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Business Plan

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Aufbau und Inhalt eines Businessplans
Deckblatt
Inhaltsverzeichnis
Auf einen Blick ...
Geschäftsidee
Gründerprofil / Gründungsteam
Markteinschätzung
Wettbewerbssituation
Standort
Unternehmensorganisations- und Personalmanagement
Risikoanalyse
Finanzwirtschaftliche Planungen
Anhang

Die vorliegende Ausarbeitung beinhaltet die 8 wichtigen inhaltlichen Elemente eines jeden Businessplans und orientiert sich an den Anforderungen der KfW Bankengruppe und einiger Kreditinstitute.

Hinsichtlich der einzelnen Themenuntergliederungen handelt es sich um einen möglichen Aufbau, der je nach Ihren individuellen Erfordernissen an einigen Stellen durchaus auch vertieft werden sollte.

Ziel ist es, einen 20 bis max. 30 Seiten umfassenden Plan für die Bank oder auch für Behörden zu verfassen.

Businessplan zur Gründung ein...
................

Gründerin /
Gründer .........................................

Anschrift: ......................................... .........................................

Telefon: .........................................
Fax: .........................................
Mail: .........................................

Inhaltsverzeichnis

Seite

I Auf einen Blick ... 1

1. Geschäftsidee 2

2. Gründerprofil .. 2.1. Fachliche und persönliche Voraussetzungen .. 2.2. Branchenerfahrungen .. 2.3. ...(eigene weiterführende Untergliederungen) ..

3. Markteinschätzung .. 3.1. Marktpotential .. 3.2. Zielgruppe .. 3.3. ... ..

4. Wettbewerbssituation .. 4.1. Konkurrentenanalyse .. 4.2. Stärken- und Schwächenanalyse .. 4.3. ... ..

5. Standort ..

6. Unternehmensorganisations- und Personalmanagement .. 6.1. Rechtsformwahl .. 6.2. Aufgabenorganisation (Organigramm) .. 6.3. Ablauforganisation .. 6.4. Personalstruktur ..

7. Risikoanalyse ..

8. Finanzwirtschaftliche Planungen .. 8.1. Kapitalbedarfsplanung .. 8.2. Umsatz-und Rentabilitätsvorschau .. 8.3. Liquiditätsplan ..

II Anhang

I Auf einen Blick ...

Gründerin/Gründer: ....................................................................................... Geburtsdatum:...............................................................

Gründungsvorhaben: ....................................................................................... ....................................................................................... .......................................................................................

Standort: .......................................................................................

Rechtsform: .......................................................................................

Firmenname: .......................................................................................

Start: .......................................................................................

Gesamtkapitalbedarf: .......................................................................................
- Investitionssumme: .......................................................................................
- Betriebsmittel: .......................................................................................

Finanzierung: ....................................................................................... .......................................................................................

Zukunftsperspektiven: ....................................................................................... ....................................................................................... .......................................................................................
1. Geschäftsidee

1. Was ist Ihre Geschäftsidee? (Produkt, Dienstleistung, Innovation?) 2. Welche Beweggründe haben Sie, sich selbständig zu machen bzw. ihre Idee zu verwirklichen? (Welche persönlichen und fachlichen Faktoren sprechen dafür?) 3. Welchen Nutzen hat Ihr Angebot? 4. Warum sollte jemand Ihr Produkt / Ihre DL kaufen bzw. welches Problem löst Ihr Produkt / Ihre DL für den Kunden? 1.5. Welche Ziele haben Sie sich für Ihr Unternehmen gesetzt und wie wollen sie diese erreichen? (Qualitätsziele, Serviceziele, Wachstumsziele)

2. Gründerprofil

2.1. Welche kaufmännischen Qualifikationen haben Sie? 2.2. Welche Branchenerfahrungen haben Sie? 2.3. Waren Sie schon einmal selbständig tätig und wenn ja, in welcher Branche? 2.4. Welche Kontakte / Referenzen haben Sie? 2.5. Welche Aufgabe(n) übernehmen Sie im Unternehmen?

3. Markteinschätzung

3.1. Wie groß ist das Marktvolumen für Ihre DL / Ihr Produkt? 3.2. Welche Kunden sprechen Sie an? (Klein- od. Großkunden / Privatkunden od. Geschäftskunden / Altersgruppe, Einkommensgruppe, etc.) 3.3. Wie und mit welchen Maßnahmen gehen Sie auf die Bedürfnisse Ihrer Kunden ein? 3.4. Welche Kosten veranschlagen Sie für Ihre Marketingaktivitäten? 3.5. Inwieweit können Sie bereits vorhandene Kundenkontakte nutzen? 3.6. Für welche Strategie (eher Preis- oder Serviceorientierung) entscheiden Sie sich?

4. Wettbewerbssituation

1. Sind Ihre Mitbewerber eher einige große oder viele kleine Unternehmen oder haben Sie keine? 2. Wo haben Ihre Mitbewerber Schwächen, wenn Sie es aus Sicht eines Kunden beurteilen sollten? 3. Was sind die Stärken Ihres Unternehmens bzw. wie heben Sie sich von Ihren Mitbewerbern ab ?(Zusatznutzen) 4. Wie würden Sie die weitere Entwicklung der Marktsituation einschätzen? (Trendprognose)

4. Standort

1. Wie bedeutend ist die Frage der Standortwahl für Ihr Unternehmen / Ihre Branche? 2. Welche Voraussetzungen sollte der ideale Standort mit sich bringen? z.B. in Bezug auf Kunden-/Lieferanten-Nähe; Verkehrsanbindung; Mietpreisniveau; Objektgröße und -zustand; Umfeld

5. Unternehmensorganisations- und Personalmanagement

1. In welcher Rechtsform soll Ihr Unternehmen geführt werden und sind Genehmigungen erforderlich? 2. Wie ist die Aufgabenverteilung im Unternehmen geregelt? 3. Wie organisieren Sie Ihren Produktions- bzw. Dienstleistungsprozeß? 4. Wie wollen Sie Ihre Personalstruktur gestalten? Anzahl; Art (Festangestellte, freie Mitarbeiter, Aushilfen); Gehälter

6. Risikoanalyse

Welche gravierenden Probleme könnten auftreten und welche Lösungen würden Sie für geeignet halten? (Kunden bleiben aus; Auftreten von Nachahmern; Erstarkung der Mitbewerber; Mangel an qualifizierten Personal; zu schnelles Unternehmenswachstum; Forderungsausfälle etc.)

7. Finanzwirtschaftliche Planungen

1. Kapitalbedarfsplanung - Investitionsbedarf - Betriebsmittelbedarf 2. Umsatz-und Rentabilitätsvorschau für 3 Jahre - Erläuterungen zur Umsatzentwicklung 3. Liquiditätsplan

8. Finanzwirtschaftliche Planungen
8.1. Kapitalbedarfsplanung (Finanzbedarfsplan)

1. langfristige Investitionen Grundstück / Gebäude ___________ Bau- bzw. Umbaumaßnahmen ___________ Maschinen, Geräte ___________ Einrichtungen / Büroausstattungen ___________ Firmenfahrzeuge ___________ einmalige Patent-, Lizenz- oder Franchisegebühr ___________ Gesamt EUR ......................

2. mittel- und kurzfristige Investitionen Material- und Warenlager ___________ Reserve für Unvorhergesehenes in der Anlaufphase ___________ Rohstoffe, Hilfs- und Betriebsstoffe ___________ Kosten für übernommenes Warenlager ___________ Gesamt EUR ......................

3. Betriebsmittel (Reserve für besondere Belastung in der Anlaufphase)

Gesamt EUR ......................

4. Gründungskosten Anmeldung / Genehmigungen ___________ Eintrag ins Handelsregister ___________ Notar ___________ Beratung ___________ Gewerbeanmeldung ___________ Aus- und Fortbildungskosten ___________ Kautionen ___________ Markteinführungskosten ___________ Gesamt EUR ......................

Gesamter Kapitalbedarf EUR ......................
8.2. Umsatz und Rentabilitätsvorschau
8.2.1. Erläuterungen zur Umsatzentwicklung

Welche Annahmen wurden für Ihre Planungen zu Grunde gelegt?

- Auftragslage, Kundenkontakte
- Erläuterung der Auftragsstruktur (Aufbau des Produkt- bzw. Dienstleistungsangebotes, Bearbeitungsdauer bestimmter Aufträge, saisonale Schwankungen, etc.)
- Planung der Absatzmengen, der Preise (Mindestumsatzplanung unter Einbeziehung der privaten Lebenshaltungskosten)
- Bestimmung des Zeitpunktes, ab dem Kostendeckung erreicht wird
- Forderungsmanagement (Zahlungsmoral Ihrer Kunden, Zeitraum bis Zahlungseingang)

Berechnungsmuster für die Ermittlung des notwendigen Gewinns zur Deckung des Lebensunterhaltes:

| |pro Monat |pro Jahr |
|Lebensunterhalt der Familie |EUR |EUR |
|+ Miete für Privatwohnung |EUR |EUR |
|+ Soziale Absicherung (KV/PfV/RV/AV) |EUR |EUR |
|+ Sonstige vertragliche Verpflichtungen |EUR |EUR |
|+ Anteilige private Nutzung PKW |EUR |EUR |
|+ Rücklagen (Urlaub, etc.) |EUR |EUR |
|= Summe der Ausgaben |EUR |EUR |
|+ Einkommensteuer |EUR |EUR |
|= Mindestgewinn |EUR |EUR |

Beispiel eines Personalentwicklungsplans:

|Position | Personalkosten |Jahr 1 |Jahr 2 |Jahr 3 |
| |in EUR | | | |
|Geschäftsführer (GmbH) | ........... p.a. |1 |1 |1 |
|Sekretariat | ........... p.a. |1 |1 |1 |
|Vertriebsleiter | ........... p.a. |1 |1 |1 |
|Verwaltung Vollzeit | ........... p.a. |0 |1 |2 |
|Verwaltung Teilzeit | .... pro Stunde |1 |2 |2 |
|..... | ... |... |... |... |
|Gesamte Personalanzahl | ......................... |...... |...... |...... |
8.2.2. Dreijährige Umsatz und Rentabilitätsvorschau
| |1. Jahr |2. Jahr |3. Jahr |
|Erwarteter Umsatz | | | |
|- MwSt. | | | |
|- Wareneinsatz | | | |
|= Rohgewinn I | | | |
| | | | |
|- Personalkosten | | | |
|= Rohgewinn II | | | |
| | | | |
|- Sachgemeinkosten: | | | |
|Maschinen-Leasing | | | |
|Miete | | | |
|Raumkosten | | | |
| - Heizung | | | |
| - Gas | | | |
| - Wasser | | | |
| - Strom | | | |
| Gesamt | | | |
|Fahrzeugkosten | | | |
| - Kfz-Leasing | | | |
| - Kfz -Steuern | | | |
| - Kfz -Versicherung | | | |
| - Benzin | | | |
| - Instandhaltung | | | |
| Gesamt | | | |
|Werbung | | | |
| - Eröffnungswerbung | | | |
| - dauernde Werbung | | | |
| - Reisekosten/Messen/Weiterbildung | | | |
| - Repräsentation/Bewirtung | | | |
| Gesamt | | | |
|Bürobedarf | | | |
|Telefon / Handy | | | |
|Fax | | | |
|Internet | | | |
|Porto | | | |
| Gesamt | | | |
|Steuerberater/Rechtsberatung | | | |
|Buchhaltung | | | |
|Beiträge/betriebl. Versicherungen | | | |
|Zinsen für Fremdkapital | | | |
|Abschreibungen | | | |
|sonstige Kosten | | | |
| Gesamt | | | |
|Gewinn vor Steuern EUR | | | |
| |. |. |. |

8.3. Liquiditätsplan

| |1. Monat |2. Monat |3. Monat |4. Monat |5. Monat |6. Monat |
|Bestand an liquiden Mitteln | | | | | | |
|(zu Beginn jeden Monats) | | | | | | |
|Kasse | | | | | | |
|Bank | | | | | | |
|Freier Kreditrahmen | | | | | | |
|Überschuss Vormonat | | | | | | |
|Summe liquider Mittel | | | | | | |
|Forderungen | | | | | | |
|Barverkäufen | | | | | | |
|Kundenanzahlungen | | | | | | |
|Sonstigen Einzahlungen | | | | | | |
|Summe Liquiditätszugang | | | | | | |
|Investitionen | | | | | | |
|Material / Waren | | | | | | |
|Bareinkäufe | | | | | | |
|Lohn, Gehalt, soz. Aufwendungen | | | | | | |
|Miete, Nebenkosten | | | | | | |
|betriebliche Versicherungen | | | | | | |
|übrige Betriebsausgaben | | | | | | |
|Zinsen | | | | | | |
|Tilgung Kredite | | | | | | |
|Sonstige Ausgaben | | | | | | |
|Privatentnahmen | | | | | | |
|Fehlbetrag Vormonat | | | | | | |
|Summe Liquiditätsabgang | | | | | | |
|Summe Liquiditätszugang | | | | | | |
|Summe Liquiditätsabgang | | | | | | |
|Überschuss/Fehlbetrag in EUR | | | | | | |
|Bestand an liquiden Mitteln | | | | | | |
|(zu Beginn jeden Monats) | | | | | | |
|Kasse | | | | | | |
|Bank | | | | | | |
|Freier Kreditrahmen | | | | | | |
|Überschuss Vormonat | | | | | | |
|Summe liquider Mittel | | | | | | |
|Forderungen | | | | | | |
|Barverkäufen | | | | | | |
|Kundenanzahlungen | | | | | | |
|Sonstigen Einzahlungen | | | | | | |
|Summe Liquiditätszugang | | | | | | |
|Investitionen | | | | | | |
|Material / Waren | | | | | | |
|Bareinkäufe | | | | | | |
|Lohn, Gehalt, soz. Aufwendungen | | | | | | |
|Miete, Nebenkosten | | | | | | |
|betriebliche Versicherungen | | | | | | |
|übrige Betriebsausgaben | | | | | | |
|Zinsen | | | | | | |
|Tilgung Kredite | | | | | | |
|Sonstige Ausgaben | | | | | | |
|Privatentnahmen | | | | | | |
|Fehlbetrag Vormonat | | | | | | |
|Summe Liquiditätsabgang | | | | | | |
|Summe Liquiditätszugang | | | | | | |
|Summe Liquiditätsabgang | | | | | | |
|Überschuss/Fehlbetrag in EUR | | | | | | |
|Bestand an liquiden Mitteln | | | | | | |
|(zu Beginn jeden Monats) | | | | | | |
|Kasse | | | | | | |
|Bank | | | | | | |
|Freier Kreditrahmen | | | | | | |
|Überschuss Vormonat | | | | | | |
|Summe liquider Mittel | | | | | | |
|Forderungen | | | | | | |
|Barverkäufen | | | | | | |
|Kundenanzahlungen | | | | | | |
|Sonstigen Einzahlungen | | | | | | |
|Summe Liquiditätszugang | | | | | | |
|Investitionen | | | | | | |
|Material / Waren | | | | | | |
|Bareinkäufe | | | | | | |
|Lohn, Gehalt, soz. Aufwendungen | | | | | | |
|Miete, Nebenkosten | | | | | | |
|betriebliche Versicherungen | | | | | | |
|übrige Betriebsausgaben | | | | | | |
|Zinsen | | | | | | |
|Tilgung Kredite | | | | | | |
|Sonstige Ausgaben | | | | | | |
|Privatentnahmen | | | | | | |
|Fehlbetrag Vormonat | | | | | | |
|Summe Liquiditätsabgang | | | | | | |
|Summe Liquiditätszugang | | | | | | |
|Summe Liquiditätsabgang | | | | | | |
|Überschuss/Fehlbetrag in EUR | | | | | | |
|Bestand an liquiden Mitteln | | | | | | |
|(zu Beginn jeden Monats) | | | | | | |
|Kasse | | | | | | |
|Bank | | | | | | |
|Freier Kreditrahmen | | | | | | |
|Überschuss Vormonat | | | | | | |
|Summe liquider Mittel | | | | | | |
|Forderungen | | | | | | |
|Barverkäufen | | | | | | |
|Kundenanzahlungen | | | | | | |
|Sonstigen Einzahlungen | | | | | | |
|Summe Liquiditätszugang | | | | | | |
|Investitionen | | | | | | |
|Material / Waren | | | | | | |
|Bareinkäufe | | | | | | |
|Lohn, Gehalt, soz. Aufwendungen | | | | | | |
|Miete, Nebenkosten | | | | | | |
|betriebliche Versicherungen | | | | | | |
|übrige Betriebsausgaben | | | | | | |
|Zinsen | | | | | | |
|Tilgung Kredite | | | | | | |
|Sonstige Ausgaben | | | | | | |
|Privatentnahmen | | | | | | |
|Fehlbetrag Vormonat | | | | | | |
|Summe Liquiditätsabgang | | | | | | |
|Summe Liquiditätszugang | | | | | | |
|Summe Liquiditätsabgang | | | | | | |

Überschuss/Fehlbetrag in EUR | | | | | | | |

Entsprechend dieser Vorlage sind Liquiditätsplanungen gegebenenfalls für weitere Monate vor-zunehmen.

II Anhang

- ausführlicher tabellarischer Lebenslauf
- Zeugnisse
- Musterbroschüren, Flyer
- (Vor-)Verträge

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...N. Williams Business Plan Case Study MGT/300 Marilyn Pike December 12, 2011 In business having a written plan is the key to the success of the business. When an individual is able to provide a proposal for the business it shows investor that they are serious about the business. The business plan will speak for the individual far better than they would be able to verbally. Kurt and John are individuals that want to launch a magazine in Eastern Europe. The business idea is a sound idea however Kurt and John are unsure if the current business plan that they have will spark the interest of any investors. Kurt and John are looking for some assistance with the business plan how they can improve the one that they currently have. Business Plan Outline When creating a business plan there a number of things that need to be included in the business plan to insure the success of business. The first thing that needs to be included is the executive summary. The summary will be an overview of the intents of the business. The executive summary basically is a short version of the business proposal. The executive summary should be informative; generally when investors look at a business plan the first thing that is read is the executive summary. Investor normally can tell from the summary if they are interested in the business. In the Kurt and John Bauer case they would need to include how they want to launch a business in Eastern Europe and the different strategies plans for an international...

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