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Submitted By kevinwu0427
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A Business Report on Roman Holiday –An Italian Restaurant

(好像需要一个什么封面)

Executive Summary
Rome Holiday is an Italian restaurant located in the CBD of Nanchang, China. As the successor of the restaurant, the author produces this business report in order to improve the business performance of the restaurant. The report consists of 10 sections. Section 1 is a brief introduction. Section 2 describes the chosen business. Section 3 discusses the importance of knowledge management and the purpose of BI. Section 4 conducts a Porter’s Five Forces analysis on the business. Section 5 explains why web traffics is not a good indicator for web sales or website success and make recommendations to improve the website. Section 6 recommend Sina Weibo as the social media tool for marketing of the business and explain barriers to use this medium. Recommendations are made. Section 7 explains how the restaurant can use mobile App to marketing and increase sales. Section 8 is concerning with system customization. Section 9 discusses the importance of data security and potential threats as well as recommendation to secure the data. Section 10 is a conclusion.

Table of Contents Executive Summary 2 1. Introduction 3 2. Chosen Business 4 3. Knowledge Management and Business Intelligence (BI) 4 4. Porter’s Five Forces Model 5 4.1. An Analysis of Buyer Power and Supplier Power 5 4.1.1 The bargaining Power of Buyer 5 4.1.2 The Bargaining Power of Supplier 5 4.1.3 Strategies to combat the competition 6 4.2. An Analysis of Rivalry, Entry Barriers and The Threat of Substitute Products 6 4.2.1 The intensity of Rivalry 6 4.2.2 The Threat of New Entrants 7 4.2.3 The Threat of Substitutes 7 5 Website Success 7 5.1 Why Measuring Web Traffic Is Not a Good Indicator 7 5.2 Make recommendations on ways to improve the website 8 6 Social Media 8 6.1

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