...The Warwick MBA Assignment Cover Sheet Submitted by : 1268148 Date Sent : 10th December 2014 Module Title : International Business Module Code : IB8180 Date/Year of Module : July – December 2014 Submission Deadline: 10th December 2014 Word Count : XXXXXXX (Excluding Cover, Appendices, Table of Contents, Bibliography, Figures, Tables, Diagrams and Charts) Number of Pages : Question: Using a case study of an actual company, explain the advantages and disadvantages of different international strategies and organisational structures for large multinational enterprises. In your answer you should discuss the relationship between strategies and structures and the conditions under which particular strategies and structures are more or less appropriate. You must also use models of strategies and structures as discussed during the course and presented in the textbook. One example of a case could be IBM’s transformation towards a more global model, but you can choose any similar case as long as some information on the case is publicly available. “This is to certify that the work I am submitting is my own. All external references and sources are clearly acknowledged and identified within the contents. I am aware of the University of Warwick regulation concerning plagiarism and collusion. No substantial part(s) of the work submitted here has also been submitted by me in other assessments for accredited courses of study, and I acknowledge that if this has been...
Words: 3267 - Pages: 14
...R E S E A R C H includes research articles that focus on the analysis and resolution of managerial and academic issues based on analytical and empirical or case research International Marketing Strategies in India: An Application of Mixed Method Investigation Prathap Oburai and Michael J Baker Executive Summary KEY WORDS International Marketing Strategy Grounded Theoretic KEY WORDS Approach Privatization Case Research Methodology Indian Banking Internationalization drives and export orientation are prominent in the organizational strategies of a number of leading Indian firms and multinationals located in India. This is a significant indicator of the growing competitiveness of firms, industries, and the nation. This paper examines the sources of competitive advantage in a few selected sectors and firms and explores the internationalization possibilities and potential. International marketing strategies are complex and tend to vary widely across nations, industries, and firms. The elements that form the ingredients of international strategies are numerous and their importance is tightly interwoven to contexts. With a view to enrich the existing body of international marketing theory, the authors investigate the international marketing strategies adopted in 12 different business sectors in India in an attempt to explore and explain the similarities and differences found in this varied set of industries. The examples span the old economy industries such as the assembly...
Words: 9123 - Pages: 37
...sappusunnyankith@gmail.com Gantasala V. Prabhakar Director of Experiential Education & Assistant Professor School of Management, New York Institute of Technology Sixth circle - Zahran Street, P.O. Box 840878 Amman 11184 Jordan E-mail: prabhakar.venu@gmail.com Abstract Service Quality within retail units is pivotal for satisfying customers, retaining them and creating loyalty amongst customers. This research uses SERVQUAL to analyze the gap between perceptions and expectations of the customer, concerning with the service at retail units in the South Indian state of Andhra Pradesh. Customer Satisfaction level is assessed for the services offered at select retail units in the city of Hyderabad. Five dimensions in service quality (servqual), tangibility, reliability, responsiveness, empathy, and assurance (Parasuraman, Zeithaml, &Berry, 1985) have been considered for this empirical research. General purpose of this research to know some factors that impact customer satisfaction. The purpose are (1) to describe applied of service quality (servqual) dimension in retail Business (2) to know service quality (servqual) dimensions that make customers satisfied, and (3) to know service quality (servqual) dimensions that are dominant in influencing customer satisfaction. The research methodology was carried out in a survey crosssectional applied to 369 respondents. The data obtained was analyzed by using reliability method, correlation and...
Words: 5778 - Pages: 24
...sappusunnyankith@gmail.com Gantasala V. Prabhakar Director of Experiential Education & Assistant Professor School of Management, New York Institute of Technology Sixth circle - Zahran Street, P.O. Box 840878 Amman 11184 Jordan E-mail: prabhakar.venu@gmail.com Abstract Service Quality within retail units is pivotal for satisfying customers, retaining them and creating loyalty amongst customers. This research uses SERVQUAL to analyze the gap between perceptions and expectations of the customer, concerning with the service at retail units in the South Indian state of Andhra Pradesh. Customer Satisfaction level is assessed for the services offered at select retail units in the city of Hyderabad. Five dimensions in service quality (servqual), tangibility, reliability, responsiveness, empathy, and assurance (Parasuraman, Zeithaml, &Berry, 1985) have been considered for this empirical research. General purpose of this research to know some factors that impact customer satisfaction. The purpose are (1) to describe applied of service quality (servqual) dimension in retail Business (2) to know service quality (servqual) dimensions that make customers satisfied, and (3) to know service quality (servqual) dimensions that are dominant in influencing customer satisfaction. The research methodology was carried out in a survey crosssectional applied to 369 respondents. The data obtained was analyzed by using reliability method, correlation and...
Words: 5778 - Pages: 24
...political and economic environment, trade regulations, investment climate, trade events etc Can be useful to determine if a product/business will have potential growth in a given market.|Prepared annually. Reports created by using economic, political and market analysis. Pretty thorough report but some countries do not have a report. For example not all Caribbean countries are featured.| 2. AT Kearney Global Retail Development Report[->1] (also provides other good reports, such as Globalization, and FDI confidence)|Report is created by AT Kearney, a global management consulting firm. Analyzes 25 macroeconomic and retail-specific variables|The Global Retail Development Index ranks the top 30 developing countries for retail expansion. The reports help retailers create global strategies and identify market opportunities. It helps retailers assess current and future markets for possible continued expansion.|Annual report.| 3. World Bank’s Doing Business in…[->2] |The World Bank Group|The doing business reports measure business regulations and their enforcements in 189 economies. These reports provide data on the ease of doing business, rank each location, and recommend reforms to improve performance in each of the indicator areas. It is useful because it helps you gain a better understanding on the business environment in each country before doing business with them.|A lot of data. Very useful in assessing a...
Words: 1238 - Pages: 5
...Course Schedule Week | Unit/ Topic | Learning Outcomes | Readings | Events | Learning Assessments (%) | 1 Jan 7 | An Introduction to International Management | Analyze current and emerging realities in the global market place | Textbook: Chapter 1,in-class materials,Wide Web sources | LectureDiscussion | | 2 Jan 14 | An Introduction to International Management | Analyze current and emerging realities in the global market place | Textbook: Chapter 6, in-class materials,Wide Web sources | LectureCase study | 3 | 3 Jan 21 | Assessing The Global Environment: Macroeconomic | Evaluate the impact of global macroeconomic environment on managerial decisions | Textbook: Chapter 1, in-class materials,Wide Web sources | LectureMini-practicalsIntegrative Term Project | 21 | 4 Jan 28 | Assessing The Global Environment: Legal and Political | Assess major implications of the legal environment and political risks for foreign operations | Textbook: Chapter 1, in-class materials,Wide Web sources | LectureDiscussionIntegrative Term Project | 2 | 5 Feb 4 | Cultural Context of International Management | Modify management style to incorporate important cultural dimensions | Textbook: Chapter 3, in-class materials,Wide Web sources | LectureCase studyIntegrative Term Project | 22 | 6 Feb 11 | Communicating Across Cultures | Recommend effective approaches to overcome the existing barriers to communicate across borders | Textbook: Chapter 4, in-class materials |...
Words: 473 - Pages: 2
...What is goal congruence? It simply means making sure your goals are in harmony with and aligned to what you really want in life. An Important Illustration: Let's say you hate your job so you set a new goal find another job. You're so desperate and emotional to leave your current work situation you focus your goal on what you are feeling in the moment. Your goal: Find a better job, that pays money, with less stress. Maybe you follow the SMART goals formula and add specifics that you can measure, such as you want to find this job within four months and your minimum salary requirement is 10% more than your current job. Let's say four months later you achieve your goals - you have a better paying job and less stress. However, you're still dissatisfied, because the new job is not challenging. Your workday seems extremely long and you're unhappy. When you ensure your goals are aligned with what really want in life then you will be happier in the long run. If you would have taken the time to focus on what you really wanted your job search may have taken you in a new direction. In the end, you'd be doing work you love, with more energy, and interest. You'd feel a sense of accomplishment and be happier. Never underestimate the power of effectively aligning your goal. It's the foundation for really smart goals. Objective: Setting Personal Goals that Will Spark Your Enthusiasm and Lead to Lasting Success You Want to Be With the 3% That Succeed! 97% of people do not know how...
Words: 4084 - Pages: 17
...Unit Summary : BSB119 Global Business In addition to the Official Unit outline found on QUT Virtual this document will provide specific information about the unit as it will run this semester. Semester | Semester One, 2016 | Unit CoordinatorLecturer | Name: Associate Professor Rumintha WickramasekeraPhone: 3138 1560Room: GP Z1046Email: bsb119@qut.edu.au | | Name: Dr Alvin TanPhone: 3138 1257Room: GP Z 1051Email: ac.tan@qut.edu.au | Unit Administrator | Name: Ms. Jan HeffernanPhone: 31381850Room: GP Z1018Email: j.heffernan@qut.edu.au bsb119@qut.edu.au | Academic queries | Email: bsb119etutor@qut.edu.au | Administrative queries | Email: bsb119@qut.edu.au | Tutor contact details | Available in Contact Us section of Blackboard | Lecture Schedule Date: Week Beginning | Lecture Topic | Readings from textbook | Week 129 February | Introduction * Overview of Australian Business Environment * Globalisation and interdependencies * Drivers of internationalisation | Ch 1(pp19 to 28 & 43 to 63) | Week 27 March | Introduction to IB Theories and Databases * Models/theories of internationalisation * Country analysis * EIU, GMID Databases | Ch 2 (pp90-108) | Week 314 March | Business environments – Socio-economic characteristics * Country profile and macro-segmentation * Levels of economic and social development * Determinants of market potential | Ch 7 | Week 421 March | Business environments – cultural diversity...
Words: 877 - Pages: 4
...Abstract: The concept of Web 2.0 has gained widespread prominence in recent years. The use of Web 2.0 applications on an individual level is currently extensive, and such applications have begun to be implemented by organizations in hopes of boosting collaboration and driving innovation. Despite this growing trend, only a small number of theoretical perspectives are available in the literature that discuss how such applications could be utilized to assist in innovation. In this paper, we propose a theoretical model explicating this phenomenon. We argue that organizational Web 2.0 use fosters the emergence and enhancement of informal networks, weak ties, boundary spanners, organizational absorptive capacity, which are reflected in three dimensions of social capital, structural, relational, and cognitive. The generation of social capital enables organizational knowledge transfer, which in turn leads to organizational innovation. Based on this model, suggestions for organizations to facilitate this process are also provided, and theoretical implications are discussed. Keywords: innovation, knowledge transfer, social capital, web 2.0 1. Introduction Over the last several years, Web 2.0 has rapidly become a significant presence in the public sphere. A variety of Web 2.0...
Words: 7855 - Pages: 32
...SYLLABUS and ASSIGNMENTS International Business Strategy INTL 460 SECTIONS 61 and 81 Fall 2008 Professor Daniel F. Spulber Office 606 Leverone 491-8675 E-mail: jems@kellogg.northwestern.edu International Business Strategy Course Description The course defines the objectives and strategies of international business. The course emphasizes economic analysis of international business strategy formulation. Topics covered include gains from trade, costs of trade, and the competitive strategy of the international business. The course considers alternative modes of market entry, including import and export through intermediaries, contracting with suppliers and distributors, strategic alliances and foreign direct investment (FDI). Case studies are used to illustrate the basic principles of multinational business management and strategy. The course introduces the “Strategy Star” analysis. The first week of the course is dedicated to introducing international business strategy and providing a review of the micro-economics concepts that will be employed during the course. The course then introduces the concept of the ‘Global Value Connection.” This concept is used to develop global competitive strategies that depend on doing business between countries. Weeks 2 and 3 present strategies for providing global added value. The course highlights the economic aspects of gains and costs of trade that are relevant to the international business manager. Weeks 4, 5, and...
Words: 2993 - Pages: 12
...The PEST or PESTLE Analysis PESTLE is an acronym for Political, Economic, Social, Technological, Legal and Environmental factors, which are used to assess the market for a business or organizational unit strategic plan Originally designed as a business environmental scan, the PEST or PESTLE analysis is an analysis of the external macro environment (big picture) in which a business operates. These are often factors which are beyond the control or influence of a business, however are important to be aware of when doing product development, business or strategy planning. A SWOT is a planning tool used to understand the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business. It involves specifying the objective of the business or project and identifying the internal and external factors that are supportive or unfavourable to achieving that objective. Definition of SWOT A SWOT analysis generates information that is helpful in matching an organization or group’s goals, programs, and capacities to the social environment in which it operates. Strengths * Positive tangible and intangible attributes, internal to an organization. * They are within the organization’s control. Weakness * Factors that are within an organization’s control that detract from its ability to attain the desired goal. * Which areas might the organization improve? Opportunities * External attractive factors that represent the reason for an organization...
Words: 1105 - Pages: 5
...FE BUSINESS,ENTERPRISE & TU STUDIES | COURSE TITLE: Diploma in Business | LEVEL:3 | UNIT NUMBER:37 | UNIT TITLE: Unit 37: Understanding Business Ethics | ASSIGNMENT TITLE:(Full or Part): Assignment 4 : Ethical concerns of the communities | ASSESSOR: SG | ISSUE DATE: WC 5/4/14 | SUBMISSION DATE: WC 12/5/14 | DATE OF INTERNAL VERIFICATION: | INTERNAL VERIFIER: | Learning Outcome (s) covered: (Number and detail)4 Understand ethical concerns facing different communities | TARGETED GRADING CRITERIA | GRADING CRITERIA DETAIL | P4 | examine the ethical concerns of the communities in which a selected business operates. | M3 | explain the ethical concerns of the communities in which a selected business operates and suggest measures that could be taken to improve corporate responsibility | Learner’s declaration I certify that the work submitted for this assignment is my own. Learner Name: _________________________________Date:______________ ------------------------------------------------- Plagiarism. ------------------------------------------------- ------------------------------------------------- Plagiarism is cheating and can result in expulsion from the course and college. Plagiarism is copying from a published text or another student, and passing the work off as your own. You must acknowledge all sources. Full reference details should be given in the bibliography. Unacknowledged...
Words: 789 - Pages: 4
...Manag Int Rev (2011) 51:179–192 DOI 10.1007/s11575-011-0071-6 R e s e a R c h a Rt i c l e Effective Global Strategy Implementation Structural and Process Choices Facilitating Global Integration and Coordination Attila Yaprak · Shichun Xu · Erin Cavusgil Abstract: 0 0 this article offers a contingency framework of global strategy implementation effectiveness on firm performance. The research question we seek to address is what the structural and process requirements are for MNEs to successfully implement global strategy through increased efficiency and effectiveness of integration and coordination across world markets. Our central premise is that MNEs’ capabilities in establishing supporting structural and process mechanisms will enhance the effectiveness and efficiency of implementing their global strategies which would, in turn, lead to better firm performance. Keywords: Integration and coordination · Global strategy · Firm performance · contingency framework Received: 25.12.2009 / Revised: 15.08.2010 / Accepted: 11.10.2010 / Published online: 02.04.2011 © Gabler-Verlag 2011 Prof. A. Yaprak () Department of Marketing, Wayne State University, Detroit, USA e-mail: Attila.yaprak@wayne.edu Asst. Prof. S. Xu Department of Marketing and Logistics, University of Tennessee, Knoxville, USA Asst. Prof. E. Cavusgil Department of Marketing, University of Michigan-Flint, Flint, USA 180 A. Yaprak et al. Introduction The globalization of the world economy...
Words: 6502 - Pages: 27
...Introduction As Lowe’s seeks new international markets to expand its highly successful home improvement model, the opportunities in the Asia market provide a unique untapped region. In Korea, recent political changes have opened its economy to foreign investors and businesses. Korea’s strong economic growth provides Lowe’s with the ideal situation of opening up stores before their competitors. Based on research I conducted, this assessment considers the potential of expanding Lowe’s into the Korean market. With any major investment, it is important to consider the monetary and non-monetary aspects including gaining an understanding of the culture, the ideal management approach, past and future trends, along with political roadblocks. In this paper, the following information provides a roadmap to the decision-making process. First, an assessment of the Lowe’s vision, mission, and promise are discussed and compared to the similarities and differences within Korea. Then, an analysis considers Korean trends that support the expansion of Lowe’s. Next, a culture assessment of Lowe’s base country (USA) is compared against Korea including management styles to consider for the local corporate office and stores. Lastly, a communication strategy is discussed based on the cultural assessment and offers best practices for the expansion of Lowe’s into Korea. This paper is intended to assist Lowe’s senior managers begin an assessment of expansion into the Asian market via Korea by...
Words: 3561 - Pages: 15
...| |UNIVERSITI TUNKU ABDUL RAHMAN (UTAR) | | | | | |FACULTY OF ACCOUNTANCY AND MANAGEMENT (FAM) | Unit Plan | |Unit Code & |UKTS2113 SUPPLY CHAIN MANAGEMENT | | |Unit Title: | | | |Course of Study: |Bachelor of International Business (Hons) | | | | | | |Year of Study: |Year 2 | | | | | | |Year and Semester: |201601 ...
Words: 2747 - Pages: 11
