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Business Portfolio

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Business Portfolio

Willie Nelson

BUS/211

May 02, 2016
Joseph Clark

Business Portfolio

The type of business that I chose to create is an event planning company. The name of my company will be Classic Creations Event Planning Co. Our home office will be based in Memphis, TN but we will also travel where we offer destination events. The event services we will offer will include everything from venue setting and decorating to music and entertainment scheduling all the way to hair and makeup for any occasion such as the classic birthday bash, to an extravagant baby shower, to the exclusive company symposium. We will take the stress out of planning your ultimate soiree!
Business Organization The organization of my event planning business, Classic Creations, will consist of an event director and several different coordinators that would handle certain aspects of each event such as the program, the venue, equipment, promotions, officials, hospitality, and merchandising. I would also have a receptionist/store clerk to tend to the office and a personal assistant. Some people would hold multiple coordinating positions and all are based on experience and qualifications.
Potential Ethical Issues There are several legal and ethical issues that can cloud any event planning business. Honest company representation and intellectual property are two of the most consequential ethical issues. Honest company representation is important because you do not want to mislead a potential client. You should always be upfront and honest about what you and your team are capable of. Intellectual property is simple, as an event director you should ensure that your team has taken all the proper procedures to gain permission when using music, other creative ideas, and media. Your company can also be a victim of intellectual

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