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Submitted By butterfly3
Words 5354
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Wireless IP Solutions Enhancement Business Plan
2014 September 17 draft
Rosemary Thorsen TBS Complex Mobile Solutions

Content
  

Market Problem and Opportunity Market Analysis Market & Product Strategy


 

Product Requirements
Project Schedule Business Advantages


 

Success Criteria
Risk Assessment Implementation & Launch Plans



Financial Data
2 TELUS Confidential

2

Market Problem and Opportunity

Wireless IP Solution Portfolio – Problem and Opportunity
What was this portfolio designed for?

capabilities

- Originally designed to support CDMA Architecture 7 years ago - Built to implement 2 to 3 enterprise clients per month - Focused on modem market in the enterprise segment (C BAN Only) - Mostly in ILEC territories with MPLS network (in Canada)

Where does this need to evolve to?
- Support M2M & Non M2M (Smartphone) growth on LTE network and beyond
- >500K+ loads annually and more in coming years - Across ENT, TBS and Partner segments for all devices (Modems, POS, Routers, Smartphones, Tablets, ATMs, Cars) - Across ILEC / Non ILEC territories (TELUS, Non TELUS, Internet) and even international connectivity

4

TELUS Confidential

TELUS restricted and confidential– not for distribution

4

Mobile Business Drivers

the courage to innovate

TBS Segment
• Provide controlled real-time access to business applications and systems for mobile workers in the business market

Machine-to-Machine
• Provide secure closed remote access to monitored data devices used for alarming, dispatch, visual display, systems control with controlled usage costs

Multiple Profiles (Smartphone, tablet, PC)
• Enable business and personal communications and management on a single device (cellular or wifi enabled) while showing separate data usage costs

5

TELUS Confidential

TELUS restricted and confidential–

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