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Business Proposal

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Paloma Reynoso | 307 Atlantic Blvd
Programs Director | Coral Springs, FL 33323
Email: palomaprograms@tropicscc.com

Paloma Reynoso | 307 Atlantic Blvd
Programs Director | Coral Springs, FL 33323
Email: palomaprograms@tropicscc.com

Tropics Commercial
Catering
Tropics Commercial
Catering

March 23, 2015

Dr. Douglas Zlock
Director
Sport Med Institute
1100 Alhambra Circle
Coral Gables, FL 33134

Dr. Zlock:

Have you ever been told “no clinician has ever advised me to eat it [hospital food]. They've told me to bring my own, or buy some from outside”? Michael Seres lives in and out of the hospital due to his health and wrote on dailymail.com on various topics about his stays at the hospital, including the food they serve, which he states is almost inedible. Tropics Commercial Catering is excited to share our proposal to further your success by combining great food and highly satisfied patients.

Background
We know that often times it could be troubling to find a balance between the quality of the service and your company’s budget, especially in the commercial catering industry, where companies often price their services extremely high simply for the convenience of the service. Another underlying issue is that medical centers have lost sight of the importance of the quality of food that is served. A large amount of medical centers have adopted the belief that their centers are ultimately a need for the consumer and amenities like high-quality foods are not necessary.

However, a medical center is a business nonetheless, which means that although it may be a need as a business you want the consumer to not only choose your center but also recommend it to possible new patients. Providing an exceptional catering service would accomplish the short-term and long-term goal.

Plan
Contracting a commercial catering service leaves a great impression on the consumer and helps build rapport of your company, which ultimately brings business growth. Our goal at Tropics Commercial Catering is to provide top-of-the-line quality with a reasonable pricing structure. We eliminate the negative perception on food in medical centers by offering delicious healthy options suitable for athletes.

Although in-house meal preparation may seem adequate, in-house meal preparation causes tons of stress. Hiring a catering service gives you hassle-free meal preparation. From planning the menu, purchasing the ingredients, marinating, cooking, presenting courses, cleaning up, and everything related is done by our catering service in a more organized manner. We take care of the entire planning, execution, and management giving you time to invest on the other aspects of your company.

Schedule
Following your approval, our services would be effective immediately. Our company enjoys varying the menu for our consumers, therefore we’ve generated the following schedule that demonstrates when the changes would be made:

Staffing
At Tropics Commercial Catering, all of our chefs are required to obtain a culinary certificate from an honorable culinary school. While obtaining their certificate aspiring chefs are exposed to training hands-on under professional chefs, learning in industry-equipped kitchens, focusing on perfecting their skills using commercial-grade tools and fine ingredients, and getting real-world experience through a required externship program. Moreover, in addition to the culinary certificate our sous chefs have over 15 years of experience in the commercial catering service industry. Therefore our entire staff here at Tropics Commercial Catering is more than qualified to handle such a task as your organization requires.

Budget

Menu Item | Less than 100 patients (daily) | 100-250 patients (daily) | 250+ patients (daily) | Breakfast Item | $23.00 | $21.00 | $19.00 | Lunch Item | $23.00 | $21.00 | $19.00 | Dinner Item | $27.00 | $26.00 | $24.00 | Dessert Item | $10.00 | $8.00 | $6.00 |

The above price structure is per patient daily and the grand total is then calculated monthly.

Authorization
We are confident, Dr. Zlock, that our commercial catering service is the best fit for your company. Tropics will ensure exceptional quality in our food suitable for recovering athletes, helping your organization experience long-term growth. We’d love to set up a meeting with your team April 2nd to discuss contracts and answer any other lingering questions you may have. Thank you for your time and Tropics looks forward to meeting with you.

Sincerely,

Paloma Reynoso

Paloma Reynoso
Programs Director

References

Tripathi, D. (2014, July 1). Six Advantages of Hiring Catering Services for Corporate Events. Retrieved March 24, 2015, from https://www.linkedin.com/pulse/20140701050638-188902810-six-advantages-of-hiring-catering-services-for-corporate-events

Frisch, E. (2013, May 16). Pricing a Catering Menu. Retrieved March 24, 2015, from http://www.foodservicewarehouse.com/education/how-to-price-a-catering-menu/c27509.aspx

Lucy Elkins for The Daily Mail. (2014, September 2). The full horror of hospital food: Last week, after the Mail printed shocking images of hospital dinners, Health Secretary Jeremy Hunt vowed to act. But the crisis is bigger than he thinks. Retrieved March 24, 2015, from http://www.dailymail.co.uk/health/article-2740139/The-horror-hospital-food-Last-week-Mail-printed-shocking-images-hospital-dinners-Health-Secretary-Jeremy-Hunt-vowed-act-But-crisis-bigger-thinks.html

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