CONTENT I. THE ROLE OF TOP MANAGEMENT AND THE IMPORTANCE OF COMPANY POLICY A. Introduction to Business Policy B. Responsibilities of Chief Executive C. Definition – major policy, objectives, strategy operating policies II. THE NATURE OF POLICY & STRATEGY D. Strategic Planning, Strategic Plans, Strategy and Policy E. Strategy and Policy F. Types of Strategy G. Strategy versus Tactics H. The Nature of Policies I. Procedures, Standard Operating Plans and Rules J. Types and Classification of Business Policies

III. THE TOTAL ENVIRONMENT OF THE FIRM A. Key Factors which can Affect the Management B. Environment Constraints

IV. INDUSTRY ANALYSIS: POSITIONING THE FIRM WITHIN THE SPECIFIC ENVIRONMENT A. The Industry Structure B. The Components of the Industry C. Status of the Industry D. Intra-Industry Competition E. Industry Analysis and Strategic Decision of the Firm

VI. CORPORATE SOCIAL RESPONSIBILITIES AND RESPONSES A. Corporate Social Responsibilities of Business 1. Shifting Managerial Philosophies 2. Meaning of Social Responsibilities of Business 3. The Case Against Business Assumption of Social Responsibilities

VII. THE STRATEGY OF USING FOREIGN INVESTORS AND LICENSES: A PHILIPPINE PERSPECTIVE A. Company Goals B. Potential Problems C. Point of View of Foreign Company D. Point of View of Government E. Use of Strategy

VIII. LEADERSHIP AND SOCIAL RESPONSIBILITY A. Leadership B. Leadership Style C. Conflict Resolution D. Organizational Analysis E. Social Responsibilities F. Responsibility vs Accountability

IX. A PROFILE OF PHILIPPINE MANAGEMENT A. The Origins of Filipino Managers B. The Training of Philippine Managerial Power C. The