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Business Proposal Econ 561

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Submitted By nephateri4life
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Final Business Proposal:
Healthcare Kiosks
Nephateri White
ECO/561
October 12, 2015
Nancy Irizarry
Healthcare Kiosks
Intro-
The healthcare industry is an industry that has endless possibilities as far as innovation is concerned. This is why I think that improving the whole kiosk movement would be worth the capital for hospitals, pharmacies and other medicinal clinics to use. Not only are these industries taking advantage of kiosks, but so are colleges and universities to better help aid students. Kiosks have been introduced throughout the US as early as 2010 for the healthcare industry to utilize for patient check-ins and/or dispersing some medicines to patients. Let’s further discuss how this could be beneficial to the market.
Market Structure-
It is said that this is a new age for healthcare kiosks. So many people are adept to new and constantly changing technology. The health care industry is one that has proven to be recession free in terms of the business cycle stages. Unaffected by catastrophic events due to the industry making more in dividends and excelling in marginal revenue (Wunker, 2013). Healthcare self-service innovators such as Allscripts and Fujitsu, Clearwave, Nova Medical, HealthAsyst, MedHost, and Interior Health have turned to KIOSK’s custom design expertise to bring new patient check-in solutions to market (Kiosk, 2015). KIOSK’s ability to leverage modular design efficiency and integrate highly custom peripherals has provided these clients with exceptionally cost competitive market entry points. Application specific peripherals such as biometric identification, insurance card scanners, cameras, privacy screens, and payment transaction devices streamline patient and work flow, improve financial performance, ensure HIPAA privacy compliance, and provide patients with markedly improved service (Kiosk, 2015). Given the vast

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