Introduction:
This is a report to assess whether the sports entertainment company WWE is meeting its aims and objectives. It will show what WWE are currently doing to meet the Initiatives they have set. Evidence for this report is from the company’s current business issues site http://corporate.wwe.com/ this includes company statistics and slideshows for people to view. I have also viewed a conference which is called WWE business partner summit.
Ownership for this company is publicly traded company and has Shareholders. They are an international business as they do their programming in 145 countries and 30 languages and reaches more than 500 million homes around the world.
Aims and Objectives

Recently the company had rebranded themselves from World Wrestling Entertainment to just the WWE knocking out the words wrestling will help in order to open more things and enter into all audiences homes on their TV other than just wrestling such as making offices out of USA to make relationships with all types of viewers, this is an example of their aims. In addition they aim to also make a profit and to improve financial results every year. They wanted to expand from the wrestling product by making new products. Also wanted to be more international and building relationships in those countries this can go under having more viewers.

After revising their first quarter results WWE have fallen in many areas such as Live Events/Venue Merchandise and Pay‐per‐view “Free Cash Flow declined 36% to $24.8 million driven by lower operating performance”. So they will have Long term ideas in hope for profit (also as an aim) in some lacking areas such as PPV sales that have bad correlations, this one of the reasons why they lead themselves to rebranding into WWE to be “Bigger, Badder and Better” we can also say this is their mission statement.

What is being done?
Company have