Premium Essay

Business Planning

In:

Submitted By Brother01
Words 2850
Pages 12
6241-49 Ave Delta BC V4K4S5
Phone 604.952.0278
Fax 604.952.0276 www.lifestylecanada.com [pic]

Building Customer Loyalty with Relationship Marketing

LIFESTYLE BUSINESS PROGRAM

The Lifestyle Business Program is a comprehensive long-term relationship marketing strategy. It is designed to help your business increase sales and gross profit by expanding your customer base and building a long-term relationship with those customers.

Relationship marketing was described this way by D.R. Libey, at the Third Annual Conference on Database Marketing:

The first objective of customer-focused marketing is to obtain the full lifetime value from every customer ( and then some. The second objective of customer-focused marketing is to increase the lifetime value of every customer and keep increasing it year after year. The third objective of customer-focused marketing is to use incremental profits from the success of the first two objectives to pay for obtaining new customers at an even lower cost of acquisition. The goal is long term, profitable survival.

You cannot reach that goal if you are driven only by short-term profits. You cannot reach that goal if you are driven only by quality. You cannot reach that goal if you are driven only by productivity. You cannot reach that goal if you are only driven by technology. The only path to long-term profitable survival is customer-focused marketing. All business begins and ends with the customer. The company with the most customers wins.

Loyalty marketing is an innovative and efficient method of communicating with your customers. Loyalty marketing, allows you, to reward your most loyal customers ( give them a reason not to go elsewhere. Through your database you begin to know their habits

Similar Documents

Premium Essay

Business Continuity Planning

...Business Continuity Planning – Proactive and Reactive Business Continuity is managing and establishing plans that will help the organization to stand up again on its feet to continue its business. As we had learned in the class Business Continuity is the process of ensuring continuance of a business if a disruption occurs. This planning is like an immunological fort and a preventive shield which means a focus on the prevention of unplanned events, rather than just the cure. This has meant that disaster recovery has now become a subset of the whole process that covers the whole lifecycle of disaster prevention and recovery. Nowadays we need business continuity planning more than before. Within few years most news headlines capture many kind of catastrophes suck as bombs, fires, floods, and tornadoes. Most of time these catastrophes are not predictable such as the events of 9/11 that had affect many organizations not just the World Trade Center. So when I have a good complete preventive plan I can make sure of the continuity of the business after a disaster recovery.  In a recent research it has mentioned on average 20 % of all organizations will experience some form of unplanned event once every five years but there is still the need to think about how to cope with the more mundane events, such as power cuts or transport problems. When a crisis or a disaster occur the first thing that often will be affected is the effective communication and the internet. Therefore it...

Words: 786 - Pages: 4

Premium Essay

Business Continuity Planning

...vulnerabilities. A + T + V = R That is, Asset + Threat + Vulnerability = Risk. Risk is a function of threats exploiting vulnerabilities to obtain, damage or destroy assets. Thus, threats (actual, conceptual, or inherent) may exist, but if there are no vulnerabilities then there is little/no risk. Similarly, you can have a vulnerability, but if you have no threat, then you have little/no risk. Impact is the total profit/loss which is obtained through the above activities. Impact is like an output. In the context of Risk assessment, the relation between Assets, Threats, Vulnerabilities, Impact and Risk can be clearly understood with the aid of this picture. 2. Risk Assessment versus Business Impact Analysis In today’s world, the difference between Risk assessment (RA) and Business impact analysis (BIA) are becoming...

Words: 882 - Pages: 4

Premium Essay

Business Continuity Planning

...Business continuity planning Business continuity impact analysis identifies the effects resulting from disruption of business functions and processes. It also uses information to make decisions about recovery priorities and strategies. The Operational & Financial Impacts worksheet can be used to capture this information as discussed in Business Impact Analysis. The worksheet should be completed by business function and process managers with sufficient knowledge of the business. Once all worksheets are completed, the worksheets can be tabulated to summarize: • the operational and financial impacts resulting from the loss of individual business functions and process • the point in time when loss of a function or process would result in the identified business impacts Those functions or processes with the highest potential operational and financial impacts become priorities for restoration. The point in time when a function or process must be recovered, before unacceptable consequences could occur, is often referred to as the “Recovery Time Objective.” Resource Required to Support Recovery Strategies Recovery of a critical or time-sensitive process requires resources. The Business Continuity Resource Requirements worksheet should be completed by business function and process managers. Completed worksheets are used to determine the resource requirements for recovery strategies. Following an incident that disrupts business operations, resources will be needed to carry out...

Words: 1185 - Pages: 5

Premium Essay

Business Continuity Implementation Planning

...Ford 10/26/2013 Business Continuity Implementation Planning A Business Continuity Plan is “a plan for how to handle outages to IT systems, applications and data access in order to maintain business operation. A Business Impact Analysis is a prerequisite analysis for a Business continuity plan that prioritizes mission critical systems, applications and data and the impact of an outage or downtime.” (Kim. 2012. Pg.478) Every organization faces risk. Sometimes risk is measurable and predictable, and other times it is not. For example, a lawn care company knows that it has a seasonal business. There is some unpredictability in the seasons in that you do not know for sure if it is going to be a “wet” spring or a “dry” spring, or a hot summer or a cooler summer and so on. However, at least in the Midwest, a lawn care company can pretty well determine that we will have winter, spring, summer and fall. Additionally, it is predictable that the grass will need mowing from about mid to late March all the way through November. So, there is a small risk that it may start a little later and/or end a little sooner, but on the average it is fairly predictable. Other organizations have much greater risk inherent in their organizations. For example, a small stock brokerage firm may lose its entire business if stocks take the type of tumble that they did in 1998. (I personally know of some small firms that did just that – many family firms that had been in business for over 60 years.) Just...

Words: 1104 - Pages: 5

Free Essay

Business Planning

...Business Plan What is a business plan and why is it an essential first step for a start-up firm? I found what I think are two very good definitions of a business plan and its purpose. These definitions can be found on the web and in several books. An excellent example of one of these books is “The Complete Idiots Guide to Starting Your Own Business.” The United States Small Business Association is an excellent beginning source website. This website states “A business plan precisely defines your business, identifies your goals, and serves as your firms resume” (“Business Plan Basics”, 2003 ¶ 1). The Complete Idiots Guide to Starting Your Own Business, Fourth Edition states, “A business plan is just a simulation. It is a way of predicting the future success of a business idea” (Paulson, 2003). Why is it an important first step for a start up-up firm? A business plan serves several important functions to someone who is thinking of starting a business. A business plan will make you look at several things you might not have thought of if you try to start a business without one (Paulson, 2003 p. 35). They are as follows: 1. Why do I want to go into business? (Paulson, 2003 p. 25) a. Is it because I want to be my own boss? b. Is it for my own financial independence because I do not want to work for others? c. Is it because I want to follow my own direction and utilize my own ideas. d. Is it because I want to use my own skills and knowledge and not just follow the rules and operating...

Words: 359 - Pages: 2

Premium Essay

Business Planning

...Business Planning Name Institutional Affiliation Part A – Written or Oral Questions Q. 1 Skilled labour is an important element of any business. At Lifestyle Architects, Peter Drew, the owner of the business will poach a qualified human resource manager from competing firms to specialise in hiring of employees. Due to the stiff competition between Lifestyle architects and its competitors in terms of acquiring employees, our company will offer internship opportunities to college and university students. Afterwards, these students will be provided employment opportunities based on their commitment and skills in the company. Fresh graduates will be beneficial to our company because they are quick to learn and are innovative. Besides hiring our interns, the company will target to poach skilled employees from our competitors. These employees will bring to our company new ideas of doing business offering Lifestyle Architects a competitive edge over rival companies in the real estate sector. Q.2 The human resource manager using a competency model will test the performance management systems at Lifestyle Architects. The competency model is vital in articulating knowledge, behaviours and skills valuable for achieving the organisational objectives. In this regard, competency models will be used to assess our employees by utilising job analysis methods. These will include observing employees in their workplaces and interviewing employees before offering them jobs. Additionally, we will...

Words: 1689 - Pages: 7

Premium Essay

Business Development Planning

...Providing resources for staff and students in higher and further education in the UK and beyond Business Development Plan 2009–2012 EDINA is a JISC National Datacentre Table of Contents 1. INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2. MISSION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 3. VALUES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 4. CONTEXT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 5. BUSINESS PLAN FOR 2009–2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Strategic goal 1: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 To provide added value, high quality services, leveraged by research, enhancement activity and engagement with others Strategic theme 1a: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3-7 Providing a managed portfolio...

Words: 9567 - Pages: 39

Premium Essay

Business Continuity and Disaster Recovery Planning for It Professionals

...436_XSS_FM.qxd 4/20/07 1:18 PM Page ii 443_Disaster_Rec_FM.qxd 5/25/07 3:07 PM Page i Visit us at w w w. s y n g r e s s . c o m Syngress is committed to publishing high-quality books for IT Professionals and delivering those books in media and formats that fit the demands of our customers. We are also committed to extending the utility of the book you purchase via additional materials available from our Web site. SOLUTIONS WEB SITE To register your book, visit www.syngress.com/solutions. Once registered, you can access our solutions@syngress.com Web pages. There you may find an assortment of valueadded features such as free e-books related to the topic of this book, URLs of related Web sites, FAQs from the book, corrections, and any updates from the author(s). ULTIMATE CDs Our Ultimate CD product line offers our readers budget-conscious compilations of some of our best-selling backlist titles in Adobe PDF form. These CDs are the perfect way to extend your reference library on key topics pertaining to your area of expertise, including Cisco Engineering, Microsoft Windows System Administration, CyberCrime Investigation, Open Source Security, and Firewall Configuration, to name a few. DOWNLOADABLE E-BOOKS For readers who can’t wait for hard copy, we offer most of our titles in downloadable Adobe PDF form. These e-books are often available weeks before hard copies, and are priced affordably. SYNGRESS OUTLET Our outlet store at syngress...

Words: 189146 - Pages: 757

Premium Essay

Business Succession Planning

...Assignment #5 - Business Succession Planning Dr. Kerry Lanza Entrepreneurship & Innovation – BUS521 12/11/2011 1. Discuss the current small business start up success and failure rate in the U.S. market. As of 2009, according to the U.S. Small Business Administration Office of Advocacy there were 627,200 in successful start-ups, 595,600 in business closures and another 43,546 in bankruptcies. According to the Small Business Administration, over seventy five percent of jobs are created by small companies; and according to the Bureau of Labor Statistics' (BLS) job-growth projections for small businesses in the next ten years are on the rise for the following categories: IT, employment services, management, home health care, childcare, and entertainment. However, the business closures and bankruptcies are staggering. The recent failure rates in the US are due to a variety of reasons; the greatest at this point is the global economic recession. 2. Discuss the red flags for a small business related to business failure and bankruptcy. Approximately fifty percent of company start-ups shut their doors in approximately four years. This is due business owners not recognizing red flags such as insufficient planning, meager cash-flow managing, undercapitalizing, and too much debt. Many businesses fail to due the appropriate market research which would have justified whether there was a demand for their service or product. A major red flag, yet one time and again overlooked...

Words: 1421 - Pages: 6

Premium Essay

The Cost of Business Continuity Planning Versus the Potential of Risk

...The Cost of Business Continuity Planning Versus the Potential of Risk Though the cost of mitigating risk can be high, the lack of proper business continuity planning and disaster recovery planning will leave a company is at risk of a catastrophic loss of revenue due to the loss of the Information Systems. Any company that relies on its Information Systems for their operations should invest the time and revenue in developing an efficient and effective Business Continuity Plan (BCP) and a Disaster Recovery Plan (DRP). This study will compare the differences in what a Business Continuity Plan is used for and what a Disaster Recovery Plan is used for. Additionally, it will evaluate the risk having a Business Continuity Plan and Disaster Recovery Plan versus accepting the potential loss of revenue and business in the event of a disaster. It is important to any company that uses it Information Systems to generate revenue. If a company is effected by a disaster, the longer a company takes to respond to the emergency and recover its resources, the more time it will take the company to get back to normal operations (Harris, 2013, p. 887). As history has shown, our world has and will continue to experience many destructive events such as, floods, earthquakes, terrorism, hurricanes, and many other catastrophic events that could cripple a company that is not prepared. Disasters are uncontrollable and over time, every organization will have to deal with the fallout of a disaster. Three...

Words: 2924 - Pages: 12

Premium Essay

Compare and Contrast Various Business Continuity & Disaster Recovery Planning Models.

...and Contrast various Business Continuity & Disaster Recovery Planning models. Information is a vital resource to modern companies. The loss of that information can throw a company into chaos and even be the end of it. For these reasons, businesses go to great lengths to ensure that the information they store and rely on will always be safe and available. Unfortunately despite these best efforts, disaster can still strike and the few hours of days after such an event may be crucial to the long term survival of the company. This is why businesses must be able to recover quickly from natural and man-made disasters. Business Continuity & Disaster Recovery covers how companies should act in the hours and days after a disruptive event. “What is Business Continuity and Disaster Recovery” describes disaster recovery as “...specific steps taken to resume operations in the aftermath of a catastrophic natural disaster or national emergency.” They go to give examples of such steps to include restoring servers and data connections, egress, employee muster, etc. Business Continuity is described as a the steps a company takes to ensure its information systems don't go down during a disaster (What is Business Continuity and Disaster Recovery). This may include the location of hot or cold sites as well as procedures for relocating to them. Disaster Recovery plans may also focus on preventive measures such as smoke alarms and fire drills (Smith, C., n.d.). Business recovery plans may cover...

Words: 399 - Pages: 2

Premium Essay

Business Planning Seminar

...Executive Summary Overview Holistic Body Fitness and Spa is an independently owned combination fitness center, salon and spa comprised of responsive, customer-oriented professionals looking to give every client the best salon, spa and fitness experience imaginable. Holistic Body will work with local businesses as well as single professionals and families to provide up-to-date, holistic fitness, salon and spa needs in one convenient and affordable location. The model set forth in this business plan is realistic, given current market conditions and lays a foundation of solid and continued growth for years to come in the Arlington, Texas market. This venture was formulated by local professionals Sandra Newman, Monique Uelman, Marilyn Murphy, Quartul Ain, Deangela Blackshear and Aisha Franklin as part of an MBA Capstone Project at Keller Graduate School of Management and was subsequently brought to fruition through the help of private funds and bank funding. Vision and Mission Holistic Body’s mission is to “Naturally shape the whole mind and body”, which is accomplished by offering top of the line and convenient fitness, salon and spa services without the added pressure of diet paraphernalia, performance enhancers or excessive toxic chemicals. The goal of Holistic Body is to use proven, natural remedies and treatments to relax, shape and accentuate the body while pampering their clients at an affordable price in a convenient location. Marketing Plan Holistic Body’s target market...

Words: 315 - Pages: 2

Premium Essay

Strategic Planning for a Medium Sized Business

...strategic planning. This document presents the interrelated stages of crafting and executing strategy as it relates to Comfort Care Pharmacy with emphasis being placed on the first three stages of the process. Little emphasis is placed on the two final stages of the process however there critical importance and effects on the strategic making process is briefly discussed. Table of Contents 1. INTRODUCTION 1 2. BACKGROUND 1 3. VISION STATEMENT 2 4. MISSION STATEMENT 2 5. STATEMENT OF VALUES 3 6. ENVIRONMENT ANALYSIS 4 6.1. ANALYSIS OF THE EXTERNAL ENVIRONMENT 4 6.2. ANALYSIS OF THE INTERNAL ENVIRONMENT 4 7. STRATEGIES 5 7.1. GENERIC COMPETITIVE STRATEGIES 5 7.2. BUSINESS STRATEGY 6 7.3. FUNCTIONAL STRATEGIES 6 7.3.1. Procurement Strategy 6 7.3.2. Online Marketing Strategy 7 7.4. IMPORTANCE OF IMPLEMENTATION, EXECUTION AND EVALUATION OF THE DERIVED STRATEGIES 7 8. CONCLUSION 8 9. RECOMMENDATIONS 9 10. REFERENCES 10 11. APPENDIX A: PEST ANALYSIS FOR COMFORT CARE PHARMACY 11 12. APPENDIX B: SWOT ANALYSIS FOR COMFORT CARE PHARMACY 12 1. Introduction Comfort Care Pharmacy is the largest pharmacy in the Tuschen Housing Scheme, and has seen considerable growth since its establishment in 2008. Given the significant growth; the company has recognised the need to plan strategically. This paper is divided into seven sections. The first section gives a background of the business. The second...

Words: 3462 - Pages: 14

Premium Essay

Emergency Planning and Business Continuity Management and How It May Be Integrated with Security Risk Management.

...Abstract Businesses, both large multinational and small to medium, should take the threats and risks they could face seriously. Security Risk Management (SRM), Business Continuity Management (BCM) and Emergency Planning (EP) assist in achieving this by putting in place effective risk identification and management measures. Effective management of risk can make the difference between success or failure of business operations during and after difficult events. Threats can include man made threats, such as terrorist attacks, or naturally occurring threats such as earthquakes. Effective risk identification and management is essential to any business, especially with the current uncertainty in the world’s economic climate. In order for businesses to survive, during times of increased strain on business operations, it is essential that an alignment between security and business operations can be achieved. This can be achieved by the security department not only widening the remit to cover more risks, but changing how the department works and relates to the rest of the business; including shared responsibility for things such as Corporate Governance, Information Assurance, Business Continuity, Reputation Management and Crisis Management. The problem is security departments now have more responsibilities in an increasingly complex and fast moving world. Security Risk management is no longer an activity just for companies who work in high-risk areas or with exposure to significant...

Words: 5764 - Pages: 24

Free Essay

Ethics and Social Responsibility in Business Strategic Planning

...Ethics and Social Responsibility in Business Strategic Planning MGT/498 June 20, 2014 Company stakeholders may not only be investors in a company they may also have voting power that can influence the social and financial impact of a company. With this voting power comes a social responsibility to the employees, customers and anyone associated with the company. The company's bottom line is not the only thing that must be considered when using their influence to shape company goals. Ethics, social responsibility and planning Strategic planning is the process of creating a mission statement, vision statement, policies, and functional decisions to ensure a company’s success. Since, the company’s success is the vital interest of the stakeholder, certain considerations must be taken into account in the planning process. Ethics are usually seen as “doing the right thing”. In business it can be much more than that. Companies could do all the write things but the outcome could be on that does not benefit everyone; it only benefits a certain group within the organization. For example, stakeholders may have the opportunity to increase their own wealth if they push to merge the company's subsidiaries into the parent company. This merger, however, could limit the company's ability to serve multiple markets, hinder its product diversification or create other problems. This clearly shows that the interest was not in...

Words: 850 - Pages: 4