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Business Term Paper

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Public Relation
Public relation is maintaining of a professional image to the public. This is when a company or an organization acts in a favorable manner to the public to create a good image. Public relation is a crucial aspect used by businesses in marketing. For this reason it has become the interest in most companies and organizations for it to be measured in statistics. This paper will analyze and give reactions that statistics have on public relation.
True experiment done out of a sample population is best in giving a relationship between variable of interest. When this is assumed in public relation, it can have a great effect on the confidence of the findings. The reaction in this is, to give a conclusive statistical outcome on variables of interest, the relationship that connect the variables should be kept in mind. Incase inferential reasoning is used, the dependent variable and independent variables are used, the researcher ought to form a hypothesis that will give a relationship between the two variables. Computer analysis done at a given time can mislead on the actual status of the market on public relation. With the dynamic environment a researcher cannot rely on the computer data which is back dated, the researcher needs to go to the grassroots level and collect data on how the public relates to the given variables currently. This should be done often. By so doing, the statistical significance is increased and the probability of making an error is reduced. Hence, statistics data will make sense to the public

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