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Business Research

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Research Questions
RES 351

Research Questions
Premium Research has been hired by Tasty Restaurant to gain an understanding of its patrons’ dining experience, with the particular areas of interest being satisfaction with food, interaction with the employees, environment of the restaurant, and reasons for dining at the restaurant. There will be a variety of scales used to collect the data such as; likert, semantic, comparison, and simple category (Cooper & Schindler, 2011). Premium has prepared specific questions to address the areas of concerns, which is intended to provide clear information for Tasty Restaurant to move forward for improvement.
1. “The food of Tasty Restaurant is well prepared and satisfying”.
STRONGLY AGREE (5) AGREE (4) NEITHER AGREE NOR DISAGREE (3) DISGREE (2) STRONGLY AGREE (1)
2. “Tasty Restaurant has a well maintained menu and has interesting types of food”.
STRONGLY AGREE (5) AGREE (4) NEITHER AGREE NOR DISAGREE (3) DISGREE (2) STRONGLY AGREE (1)
3. What is the atmosphere of the restaurant?
(A) Romantic (7) ___: ___: ___: ___: ___: ___: ___: (1) Distracting
(B) Unappealing (1) ___: ___: ___: ___: ___: ___: ___: (7) Appealing
(C) Comfortable Décor (7) ___: ___: ___: ___: ___: ___: ___: (1) Uncomfortable Décor
4. “Compared to a neighboring restaurant’s friendliness, Tasty’s is”.
SUPERIOR ABOUT SAME INFERIOR
____ ___ ____ ___ ____
1 2 3 4 5
5. “I plan on visiting Tasty Restaurant in the next 30 days”. Yes___ No___

6. EXTREMELY FAVORABLE 5 4 3 2 1 EXTREMELY UNFAVORABLE
Staffs are friendly ___
Staffs are positive about their job ___
Staffs are competent about the menu ___
7. “What type of service does Tasty have”?
Fast (7) ___: ___: ___: ___: ___: ___: ___: (1) Slow
Uncomfortable (1) ___: ___: ___: ___: ___: ___: ___: (7) Comfortable
Professional (7) ___: ___: ___: ___: ___: ___: ___: (1)

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