...De Certeau, Michel. The Practice of Everyday Life. Translated by Steven F. Randall Berkeley: University of California Press, 1984. In this insightful and thought provoking book, de Certeau endeavours to establish his theory of productivity and consumption being innate in everyday life. To add, de Certeau explores Foucault’s concept of social practices in Disciplines and Punishment, Bordieu’s habitus, and others, as his introductions to the procedures of everyday creativity, or practices. Furthermore, he explains the system of “the relations between consumers and the mechanism of production” while distinguishing two uses of practices: strategy and tactics. By opening the discussion with the “everyman” or the “nobody” he is talking about the philosophy of anonymity. There seems to be some mixed emotions towards this everyman, both praising yet somewhat negative. For how he is shown with “already democratic in inspiration” but has also “embarked in the crowded human ship of fools.” (pg. 1) The character noble in his struggle of existence against hostile systems, but is ironic in simplicity. Saying that, trivialities stand between the everyman’s paths. De Certeau claims that there is a must in using common language as a means to understand common, anonymous, people, when his language is anything but. Anonymity, the mass, hides within general society’s perception and are unknown to all, even to themselves. Saying that common is so unanimous that it is hard to differentiate...
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...exercise keep my stress level low. I feel great, and I sleep well. Professionally, I will make sure that I keep a calendar that allows me to do things like get to the gym before work, or take a walk at lunchtime. The self-care strategy that I would like to implement is working on self-boundaries. These boundaries include being able to say no, or putting things that I need to do first. Norm Dasenbrook indicates that a person who is unable to say no, risks being irritable and becoming overwhelmed (Laureate Education, 2010). One way that I can implement this in my personal and professional life is to keep a calendar that reflects a reasonable schedule. Scheduling time for the things that I enjoy will keep me from over committing. Another tactic that I can employ is to not give someone an answer immediately. Saying “I need to think about it and get back to you,” will give me time to decide if it is the best thing for me to do. Counselors often become negligent regarding taking care of their health and welfare. Cummins, Massey & Jones detail the importance of taking care of oneself in order to be...
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...was very considerable since it covered a major route into Roman Mesopotamia and beyond into north Syria or northwestwards into Asia Minor (Haldon, 2008). The Battle of Dara takes place outside the city walls in the summer of 530. It is at this pivotal battle that the Roman forces reinforce the small force theory that is used on the modern battlefield (Leonhard). The Roman Commander Belisarius had proven himself a resourceful commander, known to do a great deal with very little. History has shown that Belisarius takes his soldiers into battles vastly outnumbered and yet they end up victorious. THESIS The intent of this battle analysis is to highlight three key events, causes, effects, and lessons learned as it relates to the battle tactics that the Romans used at the Battle of Dara. It has been argued by historians that the larger force usually end the battle victorious. By examining this Battle, we will prove that warfare has evolved throughout the years. Small forces of highly trained and disciplined soldiers can out maneuver and be victorious in armed conflict against a much larger force despite having limited resources. KEY EVENT 1 The previous year relations between the Roman emperor and the Persian king had started to deteriorate drastically. The Persian king viewed the outpost at Dara as a direct threat to the Persian Empire. Dara was located along a major route into Roman Mesopotamia and north Syria. King Kavadh of Persia was determined to remove the Romans...
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...In military tactics, a flanking maneuver, or flanking manoeuvre (also called a flank attack), is an attack on the sides of an opposing force. If a flanking maneuver succeeds, the opposing force would be surrounded from two or more directions, which significantly reduces the maneuverability of the outflanked force and its ability to defend itself. A psychological advantage may also be present, as the confusion and threat from multiple directions is often problematic for morale. An ambush is a long-established military tactic, in which combatants take advantage of concealment and the element of surprise to attack unsuspecting enemy combatants from concealed positions, such as among dense underbrush or behind hilltops Penetration of the Center This maneuver involves concentrating superior force at the center of the opposing line in order to punch a hole and then to exploit the gap with a reserve force. This maneuver is usually attempted if flanks are protected by obstacles such as rivers Envelopment of a Single Flank This maneuver involves pinning attacks on the opposing center, sometimes a flank as well, while using mobile forces to try and turn the other flank and roll up the line towards the center. This maneuver is one of the most frequently used. Advantages include the possibility of enveloping a portion of the opposing army and usually offer less risk of disaster than other maneuvers. However, disadvantages still include the risk of a counterstroke against one’s weakened...
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...of concerns they closed the communication channels and PETA, being left in the dark regarding progress, went about their usual shock tactics for garnering KFC’s and the public’s attention. The communications were handled via e-mail and phone, eventually developing into a promise for face-to face communications. Unfortunately, this may have been a ploy by KFC to “buy time” or at least let the heat die down from the backlash of a negative media report. The communication was cordial and polite, however, the responses began to take longer and longer to be received by PETA and they grew concerned that action would not be taken by KFC. The communications began to deteriorate and PETA began to use harsher methods of indirect communication with KFC to get their attention. By leaking details to the press and handing out shock items, they were hoping to back KFC into a wall where they would have to respond immediately. The messages that were sent by KFC were messages intended to keep PETA believing that they were actually working on the concerns that were brought to their attention. They were delay tactics made to make the recipient feel good. Meanwhile, PETA was quite aware of the tactics used and were prepared to deal with them. While KFC was the giant in this case, PETA was surely well versed in responding to their non-action and delay tactics with actual responses that were tried...
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...increase has opened up new opportunities and challenges for marketing to these customers electronically. Because business customers and individual customers react differently to marketing, strategies and tactics used to reach one segment may differ from those used to reach the other. This paper will first look at how the business customer and retail customer are different, then delve into the differences between B2B and B2C marketing. Relationship Differences One important aspect of marketing is to build good relationships with customers. “In B2B or business to business this requires a commitment of time and good customer service prior to ever making that first sale.” (Warholic, 2007, p.1). One of the differentiating factors between B2B and B2C sales is the B2B sales process takes longer because business customers require more communication and product details. Business customers are not apt to purchase during the first contact with a vendor. Usually the sale, especially the first one, takes multiple contacts creating a bonding relationship. Business buyers are accustomed to providing “data about their companies and job functions” when “registering for trade shows or subscribing to business and trade publications.” (Furlong, 2007, p. 3). This exchange of data is common practice between businesses allowing for the building of trusting relationships. Business customers tend to set up accounts with the vendor from whom they purchase...
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...brand in a business-to-business context different from doing so in the consumer market is very important in both sectors. Creating and emergent a strong product is a very serious step towards introduction or situations a corporation apart from its challengers. This pace depends on many inconsistent within the company settings within which the corporation subsist and be in the right place. An case in point an group has to comprehend its process, its promotion and most prominently who its patrons and opponents are within the industry. A trademark is basically a name, drawing or score that notifies and advises its clients the distinctiveness of a goods and also facilitates patrons to decrease most jeopardy concerned in the exchange conclusion. To grow a business-to-business (B2B) product, a business must be ready and capable to apportion and conduit some of its possessions and liveliness on enlightening its customers. This engages, the opening to the good(s) in subject and the organization’s character such as its competence and the customary and eminence of its good(s). Responsiveness and edification and operations are the furthermost paraphernalia’s in a B2B to facilitate the sale of the standing of a company and its trade name and good(s), which Cisco effectively accomplished. In a B2B the embattled assemblage is more often than not a firm, institute or corporation. During its B2B, Cisco listening carefully to its thought on manufacturers of IT conclusion within business and company...
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...of action that guides a retailer is its ________. A) mission statement B) corporate philosophy C) retail tactics D) retail strategy 2) A major advantage of a firm's developing a retail plan is that it ________. A) focuses on short-run tactics B) anticipates and may avoid a crisis C) balances sales forecasts with inventory requirements D) shows likely competitor reactions 3) Each of the steps in a retail strategy is ________. A) interdependent with other steps B) independent of each other C) organized on the basis of strategy and tactics D) organized by company, geographic region, and store units 4) The candid evaluation of the opportunities and potential problems facing a prospective or existing retailer is referred to as ________. A) situation analysis B) implementation and analysis C) philosophy of business D) strategy determination MKT 310 WK 3 QUIZ 2 CHAPTER 3 & 4 To purchase this visit here: http://www.activitymode.com/product/mkt-310-wk-3-quiz-2-chapter-3-4/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 310 WK 3 QUIZ 2 CHAPTER 3 & 4 MKT 310 WK 3 Quiz 2 Chapter 3,4 1) An overall framework of action that guides a retailer is its ________. A) mission statement B) corporate philosophy C) retail tactics D) retail strategy 2) A major advantage of a firm's developing a retail plan is that it ________. A) focuses on short-run tactics B) anticipates and may avoid a crisis C) balances sales forecasts with inventory requirements D) shows likely...
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...identifying and acting on existing, latent, or emergent trends that could be important growth drivers for its businesses. According to the Cambridge Group study which indicates that there was an emerging demand for sustainability and that consumers would be willing to pay a premium for it. So with this information on hand, Clorox first order of business was to revitalize their Brita water filtration system. Al Gore’s film “An Inconvenient Truth” increased consumers sensitivity about bottled water which led to Clorox’s realization that their Brita filtered water could replace millions of water bottles thrown away each year. Their second order of business was the acquisition of Burt Bee’s, a leading premium brand in the billion dollar natural personal care segment. Acquiring Burt Bee’s was a great foray into the sustainability segment because Burt Bee’s built a business around the philosophy of the “Greater Good”, that argued if companies were socially responsible, profit would follow. 2. GreenWork’s experiencing difficulties in reaching business objectives and growth ambitions because there are problems in their marketing strategy and tactics. The first problem deals with GreenWorks Overall strategy of being a premium brand in a niche market place. Even though consumers of Green products tend to have high income, the 20% premium for GreenWork’s products is just far too high for Greenworks to put a noticeable dent in the market. This is evident by the fact that Greenworks started...
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...identifying and acting on existing, latent, or emergent trends that could be important growth drivers for its businesses. According to the Cambridge Group study which indicates that there was an emerging demand for sustainability and that consumers would be willing to pay a premium for it. So with this information on hand, Clorox first order of business was to revitalize their Brita water filtration system. Al Gore’s film “An Inconvenient Truth” increased consumers sensitivity about bottled water which led to Clorox’s realization that their Brita filtered water could replace millions of water bottles thrown away each year. Their second order of business was the acquisition of Burt Bee’s, a leading premium brand in the billion dollar natural personal care segment. Acquiring Burt Bee’s was a great foray into the sustainability segment because Burt Bee’s built a business around the philosophy of the “Greater Good”, that argued if companies were socially responsible, profit would follow. 2. GreenWork’s experiencing difficulties in reaching business objectives and growth ambitions because there are problems in their marketing strategy and tactics. The first problem deals with GreenWorks Overall strategy of being a premium brand in a niche market place. Even though consumers of Green products tend to have high income, the 20% premium for GreenWork’s products is just far too high for Greenworks to put a noticeable dent in the market. This is evident by the fact that Greenworks started...
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...AIU ONLINE | Better Business | Unit 4 Individual Project | | Michelle Forbes | 2/10/2013 | The goal of this memo is to take a deeper look into two companies and their success in particular business situations. By taking these situations and learning new tactics from these companies, we will learn how to invent new tactics creating a successful business, whose ultimate goal is to ensure an orderly and fulfilling working environment. Success financially and in the work place is important in having an ever growing corporation. | To whom it may concern: I have looked into two very successful businesses and have seen that there are two very interesting business tactics used by these companies that will ensure a brighter future. Preserving cash flow is a huge part of a successful business. In this economy, one of the most important issues facing businesses today is preserving cash flow. One way that Corporation A (who has asked to be anonymous in these cases) preserved their cash flow was by monitoring overall spending within the corporation. They set up a monthly budget on things that needed to be ordered for the store front and put together a small committee, comprised of managers, to look for more cost efficient materials. Instead of buying materials in small packages, we see an increase in buying bulk materials from whole sale stores. The lower prices on bulk materials create a more cost effective business by not spending money on materials that are overly...
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...stage procedure recognizes the preparation series. First, corporations build up an intentional diagram that concentrates on his or her long-standing objectives and how to attain them. The layout of the graph on average takes in economic predictions and protects a five-year phase. Next productions arrange a once a year process set up that offers a comprehensive viewpoint for the upcoming year. Because things revolutionize after the year begins, companies change his or her tactics, companies sometimes give up his or her everyday ideas. The familiar charts get sudden and unforeseen modifications into deliberation. Businesses frequently build up calculations or unofficial predictions during the year. For instance, industries regularly forecast his or her once a year transactions in the middle of the year. Then, corporations manufacture a production strategy, which makes use of an order to submit an application for venture investment and extra savings. To connect in several money-making business projects, a business provides work for indicating or relating to income to take...
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...said it is “unauthorized and disruptive, and sticky”. I think these 2 quotes can really instill what the elements of guerrilla marketing really are. It is more than a simple marketing plan; instead GM is unconventional with creative marketing techniques that pinpoint on a specific niche market and uses the power of publicity to spread like wildfire. Guerrilla marketing is more than just a simple commercial or an advertisement, they are unique campaigns that don’t just sell the products, but they are entertaining and unique. From my research the elements that I have found that make guerrilla marketing successful are unique/disruptive, brand building, and they leave a lasting impression. Unique/Disruptive Simply by definition guerrilla tactics are fundamentally different than traditional marketing messages. Therefore guerrilla marketing has the ability to stand out from the endless barrage of marketing that we as consumers see everyday. The company’s capacity to do something cheap and simple that can catch people’s attention can be way more effective than to fund an expensive media campaign that most people just ignore. A great example is instead of just putting a car insurance ad on a billboard a company could make the billboard stand out by having two cars crash in to each other with the company’s information. It is a simple idea that catches people’s attention rather than them just ignoring it because it is just like any other billboard. Brand Building The best example I...
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...Title of the article selected is “Entrepreneurial Orientation, Strategy, and Marketing Capabilities in the Performance of Born Global Firms” which published in International Business Research Teaching and Practice- The Journal of the AIB-SE Volume 2 Number 1 in year 2008, from page 12 to page 38. Samantha Hartsfield, Douglas Johansen and Gary Knight are the authors of this article. The primary objective of the article is to investigate the antecedents that affect the international performance of born global firms, companies that export 25% or more within the first three to six year of their foundation. From the framework of the study, it reveals that organizational culture, business strategy and business tactics are the three main factors contributing to the international performance of those born global firms. By looking in depth at these three main factors, it actually is a process on how a born global firm can gain competitive position in this intense business environment and thus succeed in the market. In the article, the authors do argue that born global internationalized rapidly as compared to traditional companies due to its smaller size, flexibility, proactive, innovative and risk taking characteristic. Besides, it has better development and management of knowledge in the early stage compared to traditional firm. As for traditional company, it needs to unlearn the routine and operation and learn new process for the new market. It is costly and time consuming and...
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...May Bumar Final Examination – Essay Format. 1. Define business and discuss the role of business in the economy? Business: An organization or enterprising entity engaged in commercial, industrial or professional activities. A business can be a for-profit entity, such as a publicly-traded corporation, or a non-profit organization engaged in business activities, such as an agricultural cooperative, (Investopedia) Business is a crucial part of the economy. Without businesses there would be no revenue for the government to collect taxes and perform the daily activities necessary for our environment. Our government depends on the businesses to bring in money. If there were no businesses whether it is a small business or a large corporation, our economy would suffer. 2. Define economics and discuss the evolving global economic crisis? Economics: A social science that studies how individuals, governments, firms and nations make choices on allocating scarce resources to satisfy their unlimited wants. Economics can generally be broken down into: macroeconomics, which concentrates on the behavior of the aggregate economy; and microeconomics, which focuses on individual consumers. (investopedia) The global economic crisis was caused by improper use of foreign money. The government failed to regulate this activity so mortgages, hedge funds, investments were all affected. This is an ongoing situation with our economy because we are still borrowing money that we cannot...
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