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Business Research Method

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Introduction

Culture is the characteristics and knowledge of a particular group of people, defined by everything from language, religion, cuisine, social habits, music and arts. Cultural differences between countries affect individual personality and behaviour and organizational culture (Hofstede 1984, 1991; Karpatschof, 1984; Thanasankit, 1999). Each country has its own ways of expressing feelings, showing emotions, solving problems, and constructing its society.

1. What is a primary research question?

A research question is the fundamental core of a research project, study or review of literature. It focuses the study, determines the methodology and guides all stages of inquiry, analysis, and reporting.

A primary question is the one driving thought behind a research project. It should represent the entire reason for the study. Primary questions are important because how well a researcher meets the goals of the primary question will often be the criteria by which the research will be evaluated. The primary question should be a carefully worded phrase that states exactly the focus of the study.

Under the case being study, the primary research question for this case study is:-

Does Thai culture have direct influence towards employee involvement in Management?

. 2. Frame few research objectives for this study?

Research objective are the results sought by the researcher at the end of the research process, i.e. what the researcher will be able to achieve at the end of the research study. Research objective is a clear, concise, declarative statement which provides direction to investigate the variables. It focus on the ways to measure the variables such as to identify them and identifying the relationship or difference between two variables.

The research objectives for this study are:- a. To examine the assumptions behind the

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