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Business Report on Alibaba

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Submitted By cxyariel
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Business Report on Alibaba

Name: Xiya Chen
Group:IBM-E2
Subject: Business & Management

Executive Summary
This report is based on the business environment analysis to identify key factor for Alibaba. From ratio analysis, it is found that financial performance of Alibaba is decreased in last two years due to decline in profitability and management efficiency. It is also identified from PESTEL analysis that political, social and legal environment of China is supportive for Alibaba, but there are some emerging challenges in economic environment. From SWOT, it is also found that are various opportunities and threats for Alibaba in the existing business environment. In the end, it is observed that global expansion can be effective for Alibaba to deal with future challenges effectively.

Table of Contents

1.0 Introduction 4
2.0 Company Background 4
3.0 Business Performance 4
4.0 Macro and Micro Environment Analysis 5
4.1 PESTLE Analysis 6
4.2 Porter’s Five Forces Analysis 7
4.3 SWOT Analysis 8
5.0 Recommendations 9
5.1 Conclusion 10
5.2 References 11

1.0 Introduction
This report is prepared to analyze external business environment for an organization and make appropriate recommendations to deal with future challenges. For this purpose, Alibaba is selected for this report.

2.0 Company Background
Alibaba is a China based e-commerce company that was founded in year 1999 by Jack Ma when he launched a website called Aliobaba.com. At present, it mainly operated three e-commerce sites that are: Taobao (online shopping destination), Tmall (a third-party online platform for brands and retailers) and Alibaba.com (online shopping destination). Currently, Alibaba is the world’s largest e-commerce company in terms of customer base of millions of users, merchants and businesses as well as sales volume (Yahoo Finance, 2015).

3.0 Business Performance

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