Background Overview
PT Hartono Batik Surabaya is a large batik textile and clothing manufacturing concern based in Surabaya, Indonesia. It is a family business owned by Mr Adrian Widjaja Hartono, the great-grandson of the firm’s founder, Pak Mas Chiputra Akim Hartono as the fourth generation scion to head the organization. The PT Hartono Batik Surabaya company was setup in 1955, it started in a small scale by renting one quarter of the shop house, which was located at Surabaya, Indonesia. However, the wooden shop houses were burnt down in April 1989. The business had to start all over again ( all the goods and materials were destroyed in the fire) and it is fully supported by the supplier. A temporary suite was suited at the old residence place in order to operate the business. After the buildings were completed in 1992, the business was moved to the original place which are located at No.20 & 21,&.26 Main Bazaar in Surabaya, Indonesia. Due to the development of Company, the PT Hartono Batik Surabaya has been open another 4 branches which is located at Kuta (Bali), Jogjakarta, Pontianak and Ujung Padang( Sulawesi).The business has steadily grown throughout the 4 generations and thus it resulted in the spread out of its production facilities which also doubles up as its distribution centers. Year 2014 will be the 59 year anniversary of PT Hartono Batik Surabaya. The business will enter the markets in China and the Middle East (Dubai, UAE) in future. The vision of the company is "putting the beauty of batik into every home and office around the world".

Product Description
PT Hartono Batik Surabaya is a company specializes in a wide spectrum of batik products ranging from batik paintings, batik accessories, batik soft furnishing to batik apparel. The batik product such as sarong, songket, men shirt, pareos, cratdan dress, unisex shirt , scarves, batik tie, malay dress, children clothes They are both a producer and wholesaler and have probably the largest stock of batik products in this part of the Indonesia. PT Hartono Batik Surabaya's resident artists produce majority of the batik paintings and batik accessories products. The remainder is produced by contract arrangement with independent artists, or purchases from open market especially those painting works from master artists. As for the batik soft furnishing and batik apparel, they are designed and produced mainly in our factory in Surabaya Indonesia. As Pt Hartono Batik surabaya buys the materials for batik making such as wax, jcanting, brush, cloth, and dye in bulk, we are able to bring the most competitive price in the market to our customers. They manage to create great interest and attract big batik followers as the responses have been very encouraging. These products are appealing to all races and enjoying repeated sales especially among the expatriates and tourists. They ensure that their batik products are always a hallmark of high quality and distinction.

Problem Statement

Mr Hartono normally keeps in touch with the branch managers through site visits, phone, fax and email. However, he finds that the information he receives is not timely resulting in late decision making and lost business opportunities. He is wondering what can be done for him and his managers to receive information and to make decisions in a timely manner. Besides that, Mr Hartono is looking at overseas markets particularly China and the Middle East (Dubai, UAE) but he wondering how to extend the company’s brand and product visibility to these countries and what are the strategies that he could employ. Furthermore, Mr Hartono don’t know whether he need to build a physical presence in these religion or not.