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Business Plan

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Submitted By coronawires1
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La Trobe University Graduate School of Management

Course: Master of Business Administration Subject: Entrepreneurial Business and Planning Lecturer: Mike Turner

Business Plan

Submitted by: Shorya Dhameja 16431179

Date of Submission: 26th November, 2011

Mid Town Cafe

Business Plan

.

Table of Contents 1. Business overview...................................................................................4 2. Product/Services..........................................................................................................6 3. Business structure and management...........................................................................8 4. Market analysis...........................................................................................................9 5. Competition...............................................................................................................12 6. Marketing Strategy....................................................................................................14 7. Finances.....................................................................................................................16 8. Action Plan................................................................................................................18 9. References.................................................................................................................19 10. Appendix 1: Strategic SWOT Analysis....................................................................20 11. Appendix 2: Trading and Profit and Loss Account..................................................22 12.

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