Dippin’ Dots Case Analysis
Business Policy-DeVry University

COMPANY NAME, WEBSITE, and INDUSTRY
Dippin’ Dots is going to be the chosen case for this case analysis. The Dippin’ Dots website is https://www.dippindots.com. As stated in the book it is a company that is in the ice cream manufacturing and scoop shop retailing business (Dess, 2012). This company has made many growth spurts, even throughout the test it was put in.
BACKGROUND AND HISTORY
Dippin’ Dots is a company that mainly sells ice cream, but the business has recently implemented coffee dots made from rich quality Arabian beans which could be eaten as frozen ice cream dots, it can blend with Frappe beads to make Dippin’ Dot Frappes, or heated up and drank as a hot beverage. It started out by founder Curt Jones in Grand Chain, IL in 1988. By 1990 he launched his first production facility headquarters in Paducah Kentucky. Curt Jones was working as a microbiologist which had helped him come up with the idea to use liquid nitrogen for the sole purpose of freezing things very rapidly. He used his skills from his job and applied them to making Dippin’ Dots ice cream. With this information Curt Jones implemented not only one store, but since opening he has launched several franchise locations worldwide today, along with Dippin’ Dot set ups in many amusement theme parks, festivals, and fairs. Chad Wilson, the present controller and franchising director helped Dippin’ Dots hit its next spurt of growth by putting in the franchise agreement in January of 2000.
Former employees who contributed to Dippin’ Dots future included former corporate communications director, former President Tom Leonard who worked from August 2006 to the end of the year 2009, and former Operations Vice President Dominic Fontana. When Curt Jones opened first opened he hired his sister as The Chief Financial Officer (CFO). Since then