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BUSINESS PLAN

Societatea cu Răspundere Limitată “ALLEGRETO”
Or. Chisinau, Republica Moldova

Beneficiar:

Directorul S.R.L. „Allegreto”
Domnisoara Mescoi Nadejda

Denumirea Societăţii: Societate cu Răspundere Limitată “Allegreto”
Adresa: or.Chisinau,str.Sarmizegetusa 48, of.48
Data fondării: 23 ianuarie 2013
Nr. înregistrare / cod fiscal: 1000902852450
Statutul juridic: Societate cu Răspundere Limitată
Numele Directorului: MESCOI NADEJDA

CUPRINS
I. SUMAR EXECUTIV......................................................................................................................
II. Descrierea afacerii........................................................................................................................
III. Personalul firmei..........................................................................................................................
IV. Descrierea produselor.................................................................................................................
V. ANALIZA PIEŢEI.......................................................................................................................
VI. Planul de marketing....................................................................................................................
VII. ACTIVITATEA OPERAŢIONALĂ.......................................................................................
VIIi. finanţarea proiectului investiţional......................................................................................... ix. previziuni financiare..................................................................................................................
X. Analiza mediului economic.........................................................................................................
ANEXE

I. SUMAR EXECUTIV

S.R.L. „ALLEGRETO” a fost fondată la 23 ianuarie 2013 şi este înregistrată ca plătitor de taxă pevaloarea adăugată. Întreprinderea activează în or. Chisinau, str. Sarmizegetusa 48, of. 48. Mărimea capitalului socialal al Societăţii constituie suma de 100000 lei. Societatea este o întreprindere specializată în comercializarea ceasurilor.

II. DESCRIEREA AFACERII

S.R.L. „ALLEGRETO” a fost fondată la 23 ianuarie 2013 şi este înregistrată ca plătitor de taxă pevaloarea adăugată. Întreprinderea activează în or. Chisinau, str. Sarmizegetusa 48, of. 48. Mărimea capitalului socialal al Societăţii constituie suma de 100000 lei. Societatea este o întreprindere specializată în comercializarea ceasurilor.
S.R.L. „ALLEGRETO” a fost fondată de către cinci fondatori. Informaţiile referitor la cotele de participare a fondatorilor sunt prezentate mai jos:

Numele,prenumele | Funcţia | Cota de participare% | Mescoi Nadejda | Director | 20 | Sprincean Ala | Contabil – sef | 20 | Talmazan EcaterinA | Sef pe departamentul Maketing | 20 | Odagiu Catalina | Sef pe departamentul Resurse Umane | 20 | Nofit Andrei | Sef pe departamentul Achizitii si vinzari | 20 | TOTAL | | 100 |

Directorul S.R.L. „ALLEGRETO”, Meșcoi Nadejda deţine funcţia de Director din momentul fondării Societăţii. Experienţa şi cunoştinţele au contribuit la succesul Societăţii. Societatea doreşte să obţină cea mai bună imagine pe piaţa naţională a comercializării ceasurilor” deja în anul 2013 doreşte să sporească veniturile de vânzări,prin a-şi diversifica şi mări stocul de mărfuri pentru comercializarea lor la nivel naţional.

Mediul concurenţial
În prezent, pe piaţa păstrării şi comercializării ceasurilor. In orasul Chisinau sunt puţini agenţi economici, care au acest gen de activitate.

Misiunea companiei
S.R.L. “ALLEGRETO” activează pentru a satisface cerinţa de business a pieţei în comercializarea ceasurilor pentru potenţialii clienţi. Societatea tinde să obţină cea mai bună imagine pe piaţa naţională şi cea externă în ceea ce priveşte comercializarea ceasurilor.

Misiunea de bază a Societăţii
Comercializarea ceasurilor la preţuri avantajoase conform cererii şi ofertei pe piaţa internă şi externă.

Filozofia de business a Societăţii
Filozofia de business este de a dezvolta afacerea combinând experienţa şi dorinţa de a fi eficienţi în business, fiind oneşti cu personalul angajat şi receptivi la schimbările pieţei pentru a crea cel mai înalt grad de satisfacere pentru potenţialii clienţi.

Viziune asupra viitorului Societăţii S.R.L. “ALLEGRETO” va avea un viitor de succes,datorită experienţei echipei şi planificării minuţioase a: scopurilor, pieţei ţintă, politicii de produs, preţ, promovare şi distribuţie. Cercetările prealabile ale pieţei demonstrează că piaţa va fi receptivă la businessul de păstrare şi comercializarea ceasurilor. Compania intenţionează să-l dezvolte. Stilul de management flexibil, progresiv şi energic, cît şi entuziasmul angajaţilor vor stimula dezvoltarea planificată a Societăţii.

F.E ”Allegreto’’ îşi propune principalele obiective :
Pe termen scurt (anul curent - 2013): * Satisfacerea cererii pe măsura manifestării acesteia,în funcţie de semnalul pieţii din aval (pentru că vinzi ce ai produs dar vei mai produce ce se cere mai ales ce sa vîndut). * Reducerea costului ,dar nu prin diminuarea calităţii. * Creşterea flexibilităţii producţiei (prin standartizări ale reperelor şi operaţiilor),pentru adoptarea rapidă la condiţiile mediului; * Creşterea calităţii producţiei ,adică producerea unor bunuri şi servicii superioare celor de pe piaţă ,dupa opinia pieţii; Reducerea timpului de livrare şi deci diminuarea stocului; * Asigurarea concordanţei între obiectivele întreprinderii şi aspiraţiile personalului. * Înregistrarea mărcii comerciale ale Societăţii. * Selectarea şi conlucrarea cu potenţialii furnizori de materie primă şi potenţialii clienţi. * Instruirea adecvată a personalului tehnic în ceea ce priveşte procesul tehnologic. * Dezvoltarea unei campanii publicitare adecvate scopurilor de dezvoltare a Societăţii.

Pe perioadă îndelungată (în următorii cinci ani):

* Îmbunătăţirea calităţii serviciilor prestate de Societate. * Mărirea suprafeţelor agricoler. * Participarea anuală la expoziţie pentru promovarea serviciilor şi imaginii Societăţii. * Promovarea şi publicitatea continuă a mărfurilor şi serviciilor Societăţii. * Penetrarea comercializării mărfurilor şi serviciilor Societăţii pe noi pieţe convenabile. * Stabilizarea economică şi organizaţională a întreprinderii.

Principalele forme de activitate: * Comercializarea ceasurilor. * Va derula activităţi de informare ,privind realizarea ceasurilor. * Va colabora cu alte firme naţionale şi internaţionale.

III. PERSONALUL FIRMEI În prezent S.R.L. „Allegreto” are angajaţi 15 lucrători. Personalul Societăţii este constituit în strictă corespundere cu genurile de activitate pe care le practică Societatea. Salarizarea personalului administrativ se efectuează în regie. Personalul administrativ este remunerat conform salariului funcţional lunar stabilit.

Lista salariului angajaţilor F.E. "Allegreto " S.R.L. | Nr. d/o | Nume | Prenume | Salariul brut | Frecvența % | Suma veniturilor din care se calculează | Scutirea | Contribuţii la asigurări medicale | Contribuţii la asigurări sociale | Impozitul pe venit | Salariul net | 1 | Burduniuc | Cătălina | 1 000,00 | 100 | 1 000,00 | 760,00 | 35,00 | 60,00 | 10,15 | 894,85 | 2 | Caracaş | Valeria | 700,00 | 100 | 700,00 | 760,00 | 24,50 | 42,00 | -8,86 | 642,36 | 3 | Covali | Eugenia | 700,00 | 100 | 700,00 | 760,00 | 24,50 | 42,00 | -8,86 | 642,36 | 4 | Faureanu | Stela | 700,00 | 100 | 700,00 | 760,00 | 24,50 | 42,00 | -8,86 | 642,36 | 5 | Lotcă | Irina | 1 000,00 | 100 | 1 000,00 | 760,00 | 35,00 | 60,00 | 10,15 | 894,85 | 6 | Lujan | Victoria | 700,00 | 100 | 700,00 | 760,00 | 24,50 | 42,00 | -8,86 | 642,36 | 7 | Meșcoi | Nadejda | 1 500,00 | 100 | 1 500,00 | 760,00 | 52,50 | 90,00 | 41,83 | 1 315,68 | 8 | Nani | Serghei | 700,00 | 100 | 700,00 | 760,00 | 24,50 | 42,00 | -8,86 | 642,36 | 9 | Nazarii | Ion | 700,00 | 100 | 700,00 | 760,00 | 24,50 | 42,00 | -8,86 | 642,36 | 10 | Nofit | Andrei | 1 000,00 | 100 | 1 000,00 | 760,00 | 35,00 | 60,00 | 10,15 | 894,85 | 11 | Nederiță | Serafima | 700,00 | 100 | 700,00 | 760,00 | 24,50 | 42,00 | -8,86 | 642,36 | 12 | Odagiu | Cătălina | 1 000,00 | 100 | 1 000,00 | 760,00 | 35,00 | 60,00 | 10,15 | 894,85 | 13 | Racoveț | Olga | 700,00 | 50 | 350,00 | 760,00 | 12,25 | 21,00 | -31,03 | 347,78 | 14 | Rudaca | Diana | 700,00 | 75 | 525,00 | 760,00 | 18,38 | 31,50 | -19,94 | 495,07 | 15 | Sprincean | Ala | 1 000,00 | 100 | 1 000,00 | 760,00 | 35,00 | 60,00 | 10,15 | 894,85 | 16 | Tricolici | Daria | 700,00 | 75 | 525,00 | 760,00 | 18,38 | 31,50 | -19,94 | 495,07 | | Total | | 13 500,00 | | 12 800,00 | | 448,00 | 768,00 | (40,32) | 11 624,32 |

Structura Organizatorica a FE

Organigrama F.E. “Allegreto” S.R.L.

Componenţa personalului şi planificarea fondului anual de remunerare

IV. DESCRIEREA PRODUSELOR | | | | | | | | F.E "Allegreto" S.R.L | | | | | perioada 13.01.13 - 31.12.13 | | | | | Price list | | | N/o | Cod | Numele produsului | Preţ fară TVA | TVA | Preţ cu TVA | ceasuri clasice | 1 | 1000 | Ceas clasic Magic World | 100,00 | 20,00 | 120 | 2 | 1001 | Ceas clasic CLASIC OFFICE | 83,33 | 16,67 | 100 | 3 | 1002 | Ceas clasic BIROU | 66,67 | 13,33 | 80 | 4 | 1003 | Ceas clasic RED-WHITE | 116,67 | 23,33 | 140 | 5 | 1004 | Ceas clasic OFFICE | 58,33 | 11,67 | 70 | 6 | 1005 | Ceas clasic BLACK | 75,00 | 15 | 90 | 7 | 1006 | Ceas clasic NOW | 83,33 | 16,67 | 100 | 8 | 1007 | Ceas clasic ALLEGRETO | 91,67 | 18,33 | 110 | 9 | 1008 | Ceas clasic APECAN GROVEA | 62,50 | 12,5 | 75 | 10 | 1009 | Ceas clasic SECONDS | 108,33 | 21,67 | 130 | 11 | 1010 | Ceas clasic RUN | 79,17 | 15,83 | 95 | 12 | 1011 | Ceas clasic PATRAT | 87,50 | 17,5 | 105 | Ceasuri RETRO-VINTAGE | 13 | 1200 | Ceasuri retro-vintage ALLEGRO | 208,33 | 41,67 | 250 | 14 | 1201 | Ceasuri retro-vintage RETRO | 166,67 | 33,33 | 200 | 15 | 1202 | Ceasuri retro-vintage GREGOIRE | 208,33 | 41,67 | 250 | 16 | 1203 | Ceasuri retro-vintage AGED ELEGANCE | 250,00 | 50 | 300 | 17 | 1204 | Ceasuri retro-vintage ROSES | 75,00 | 15 | 90 | 18 | 1205 | Ceasuri retro-vintage JACK DANIELS | 166,67 | 33,33 | 200 | 19 | 1206 | Ceasuri retro-vintage LASCELLES | 125,00 | 25 | 150 | 20 | 1207 | Ceasuri retro-vintage CAFFE | 141,67 | 28,33 | 170 | 21 | 1208 | Ceasuri retro-vintage MIRAGE | 116,67 | 23,33 | 140 | 22 | 1209 | Ceasuri retro-vintage EPOCA | 158,33 | 31,67 | 190 | 23 | 1210 | Ceasuri retro-vintage FAMILY | 83,33 | 16,67 | 100 | 24 | 1211 | Ceasuri retro-vintage LONDON | 233,33 | 46,67 | 280 | 25 | 1212 | Ceasuri retro-vintage RED DOWN | 83,33 | 16,67 | 100 | 26 | 1213 | Ceasuri retro-vintage LES COQELICOTS | 58,33 | 11,67 | 70 | 27 | 1214 | Ceasuri retro-vintage CARTE POSTALE | 154,17 | 30,83 | 185 | | Ceasuri handmade | 28 | 1300 | Ceasuri handmade FLUTURI | 1083,33 | 216,7 | 1300 | 29 | 1301 | Ceasuri handmade FOREST | 108,33 | 21,67 | 130 | 30 | 1302 | Ceasuri handmade FLORI ROSII | 133,33 | 26,67 | 160 | 31 | 1303 | Ceasuri handmade LOVE VINTAGE | 141,67 | 28,33 | 170 | 32 | 1304 | Ceasuri handmade FIN FLOWER | 183,33 | 36,67 | 220 | 33 | 1305 | Ceasuri handmade BEATLES | 129,17 | 25,83 | 155 | 34 | 1306 | Ceasuri handmade HURTS | 116,67 | 23,33 | 140 | 35 | 1307 | Ceasuri handmade DOMINO | 125,00 | 25 | 150 | 36 | 1308 | Ceasuri handmade ONE TWO THREE | 112,50 | 22,5 | 135 | 37 | 1309 | Ceasuri handmade BLACK WOMAN | 145,83 | 29,17 | 175 | 38 | 1310 | Ceasuri handmade GOSPODINA | 108,33 | 21,67 | 130 | 39 | 1311 | Ceasuri handmade LATE | 116,67 | 23,33 | 140 | 40 | 1312 | Ceasuri handmade FANTASY | 150,00 | 30 | 180 | 41 | 1313 | Ceasuri handmade FLORI DE MASA | 200,00 | 40 | 240 | 42 | 1314 | Ceasuri handmade LAVANDA | 175,00 | 35 | 210 | 43 | 1315 | Ceasuri handmade ROZE | 183,33 | 36,67 | 220 | 44 | 1316 | Ceasuri handmade FLOAREA SOARELUI | 166,67 | 33,33 | 200 | 45 | 1317 | Ceasuri handmade NUNTA | 225,00 | 45 | 270 | 46 | 1318 | Ceasuri handmade LALELE | 208,33 | 41,67 | 250 | 47 | 1319 | Ceasuri handmade 5 FLUTURI | 241,67 | 48,33 | 290 | 48 | 1320 | Ceasuri handmade SARPE | 66,67 | 13,33 | 80 | 49 | 1321 | Ceasuri handmade MELC | 79,17 | 15,83 | 95 | 50 | 1322 | Ceasuri handmade 2 PISICI | 70,83 | 14,17 | 85 | 51 | 1323 | Ceasuri handmade LIBELULA | 225,00 | 45 | 270 | 52 | 1324 | Ceasuri handmade PARIS | 83,33 | 16,67 | 100 | N/o | Cod | Numele produsului | Preţ fară TVA | TVA | Preţ cu TVA | 53 | 1325 | Ceasuri handmade BUFNITA | 66,67 | 13,33 | 80 | 54 | 1326 | Ceasuri handmade LAZURA | 166,67 | 33,33 | 200 | 55 | 1327 | Ceasuri handmade PORUMBEI | 216,67 | 43,33 | 260 | 56 | 1328 | Ceasuri handmade MELC 2 | 66,67 | 13,33 | 80 | 57 | 1329 | Ceasuri handmade ELEFANT | 70,83 | 14,17 | 85 | Ceasuri de perete pentru copii | 58 | 1400 | ceasuri pentru copii ELEPHANT | 50,00 | 10 | 60 | 59 | 1401 | ceasuri pentru copii MUSIC | 83,33 | 16,67 | 100 | 60 | 1402 | ceasuri pentru copii MAR MAGIC | 150,00 | 30 | 180 | 61 | 1403 | ceasuri pentru copii SUMMER | 104,17 | 20,83 | 125 | 62 | 1404 | ceasuri pentru copii SPY | 533,33 | 106,7 | 640 | 63 | 1405 | ceasuri pentru copii FAMILY AND FRIENDS | 258,33 | 51,67 | 310 | 64 | 1406 | ceasuri pentru copii MIKI MOUSE | 62,50 | 12,5 | 75 | 65 | 1407 | ceasuri pentru copii BABY | 66,67 | 13,33 | 80 | 66 | 1408 | ceasuri pentru copii LORD | 116,67 | 23,33 | 140 | 67 | 1409 | ceasuri pentru copii STAR WARS | 137,50 | 27,5 | 165 | 68 | 1410 | ceasuri pentru copii ANGEL | 54,17 | 10,83 | 65 | 69 | 1411 | ceasuri pentru copii SPIDER MAN | 116,67 | 23,33 | 140 | 70 | 1412 | ceasuri pentru copii VINI PUH | 120,83 | 24,17 | 145 | 71 | 1413 | ceasuri pentru copii HELLO KITTY | 129,17 | 25,83 | 155 | 72 | 1414 | ceasuri pentru copii LEDY | 125,00 | 25 | 150 | 73 | 1415 | ceasuri pentru copii SUN | 83,33 | 16,67 | 100 | 74 | 1416 | ceasuri pentru copii FLOARE SMILE | 87,50 | 17,5 | 105 | 75 | 1417 | ceasuri pentru copii PUH VINI | 91,67 | 18,33 | 110 | 76 | 1418 | ceasuri pentru copii PERLA | 104,17 | 20,83 | 125 | 77 | 1419 | ceasuri pentru copii HURTS | 104,17 | 20,83 | 125 | 78 | 1420 | ceasuri pentru copii CIINE | 62,50 | 12,5 | 75 | 79 | 1421 | ceasuri pentru copii CIUPERCA | 62,50 | 12,5 | 75 | 80 | 1422 | ceasuri pentru copii BABY SISTER | 50,00 | 10 | 60 | 81 | 1423 | ceasuri pentru copii 903 | 50,00 | 10 | 60 | 82 | 1424 | ceasuri pentru copii SHEEP | 87,50 | 17,5 | 105 | 83 | 1425 | ceasuri pentru copii CHICKEN | 87,50 | 17,5 | 105 | 84 | 1426 | ceasuri pentru copii MONKEY | 87,50 | 17,5 | 105 | 85 | 1427 | ceasuri pentru copii PIG | 87,50 | 17,5 | 105 | Clepsidre | 86 | 1500 | clepsidre | 208,33 | 41,67 | 250 | 87 | 1501 | clepsidre | 291,67 | 58,33 | 350 | 88 | 1502 | clepsidre | 166,67 | 33,33 | 200 | 89 | 1503 | clepsidre | 333,33 | 66,67 | 400 | 90 | 1504 | clepsidre | 208,33 | 41,67 | 250 | 91 | 1505 | clepsidre | 150,00 | 30 | 180 | Ceasuri de perete din ceramică | 92 | 1600 | ceasuri din ceramica CLOSE | 125,00 | 25 | 150 | 93 | 1601 | ceasuri din ceramica NEXT | 129,17 | 25,83 | 155 | 94 | 1602 | ceasuri din ceramica LUMINA | 120,83 | 24,17 | 145 | 95 | 1603 | ceasuri din ceramica LAMPA | 133,33 | 26,67 | 160 | 96 | 1604 | ceasuri din ceramica FLY | 137,50 | 27,5 | 165 | 97 | 1605 | ceasuri din ceramica SUR | 141,67 | 28,33 | 170 | 98 | 1606 | ceasuri din ceramica CRAZY | 145,83 | 29,17 | 175 | 99 | 1607 | ceasuri din ceramica ZODII | 133,33 | 26,67 | 160 | 100 | 1608 | ceasuri din ceramica RED | 104,17 | 20,83 | 125 | 101 | 1609 | ceasuri din ceramica BERJ | 95,83 | 19,17 | 115 | 102 | 1610 | ceasuri din ceramica LAZY | 100,00 | 20 | 120 | 103 | 1611 | ceasuri din ceramica CERC MAGIC | 112,50 | 22,5 | 135 | 104 | 1612 | ceasuri din ceramica NORMENE | 104,17 | 20,83 | 125 | 105 | 1613 | ceasuri din ceramica CERAM | 91,67 | 18,33 | 110 | 106 | 1614 | ceasuri din ceramica OSMY | 116,67 | 23,33 | 140 | 107 | 1615 | ceasuri din ceramica BERNARD | 120,83 | 24,17 | 145 | 108 | 1616 | ceasuri din ceramica BLUE | 108,33 | 21,67 | 130 | N/o | Cod | Numele produsului | Preţ fară TVA | TVA | Preţ cu TVA | 109 | 1617 | ceasuri din ceramica LUMINA | 125,00 | 25 | 150 | 110 | 1618 | ceasuri din ceramica SEJUR | 137,50 | 27,5 | 165 | 111 | 1619 | ceasuri din ceramica LEMN | 291,67 | 58,33 | 350 | 112 | 1620 | ceasuri din ceramica ROMB | 170,83 | 34,17 | 205 | 113 | 1621 | ceasuri din ceramica STRAZY | 150,00 | 30 | 180 | 114 | 1622 | ceasuri din ceramica CLAS 1 | 162,50 | 32,5 | 195 | 115 | 1623 | ceasuri din ceramica BEJ | 183,33 | 36,67 | 220 | 116 | 1624 | ceasuri din ceramica 2 IN 1 | 250,00 | 50 | 300 | 117 | 1625 | ceasuri din ceramica EGAL | 150,00 | 30 | 180 | 118 | 1626 | ceasuri din ceramica BEAUTY | 187,50 | 37,5 | 225 | 119 | 1627 | ceasuri din ceramica FINISH | 208,33 | 41,67 | 250 | Ceasuri de perete cu pendul | 120 | 1100 | ceasuri cu pendul CLAS A | 175,00 | 35 | 210 | 121 | 1101 | ceasuri cu pendul ATMOSFERA | 375,00 | 75 | 450 | 122 | 1102 | ceasuri cu pendul STIL | 500,00 | 100 | 600 | 123 | 1103 | ceasuri cu pendul HOUSE | 675,00 | 135 | 810 | 124 | 1104 | ceasuri cu pendul FLOVERS | 333,33 | 66,67 | 400 | 125 | 1105 | ceasuri cu pendul GLOBUS | 316,67 | 63,33 | 380 |

V. ANALIZA PIEŢEI
În prezent piaţa comercializării ceasurilor cunoaşte o dezvoltarea în creştere şi această tendinţă se va menţine pentru o perioadă îndelungată. Existenţa pieţei, cererii sporite şi mediul concurenţial favorabil i-a permis Societăţii să-şi focuseze eforturile spre implementarea în viaţă a acestei afacere .
Piaţa ţintă a S.R.L. „ALLEGRETO” în ceea ce priveşte comercializarea ceasurilor constitui:
exportul ceasurilor peste hotarele ţării (preponderent);
comercializarea ceasurilor în or. Chişinău şi teritoriul republicii.
Potenţialii clienţi ai ceasurilor pot fi grupaţi în două categorii: (i) clienţi majori - vor fi toate întreprinderile de comerţ autohtone şi străine şi (ii) clienţi mici – gospodăriile casnice, şcoli, grădiniţe, etc.
Cercetările prealabile ale pieţei demonstrează că piaţa va fi receptivă la businessul de producere şi comercializare ceasurilor pe care Compania intenţionează să-l dezvolte. Stilul de management flexibil, progresiv şi energic, cît şi entuziasmul angajaţilor vor stimula dezvoltarea planificată a Societăţii.

VI. PLANUL DE MARKETING
S.R.L. “ALLEGRETO” va avea un viitor de succes, datorită experienţei echipei şi planificării minuţioase a: scopurilor, pieţei ţintă, politicii de produs, preţ, promovare şi distribuţie.

Politica preţurilor Politica de preţuri a Societăţii se bazează pe principiul: preţuri competitive - vânzări stabile. Preţurile la mărfurile şi serviciile Societăţii se stabilesc conform cererii şi ofertei pe piaţă şi costurilor de producere. Preţurile la mărfurile şi serviciile comercializate sunt stabilite în dependenţă de volumul solicitat şi modul de achitare a clientului. Societatea a adoptat o strategie flexibilă de preţ pentru clienţii permanenţi şi cei angrosişti.

Strategia de preț În conformitate cu nivelul preţurilor de pe piaţa ţintă şi analiza costurilor de achiziţie, Societatea îşi planifică o strategie a preţului şi modalităţilor de plată specifice, care constă în stabilirea unei marje de profit acceptabile de potenţialii clienţi la iniţierea activităţii, cu scopul de a atrage clienţii noi.

Principiile de activitate ale Societăţii vor fi următoarele:
(1) orientarea către cerinţele clienţilor;
(2) calitate constantă şi livrare în termenii stabiliţi;
(3) folosirea tehnologiilor moderne; (4) preţuri competitive şi accesibileconsumătorilor finali.
S.R.L. „ALLEGRETO” va oferi ceasuri, care vor avea o calitate impecabilă , ce vor satisface exigentele consumatorilor orientaţi spre un mod de viata implinit. Oferta Societăţii va fi destinată celor care caută siguranţa şi calitate ceasurile Allegreto.

VII. ACTIVITATEA OPERAŢIONALĂ
În prezent Societatea dispune de mijloace fixe care îi permite pe deplin să asigure dezvoltarea neăntreruptă a procesului de producţie conform genurilor de activitate practicate.

IX. PREVIZIUNI FINANCIARE
În anul 2013 Societatea planifică un volum de vânzări în suma de 1,345,160 lei. Vânzările provin din comercializarea: fierului uzat 729,395 lei, fructe păstrate în frigider 420,000 lei, materiale de construcţie 119,164 lei, darea spaţiului în arendă 14,400 lei şi alte mărfuri 26,053 lei.
Planul vânzărilor pentru anii 2007-2010 este determinat conform necesităţilor în mărfuri şi servicii, pentru care există o cerere garantată.
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