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Business Plan

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BUSINESS COMPETITION PROPOSAL WRITING

Background Information

2 Why You Need a Business Plan

1) Obtain funding 2) Provide a plan for early development

3 What Should be Included in a Business Plan

3) An examination of the product or service (advantages) 4) The market (customers) 5) The industry (competitors) 6) Marketing (distribution and pricing) 7) Production (costs for process) 8) Management (people) 9) Financing (equity/debt structure)

4 Incorporate the Ten Guiding Principles into Your Business Plan

10) Keep in mind your audience 11) Make it easy to read 12) Your approach should be market driven 13) Qualify the competition 14) Present your distribution plan 15) Exploit your company’s uniqueness 16) Emphasize management strength 17) Present attractive projections 18) Zero in on possible funding sources 19) Close with a bang

Executive Summary

5 Describe your product or service and your target market

6 Define how and why you will be successful

7 Include an overall financial picture (history of earnings, projected earnings, and use of proceeds).

8 Provide a management profile (with appropriate descriptions of why you and your staff are qualified to run the company).

Introduction (History Brief)

9 What the company does

10 Why it exists

11 Its current status

12 Its milestones, achievements, and setbacks along the way

13 Who founded it and when

Product or Service

14 Describing Your Product or Service

20) What is the product? (Describe physical characteristics; size, weight, color, packaging) 21) What does it do? 22) What is the service? (Define nature) 23) What does the service

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