Premium Essay

Business Studies

In:

Submitted By joshymay98
Words 538
Pages 3
A marketing strategy is a carefully evaluated plan for future marketing activity, based on marketing analysis, to help achieve company objectives. New products should be made, aimed specifically for the Chinese market; this is called diversification, which is a high risk strategy. However the new products would suit the Chinese culture better, which in turn may lower the risk of using this strategy. Although the overall decision would depend on Tesco’s knowledge of the Chinese culture.
Tesco should develop new products aimed specifically for the Chinese market, because this would give Tesco the potential to saturate the Chinese market, as they would be the only supermarket in China, and they would have the chance to reach out to all 221 cities in China. If this was successful, the Tesco would see a huge growth in their profits and revenue. However, by using diversification as a marketing method to enter into the Chinese market, the location and the products would be new to Tesco, so Tesco wouldn’t have much knowledge of how well these products would perform in a new location. Although, because they are planning to partner with a Chinese company ‘ Ting Hsin’ the overall risk would be lowered, because this company would have knowledge about the Chinese market, and could advise Tesco on what products to develop for launch in China. Overall, whether or not Tesco chooses to opt for diversification as their marketing strategy, the success of this method will rely on advice from their partner company, as well as how well they conduct market research, in order to find out what products they should develop.

Tesco could also choose to use existing products to launch into the Chinese market (market development), this would mean that Tesco would still have the ability to saturate the market, as they would still be the only supermarket in China, however there would be a

Similar Documents

Premium Essay

Business Studies

...for Project Work in Business Studies for Classes XI and XII w.e.f. the academic session 2012-13 and the Board Examination 2013. Dear Principal, Kindly refer to the Business Studies syllabus for Classes XI and XII pertaining to the Board Examination year 2013 which provides for Project Work of 10 marks in both the classes at senior school level. The Board has brought out Guidelines for Project Work for perusal of the Business Studies teachers. Kindly bring these to the notice of concerned teachers and students. The teachers are requested to ensure that the project work assigned to the students whether individually or in group are discussed at different stages right from assignment to drafts review and finalization. Students should be facilitated in terms of providing relevant materials or suggesting websites, or obtaining required permissions from business houses, malls etc for their project. The 16 periods assigned to the Project Work should be suitably spaced throughout the academic session. The teachers MUST ensure that the students actually go through the rigors and enjoy the process of doing the project rather than depending on any readymade material available outside. The revised Sample Question Papers (Theory) in Business Studies for Class XII will soon be uploaded on the CBSE website. Kindly bring these to the notice of concerned teachers and students. Yours sincerely N. Nagaraju Director (Academic) Encl.: Guidelines for Project work in Business Studies, Classes XI...

Words: 4997 - Pages: 20

Premium Essay

Business Study

...own region, he became the evangelist, if you will, the missionary for the remaining countries and sub-regions in Latin American Operations. —Ramiro Garces, Vice President for Human Resources, LAO In the summer of 2008, Ramiro Garces, vice president of human resources for the Latin American region of Kimberly-Clark, the large consumer products company, was thinking about the many management changes spreading through the company almost like a virus. Less than a decade earlier, Kimberly-Clark had hired an Argentinean, Sergio Nacach, from Unilever. Nacach’s first job had been to run Kimberly-Clark’s operations in the small Central American country of El Salvador. Now, Nacach was running the Andean region for K-C and producing impressive business results. Because of his outstanding results, outgoing personality and willingness to talk to others about what he and his colleagues were doing, his management approach was generating interest throughout the company and particularly influencing its operations in Latin America. Operations in this area already demonstrated an organizational culture and leadership approach that was largely consistent with Nacach’s management style, so he did not have to struggle to implement his ideas. To make this different way of managing sustainable, the company needed to understand the essential elements of the Andean success. There was also the issue,...

Words: 6660 - Pages: 27

Free Essay

Business Case Study

...Charlette Jones April 24, 2014 U03a1 BUS3050 Case Study: I Thought I Gave Them Everything Case Summary In my analysis of the case of Henry Gonzales the manager of Quality Foods’; I found that the responsibility of Henry would be the process of achieving the objectives of the organization by using its available resources effectively. Evidently Henry has taken advantage of that as he has accomplished his top management position in the store—for his hard work—gaining the once unprofitable store—probability. While Henry thought he gave them everything; However, Henry intrapersonal communication-- has gotten the best of him. Henry doesn’t seem to be conscious and lack communication competency; for the simple fact he offers monetary as oppose to promotion or change, and he is lacking loyalty. Prime example: He emphasis financial rewards for hard work and monetary incentives for cutting company cost and again hard work (increased sales)…I worked in sales and it is hard work (it’s a numbers game and requires hard work and commitment)... If everyone is expected to work hard…..everyone should be entitled to opportunities for advancements, promotions, as well as pay raises and incentives—just as he did. Theories of Motivation In such a business the manager is responsible for many managerial task; However, as he grows and help the business grow; I would suggest that Henry delegate some of the tasks to the supervisors (giving them a sense of belonging—(promotions—to...

Words: 703 - Pages: 3

Free Essay

Business Study Skill

...as well as to hold and form it. Therefore, definition of “Multiculturalism promotes the integration of ethnic acceptance and respect for cultural diversity, community harmony and inclusion.” is true. Skilled labour is any worker who has acquired certain skill in their job or may have attended a college or technical school. An example of a skilled labour job is carpenters. Unskilled worker is a worker who has not acquired special skill or proficiency. If there is a shortage of migrant skills, the immigration restores the difference among labour supply and demand with no affect on local pay (Shah & Burke, 2005). The purpose of this report provides the reader a better understanding on the impact of multicultural environment to business communication practices in Australia. The outlines of this report are the three factors that affect the migrants settling in Australia that is economic,...

Words: 1332 - Pages: 6

Premium Essay

Business Studies

...that lego have been able to take advantage of the changing economic climate. The same is true of Domino’s pizza, who also found the recession to be a time of great growth and increased profits. As customers had less disposable income, rather than spending weekends out doing leisure activities like going to bars and restaurants, many consumers stayed at home, watching TV and this was a huge boost to the home delivery restaurant business. Take away restaurants are normally able to take advantage of an economic downturn as they are counter cyclical businesses, meaning that they do well at times when the rest of the economy is not doing well. Both of these examples seem to suggest that for established businesses the economic downturn was an opportunity and not a threat. However it was not only established businesses that thrived in the recession. 4 Rivers smokehouse was a BBQ restaurant started in 2009 which now employs over 500 people at multiple locations. The owners recognised that the economic conditions provided an opportunity to start a unique business providing they were able to differentiate through exceptional service that would convince customers...

Words: 979 - Pages: 4

Premium Essay

Business Research Case Study

...Business Research Case Study QNT/565 April 1, 2013 Subas Nandy, Ph.D. Business Research Case Study The following business research case study is decision-making within the workplace of a new supervisor. Because of the closing of the workforce center that Frances Holden was working, she was relocated to the Northeast location where her El Paso area supervisor, Mano, resides. Frances could not relocate to the new yet until the expansion is completed. On February 22, 2013 Frances and her coworker, Jimmie, was relocated to the Northeast workforce center. The plan was for Frances to work at the center for two weeks, have her knee surgery, and by the time she return back to work she will be able to relocate to the new center with her supervisor and coworker. During her two weeks at the Northeast center, Frances noticed the change in operation and the unethical way the previous supervisor, Frank, was giving himself credit for clients he did not see. The work study staff was seeing the clients and providing them job referrals. Frances first day working, a work study gave her a piece of paper of what he did with a client such as job referrals. Frances politely inform the work study that she could not enter services into the computer if she did not see the client. Frances observed that Frank (he was the only one working at the center until more staff came onboard) did not start seeing clients until 9:00 a.m. and not after 4:00 p.m. The staff were taking anywhere between an hour to...

Words: 936 - Pages: 4

Free Essay

Business Law Case Study

...Selection Exercise Dick and Jane are running an oilfield drilling business. They want to improve on the activities of the business so that they can sell it at a later date. This will be after it has improved on its activities. The business is doing well and there are several things that the business needs to change for it to be suc -cessful and be sold at a good cost. This process includes having a good strategy and by the use of advisors. This oilfield drilling business is known by the name Harry and Sons. They want to improve the activities of the business and make the business grow in order for them to sell it afterwards. Making sure it is performing well will ensure that the selling price of the business will be good and they will not incur any losses. In order to ensure that the decisions that are going to be made in the business are good, it is very important that they first understand the vision of the business that they are operating. This will help them understand the purpose for their operation and what they are planning to be their returns after a given period of time. It is important and very critical to identify the regulatory and legal issues that are supposed to be considered in times of business modification. They should select business professionals and advisors in order for them to help in different issues. In order to do this, it is advisable to begin by hiring a lawyer. Dick and Jane’s business has operated well and made good profits up to this moment but they...

Words: 1174 - Pages: 5

Premium Essay

Business Mentor Case Study

...In the event that your business is doing admirably in this aggressive market, congrats! You should accomplish something right. The question is, is business tantamount to it could be? A decent approach to test that hypothesis is to acquire some outside business guidance to examine the scene and check whether there is more you could do to extend and become significantly more. Why might I require a business mentor? On the off chance that your business is doing admirably in this aggressive market, congrats. You should accomplish something right. The question is, is business in the same class as it could be? A decent approach to test that hypothesis is to get some outside business insight to examine the scene and check whether there is more...

Words: 731 - Pages: 3

Premium Essay

Business Studies Just Deserts Case Studies

...Business studies - Just deserts Just Desserts LTD has grown rapidly recently, and Martha Barnes, who runs the business, is reluctant to delegate authority meaning the workforce is growing but their are not any new managers. This will create a flat organisational structure with wide spans of control for each manager. Therefore there will be a large workload for each person. It says that some of the managers are over-worked. If they won't delegate any authority they will need to recruit some new managers as over-worked will not be motivated and their output will not be as high as it could be. Martha is inflexible about training her current staff. This is likely to demotivate staff as they will be working with the company and not progressing. Demotivated staff are likely to have a negative effect on the effectiveness of the workforce instead of a positive one and this could in turn affect the whole business if she does not motivate the staff the quality of their output could drop and that would in turn affect the businesses name as they emphasise that they are good quality. Another thing is that Just Desserts is cash position has gotten worse not improved and instead of improving their current staff they are just going to get new staff so the staffs may start to worry about their job security. However this could be good because they can get new staff with skills that their staff currently don’t have. If they employ the right people as they seem to be adamant to do, they may...

Words: 332 - Pages: 2

Premium Essay

Business Case Study

...Case 1: “Monsanto Attempts to Balance Stakeholder Interests” Dr. Obradovich Case 1: “Monsanto Attempts to Balance Stakeholder Interests” Harry Stevenson September 15th, 2015 Monsanto is one of the world’s largest industrial agriculture businesses, especially focusing on genetically modified products. The company specializes in biotechnology, modifying crops and genetic manipulation of organisms. These modifications help farmers by using less land and creating more crops, which equals more profits. Genetically modified (GM) food also helps create solutions to world hunger problems and is a rapidly growing product for famers. GM products have stirred up controversy everywhere they are distributed, and Monsanto, being a huge multinational corporation and a major producer, is at the center of the debate. Throughout the company’s history, Monsanto has been attacked with criticisms from governments, farmers and activists groups because of their controversial products. This case deals with the ethical implications of producing and selling a product without understanding the environmental and physical implications of the products. Monsanto claims that its products are safe, and the FDA has proclaimed that GM food is safe to consume but critics are not convinced and continue to try and stop the use of GM products. Monsanto has showed a clear disregard for ethical obligations in its history and continues to downplay the importance of environmental and physical risks to the...

Words: 1509 - Pages: 7

Premium Essay

Business Case Study

...BUSINESS INTELLIGENCE Submitted By Aakash Gurjar Amritha Muraleedharannair Sasikala Ankit Shukla Srushti Ram Yugantar Sharma ABSTRACT Business Intelligence conveys a rich arrangement of advantages that drive important and substantial profit for theory. It uproots the many-sided quality of changing over crude information into significant business insight by giving associations the ability to change information from different sources into precise, consumable data that can be shared safely all through the endeavor. It empowers clients to make educated business choices rapidly and unquestionably by giving the inquiry and reporting instruments they have to discover, offer, oversee, distribute and investigate data. The objective of Business Intelligence is to empower administration to settle on more shrewd choices on the premise of learning separated from information. Does this imply having information is constantly great, that having more information and removing more Knowledge from it is better, and that learning can be gotten just from information? Business insight is accepted to have the most elevated effect on associations over next couple of years as they progressively fuse the innovation in ERP and CRM programming, a late study appears. In looking over more than 1600 officials in 36 nations, the Aberdeen Group found that one in four distinguished BI and investigation as the product innovation with the most proclaimed impact in 2009. "Organizations are finding...

Words: 2162 - Pages: 9

Free Essay

Business Law - Case Studies

...Written Assignment 4 In this case study, Raymond Smith purchases a new car from an unnamed dealer. When Mr. Smith purchased this car, he signed a contract that specifically limited liability for personal injuries as a result of defect in the car, and limiting the solution for any breach of warranty to repair or replace the defective part(s). Unfortunately, one month after purchasing the car Mr. Smith was seriously injured due to an accident in the car caused by a defect in the steering mechanism of the car. Following the crash, Mr. Smith decides that he would like to sue the dealer for breach of warranty; however the dealer defends this action by relying on the contract disclaimer. Despite having specific language in the contract which limits the dealers liability, [UCC 2-314(1), 2A-212(1)] explicitly shows that good may come with an implied warranty. In this instance, there is an implied warranty on the car that it must perform the normal actions of a new car. These actions may be proper steering, braking, etc. According to the UCC, “goods must be fit for the ordinary purpose for which they are used”. Mr. Smith purchased a car expecting it to be able to be used as a car normally does, in this case simply driving/steering. Due to the defect in the steering mechanism, the car was not fit for the ordinary purposes of which it would normally be used. Taking into account that Mr. Smith sustained serious injuries in this crash, it is safe to assume that the car had considerable...

Words: 440 - Pages: 2

Premium Essay

Social Business Case Study

...Should Companies Embrace Social Business Managing Info Tech Across the Global Enterprise Shantel Watkins swatkins8512@monroecollege.edu Identify the management, organization, and technology factors responsible for slow adoption rates of internal corporate networks. While social media is becoming a platform for businesses and corporations to communicate with their consumers and employees within their organization it is the same medium which can damage and cause problems and confusion for the organization. According to Laudon (2014), the goal of social business is to deepen interactions with groups inside and outside the firm to expedite and enhance information sharing, innovation, and decision-making. Email and Instant Massaging, Wikis, forums and blogs are the most commonly used tools that organizations use for collaboration and social business. Moreover, companies also create their own internal corporate networks for collaboration and social business. However, the attempt at creating their own social platforms have proved unpromising results. According to the case, a majority of business technology professionals consider their own internal social networks to be merely average or below average, and the biggest reason they cite is low adoption rates on the part of employees. Organizations should overwhelm their employees with all these stressful tools and technologies that they will not end up using at the end of the day. This has resulted in half of the respondents...

Words: 1121 - Pages: 5

Free Essay

Applied Business Studies Unit 8

...Executive summary Business proposal The business that I have chosen to do will be a café business that will provide organic product only, the business will be called Pretty Baked. The reason why I have chosen this name is because I want to have a name that is fun to read as this way there is a high chance that people will remember my business name. The main idea of this business is to have a cake café for everyone to sit down with their friends or family to relax and talk while having freshly baked cakes (see appendix 1), croissant (chocolate and butter) a cup of coffee (Flat white, Cappuccino, Americano, Espresso), tea (traditional tea, earl grey) and other drinks such as hot chocolate. The business is based in the Marlow high street (see appendix 2 and 7) I believe that this is a good place to base my business because the high street is a very busy place also near the Marlow bridge so therefore there will be a high chance that I will have higher footfall compare to places outside the high street (see appendix 3 for Marlow population density and appendix 4 show the total population of Marlow from 2010 to 2013). Furthermore the café will be opening at 7 A.M. in the morning until 5 P.M. in the evening, however, on a Sunday the shop will be open later at 10 A.M to 4 P.M. The reason why I have chosen these specific times is because I will be able to maximise the amount of customers as the café will be open during the morning rush hour. This time is normally when people are going...

Words: 13413 - Pages: 54

Premium Essay

Business Process Management Case Study

...2.1. The concept of Business Process Management(BPM) Nowadays companies and organizations are facing fast change in business environment with fast changing customer expectation, with fast changing technologies and product lifecycle, and globalization1 within a market. Now 80 percentage of products are digitals, so there is a high speed of innovation of an increasing digitization within our marketing environment, and the competition is growing and growing. Within this environment todays managers have to ensure a long term business access for their company, and in a growing marketing it is important to respond on this by investing in innovative new products, sales channels and marketing strategies. Organizations are operating in a tough market...

Words: 973 - Pages: 4