...Final report INDEX Amber Inn & Suites, Inc. 2 Summary 2 Question 3 Answer 3 Explanation 4 Teaching Notes 7 GloFish, LLC 8 Summary 8 Question 10 Answer 10 Explanation 11 Teaching Notes 20 Amber Inn & Suites, Inc. Summary * Time: Late in the afternoon on April 4, 2005 * Company profile: Amber Inn Suites, Inc. is positioned as limited service hotel between economy hotels and full service hotels in US. The company locates its properties on premium sites on major highways close to suburban industrial and office complexes, airports, and large regional shopping centers for the most part. Urban, downtown locations have been avoided. And the service mission is to provide principally business travelers with clean and comfortable quest accommodations in convenient locations at reasonable price. ◎ Organization Board of Directors President & CEO Joseph James VP Grace SVP Elizabeth SVP Finance SVP Lodging Op SVP Players: 1. Joseph James is the new president & CEO of Amber Inn Suites, Inc. 2. Kelly Elizabeth is Senior Vice-President of Sales and Marketing. 3. Catherine Grace is Vice-President of Advertising. Fiscal 2005 was projected to be the fifth consecutive unprofitable year for Amber Inn & Suites, Inc. The new president of Amber inn &suite inquired that each of company’s four senior vice-presidents was to prepare a one hour presentation that described (1) his or her initiatives, expenditures...
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...Some travel agents also organise group travel and will expect to receive approximately 10 % commission on your gross rates for any business they send you. There has been a huge reduction in the number of retail travel agents and the decline of non-specialist independent retails due to the role of the internet in distributing travel products. A travel agent may be self employed or may be working for a travel agent company, either way the role is more or less the same. Travel agents take off the stress of making travelling arrangements from the traveler. Types There are many types of travel agents. Some work independently, others for agencies. Their roles will differ based on these distinctions. Independent travel agents may diversify options for you more whereas agencies will promote what the agency offers or has available. Benefits * Not having to do all the pre-travel preparations yourself can take the stress out of your vacation and you can be sure that the services you have reserved are valid and of good quality. Warnings * A travel agent may not warn you of visa requirements for other countries or travel advisories. These are not their sole responsibilities but your own. You must always check ahead of time to ensure you have the proper paperwork. A good travel agent might check, but again, this is your role as the prepared traveler. Disadvantages/Advantages * If you really do your research and bookings on your own you might be able to save a little money...
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...and Research Documents The Research Paper Factory JoinSearchBrowseSaved Papers Home Page » Business and Management Swot In: Business and Management Swot List the types of guests that patronized the establishment and explain why do they do so. The guests that patronized the Shangri La Hotel Kuala Lumpur are the travelers from other countries like Australia, England, Arabia, Taiwan and others. They choose Shangri La hotel as their place to stay a night because the location of Shangri La Hotel is the heart of city. Shangri La Hotel is near to the shopping mall, restaurant, KL Tower, PETRONAS Twin Tower and KL International Airport. Beside, Shangri La Hotel also near to bus station and monorail station. It is very convenience to travelers to go here and there. The other type of guests is the citizens who want to relax but don’t want go out of the city. They choose Shangri La Hotel as the place to relax stress because it has a Health Club. In Health Club has gymnasium, Jacuzzi & hydro pool, message treatments, outdoor swimming pool & children’s pool, outdoor tennis court, reflexology and steam & sauna room. The Health Club also opens for membership to local residents above 18 years old. On the other hand, also have some businessmen to patronize Shangri La Hotel because Shangri La Hotel also acts as business Centre. Shangri La Hotel provides many business amenities for the businessman like meeting rooms, Video conferencing Facilities and Complimentary Wi-Fi...
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...Marketing Research Paper Air Leo Airline ______ This Air Leo airline will base its business and marketing strategies on achieving high, and profitable, load factors through absorption of unmet demand in three key air-traffic categories: unserved and under-served routes on which high unmet demand currently exists or can be readily developed; serving key niche markets where demand is either unmet or poorly served; and meeting peak traffic demands on certain key regional, seasonal, and variable routes where very high load factors can be predicted despite existing but lower-quality competition, or where competition cannot meet the demand. The proposed Air Leo airline will be designed around, and operated utilizing, the most up-to-date electronic, informational, and aviation technologies to ensure low operating and marketing costs, maximum efficiency in deployment of its resources, and a high level of customer service and convenience. And it is this final element - dedicating the airline, its staff, and its organization to providing a high level of customer service and convenience, and efficiently meeting the needs, wants, comfort, and safety of the passenger - that will assure the proposed airline's rapid acceptance in the marketplace and its long-term growth and success. How the company will execute the Marketing Plan: 1. Provision of high-quality service on routes and in markets that currently are either unserved, poorly served, or under-subscribed by existing carriers...
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...The Parable of the Sadhu walks us through an ethical dilemma that Bowen McCoy had faced on his journey through Nepal. McCoy and his anthropologist friend Stephen had been at the halfway point of their 60 day travel through the Himalayan mountains. While on this journey there were 3 other groups of travelers that had joined, the New Zealanders, the Swiss, and the Japanese. During their travels the mountaineers encountered an Indian holy man, a Sadhu, who was near death, half naked, barefoot, and suffering from exhaustion and hypothermia. They had found the man at 15,500 ft. while attempting to reach their summit point at 18,000 ft. Here is where the ethical dilemma rears its head. The travelers were now faced with heavy questions: do they help the Sadhu ultimately diverging them from their goal to reach the summit, or do they keep hiking on and leave the Sadhu to possibly die? Another ethical dilemma is seen at the end of the parable when McCoy begins to question if he should have done more? (The Parable of the Sadhu, 1997) The ethical frameworks that can be seen at the core of Stephen’s and McCoy’s conflicting responses to the problem of the Sadhu are that Stephen took a deontological approach while McCoy seems to have taken the a utilitarian approach. Stephen was quicker in thinking and making his decisions based on his ethical framework. By taking the deontological approach, Stephen was focused on duty. The deontological approach allows...
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...| |Your Guide for Travel and Hotels in Columbia | |When you hear the word vacation, what do you see in your mind? Vacations mean assorted things to assorted individuals. Some like to sight see while many others would | |enjoy nothing more than to spend the whole trip kicking back at the hotel pool. If you happen to be like me, you enjoy some of both options. On the one hand, because I| |have journeyed someplace different, I ought to visit some interesting local fare. But then again, if I use up all my time darting around from site to site, when I come| |home I will want another vacation to recuperate. To get the most from your vacation time, keep the following in mind when travelling to Columbia. | | | |The first thing you ought to do is resolve as much at the start as you can. That means things like interchanging currency when necessary, glancing at maps of the area,| |renting a means of transportation (did someone say Harley?), booking a flight, and selecting a hotel that fulfills your needs. The good news is, all of these jobs have| |become much easier and cheaper through the internet, so before contacting a travel agent, you could save some money by looking up...
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...Edie Adams American Intercontinental University Unit 5 Individual Project MKTG 205 – Principles of Marketing July 3, 2012 Abstract Marriott Hotel is a large franchise company who has grown and changed itself through-out their history. This paper will help explain their core business and things they do to put themselves above their competition. Hopefully after reading this you will have any over-all understanding on how they run their core business which has given them success. Marriott Hotels and Resorts Introduction Marriott was established in 1927 and began as a nine seat A & W root beer stand. Today Marriott has become one of the top employers because their ability to achieve superior business operations. (http://timeline.marriott.com) They have locations throughout the United States and are an international business as well. Describe Main Line of Business of the Company Marriott’s main source of business is lodging. Their focus is to provide clean comfortable rooms to their customers that allow them to relax and enjoy their stay. Marriott makes sure that they focus on all things you need in order to remove stress and permit their customers to have a pleasurable stay. Name Four Countries in which the Company Operates Marriott has many locations through-out the world to offer service to their customers. United States, Brazil, Belgium, and Australia are four locations where their hotels are located. Marriott is located in the majority of...
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...advance electronic device that takes raw data as input from the user and process these data under the control of set of instructions (called programs) and gives the result (output) and saves the output for future use (What is Computer, n.d.). Today, computers are used in every field and made the day to day tasks very easy. Computers are also used in many companies that help every employee easily and effectively finish their works such as reports and presentations. In the age of booming technology, running a business without computer and/or information technology is like trying to breathe without lungs. According to Charlie (2012), the business process is under the Information Technology revolution, which is transforming the way in doing business. The way the basic operations like decision making, customer services, operations, marketing strategies, financial management, human resources management, etc. are being reformed with the use of computer (Computer in Business, 2012). Technology has an advanced remarkably that those who are using computers in their businesses are at advantage and those who are not using computers in their businesses are at disadvantage against their competitors. Businesses had been affected by the rapid advancement of technology in which most of them is adopting the latest technologies in their businesses. Manually operational businesses had changed into automated or computerized operation because of some disadvantages in manual systems. Kumara (2012)...
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...Information System Assignment 1 (Case Study) 2013 Finance, School of Business 宋蕊廷 201311034009 Modernization of NTUC Income 1. What were the problems faced by Income in this case? How were the problems resolved by the new digital system? Problems: (1) The old HP 3000 mainframe frequently broke down, and backup or reconciliation would be needed. However, If daily backup was not completed, the affected day’s data would be lost and cost months to do reconciliation. (2) The 1980s COBOL programs broke multiple times, halted the systems and caused temporary interruptions, and it took IT team long time(from several weeks to months) to launch new products. (3) Transaction processing for policy underwriting was a batch process and information was not available to agents and advisors in real-time. (4) Various departments did not have up-to-date information and had to pass physical documents among each other. How were the problems resolved: Income switched to the Java base eBao LifeSystem from eBao Technology. The new system seldom broke down, and it enabled the IT team to launch a new product only in a few days by using the table-driven rule-based product-definition module; plus, the real-time hot backup disaster-recovery 1/9 宋蕊廷 201311034009 ASSIGNMENT 1: MANGAGEMENT INFORMATION SYSTEM center helped the company get real-time backup so that they didn’t need to do reconciliation. 2. What types of information systems and business processes were used by Income before migrating to the fully digital...
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...List the types of guests that patronized the establishment and explain why do they do so. The guests that patronized the Shangri La Hotel Kuala Lumpur are the travelers from other countries like Australia, England, Arabia, Taiwan and others. They choose Shangri La hotel as their place to stay a night because the location of Shangri La Hotel is the heart of city. Shangri La Hotel is near to the shopping mall, restaurant, KL Tower, PETRONAS Twin Tower and KL International Airport. Beside, Shangri La Hotel also near to bus station and monorail station. It is very convenience to travelers to go here and there. The other type of guests is the citizens who want to relax but don’t want go out of the city. They choose Shangri La Hotel as the place to relax stress because it has a Health Club. In Health Club has gymnasium, Jacuzzi & hydro pool, message treatments, outdoor swimming pool & children’s pool, outdoor tennis court, reflexology and steam & sauna room. The Health Club also opens for membership to local residents above 18 years old. On the other hand, also have some businessmen to patronize Shangri La Hotel because Shangri La Hotel also acts as business Centre. Shangri La Hotel provides many business amenities for the businessman like meeting rooms, Video conferencing Facilities and Complimentary Wi-Fi Broadband Internet. They also have several services like binding services, courier services, facsimile services, laser printing, photocopying services...
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...TURKISH AIRLINE INDUSTRY OVERVIEW June 12, 2011 · by AC · in Aviation. · Today, I would like to provide brief information regarding the marketing and survival strategies of the airline industry, both locally and internationally. I should probably stress that the airline industry is too global to be considered as only domestically so a marketing analysis ignoring the international market situations would be off balance and superficial. The airline industry in Turkey was first constructed as a monopolistic market. The major and the only company was the government-owned THY. This situation has changed within the EU standardization and privatization process. After the deregulation, many carriers came into the airline industry to compete against the market leader with the goal of taking advantage of the areas where THY was seriously lacking. Government Regulation used to be the main barrier to entry in the airline industry. However, due to the oil shock, the growing public dissatisfaction and the regular shifts in political opinions, the decision to deregulate was taken. The major barrier to entry was broken, leading to a price war with the entry of many low-price and no-frills airlines. Every carrier could enter and prices were not regulated. The cost of customer switching was very low. Thus THY had to develop “frequent flyer programmers” to retain customers by issuing free tickets and upgrades on basis of number of miles flown, raising the level of offered services and lowering...
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...Glamorz Bed and Breakfast Daris Davis Dr. Mensah-Dartey Business Enterprise June 6, 2010 Business Description Bed and Breakfast is an exciting new down home kind of business springing up all across the country. In 1975, there were only 400 bed and breakfast inns in the United States. That number is over 15,000 today. The professional association of Innkeepers International foresees a doubling of bed and breakfast inns in the next century (Stankus, 1997). To ensure many return customers, we are looking to create a home away from home which may be more beautiful than where they are coming from. The blissfulness of down town Albany has always drawn a significant number of tourists to the area. Tourists will want to explore the riches of Albany like; the Albany Symphony Orchestra, Chehaw Wild Animal Park, Putt-Putt Golf & Games, Albany Museum of Art, and Ambiance Day Spa and Salon to name a few. In addition to providing information about such locations, we plan to collaborate with tour agencies and businesses throughout the area by offering packages and special rates with in-kind incentives for the cooperating merchants, including tours originating from Glamorz. Guest will be welcomed at the front door by the Innkeepers, pampered with comfortable accommodations, enjoy luxurious amenities and local attractions during their vacation. Each suite will be equipped with a gas fireplace, private bathroom, European towel warmer, hair dryer, magnifying mirror, a Jacuzzi whirlpool...
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...Lac,K. (2013). Make a decision to support eco-friendly tourism this Earth Day. Retrieved from http://www.examiner.com/article/make-a-decision-to-support-eco-friendly-tourism-this-earth-day-1 In the given article the author pings a caution reminder to the travelers to start some essential things on the Earth day April 17.Since tourism industry places huge stress on the environment, as a traveler we should support eco-tourism by using eco-friendly products. Some of the tourism industry began to encourage this by providing eco-friendly hotels, on-site bike rentals, biodegradable bottles. Likewise many airlines were putting their effort to lessen their carbon foot prints. Finally the writer supports the future generations to enjoy beautiful destinations as it is, for that we need to preserve our beloved mother EARTH. African Wildlife Foundation. (n.d.). Conservation Tourism:Conservation tourism turns wildlife into a local asset. Retrieved from http://www.awf.org/economic/conservation-tourism The given article emphasis how Africa’s wildlife is conserved besides threats and the initiative steps taken by AWF to develop the tourism. The foundation appointed some non-profitable trusts to preserve the forest areas from the occupiers. They face challenges from local community and they teach them the importance of wildlife and how to preserve it. They found some solutions to support the locals by developing ecotourism lodges, providing jobs, giving training as a safari operator to support...
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...Amelie A. Coffi February 17,2012 HB Case #1 Porcini’s Pronto A successful business is about creating value for its customers and it could be done by the intent or plan to create more value than the competitor. The process involves matching the business resources and capabilities with the opportunities challenges of the marketplace. The Porcini’s new approach is unique in the way it is being developed and analyzed. Expending the company involves critical points and tactics that need to be sketched out in order to meet its goals for success. Because the basic nature of the competition faced is determined, the competitive advantages are therefore developed through these steps: Location determination, targeted customers, operation strategy and selecting the right form of ownership. This gives the Pronto concept a competitive advantage over its rival The Porter’s Value Chain Model is used in this case. A qualitative evaluation is performed with specific activities in order to create value and competitive advantage to deliver the same benefits as competitor at lower cost. T o achieve the competitive advantage, The “Pronto Concept” must perform on ore more value creating activities in a way that creates more overall value than do competitors. In this case superior value is created through service quality, food quality, pricing, branding location and ownership. Such activities are connected or interlinked and trough multiple processes The Porcini Pronto Concept delivers...
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...marketing plan on flying full-service business class with Delta opposed to flying with a discounted low-fare carrier like Southwest. As the economy struggles and air travel becomes more competitive it is not easy to establish the best niche market strategy for an airline. Teplensky defined (as cited in Parrish, Cassill, & Oxenham, 2006) niche market strategy as, "an emphasis on a particular need, geographic, demographic, or product segment" (p. 695). Therefore, it would be ideal for Delta to seek a more specific niche in air travel and differentiate by precisely satisfying customers’ needs; rather than attempting to generalize broad niches that only partly satisfy customers’ needs as a whole. Company Overview/ Description of Location Delta Air Lines Inc. has their corporate headquarters in Atlanta Georgia. However, Delta Air Lines Inc. has a vast worldwide airline system. Delta serves over 160 million customers annually, and offers 356 destinations in 65 countries. Additionally, Delta has over 80 years of passenger service, more than 80,000 employees, and 700 aircraft that spread across six continents. Packed with an array of good services, Delta offers more than 13,000 daily flights, SkyMiles rewards (frequent flier plan), the world's largest airline loyalty partnership, over 50 Sky-Clubs, and an award-winning BusinessElite program (Delta Air Lines Inc., 2011). Description of Product or Service Focusing primarily on business amenities, Delta has a worldwide collection...
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