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Business Proposal
AAFES, which stands from Army and Air Force Exchange Service, is a is a corporate that provides quality merchandise and services to active duty military, Reserve and Guard members, military retirees and family members regardless of where they’re stationed. AAFES is in business to serve soldiers, airmen and their families around the world. (AAFES 2014).
The business that I will offer AAFES is an Asian food truck. The target markets are the government employees, active military members and family members. On post there is a one hour window for lunch our target is to be able to serve good quality food in less than five minutes for each costumer.

We will serve Asian food like different kinds of eggrolls, pansit (noodles), fried rice, spicy chicken, fries and drinks. We will make sure that are pricing is reasonable and a little bit less than our competitors.

The problem we see on post is that the people just have one hour lunch break and there are having problem going off post because when they come back to work there is a traffic going back on post.
The solution that we came out with is to have the food ready in 30 minutes before the expected time of their lunch break. We also considered hiring a driver to deliver the food to their location so they won’t need to worry about traffic and leaving their work space.
Another problem that we see is the supplies that we will need to make the food. The option that we have is to have both accounts with Costco and Sam’s Club for our meat and drink supplies. HEB store is another option for us because their prices are reasonable and almost close to the price on Costco and Sam’s club.
The pricing for the food will depend on the cost of the product. The target food cost percentages 20 and 40. For example a menu item total costs is $2 the sale price will be around $5 - $10. We also need to think about the

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