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Business Risk

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Submitted By heyman
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A risky business
Dodie: We are all here now. As you know that Zelal Sulen is our new boss now. After she took up the official post, she found that Hi-Style is out of touch with its target consumers and is losing direction. As the member of manager consultants, for this point, today we need to think out at least two options to advise her to improve the situation. Am I understood? And think a while... Okay, let's make a start. Who want to speak first?
Lily: Well, in my opinion, Hi-Style could allocate £10m to new investment in the business. For example, it could improve distribution and sales through an exclusive agreement with a major retailer, which could provide a steady marketing channel. Second, to launch new product ranges with major advertising campaigns. Thus, new products will be known to customers. Hi-Style could definitely reach wide publicity. Thirdly, to employ brand development consultants so as to improve its image. Brand development consultants are more professional so that better brand image will be built, leading to its properous future. Fourthly, to hire a top retailing executive to run the business. Therefore, the business will be more smooth and sales will be increased. The last one is to commission City Associates to do a thorough review of all Hi-Style's activities, from which Hi-Style could catch a better understanding of the whole business to control its operation.
Dodie: Good.Thanks. Lily. And what's your opinion, Serena?
Serena: Well, I prefer the suggestion of acquisition of Smartwear. From the diagram, we can see that the prospect of Smartwear will be quite good. Compared with last year, the assets have been increased . And the stock has been reduced. As can be seen from the diagram,great growths have taken place in the volume of sale this year. There is an upward trend in the number of profits. Although Smartwear is a only company which makes work clothes such as uniforms for bank staff and flight attendants, it not only has good sales agents in Europe and Asia but also has strong connections with Indian manufacturers. In addition, there is a very creative design department with exciting new ideas in Smartwear. By the way, the total fee of acquisition is 10 million.
Dodie: Ann, would you like to share your opinion?
Ann: As far as i'm concerned, I am in favor of acquisition of Tan clothing company. As a family-owned business, it has the following advantages: strong affinity, low supervision cost, low managerial cost and obvious competitive edge. Besides its business pattern, it has connections with its country's military rulers,namely, a stable customer base. Additionally, its factory is working 30% below capacity, which can be fully make use of for the production of our goods.
Dodie: well, any other ideas? Kelly? Do you have anything added?
Kelly:Hello everyone. In my option, the method we take is using 10M-20M to research and develop new products by a recent graduate in textile design. At the first place, to take anywhere crushproof material you can wear stright out of a suitcase.it's innovative,and special,it will attract more customers. The Second is clothes which can alter their color. By changing the color of the clothes, it is in favor of expressing customers' emotion. Thus, will impressed customers. The third one is exceptionally warm clothing for cold climates. By using a special material, we can make the thin clothes but extremely warm. It will surely be popular with all the girls. So,our market will enlarge.
Dodie:Excellent! Everyone have done a good job. Generally speaking, each option has both advantages and disadvantages. So next, we will discuss which one is best and select the second choice. Let's start with Lily's option. We called the option Organic Growth. What do you think about it ?
Kelly: I think ,Such investment, to some extent, costs too much. And it will also undergo financial risks. Besides, the exclusive agreement is a single way, it may get press from the major retailer. In the mean time, not all brand development consultants can make brand image improved.
Lily: yes, it's true. Every coin has two sides.it can't be denied that option 1 will offer a chance to heighten its competitive strength. Such investment is obvious in Hi-Style's fovor as to optimize its structure. Employing brand development consultants may also accelerate its brand revolution, improving its former brand or even building a new better one.
Dodie: It sounds reasonably. So, what about the second option, the acquisition of smartwear?
Ann: Unfortunately, the company is in financial crisis. Last month, Smartwear made deliveries worth 2 million to two new customers in the Far East that have just gone into liquidation and the stock has disappeared. Worse still, there has been bad press about working condition in overseas factories. The financial risk is also a big problem.
Serena: But it will offer Hi-Style many new opportunities. Firstly, it can help expand business in the field of work clothes. Moreover, Hi-Style can make full use of its good sale agents and strong connections with manufacturers. They both can make sure the volume of sale and production. Besides, the creative design department can also bring new ideas to Hi-Style.
Dodie:Em...It looks well. Here, we have another acquisition. How about Ann's option?
Serena: Well, with their development and expansion, the advantages of the family-run enterprises at the initial stage have gradually changed into disadvantages. First of all, organization system obstacles:With the growth of family enterprises, the internal will form all kinds of interest groups, each family member covet the power, reputation leading to internal conflict, which will impede the healthy functioning of the business.Secondly, Human resource constraints: Due to family members in the major position of the company, social elites cannot be easily accepted, besides, the members have similar mode of thinking, creative ideas are hard to come out. Development space is limited.
Ann:It's true. The most advantage is its low cost, also, it provides us a new market, with a low operation cost, in that the factory can produce the goods.
Serena:The company is facing political and legal risks. On one hand, although the political unrest has been under control, we can not make sure it will not happen again. As we all know, the political status in the far east is not stable. On the other hand, the family members threaten each other with legal action on the issues who should run the company.
D:Em...I got you meaning. It seems that the first acquisition is better than another. Let's come to the last one research and development. Is it good enough or not?
Lily:If we increase the debt to finance work on material technology, our company may have financial risks in other investment. First,Cos the technology of altering the color is not mature,we don't know whether it has side effect or not. So it may cause safe risk. At the second place, we don't know if the graduate can develop the new product or not if we invest a large number of money. So at this point we may have financial risk.
Kelly: Every coin have two sides. We also need to be always ready to pay the price. By creating new products,this option will surely help our change our company's situation and give us an opportunity to recreate competitive position.
Dodie: Through the discussion, we can see clearly the four options. First Organic growth could provide a stability and new products will be known to customers. We quickly catch a better understanding of the whole business to control its operation. Such investment is obvious in Hi-Style's fovor as to optimize its structure. Then the acquisition of Smartwear, it will offer Hi-Style many new opportunities and help expand business in the field of work clothes. By doing this, Hi-Style can make full use of its good sale agents and strong connections with manufacturers. On the contrary, another acquisition of Tan Clothing Company is inferior to the previous. It faces many organization system obstacles and impede the healthy functioning of the business. Moreover Human resource constraints, creative ideas are hard to come out. As a result development space is limited. It is not good for the future of our company. The last one, colorful clothes may cause safe risk and financial risk. To sum up, I think the first option is the best one and second is the acquisition of Smartwear. Any questions?
Lily, Kelly, Serena, Ann: No objection!
Dodie: Ok, all things have done. According our discussion, we should write a report to Zelal Sulen latter. Well done, everyone.

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