...Profile of a Small Business MGT/300 Colleen Zidovec Profile of a Small Business Every entrepreneur has a dream of success when planning their business. It is important to have a plan before laying the bricks, or the ideas and decisions that can ground a business. A thorough plan should be discussed and reviewed to understand the business ideas from all angles in order to become successful. Rita Hunter felt the need to accommodate busy business people with a conveniently accessed gym to get in some daily exercise. Many people are too busy with working and life that it can be hard to commit to a workout regime or just to integrate some time to focus on physical fitness. By generating a convenient location close to a large amount of people and their workplace, creates convenience for the customer. Rita Hunter of Pulze Fitness Center provides a full service fitness center as well as training and guidance to her clients. Rita offers training programs for large corporate groups for many of the businesses in the area. The research that was performed showed that the location of interest to her did not have a full service fitness center. Some of the success of Pulze Fitness Center have been attributed to the location of the center in the downtown business district in Greenville, South Carolina. The location of the center in the business district helped the fact that there is not much space to accommodate for parking for her clients. With most...
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...COMPANY BASIC INFORMATION Company Name : Painted Path Nature of Business : Product and service-oriented Address : 27, Dinasti Sentral, Jalan Kuchai Maju 18, Off Jalan Kuchai Lama, 58200 Kuala Lumpur, Federal Territory of Kuala Lumpur. Telephone Number : 603-79586222 Fax Number : 603-79586223 E-mail Address : paintedpath_kl@gmail.com Website Address : www.paintedpath.com.my Facebook Address : www.facebook.com/paintedpath Business Operation Hours : 0900-2100 daily except Tuesday Painted Path Sdn. Bhd. NATURE OF BUSINESS Business ideas Our ideas of setting up this hand-painted shoes business came from one of our directors, Lim Ping Yeng who is particularly fond of designing and drawing. We found that the trend of wearing painted shoes has been emerging in other countries but yet it is still new in the Malaysian market. Malaysian people may perceive readymade shoes as the only option for them when they want to buy shoes and are unaware that there is a “better choice” for them- hand-painted shoes. So, what are hand-painted shoes? They are pure hand-drawn designs canvas shoes, washable and come in color combinations varying according to the designs of shoes. Painted shoes are up to trend and fashionable. It can be easily mixed and matched with different types of clothing such as shorts, skirt, jeans and other casual wears. It also creates sporty and casual look that suits people of different ages. Well-matched, they perfectly reflect a person’s thoughts...
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...MEMO TO: Class FROM: Jennifer DATE: November 13, 2012 SUBJECT: Chrysler Business Profile Here is the Business profile that you requested on Chrysler LLC, on November 09, 2012. Chrysler is committed to fostering cultural and global diversity, and dedicated to protecting the environment for current and future generations. Chrysler LLC 1000 Chrysler Drive Auburn Hills, MI 48326 Phone: 248-576-5741 Annual Sales: $55 Billion Total Employees: (June 2012) 64, 200 Primary Line of Business: Automotive Major Brands: Chrysler, Jeep, Dodge, Ram, SRT, Fiat, and Mopar Manufacturing Facilities: (December 2011) * 12 Assembly * 7 Engine * 3 Transmission * 10 Stamping, Casting, Machining, Axle, Tool and Die Management Directory * Sergio Marchionne, President and Chief Executive Officer * Doug D. Betts Vice President of Quality * Laurie A. Macaddino, Vice President of Audits * Nancy A. Rae, Human Resources Executive Business Profile Chrysler Group LLC is an American based multinational automaker, in global strategic alliance with its majority owner, Italian manufacturer Fiat, since 2009. Chrysler first organized as the Chrysler Corporation in 1925. Its core brands are: Chrysler, Jeep, Dodge, Ram, SRT, and Mopar vehicles and products. The company is headquarted in Auburn Hills, Michigan, United States. On June 10, 2009, Chrysler LLC emerged from a government backed chapter 11 reorganization as Chrysler Group LLC, in alliance...
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...Market segmentation is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs. Marketing segmentation has dividing a market into smaller group distinct needs, characteristic or behavior those might require separate products or marketing mixes. The purpose of market segmentation is to increase marketing efficiency by focusing marketing efforts to a particular group, maximize scarce marketing resources, find a market with limited competition and select the most profitable segment. It has four major market segmentation variables, there are geographic, demographic, psychographic and behavioral. Geographic segmentation tries to divide the market into different geographical units such as location, regions, population density, climate and countries. Demographic segmentation consists of dividing the market into groups based on variables such as gender, family size, family life cycle, income, occupation, education, religion, race and nationality. Psychographic segmentation divides buyers into different groups based on social class, lifestyle or personality characteristics. Behavioral segmentation divides buyers into groups based on their knowledge, attitudes, response to a product. There are four consumer and industrial product that we are going to discuss about their market segmentation, which are McDonald, Hugo Boss perfume, Mobil Nokia and magazine of National Geographic. Fast food: McDonalds Geographic segmentation ...
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...MarketResearch.com, 2010), just about 20% of American consumers seek gourmet products while 30% of consumers will pay more for gourmet food products. In 2005, there were 38.8 million consumers in the U.S. who identified themselves as gourmet eaters (PackagedFoods.com). The market demographics of “Real Fast Fresh Delish” presents a market that possesses a credulous niche because there is no direct competitors in the immediate region (Northwest Indiana-Chicagoland). Primary and secondary research resources were utilized for market selection for the business that included consumer surveys and internet analysis. Income, age, geography, education and societal awareness and beliefs were the demographics used in selecting the target market in addition to psychographics that provided additional assistance that reflected on the lifestyles that provides the best depiction of the market. Who Will We Market To? The primary’s demographic profile includes consumers ages 35 - 55 years, women, metro-sexual and gay men, with a minimum salary $40,000. This market is likely to be comprised of married women (single men) and Baby Boomers who are now empty nesters that possess expendable income. These consumers are likely college graduates that seek unique, exquisite and discriminate items for themselves. A secondary market targets 25 – 34 year olds, recent college graduates (more than half hold a Masters degree) who are busy launching new careers, families and maintaining newly purchased condos...
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...Trainers Assessment Resource Unit Assessment Type ICPPP430B – Manage Colour This is a summative assessment, which requires each student to have adequate practice prior to undertaking this assessment Assessment 1 Observation / Portfolio Assessment Methods Assessment 2 Written Test (Written Test) (Each student observed creating a portfolio of colour management evidence – minimum 3 jobs on various stocks) Last Modification Date June 2009 Page 1 of 23 Assessment Resource | ICPPP430B Unit Summary This unit describes the performance outcomes, skills and knowledge required to manage colour in pre-press operations to ensure that proofs, monitors and final products match. Prerequisite Units Nil Possible Co-requisite Units Nil All products purchased remain the intellectual property of Accredited Education & Training. All rights reserved; no part of any publication provided by Accredited Education & Training may be reproduced by any means for use outside the purchasing organisation, without the prior written permission of Accredited Education & Training. Page 2 of 23 Assessment Resource | ICPPP430B ASSESSMENT SUMMARY / COVER SHEET This form is to be completed by the assessor and used a final record of student competency. All student submissions including any associated checklists (outlined below) are to be attached to this cover sheet before placing on the students file. Student results are not to be entered onto the Student Database unless all relevant...
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...Situation Analysis Sigmund's Gourmet Pasta is close to entering their second year of operation. The restaurant has been well received, and marketing is now critical to its continued success and future profitability. The store offers an extensive offering of gourmet pastas. The basic market need is to offer individuals, families, and take out customers fresh, creative, attractive, pasta dishes, salads and desserts. Sigmund's uses homemade pasta, fresh vegetables, and premium meats and cheeses. Market Demographics The profile for Sigmund's Gourmet Pasta's customer consists of the following geographic, demographic, and behavior factors: Geographics • Our immediate geographic target is the city of Eugene with a population of 130,00. • A 15 mile geographic area is in need of our services. • The total targeted population is estimated at 46,000. Demographics • Male and female. • Ages 25-50, this is the segment that makes up 53% of the Eugene market according to the Eugene Chamber of Commerce. • Young professionals who work close to the location. • Yuppies. • Have attended college and/or graduate school. • An income over $40,000. • Eat out several times a week. • Tend to patronize higher quality restaurants. • Are cognizant about their health. Behavior Factors • Enjoy a high quality meal without the mess of making it themselves. • When ordering, health concerns in regard to foods are taken into account...
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...Terms of Use The websites under the URLs mitfahrgelegenheit.de, mitfahrgelegenheit.at, mitfahrgelegenheit.ch, carpooling.fr, carpooling.it, carpooling.pl, conduzco.es and pamemazi.gr and carpooling.co.uk (Mitfahrgelegenheit websites) are provided by carpooling.com GmbH, Nymphenburger Str. 86, 80636 Munich, represented by the managing directors, Dr. Michael Reinicke, Matthias Siedler or Stefan Weber (carpooling.com). These Terms of Use are divided into provisions for all users (Section I), special provisions for using the booking and payment system offered by carpooling.com (Section II) as well as general provisions (Section III). I. General 1. User group and conclusion of contract, free and premium membership 1.1 Users have the option to register on the website. Registration and maintenance of the usage agreement requires the user to hold a valid and permanently active email address. Furthermore, all information provided must be correct and complete, particularly with regard to the address. The provided information must be updated in the event of any changes. 1.2 The user may freely choose a username and password during the registration process. The user must keep the password secure and not grant third parties access to the website by using his or her user credentials. 1.3 The contract comes into force as soon as the user has submitted the registration form and carpooling.com has confirmed the registration by providing the user with an activation code, which is required...
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...appeals to some customers. The smaller audience it attracts and that there are almost no options for any other age group besides 21-50 year olds also weakens it. Las Vegas has an opportunity to expand and make it’s business and experience even bigger because almost no one is competing with them. There is also an opportunity to improve hotels, casinos, resorts, and other main attraction buildings with all the new technology that comes out every year. Las Vegas has an opportunity to expand their customer base and try to reach different and new demographics. The business also has an opportunity to try and make its large industry greener. They could find ways to save electricity and water at hotels and casinos and be sure that all public bathrooms in the city have automatic air hand dryers. A threat in Las Vegas’s microenvironment is that since they virtually have no competitors, it could eventually become a boring trend or a place that everyone’s already been to. On the other hand, places like Dubai are becoming trendy with new modern infrastructure and many opportunities to attract a crowd similar to the crowd being lured to Las Vegas. Las Vegas only reaches one certain demographic age. Another threat is any time the economy declines so does the Las Vegas business industry, causing thousands of people to lose jobs. Also being pretty much in the desert, water is hard to get so if that supply ever is depleted or cut off for another reason Las Vegas will no longer be...
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...SURVEY Please read each of the following questions carefully. Please select the letter that most closely reflects your actual response to that question. Please just highlight your response and then UNDERLINE it. Please be honest with your responses. These responses will be held confidential and will not identify you in any way. Thank you for responding to these questions. You will note your responses can be from Strongly Disagree (SD), Disagree (D), Neutral (N), Agree (A), or Strongly Agree (SA). If you have no opinion, please select the N for Neutral. Again, please just highlight your response and then UNDERLINE it. Q1: I like a boss who watches my every move. SD D N A SA Q2. I like a boss who is there when I need them but allows me freedom to perform my duties independently. SD D N A SA Q3. I prefer a boss who allows me to be involved in the decision making process on issues that affect me directly. SD D N A SA Q4. I prefer a boss who inspires confidence and is charismatic. SD D N A SA Q5. I like a boss that has a passion for the work. SD D N A SA Q6. I prefer a boss who gives credit where credit is due. SD D N A SA Q7. I like a boss who feels that the company has a responsibility to society. SD D N A SA Q8. I prefer a boss that expects his or her orders to be carried out immediately. SD D N A SA Please...
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...Social Networking and Security Tips Unfortunately, we live in a world where some individuals think that causing virtual aggravation and loss of time and money is entertaining and productive. Ever since we have been connected to the digital highway through internet access, computers have been vulnerable to malicious intrusion by programs that were designed with intent to do harm. The amount of money that organizations and consumers have spent in securing their computer data and company networks is overwhelming. Everyone can protect himself or herself by making sure they have a security plan in place by equipping the computers with the necessary defense mechanisms. Social Engineering Awareness: One of the major elements of a security plan is to increase the knowledge of the common user and to make sure they are aware of the risks and how to take precautions. Consumers must be aware of the different methods that are used in order to breach the security system in place. Surprisingly, many of the tactics are not very technical at all. It is very important to know whether or not the sites you are visiting are secure and how your data is being used while you are visiting these sites. One should definitely use extra caution when downloading files and even clicking on links. Consumers should also beware of direct social engineering tactics used to persuade you to willingly give your information to unauthorized individuals. Never share your passwords with anyone. Do not be...
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...Galura The aim of this study is to describe and identify the most common types of coping strategy used by wives who were affected by the infidelity of their partner. It also sought to provide demographic profiles of these wives. The researchers’ motivation of choosing this topic had been influenced by the everyday situation of people they knew who had experienced being separated to their husbands due to infidelity. Also, the media had contributed to their choice because nowadays, infidelity has been featured to many movies, television shows and social media sites. In this study, the researchers have employed a descriptive design. The participants involved in this research were 40 wives, age ranging from 25 to 65 years old and coming from different cities and towns of Pampanga, who have experienced infidelity of their husbands. Their sample was gathered through snowball sampling. For their theoretical framework, the researchers used the Lazarus model of stress and model of behavioral self-regulation. To quantify it, they used the Coping Orientation to Problem Experienced (COPE) inventory of Carver, Scheier, and Weintraub (1989). With the help of a professor, they have translated the inventory for their Filipino participants. They have also developed a demographic profile checklist. There were five variables in the checklist which were age, socio economic status, educational attainment, religion and occupation. The results showed that majority of the wives used turning to...
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...technology on the Web. On the contrary, social networks had been studied from the beginning of 20th century with the aim to comprehend how the members of a certain community interact and which mechanism can determine the interaction itself. In shorter terms it’s the use of dedicated websites and applications to interact with other users, or to find people with similar interests to oneself. In today’s social networking refers to all activities that are carried out with-in specific online services that provides free space and software tools which allows you to create networks of people. In other words social networking is a Web site that allows individuals to construct a public or semi-public profile. The mechanism following: social networking services enable users to create a profile for themselves, by inserting their personal data. Users’ data are not only constituted by vital statistics, but they include a lot of other information which pertains to user hobbies, passions, interests, professional background and so on. This kind of personal data, all spontaneously provided by the user her/himself, permit to create interconnected networks of people who decide to put in common their interests and to have an online identity which fully describes them. The great strength of social networking are the multiple ways the users have to interact. Below is a list of the main communication resources used to build social networks: chat; messaging; wiki; email; video; voice; ...
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...Gmo: the Value Versus Growth Dilemma GMO: The Value Versus Growth Dilemma | 1. What is value investing? What is its rationale? What are GMO’s main arguments in favor of value investing? Value investing is a way of investing in company stocks that are considered either undervalued or out-of-favor by the market. In other word, a value investment is one where the intrinsic value of the stock is not accurately reflected in the current market valuation. The underlying reason of too much decreasing in the stock price is that the company may be losing market shares or even in trouble due to market’s panic attributed to negative rumors as well as having management problems. Since the market price has dramatically descended, the book to market ratio of that stock will conversely increase. Consequently, this fraction is an important indicator that value investors will look at in order to justify if a particular stock is value stock or not. The rationale for investing in such value stock is that after the forces that are depressing the stock have diminished, the market price of value stock can only go upward from the bottom position to realize the stock’s hidden potential value at some point in the future. Notably, the key assumption is that once the market finally acknowledges the inefficiency that the price is too low when compared to the expected future returns, it will bump up the price and the value investors will directly benefit from the capital gain on those value stocks. Basing...
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...Name: Taneika Powell Centre #: Candidate #:100088 Territory: Jamaica Subject: Social Studies Acknowledgement The successful completion of this study would not have been possible without the assistance of my Social Studies teachers. The researcher would like to express sincere gratitude to the residents of Brown’s Hall for their valuable time spent in answering the questionnaires given to them. Introduction This is a course work requirement for the Social Studies C.X.C examination. This School Based Assessment (S.B.A) entails the study and results of a Community of the researcher’s choice Brown’s Hall in St. Catherine, Jamaica. It focuses on a specific social problem that the community is currently experiencing, the cause, effects and solutions of a problem. This project is also in the aid of highlighting the problems that face the residents of the community while ensuring confidentiality. Statement of Problem To what extent does inadequate water supply affects the residents of my community? Research Questions 1. What is the level of efficiency of water supply in my community? 2. What is the cause of inadequate water supply in my community? 3. What are some of the effects of inadequate water supply in my community? 4. What...
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