...Wilson’s Consulting. The report is to evaluate the Customer Care Strategy for Sainsbury’s. The reason for choosing this organisation is because of their quality of products and convenience regarding the location of the store. Sainsbury’s is part of J Sainsbury PLC, which was founded in 1869 in London by John James Sainsbury and his wife Mary Ann Sainsbury. They now have over 1,200 supermarkets and convenience stores and have now grown to be one of the largest retailers in the U.K. Sainsbury’s state that they “put their customers at the heart of everything they do”. (Sainsbury’s, 2015). They state that their “values and ethos have never changed” (Sainsbury’s, 2015) however they are aware that the retail industry has changed over the years therefore they created a new strategy to continue to be known for excellent customer service and to evolve their organisation so that they can continue to provide for their customers by being able to satisfy the customers needs with regards to “what customers want, when, where and how they want it”. (Sainsbury’s, 2015). Sainsbury’s has recently undergone a period of restructure as they wanted to improve efficiency and customer service. 2. PROCEDURES The findings for the content of this report was primarily sourced from Sainsbury’s website which is detailed in the Bibliography/Referencing section. 3. FINDINGS 4.1 Customer Service Standards Sainsbury’s Vision...
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...Assessment of Sainsbury’s An Assessment of Sainsbury’s (J Sainsbury plc) in terms of its strategic opportunities and problems and the management of its decisions Executive Summary This report is based on Sainsbury’s management and business plans and performs an analysis of the company’s performance, governance and strategies in accordance with the literature review conducted for our study. The literature review focuses on the use of loyalty schemes as introduced by Sainsbury’s and business strategies related to marketing that affect the sales and profits of a company. Sainsbury’s approach to business is providing quality services to make the company great as well as to retain customers and long term relationships with suppliers and distributors. In this regard Sainsbury’s seems to have succeeded as its last year’s sales figures have gone up by a considerable percentage and it leads the market in terms of sales, doing even better than Tesco. The management structure including corporate governance and the strengths, weaknesses, opportunities and threats of the company have been given here showing why Sainsbury’s could use its business strategies to become the largest retailer within the UK and move ahead of Tesco and other companies for a larger and more consistent consumer base. This report and analysis focuses on the strategic opportunities and directions available to Sainsbury’s after conducting a detailed analysis of its business strategies including governance...
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...Digital Marketing Strategy Plan For Sainsbury’s Digital Marketing Marketing Strategy For Sainsbury's B00230954, B00271749, B00270823, B00270405, B00270428 15/04/2016 Table of Contents 1. Introduction .................................................................................................................................... 2 2. Assessing Sainsbury’s Current Online Situation .................................................................... 4 2.1. Online Resources ..................................................................................................................................... 4 2.2. Competitive Environment .................................................................................................................... 4 2.3. Internal audit ............................................................................................................................................ 5 3. Creating A Digital Marketing Strategy ....................................................................................... 7 3.1 SOSTAC Model ............................................................................................................................................ 7 3.2 Situation Analysis ..................................................................................................................................... 8 4. Further Examples Of Different Strategy Models ..........
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...Table of Contents Introduction 2 Human Resource Defined 3 Strategic HRM Elements 3 Strategic Planning 4 Strategy 4 Strategic HRM and Goals & Objectives 4 SHRM – A tool to achieve organization’s goals and objectives 6 Case Study 7 Company Information 7 Company background 7 Core strategic aims and values 7 Pest Analysis 8 Political Factors 8 Economic Factors 9 Social Factors 9 Technological Factors 9 Employee and human relations 10 Human Relations 10 Key Success Variables 10 Employee Relations 10 Key Success Variables 11 Global market value and competitive advantage 11 Internal & external customer satisfaction 11 Key Success Variables 12 Conclusion 12 List of Figures Figure 1: Strategic Human Resource Management Model 6 Figure 2: Traditional HR versus Strategic HR 7 Figure 3: Pest Model 9 Introduction In the current global business environment, the role of HR cannot be neglected. HR consideration is equally important as the knowledge economy expects from their workforce to share their contribution in building the structure of the ideas for the benefits of organization as a whole and at the same time support in compliance of its strategy. HR competent people working in an organization set the benchmark in value additions for the business activities that are undertaken in return to have the desired achievements of goals and objectives. Hence it has been pretty crucial to acquaint with the dynamic HR changes that are happening in an economy. ...
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...go for a summer school programme in LONDON, UNITED KINGDOM for two weeks at the LONDON SCHOOL OF BUSINESS AND FINANCE (LSBF). The objectives during this journey were to improve our level in English language, to Discover a new culture, to visit a lot of places that we wanted to see and also to meet a lot of different people from different countries. Studiying in LONDON was a wonderful experience that we wont forget. for that, we would like to give some thanks to all the people that helped to gave us the chance to go for this programme. Without forgeting a special Thanks to our English Teatcher M.EL FOUADI KAMAL for this opportunity. Last, but not least, we would like to thank our parents and family for supporting our stay in LONDON financially and emotionally. INTRODUCTION ...................................................................................................2 SECTION 1 : TESCO……………. .........................................................................4 1-BUSINESS DESCRIPTION…………. ......................................................5 2-HISTORY .................................................................................................6 3-CORE VALUES ......................................................................................7 4-VISION AND MISSION …........................................................................7 5-STRATEGY .............................................................................................8 ...
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...Marketing process. It generates the strategy that underlies sales techniques, business communications, and developments. It is an incorporated process that can be modelled in a sequence of steps: the situation is analysed to identify opportunities, the strategy is formulated for a value proposition, tactical decisions are made, the plan is achieved and the results are monitored. TASK ONE • Explain the various elements of the marketing process Marketing Marketing is the social process by which individuals and organisation obtain what they need and want through creating and exchanging value with others. (Kotler & Armstrong, 2010). The marketing process of accompany typically involves identifying the viable and potential marketing opportunities in the environment, developing strategies to effective utilise the opportunities, evolving suitable marketing strategies, and supervising the implementation of these marketing efforts. (M. Patidar, 2012). Upload Your Assignment 1. Discuss and summarise key issues and element of the process Sainsbury’s which is one of the most prosperous companies in the world has been chosen for case study. There are four key elements of marketing process, environment analysis, and strategy development, the choice of the marketing mix and implementation and control. The Marketing Process Marketing process has several steps and these steps are summarising below: • 1 – By analysing marketing opportunities, Sainsbury’s has the opportunities to find out...
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...GRENOBLE GRADUATE SCHOOL OF BUSINESS MSc Finance 4, London 08 Fall Strategic Performance Control Dr Vassili JOANNIDES Kelly Goncalves, ID: 102178 May, 1st 2011 Table of Contents Table of Contents 2 INTRODUCTION 3 I - Critical Strategic Issues in Sainsbury’ s business landscape 3 1 - Background about the company 3 2 - Strategic issues in the Retailer and Consumer Landscape 3 Consumer Market landscape 3 Digital Technology 3 Distribution channel 3 II – Strategic performance control system 3 1 – An integrated risk management approach combined with the Balanced Scorecard 3 Linking risk to tactical plan and strategies 3 Rapid responsiveness toward changing consumer landscape 3 Digital Technology 3 CONCLUSION 3 References 3 INTRODUCTION As the consumer industry landscape increasingly evolves complex, it is crucial for an organization’s ability to manage risk while effectively predicting and responding to changes in key strategic factors for long-term success. Globalization, changes in consumer’s spending habits, rapid advances in media and technology and other factors force today’s business environment into a state of constant evolution. While it is fundamental for organizations to identify their most significant strategic issues, it is equally important to design and implement efficient strategic performance control system towards desired strategies. This paper is aiming to demonstrate the relevance of linking strategic issues...
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...1990 Sainsbury was the market leader, however due to some reason it lost its position to Tesco and come in third position in terms of leading retailer in UK (J Sainsbury plc. 2015). The downfall involves several reasons, such as lack of innovative marketing strategy, unhealthy acquisition in Egypt, changing management and misleading in sustainability aspect, which obstruct in communicating right message to the customers. Background of Sainsbury: Sainsbury is looking to drastically their business operation by launching new outlets across the south of England. The company had opened fifty high street shops in England by 2014 which significantly has boosts the employment opportunities in the respective area (RetailWeek. 2013). However, the company is looking for international market opportunities from the last few years and already has owned a chain in the US and a chain in Egypt in addition to their core domestic business. Based on the Appendix-1, it can be inferred that the financial performance of Sainsbury are tending to downwards in terms of profit margin. The net profit margin was 5.50% in 2011, which dropped to 5.40% in 2013. The prime reason for drop down in their profit margin can be economic downturn, unethical business practice, and so on. In March 2013, the total liabilities of the company increased by 12.35% that implies sharp increase in long-term borrowing and trade payables. During this year, the long term debt accounts for 53.27% of total liability of Sainsbury....
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...129106944 Strategic management Sainsbury’s Plc is UK’s well known supermarket chain with a history of 143 years. The supermarket chain is among one of the UK’s largest retailers which was originally founded back in 1869 by John –James Sainsburys and his wife Mary Ann Sainsburys. (www.Sainsburys.co.uk) In the current global recession , UK’s economy is severely affected and resulting inflation means that the survival of business has become a prominent challenge. The recent scenario in retail industry portrays a clearer image as companies like –comet, J-harris & Sons, JJb sports, Barrats etc had to close down their business’s. However even in these tough environment Sainsbury’s operates over 1000 stores and employs around 150000 people. The Company announced increase in profit and plan to open new stores in upcoming year. It is easy to understand that profitability lies on the underlying strategy of the organisation. In the case, the strategy formulation the strategy formulation can be captured by the framework that is provided by Michael Porter (Professor in Harvard University). The framework is known as Porters 5 forces which shapes the main strategy and gives outlook of any Company such as Sainsbury’s current business situation. This tool analysis includes 5 steps which determine the competitive power in a business situation which are: 1) Supplier power: - Sainsbury’s plc has numerous suppliers for different types of products. The supplier...
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...ranging from mobile telephony, travel, financial services, leisure, music, holidays and health & wellness. Virgin employs more than 50,000 people around the world, operating in over 50 countries. Global branded revenues of £15bn ($24bn) in 2013.(Virgin.com) Sainsbury PLC Sainsbury was founded 1869 by john James Sainsbury and his wife Mary Ann Sainsbury in London and since has become one of the largest retailers in united kingdom. Sainsbury’s is a public limited company and listed in London stock exchange where its shares are traded publicly. Today Sainsbury’s operates over 1,203 supermarkets and conveniences stores and employs around 161,000 staffs. It has a market share of 16.8% of retail sector. Last year it made pre-tax profit of £798m.(sainsburys.com) McDonalds McDonalds corporation is public limited company. Since its founding in 1948, McDonald's has grown from a family burger stand to a global fast-food behemoth, with more than 30,000 locations in 118 countries. McDonalds is popular for big mac burgers all over the wold.it offers business franchise to increase its presence all over the globe. National Health Services (NHS) Since its launched in 1948, the NHS has grown to become the world’s largest publicly funded health services.it remains one of the most efficient and comprehensive health services. The NHS was born out of a long-held ideal that good healthcare should be available to all, regardless of wealth – a principle that remains at its core. The NHS...
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...Contents Task 1 ............................................................................................................................................................ 2 P 1.1 .......................................................................................................................................................... 2 Virgin Group Limited ............................................................................................................................. 2 Sainsbury PLC ........................................................................................................................................ 3 McDonald’s ........................................................................................................................................... 4 National Health Service (NHS) .............................................................................................................. 5 A corner shop ........................................................................................................................................ 6 P 1.2 .......................................................................................................................................................... 7 P 1.3 .......................................................................................................................................................... 7 Task 2 ................................................................................
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...Analyse why a business such as Sainsbury’s might set social and ethical objectives Sainsbury’s is one of the largest supermarket chains in the United Kingdom, having a market capitalisation of nearly 4.5 billion pounds. As a public limited company, its Board is duty bound to maximise value to its shareholders by being as profitable as possible. Its Board is primarily concerned therefore with generating revenue by increasing sales, margins and the number of customers that buys its products, either on-line or through one of its many stores. As with any public limited company, Sainsbury’s will have a business strategy in place to deliver maximum shareholder value. Social and ethical principles are becoming more important to the general public and Sainsbury’s are attempting to tap into this by making them key business objectives. By carrying out these objectives Sainsbury’s aim is to generate sales and increase customer loyalty, customer base and the corporate image of the company. Its social and ethic objectives are wide ranging to ensure that it maximises customer appeal. These include an active youth programme, a community investment scheme and a fair trade policy. In relation to the latter Sainsbury’s claims to be the world’s largest fair trade retailer, accounting for £1 in every £4 spent on Fairtrade products in the UK. Evaluate the benefits to a company of having detailed business objectives. Business objectives are the stated, measurable targets of how to achieve...
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...P1 I will be relating the type of business, purpose and ownership of the two contrasting organisations. The two organisations that I will be choosing are: Oxfam and Sainsbury’s. Sainsbury’s Purpose/aims of Sainsbury’s The purpose of Sainsbury’s is that they are trying to make as much profit as possible, as they are competing with other supermarkets and be the number one UK’s supermarket, and this will allow them to expand on their business. Sainsbury’s have a long term goal to deliver their products and keep their customers happy. One of their objectives is to make life easier for their customers by offering products with good quality and service with a fair price. This also makes the customers happy and makes them want to shop there more. This helps Sainsbury’s to increase their profit rate. The fact that they have a clear, long-term strategy shows that they are informing future developments, and that they are thinking deeply and clearly on how to adapt, develop and grow quickly before they get left behind in the competition with competing against other businesses. Business activity Sainsbury’s is a national company as it has stores throughout the UK, and this shows that they are making profit day in a day out. Improvement within the business Sainsbury’s are doing many things to improve their business of their five values, so that they are improving the business and still staying in the market. By staying committed to their values, they are making their customer’s...
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...| HND in Business | | Advertising and promotional Strategy | | LCC 20135057 | | Syed Hussain | | 26/11/2014 | M A Kashem Table of Contents Advertising and promotional Strategy 1 Introduction 3 Task 1 3 1.1 Communication process that applies to advertising and promotion of Sainsbury’s to focus upon the consumers buying behaviour and decision making process 3 1.2 Explain the organisation of the advertising and promotions industry 4 1.3 Assessment of promotion regulation in UK 5 1.4 Examine current trends in advertising and promotion including the impact of ICT 6 Task 2 7 2.1 Explain the role of advertising in an integrated promotional strategy for Sainsbury’s PLC 7 2.2 branding and how it is used to strengthen the market position of Sainsbury’s PLC 8 2.3 Creative aspects of advertising by measuring advertising effectiveness in Sainsbury’s 9 2.4 Ways of working with advertising agencies by focusing on process and methods of agency selection and agency/client relationships 10 Task 3 12 3.1 Primary techniques of below-the-line promotion 12 The promotional strategy for any of the company follows some steps and flow onwards. The primary techniques of below the line promotional strategy for Sainsbury PLC are: 12 3.2 Evaluate other techniques used in below-the-line promotion by taking into consideration word-of-mouth personal selling and the use of new media in Sainsbury’s PLC. 13 Task 4 14 4.1 Follow an appropriate...
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...operations of a business and have an interest in the objectives of the business. Every stakeholder holds a different opinion and therefore tries to influence the business in the most beneficial way to themselves and their aims; however stakeholder conflict may arise when the aims and objectives of some stakeholder groups compromise the aims and objectives of other stakeholders groups. Employees: Employees are a primary stakeholder within Sainsbury’s whose financial situation is correlated directly with the performance of a business. Employee’s interests must be adhered to as best possible as they can influence Sainsbury’s in three main ways. They can influence staff turnover, (how long employees tend to stay) if they are unsatisfied or feel they are insecure employees may opt to work for a rival competitor such as Tesco if they feel they will have better pay or job security. Employees must possess the correct skills Employees can also influence Sainsbury’s through industrial action, where they may strike in a protest; if the employees aren’t present on a day-to-day basis this may have a devastating effect on sales that day which can be detrimental for the future. Employees have a large influence over service quality; service quality is a comparison of expectations with performance. A business such as Sainsbury’s with high service quality will meet customer needs. Improved service quality may increase economic competitiveness, and step ahead of competitors. Sainsbury’s success will...
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