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Business Propsal

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Submitted By bbabeh
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Business Proposal
Brenda McDonald
BUS 340
Instructor: Ellie Parvin
February 9, 2015

Business Proposal
EXECUTIVE SUMMARY
This business proposal will provide a solution to the current salary restraints for the Director of Sales and Marketing within the organization in a way that will help to increase sales revenue potentials for the property, while providing salary incentives for the director.
The Economical Impact on the Properties
The economical impact of Palmer-Gosnell Management, Inc.’s hotel background has not been at the expected levels since 2008. With the decline in travel from the leisure market (families and vacation type travel), it is important that Palmer-Gosnell Management retain a dedicated sales effort in order to remain competitive in the hotel market. The things to consider are the increasing costs to operate the hotel, the decreasing marketing budget allowances, and the slow travel markets that are over saturated with hotel rooms. Having a dedicated sales director who is responsible for driving revenues in order for the property to continue to operate and provide a return-on-investment to the stockholders is very important to the company.
Provide revenue gains by changing the current salary structure.
The sales director that is responsible would need some motivation to keep the hotel in good standings. Let’s start with; the amount of work load that is expected of the sales manager and the type of goals that must be achieved should be evaluated. When there is a balance between what is expected and what is compensated, there will be opportunity for the sales director to maximize the amount of revenue generated for the properties and allowing the director to increase their earning potential. This provides a successful combination that will really help with positive cash-flows and ROIs that have yet to be provided to the stockholders.

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