Premium Essay

Business Report

In:

Submitted By Neo123
Words 2398
Pages 10
GAC012 Assessment Event 2: Project-Written Report

Recommending a Marketing Mix for a Product/Service

Student’s Name: Kevin
Student ID #: QING21228
Teacher: Ben Charlton
Due Date: 17 September 2012
Word Count: 1897
Table of Contents Executive summary: 1

Introduction: 1

Methods: 3

Finding: 3

Discussion: 5

Conclusions and Recommendations: 6

References: 8

Appendices: 9

Executive summary:
This report will contribute to recommend two different market mixes for Versace which include produce a new line for young child and provide free-clean service, and by collected data, the report will get a conclusion which market mix is better. The questionnaire will is used to collect data from people age between 35 at 55. Then the collected data will be analyzed if parents willing to buy expensive clothes for their young child and if free-clean service can attract more customers. The result of analyzing collected data shows that parents don’t want to buy expensive clothes for their children and it will be attractive if each Versace Store provides free-clean service.
The report find even though Versace young can create a new field for Versace, but it not deserve the cost of money. So providing free-clean service is more suitable for Versace.
Introduction:
1.1 Objectives of the research:
In this research, the main point is to find if parents would like to buy expensive baby cloths to their little baby and if customers think it will be attractive that Versace provides free clean service. By the collected data from questionnaires, this report will contribute on determining which market mix is more useful for Versace’s development.
1.2.1 Uses and applications:
Versace is not a company only sale exclusive clothes, its sale range also include Spa, hotel etc, but clothe is the

Similar Documents

Premium Essay

Business Report

...A Business Report on Roman Holiday –An Italian Restaurant (好像需要一个什么封面) Executive Summary Rome Holiday is an Italian restaurant located in the CBD of Nanchang, China. As the successor of the restaurant, the author produces this business report in order to improve the business performance of the restaurant. The report consists of 10 sections. Section 1 is a brief introduction. Section 2 describes the chosen business. Section 3 discusses the importance of knowledge management and the purpose of BI. Section 4 conducts a Porter’s Five Forces analysis on the business. Section 5 explains why web traffics is not a good indicator for web sales or website success and make recommendations to improve the website. Section 6 recommend Sina Weibo as the social media tool for marketing of the business and explain barriers to use this medium. Recommendations are made. Section 7 explains how the restaurant can use mobile App to marketing and increase sales. Section 8 is concerning with system customization. Section 9 discusses the importance of data security and potential threats as well as recommendation to secure the data. Section 10 is a conclusion. Table of Contents Executive Summary 2 1. Introduction 3 2. Chosen Business 4 3. Knowledge Management and Business Intelligence (BI) 4 4. Porter’s Five Forces Model 5 4.1. An Analysis of Buyer Power and Supplier Power 5 4.1.1 The bargaining Power of Buyer 5 4.1.2 The Bargaining Power of Supplier 5 4.1.3 Strategies...

Words: 2992 - Pages: 12

Free Essay

Business Report

...Problems in Performance Measurement at the Edwards School of Business Table of Content Executive summary 3 1. Introduction 4 2. Discussion 5 2.1 Problems with performance measurement 5 2.2 Factors that cause problems 6 2.3 Prediction of other institutions 8 3. Conclusion 10 4. References 11 Executive summary This report is a case study from Edward School of Business to analyze the problems in performance measurement. The point-based merit system is introduced for the purpose of improving faculty members’ performance in academic research when keeping good performance in teaching and motoring students. The reports will first give a general background of Edwards School of Business and the merit system. It then presents three specific problems that the school encounters, namely faculty members focusing too much on getting points rather than improving outputs, unfairness due to quantifying performance into points and confusions and distrust from faculty members. Besides, how these problems generate is discussed and prediction of results in other organizations is discussed. Introduction Edwards School of Business is the second largest college of The University of Saskatchewan, enrolling about 2,000 students every year. It is now undergoing institutional transformation to enhance academic research, the student experience and faculty engagement. To support the transformation, a new human resource strategy, the merit system, is made to set standards of performance measuring. It is a...

Words: 2431 - Pages: 10

Premium Essay

Business Report

...Centre of Macquarie English Business, Accounting and Economics Course Business Report on Cochlear By Peishu Liang (Athena), 22859 Class: BAE5 January 18th, 2012 Peishu Liang (Athena) 22859 TABLE OF CONTENTS EXECUTIVE SUMMARY INTRODUCTION ETHICAL ANALYSIS OF COCHLEAR FINANCIAL STUDY OF COCHLEAR CONCLUSION AND RECOMMENDATIONS REFERENCES 3 4 5 6 8 9 2/10 Peishu Liang (Athena) 22859 Executive summary This report aimed at providing recommendations and suggestions through analysing and evaluating the company for a client who wants to do ethical investing in Cochlear. Background of Cochlear, critical evaluation of ethics and examination of financial performance will be provided. The information used for ethical analysis is based on secondary portfolio. In financial aspect, the ratio of return on invested capital is used for evaluating profitability. The report finds that Cochlear is operating ethically because it takes social responsibility such as setting the Graeme Clark Scholarship for helping a number of recipients to finish their further education. Moreover, through analysing return on invested capital, it can be found that profitability of Cochlear shows an upward tendency. Based on these two results, this report recommends that Cochlear is a good choice to invest in. 3/10 Peishu Liang (Athena) 22859 Introduction This is a report which provides advices and suggestions for a client to help him or her to make an ethical investing...

Words: 1462 - Pages: 6

Premium Essay

Small Business Report

...REPORT City café & snacks is a unique retail concept to be introduced in the CBD, Melbourne. It is a combined business of café as well as snacks which aims to attract the people’s mind when they are thinking to relaxing with friends while enjoying coffee and snacks. The prime location of the café shop is the main pillar for the projected success. The café business is located at swanston street, which is one of the most busiest track in the Melbourne city. The opportunity of development of our business are high and is likely to occur in the future. Structure:- The city café & snacks shop is a small business and I will be the sole trader. I like to own and run the business by my own as it is a small business and does not require huge capital and workforce. I am capable to invest at my own and I don’t expect any fail in the business as the location of the business is prime and revenue generation is obvious. It is the reason why I choose to set up the business with no partner and other ownership. Legislations and Regulatory Requirement:- For the café business , I own the first legal requirement is incorporation. Therefore I will register City café & Snacks with ASIC( Australian securities and investment commission).After receiving certificate of registration and ACN (Australian company number), Other regulatory requirement for the café business are:- Common wealth legislation:- Fair work Act Good...

Words: 1001 - Pages: 5

Free Essay

Business Report Vleugels

...Business  Report:  Northern  Airplane  Company  –  Reducing  In-­‐process   Inventory  (Juan  Kerremans,  Ben  Van  Overloop,  Charlotte   Gagelmans,  Laura  Verhelle,  Stefaan  Saeys)     Probleemstelling  –  Doelstelling   Bij  Northern  Airplane  Company  zit  men  met  een  te  hoge  ‘in-­process  inventory’.  Dit  komt  doordat   bij  zowel  de  persen  als  het  inspectiestation  wachtrijen  ontstaan  van  respectievelijk  metalen  platen  en   vleugeldelen.     Om  dit  probleem  op  te  lossen  werden  twee  alternatieve  voorstellen  gedaan.  Deze  voorstellen   zullen  worden  vergeleken  met  elkaar  en  het  status  quo.  Uiteindelijk  zullen  er  aanbevelingen  worden   gedaan  om  dit  probleem  op  te  lossen.     Methode   De  te  hoge  ‘in-­process  inventory’  wordt  geanalyseerd  aan  de  hand  van  een  verkregen  Excelblad.   Hierin  wordt  gebruik  gemaakt  van  het  M/M/k  en  M/En/1  model.  De  gebruikte  parameters  worden   hieronder  toegelicht.     Afbeelding  1:  overzicht  gebruikte  parameters  (overgenomen  van  Ch09  -­  Queuing-­2010.ppt) ...

Words: 1264 - Pages: 6

Premium Essay

Bsb110 Accounting Business Report

...Business Report | An Analysis of Business Performance of Galactic Marketing Agency | | | | 5/8/2013 | Minti Spock, Galactic Marketing Agency | Executive summary This report provides the analysis and evaluation of the financial performance of Galactic Marketing Agency for October 2013. The information provided in this report will be based on the data presented in the two primary financial statements: * balance sheet * income statement The results of data presented show that Galactic Marketing Agency is operating at a satisfactory level. In particular, the profit generated by the business for the month is very favorable, as is the changes in owner’s equity. Recommendations have also been made to address the issues that have arisen. Table of contents Executive Summary……………………………………………………………………………………………………………….2 1.0 Introduction……………………………………………………………………………………………………………………..4 2.0 Financial Analysis...…………………………………………………………………………………………………………..4 3.0 Conclusion……………………………………………………………………………………………………………………….5 4.0 Recommendations…………………………………………………………………...………………………………………5 1.0 Introduction After analysing the October financial statements of Galactic marketing Agency, this report has been prepared for the business regarding the business performance analysis for October 2013. The aim of this report is to provide the owner of Galactic Marketing Agency an overview of the business performance for October in order to facilitate the decision...

Words: 680 - Pages: 3

Premium Essay

International Business Report

...International Business - Assessment One Research Report Executive Summary This report examines the global company Nike and how it progressed from a small American based company to one of the largest sporting footwear and apparel brands in the world. The entry mode into global business chosen by Nike of contract manufacturing has allowed the company to benefit on two particular fronts. Nike outsourced the manufacturing element of the business initially to China and later expanded to over 750 factories mostly across South East Asia to capitalise on the abundance of low cost labour available to manufacture its products. Contracting out the manufacturing function also allowed the company to focus all of its energy and resources on developing innovative products and then marketing these products across the world. A core value of the Nike organisation is innovation which is embedded in its strategic direction. It developed a culture where no idea is a bad one and innovation is highly valued. This relates both to product development and marketing opportunities. Having this strong focus on innovation has allowed the company to continue to be a world leader in the creation and production of sporting good without the need or desire to diversify into different business streams. Nike has also displayed innovation throughout other business decisions to ensure it tackles environmental issues head on. This attitude took the potentially damaging situation of Nikes association with sweatshops...

Words: 2268 - Pages: 10

Free Essay

Business Report - Greggs

...Greggs Case Study – Business Report of Greggs “To be successful, you have to have your heart in your business, and your business in your heart.” By Thomas Watson, Sr. Subject : Business Report of Greggs 1. Executive Summary - Greggs is the top bakers’ chain in UK. - Greggs owned 1400 shops and employ 19,000 workers. - Ken McMeikan – Chief Executive leads Greggs to success. - Greggs has a good performance in the economic downturn. - Changes and strategies help Greggs to defy economic downturn. - Greggs is planning for an international expansion. - Greggs is a company responsible to its stakeholders – customers, employees and shareholders. - Part of the ideas are generating from analysis of Greggs’ reports and PESTEL analysis. 2. Introduction Greggs is a national company which has recently owned more than 1400 shops in UK. After the closure of its Belgium operation, Greggs changed from a decentralized to a centrally run business. This successful bakery chain is led by Mr. McMeikan who served under some of the most-respected retail sectors’ leaders before. In the near future they are planning to open a further 600 shops to create 6000 new jobs and will carry out an international expansion in the next few years. In the report, we can see the latest performance of Greggs, how its chief executive manages the changes and the considerations of the business development and how it treats its stakeholders. 3. Environment that Greggs works in Greggs...

Words: 2210 - Pages: 9

Free Essay

Sport Business Report

...| Faculty of Media, Design & Management | | Assignment Brief | | Module Title: | Intermediate Sport Management | Module Code: | SL501 | Assignment: | CW2: Sport Business Report | Assessment Weighting: | 40% | Submission Date: | 21 May 2014 | Feedback Target Date: | 11 June 2014 | Tutors: | Andrew Rankin / Alan Hockley | | | This assignment is to be submitted electronically using Blackboard | 1. This assignment must be submitted electronically by 2pm on the submission date 2. To submit electronically you must upload your work to the e-submission area within the Blackboard module concerned. Click Submit> Browse (find the correct file to upload) Upload> Submit 3. You can resubmit your work as many times as you like until the deadline. If you choose to resubmit, your earlier submission will be replaced, and you will NOT receive an Originality Report until 24 hours from when the submission was made. 4. You will receive a digital receipt as proof of submission. This will be sent to your Bucks e-mail address; please keep this for reference. 5. You are reminded of the University’s regulations on cheating and plagiarism. In submitting your assignment you are acknowledging that you have read and understood these regulations. 6. Late submission within 10 working days of the deadline will result in the mark being capped at a maximum of 40%. Beyond this time the work will not be marked. 7. You are reminded that it is your responsibility to keep...

Words: 667 - Pages: 3

Free Essay

Business Report Woolworths

...Business Report | Woolworths | | Jiaye Li (Paul) 31757 | BAE-7 | 2013/6/10 | Word count: 1210 | Table of contents Executive Summary 1 1 Introduction 2 2 Evaluation of the Woolworths in terms of ethic 3 3 Evaluation of the Woolworths in terms of share price history 5 3.1 A brief description of the trends 5 3.2 An evaluation based on the trends 6 4 Recommendations 6 References List 8 Executive Summary The purpose of this report is to evaluate whether Woolworths is worth for invest and offer some suggestions to the client who is concerned about Woolworths in terms of ethical and share price. First of all, it provides the definition of ethical investing and background information about Woolworths. Secondly, it will briefly describe the situation of pokies machines in Australia and explain why gambling industry is unethical. Then, this report will illustrate the trends of Woolworths share price history over a 10-year period and give an evaluation based on the trends. The result of this report shows that although Woolworths is a profitable business entity, it has ethical problems in terms of gambling. This report recommends that Woolworths is not an appropriate choice for investor at the present time. Nevertheless, this report also advises that the client should be better to note the latest news of Woolworths to ensure whether it is worth investing in the future because Woolworths might abandon investing in gambling in the future. 1...

Words: 1598 - Pages: 7

Premium Essay

Pucker Up Business Report

...qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwer...

Words: 645 - Pages: 3

Premium Essay

Preliminary Business Report

...Preliminary Business Report Cullen creative cooking Pty Ltd Submitted by: BALJIT BALJIT KAUR SHYAMKUMAR PALAYIL SASEENDRAN VINU SUNILKUMAR Introduction This report provides an overview of the role of BPM and value chain. The report will highlights the problems the Cullen creative cooking Pty Ltd is facing and will priorities them on the bases of most urgent. It will include the modified organizational structure of the company, along with the as-is and to-be diagram. It also provides an insight to the project scoping diagram and will provide possible solution for the company. Based upon the report their will be some recommendation for the company in order to improve their business Table of Contents 1. Business process management (BPM) and strategy 4 2. Problem Analysis 5 Fig 2.1 Project scoping diagram 6 3. Proposed solution 6 Fig 3.1: As is diagram 7 3.2 To be diagram 8 4. Solution considerations: 9 Fig 4.1 modified organization chart 10 4.2 What changes to be made? 10 4.3 How to do it 11 4.4 Common areas of cost 11 5. Recommendations 12 6. References 13 1. Business process management (BPM) and strategy BPM is a way to connect and integrate all the business processes in such a way so as to determine the additional performance improvement. While some might refer it to as an analysis of the value chain.(Singh 2012) ...

Words: 2427 - Pages: 10

Free Essay

Analytical Business Report- Adidas

...AN ANALYTICAL BUSINESS REPORT ON WHAT ETHICAL CONSUMERISM MEANS FOR BUSINESSES Name Course Professor/ Tutor University City/ State Date Executive Summary This paper presents an analytical business report on ethical consumerism. The aim of this assignment is to reveal the meaning of ethical consumption in markets. To this end, Adidas Company is critically reviewed. Adidas manufactures sportswear and equipment. This report uses a survey design where a questionnaire or an opinion survey is the data collection instrument. Ethical consumerism is influenced by several factors some of which are, the quality of the products, advertisements, brand image and the moral value that users attach to different products. Corporate social responsibility and appropriate advertising are some of the activities that improve ethical consumerism. The data collected in this study is analyzed and presented in tables and figures. Contents Executive Summary 2 List of Tables 4 List of Figures 5 1.0 Background of the Study 6 1.1 Introduction 6 2.0 Literature Review 6 2.1 Overview of Ethical consumerism 6 2.2 Review of Adidas Company 9 2.2.1 Adidas Mission, Vision and Values 10 3.0 Methodology 12 4.0 Results of Survey 12 4.1 Response rate 12 4.2 Price of Adidas products 13 4.3 Quality of Adidas products 15 4.4 Brand Image of Adidas 16 4.5 Convenience for purchasing Adidas products...

Words: 3626 - Pages: 15

Free Essay

Business Report Not 100%Good

...involves with the safety of people in the work force. In this business report you would find the reason the company itself was bombarded with expenses that had made it successful throughout its years. The businesses history which explains how the owners developed the business. in a business it has its main activities what do they sell? How is it run? What does to be successful? The owner of the business has to have made a decision into why did they decide to incorporate the business? What are they up against in the financial sector? Table of Contents 1 executive summary 2 3 introduction 4 4 brief history of isafety 4 5 business offerings 4 6 why the owner decided to incorporate 5 7 expenses involved in setting up and running the business 5 8 problems the business faces 7 introduction Isafety is a serving company in the heart of Alberta Canada which services Alberta’s oil and gas industry, they aim to provide its customers with the best safety training and on-site safety services. The company is currently owned and operated as a partnership business that consisted of multiple studies and risk takings to achieve the success they are in now, as the business increases its growth it still strives to organize and operate its business to increase the chances of its success the business has set its incorporation to fulfill the company and the customer’s needs and wants. The purpose of this report is to provide preliminary information to the client about: ...

Words: 1168 - Pages: 5

Premium Essay

Charter Controls Total Business Report

...CHARTER CONTROLS | Final Report | ENTRP 492Cole CheslockTyson Jones Kalsun Romero-GoertzDecember 4, 2011 | Table of Contents DISCLAIMER 3 ACKNOWLEDGEMENTS 4 EXECUTIVE SUMMARY 5 INTRODUCTION 7 COMPANY OVERVIEW 7 INDUSTRY OVERVIEW 8 External Environment 8 Key External Drivers 9 METHODOLOGY 10 SCOPE 11 FINDINGS AND RECOMMENDATIONS 12 GOVERNMENT CONTRACTS 12 OEM CONTRACTS 14 ACCOUNTING METHODS 16 ORGANIZATIONAL STRUCTURE & PLANNING 19 ONLINE PRESENCE & BRAND AWARENESS 23 Social Networking 24 MARKETING PLAN 27 Competitive Analysis 27 4 P’s Analysis 28 Industry Segments 28 CITATIONS 32 APPENDIX 33 To-Do List 33 Manufacturing Metrics 34 PRO FORMA INCOME STATEMENTS 35 ------------------------------------------------- DISCLAIMER This material is based upon work supported by Washington State University. Any opinions, findings, conclusions, or recommendations are those of the authors and do not reflect the views of Washington State University, its employees or its administration. ------------------------------------------------- ACKNOWLEDGEMENTS Our team would like to acknowledge and extend our heartfelt gratitude to the following persons who have made this report’s completion a possibility. We would first like to thank our team mentor and advisor Albert Christensen and Kristin McMahon, who provided our team with much needed support and assistance in reviewing our papers. We would also like to thank our professor Mr. Pickett...

Words: 10196 - Pages: 41