Name: Hasan, Mohanad, Vlada Artemyeva, Rayan and Jiaqi Shu
Tutor: Tessa Oksansen, Ahmet Zaifer
Word count: 3245
Table of content:
Executive summary…………………………………………………………………………………………………………………….3
1 Executive summary………………………………………………………………………………………………………………….3
Vision……………………………………………………………………………………………………………………………………….…3
2 Introduction…………………………………………………………………………………………………………………………….3
3 Business goals……………………………………………………………………………………………………………………….…4
4 What the business does…………………………………………………………………………………………………………..4
5 What makes the business different………………………………………………………………………………………...4
6 Legal requirements…………………………………………………………………………………………………………………4
Sales and Marketing…………………………………………………………………………………………………………………..5
7 Market research……………………………………………………………………………………………………………………..6
8 Profiling customers…………..…………………………………………………………………………………………………….7
9 Profiling competitors………..………………………………………………………………………………………………..….7
10 Pricing..………………………………………………………………………………………………………………………………..8
11 Promotion and advertising……………………………………………………………………………………………………8
Running the business…………………………………………………………………………………………………………………8
12 Staff………………………………………………………………………………………………………………………………………8
13 Premises……………………………………………………………………………………………………………………………….9
14 Suppliers…………………………………………………………………………………………………………………………….10
15 Equipment………………………………………………………………………………………………………………………….10
Finance…………………………………………………………………………………………………………………………………….10
16 Start-up costs………………………………………………………………………………………………………………………10
17 Profit and loss forecast………………………………………………………………………………………………………..11
18 Sourcing finance………………………………………………………………………………………………………………….13
* Executive summary
Pyramid Shisha Bar is a new shisha bar concept, which will focus on a combination of Middle Eastern customers and customers over 18 years in age to offer a more
