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Business Report Woolworths

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Business Report | Woolworths | | Jiaye Li (Paul) 31757 | BAE-7 | 2013/6/10 | Word count: 1210 |

Table of contents Executive Summary 1 1 Introduction 2 2 Evaluation of the Woolworths in terms of ethic 3 3 Evaluation of the Woolworths in terms of share price history 5 3.1 A brief description of the trends 5 3.2 An evaluation based on the trends 6 4 Recommendations 6 References List 8

Executive Summary
The purpose of this report is to evaluate whether Woolworths is worth for invest and offer some suggestions to the client who is concerned about Woolworths in terms of ethical and share price.

First of all, it provides the definition of ethical investing and background information about Woolworths. Secondly, it will briefly describe the situation of pokies machines in Australia and explain why gambling industry is unethical. Then, this report will illustrate the trends of Woolworths share price history over a 10-year period and give an evaluation based on the trends.

The result of this report shows that although Woolworths is a profitable business entity, it has ethical problems in terms of gambling. This report recommends that Woolworths is not an appropriate choice for investor at the present time. Nevertheless, this report also advises that the client should be better to note the latest news of Woolworths to ensure whether it is worth investing in the future because Woolworths might abandon investing in gambling in the future.

1 Introduction
An important part in making an investment decision is identifying whether there are ethical issues in a business entity because any unethical issues may have negative impacts on its profit. For example, most customers may refuse to buy the blood diamond from Africa since it may fund anti-government protesters to purchase arms. Cowton (cited in Schwartz 2003, p. 195) defines ethical investing as “a set of approaches which include social or ethical goals or constraints as well as more conventional financial criteria in decisions over whether to acquire, hold or dispose of a particular investment”.

Since Woolworths was founded in Sydney in 1924, it has developed into one of the largest supermarkets in Australia (Woolworths n.d.). Woolworths provides fresh food such as poultry, meat, fruit and vegetable which is Australia grown due to strong partnerships with Australian farmers.

The aim of this report is to critically evaluate Woolworths in terms of ethical and business issue. Therefore, after providing some background information of ethical investing and Woolworths, this report will evaluate Woolworths in terms of ethic and share price history. At the end, the recommendation will be given to the client that whether Woolworths is worth investment.

2 Evaluation of Woolworths in terms of ethic
Woolworths has long been known as supermarket which provide fresh food to consumers; however, more than 12,000 pokies machines are operated by Woolworths in Australia, which means it is one of the largest pokies proprietor in Australia (Mayne 2011, para. 4). According to Kruger (2012, para. 4), Woolworths made profit of more than $200 million from gambling. More specifically, in Victoria, over one-third of the machines (4677) are owned by Woolworths (Kruger 2012, para. 8). The reason why Woolworths earns so much money from gambling is that the change of Victoria's poker licence system, which broke the monopoly of gambling tycoon Tabcorp and Tatts. Furthermore, Woolworths plan to purchase new pokies machines with $26.2 million and spend more than $164.3 million on the maintenance of old pokies machines (Kruger 2012, para. 14). Nevertheless, gambling causes a number of problems which have negative impacts on individuals and the society.

Gambling addiction can lead to serious harm such as financial loss, bankruptcy, the abuse of children, crime, divorce, and suicide (Livingstone 2008, para.4). Schwartz (2003, p. 205) also states that some of the population is seriously addicted to gambling which was recognized as an official illness in the DSM-III in 1980. For example, problem gamblers, who spend more than they can afford, are addicted to pokies machines (Productivity Commission, cited in Valenzuela & Fisher 2012, p. 73). More specifically, Livingstone (2008, para. 3) states that problem gambler spent the large amount of money on pokies machines and he estimated the proportion of money from problem gamblers is about 53% in 2008. In addition, there are approximate 280,000 Australians who are consider as having gambling problems and 115,000 problem gamblers (Valenzuela & Fisher 2012, p. 73).

Furthermore, problem gamblers who come from low-income areas and socially disadvantaged minority groups are more likely to be influenced by gambling (Valenzuela & Fisher 2012, p. 73). For example, Woolworths earned $313 million in net revenue a year from low-income areas in Victoria because there are 1867 pokies machines which are owned by Woolworths (Peatling 2012, paras 8-9). Problem gamblers not only have the economic difficulties, but also need to confront issues from different aspects. For instance, due to gambling, a number of gamblers had affective problems and even contemplated suicide (Valenzuela & Fisher 2012, p. 74). Moreover, gambling is also harmful to family, other relationships and employment.

It is clear that gambling seriously affect community and individuals and investing in gambling is definitely unethical.

3 Evaluation of Woolworths in terms of share price history
Chart 1: The WOOLWORTHS LIMITED price history chart
Source: Australian Securities Exchange 2013
3.1 A brief description of the trends
This line chart illustrates the shares price of Woolworths from 2003 to 2013. As can be seen, the share price experienced an upward trend in this decade. More specifically, the value of shares increased dramatically to about 34 AUD from 2003 to mid-2007. After that, due to the global financial crisis, it decreased significantly to 24 AUD by mid-2011. Then, there was a sharp rise in share price and reach its peak at around 36 AUD at the beginning of 2013. However, for the last two months, the value of shares declined slightly by 4 AUD because of the devaluation of the Australian dollar.

3.2 An evaluation based on the trends
According to this chart, the overall rise indicates that the market value of Woolworths increased steadily during the period from 2003 to 2013, but it witnessed a slight fall because of the devaluation of the Australian dollar. However, the share price just fell back to 32 AUD and it still higher than last five years. Therefore, Woolworths is a profitable business entity because its well business performance by analysing the share price history.

Although Woolworths is one of the largest companies in Australia, it still has some ethical issues such as gambling and price war. It is possible that these ethical issues have influence on investors and consumers’ decision making. For example, there are more than 200 Woolworths shareholders require the company to take some measures in order to restrict pokies machines (Kruger 2012, para. 2). Consumers also may refuse to purchase products from Woolworths because they are not willing to fund gambling (Mayne 2011, para 7).

4 Recommendations
In Australia, Woolworths make a significant contribution to society and it is still growing. However, after considering share price history and ethical issues, at the present time, it is recommended that Woolworths is not an appropriate choice for investors because it is believed that Australian dollar will continually devalue within the next six months and it also has ethical problems in terms of gambling.

The client needs note that it is impossible to avoid risks in the share market because the share market is often influenced by irregular environment, government policies and other external factors. Moreover, Woolworths might abandon investing in gambling in the future. Therefore, the client should be better to closely note the latest news of Woolworths to identify whether it is worth investing in the future.

References List
Australian Securities Exchange 2013, ASX Listed Company Information Fact Sheet, viewed 9 June 2013, <http://hfgapps.hubb.com/asxtools/Charts.aspx?asxCode=WOW&compare=comp_index&indicies=0&pma1=0&pma2=0&volumeInd=9&vma=0&TimeFrame=M10>.

Kruger, C 2012, ‘Punt on pokies proves a big winner for Woolworths’, Sydney Morning Herald, 10 December, viewed 8 June 2013, <http://www.smh.com.au/business/punt-on-pokies-proves-a-big-winner-for-woolworths-20121209-2b3mu.html>.

Kruger, C 2012, ‘Woolies wins pokies vote but loses PR battle’, Sydney Morning Herald, 22 November, viewed 9 June 2013, <http://www.smh.com.au/business/woolies-wins-pokies-vote-but-loses-pr-battle-20121122-29r9a.html>.

Livingstone, C 2008, We need to wind back the pubs pokie addiction too, viewed 9 June 2013, <http://www.crikey.com.au/2008/09/22/we-need-to-wind-back-the-pubs-pokie-addiction-too/>.

Mayne, S 2011, Woolworths v Wesfarmers: good corporate citizens or irresponsiblepokies pariahs, viewed 8 June 2013, <http://www.crikey.com.au/2011/10/18/woolworths-v-wesfarmers-good-corporate-citizens-or-irresponsible-pokies-pariahs/>.

Peatling, S 2012, ‘Woolworths' pokies target low-earners’, The Age, 30 September, viewed 9 June 2013, <http://www.theage.com.au/national/woolworths-pokies-target-lowearners-20120929-26sem.html>.

Schwartz, MS 2003, The “ethics” of ethical investing, Journal of Business Ethics, vol. 43, pp. 195-213

Valenzuela, FR and Fisher, J 2012, Poker Machine Wars: Social Responsibility and Marketing, World Journal of Social Sciences, vol. 2, pp. 69-77

Woolworths n.d., Our story, viewed 8 June 2013, <http://www.woolworths.com.au/wps/wcm/connect/Website/Woolworths/About+Us/Our-Story/>.

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