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BUSINESS SUCCESS IN THE NEW NORMAL

Business Success in the New Normal

BUSINESS SUCCESS IN THE NEW NORMAL
The PESTLE is a tool that businesses use to help determine and identify components within a business environment. The PESTLE tool break down consists of Political, Economic, Social, Technical, Legal and Environmental dynamics. Most businesses deal with these issues and business leaders rely on the assessment of these dynamics to help a business forecast and make determinations.
According to Amanda Dcosta (January 2, 2012) “the tool allows the assessing of the current environment and potential changes. The idea is, if the project is better placed than its competitors, it would be able to respond to changes more effectively. The PESTLE tool provides its users with factors that need to be well researched and brainstormed”.
The PESTLE tool gives managers an edge on their business strategies. It helps a business determine early on how the business might be impacted of influenced by changes in Politics, Economic, Social aspects, Technical changes, Legal and Environment issues. Managers want to know what drives these changes and how they will influence the business and its performance. The tool is designed to help managers structure their thoughts so they can make the best decision for the company based on the analysis of each element in the PESTLE.
Business that would use the analysis of the PESTLE tool might be Marathon data Systems (software), Human Resources or Central Maine Power Company. These businesses would be interested in social factors, technological factors, economic factors, and legal. The PESTLE tool gives a business a forecast and that information can be used to make important decisions or changes within the business.

BUSINESS SUCCESS IN THE NEW NORMAL
According to Abha Pandey (September 9, 2011) the six types of PESTEL framework

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