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Definition of business research

Business research is a systematic inquiry that provides information to guide business decisions. More specifically, it is a process of determining; acquiring; analyzing and synthesizing; and disseminating relevant business data, information, and insights to decision makers in ways that mobilize the organization to take appropriate actions that, in turn, maximize organizational performance.

Types of business research

Reporting study

It provides a summation of data, often recasting data to achieve a deeper understanding or to generate statistics for comparison. A reporting study calls for knowledge and skill with information sources and gatekeepers of information sources.

Descriptive study

A descriptive study tries to discover answers to the questions who, what, when, where, and sometimes, how. The researcher attempts to describe or define a subject, often by creating a profile of a group of problems, people, or events. Such studies may involve the collection of data and the creation of a distribution of the number of times the researcher observes a single event or characteristics also known as research variable, or they may involve relating the interaction of two or more variables. In not-for-profit corporations and other organizations, descriptive investigations have a broad appeal to the administrator and policy analyst for planning, monitoring, and evaluating. In this context, how questions address issues such as quantity, cost, efficiency, effectiveness, and adequacy.

Explanatory study

Explanatory study attempts to explain the reasons for the phenomenon that the descriptive study only observed. Research that studies the relationship between two or more variables is also referred to as a correlational study. The researcher uses theories or at least hypotheses to account for the forces that caused certain

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