner Predicts $6.2B in Mobile App Sales for 2010.” www.dailytech.com, January 19, 2010.
[v] “Tapulous says App Revenues Are Approaching $1 Million A Month. http://moconews.net, December 20, 2009
[vi] Foresman, Chris. “Apple responsible for 99.4% of mobile app sales in 2009 (Updated).” www.arstechnica.com, January 18, 2010.
[vii] Bplanning Analysis based on data found in “App Store Stats Summary.” http://148apps.biz. and “Apple responsible for 99.4% of mobile app sales in 2009 (Updated).” www.arstechnica.com.

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Mobile apps
“Hands Free”

NPZ – Hands Free for mobile devices • The NPZ application is downloadable software in the nature of a mobile application for hands-free capability with call intercept forwarding a text message. The NPZ application is a downloadable mobile application via the Internet and wireless device.

• The NPZ application is communication by means of mobile phones; instant messaging services; message sending, receiving and forwarding.

• Bluetooth interaction – Means the auto industry can use this application to promote hands free mobile device usage which also means a much safer driver. This means that NPZ could become the standard in the industry for hands free mobile device software. The NPZ telecommunication application recognizes Bluetooth enabling the sms/text service of tex tmail message to incoming callers.

• Puts you and the services you provide in demand.

• Allows for better time management.

• A safe method of taking messages!